Donn's plan didn't succeed, a rare failure since he was reborn.

Of course, the main reason is that he doesn't want to have a bad relationship with Jobs.

Otherwise, he threatens to be the majority shareholder of Apple, and Jobs is likely to choose to compromise in order to avoid being kicked out of Apple again.

A genius like Jobs is too rare, and he was abandoned by his parents since he was a child, and his life was full of twists and turns, hardship, and even went to India to become an ascetic, and Don didn't want to hurt him anymore.

It's just Michael Eisner, even if Pixar doesn't work, Don has other ways to take him!

The variety show "American Idol," produced by Dick Clark Television Productions, aired on CBS.

In the first episode, the number of viewers exceeded 26 million, and in the second episode...... The average viewership is 33 million!

There is no doubt that "American Idol" will be a hit variety show that surpasses "Millionaire" and "Survivor"!

In the previous life, FOX, the fourth largest TV network in the United States, relied on "American Idol" to become a sharp weapon in the ratings of the spring file, not only defeating the three-way sniping of NBC, ABC, CBS, FOX also adjusted the broadcast time, broadcast in different evening prime time, launched a counterattack, and ranked first in the ratings of the day.

This is nothing short of provocation!

But there was nothing that could be done.

"American Idol" is destined to be the most widespread, most influential, and most popular variety show in American history.

In such a time period, the landing of "American Idol" on CBS is a death blow to ABC!

Now, Disney and Viacom have started a showdown to the death.

The film market is just a small head, and the competition between CBS and ABC is the main battlefield!

This competition, in the previous life, lasted until 2005.

The two major media companies have been hit hard, and the stock prices of Viacom and Disney have been depressed for many years.

This year, in order to save the stock price, Lei Shidong split Viacom Group and CBS Group, and the media empire collapsed directly, and Disney also made an important change in this year, expelling Michael Eisner from Disney.

Dog-eat-dog thing, Tang En is happy to see it happen.

Now that Michael Eisner annoys him, of course he's going to fight back!

Three of Don Films' executives, Bill McNick, West Cotton and Tosca Musk, are all in Donn's office.

According to the common practice of TV stations, when signing a new program, it is usually a trial broadcast agreement.

Try one or two episodes first, and judge whether it is popular with the market through ratings feedback.

If the ratings are high, renew the contract and continue to broadcast, and if the ratings are low, cut it directly.

Especially "American Idol", which has never had too many stage music talent shows before.

The trial broadcast contract is beneficial to both the producer and the TV side.

The TV side can test the market reaction at a smaller cost and reduce the risk, and the producer can also propose a contract that is more in line with its own interests based on the market feedback results in terms of licensing fees.

"American Idol" airs two episodes a week, and CBS has signed a pilot contract for two episodes, with a base broadcast fee of $500,000 and a 10% advertising fee share.

Now that the pilot contract for "American Idol" has expired, Towne Pictures needs to negotiate a formal contract with CBS.

This transfer agreement must not be as simple as a base fee of 500,000 US dollars and a 10% advertising fee.

Television Network ...... It's an industry that's more lucrative than movies!

"We want to teach Disney a profound lesson about this! The first season of "American Idol" must air on CBS!" Donn began by characterizing today's discussion.

Summer's Thunderstone is an enemy, and so is Michael Eisner.

But for now, Michael Eisner's relations are more adversarial, and Lei Shidong ...... It's best not to provoke either.

Tosca Musk, vice president of the TV business, who is directly in charge of the TV business, said: "Three days ago, CBS sent a negotiation team to start negotiations, but I refused because I didn't have time. ”

West Cotton laughed and said, "That's the reason...... Hehe, the third episode is going to air next Tuesday, and if the contract can't be finalized within 3 days, CBS will lose a lot of viewers, and the more time is pressed, the more anxious they are, and the higher the price will be. ”

Don took a deep look at him, and always felt that West Cotton had thoughts about the big beauty of Tosca Musk, and he was flattering in every possible way, and said in a deep voice: "I will say one more thing, company executives, it is forbidden to fall in love." If this happens, you must report your resignation. ”

West Cotton blushed, "Boss, I'm married." ”

Tosca Musk said angrily: "If you talk nonsense again, I will resign now!"

Don replied casually, "There is no best." ”

Bill McNick hurriedly came out of the round and said with a smile: "The success of "American Idol" shows that the company's business has made new breakthroughs and new profit growth points!

"It's nature. The corners of Tang En's mouth raised, full of pride, "I can make popular movies, invest in popular TV series, and similarly, I can plan popular variety shows!"

"I'm still working on my animated film 'The Adventures of Bone Treasure', so I don't have time to listen to you brag about it. "Tosca Musk is clearly still angry.

Donn smiled, "How's CBS's contract extension?"

"The sincerity is still quite large, 3 million US dollars in broadcast fees, plus 50% of the commercial advertising share. Tosca Musk rolled his eyes and thought for a moment, "On this condition, we should be able to earn $50 million." ”

Bill McNick, who previously worked at Twentieth Century Fox and has extensive experience managing the FOX television network, immediately dismissed: "No, $50 million is too conservative." "American Idol" will be on the air until June, and you know what that means? It's summer! February is the off-season, but after May, advertising prices will skyrocket. ”

Don didn't understand the business of the TV network, of course, with Bill McNick as the backbone, and asked, "Is this contract extension reasonable?"

"As is customary. Bill McNick nodded, for fear that Donn didn't understand, and added, "In the absence of competition, 50% of the commercial advertising share has reached the top." ”

Tang En frowned and puzzled: "But I heard that ...... commercial contract of "Friends", the producer can take more than 70% of the advertising costs? "American Idol" has more than 40 episodes in a season, which has a more long-term effect than "Friends". ”

Bill McNick said: "After all, "American Idol" is only the first season, "Friends" has been too many years, the production cost is very high, the actors' salaries alone are more than 80 million US dollars, and there is not enough advertising share, "Friends" can't be produced at all." ”

Tang En narrowed his eyes, "Fortunately, we are a variety show, if the judges dare to ask for a sky-high price, they will be replaced directly!"

Tosca Musk asked strangely: "Mr. President, what does that seem to you...... With this contract offered by CBS, how much money can "American Idol" earn?"

Bill McNick held out a finger: "At least $100 million!"

Even Tang En took a breath, "Good guy, making variety shows is not less than making movies!"

Bill McNick shook his head and said: "This is just the beginning, as the show becomes more and more popular, the advertising fee will get higher and higher, and the more advertising money we have, the more we earn." On the other hand, "American Idol" is a music variety show with peripheral outputs, such as telecommunications income from telephone voting, as well as record distribution, concerts, program sponsors, and overseas version licensing...... The surrounding revenue will not be less than 200 million US dollars! Of course, the premise is that 30 million viewers will maintain the popularity and not decline. ”

Donn's face flushed with excitement.

West Cotton's eyes widened in shock.

Tosca Musk muttered, "CBS contracts, can earn so much...... If you license it to other TV stations, won't it make more money?"

This sentence did not surprise everyone.

"American Idol" is the hottest variety show in the United States in the past week, not only with the highest ratings, but also with a very high degree of topic in the entertainment section. Especially now that it is the audition stage, all kinds of strange contestants emerge in an endless stream, farce is frequent, and there are a lot of laughs, which is very attractive.

"How's the ABC contract?"

Donn asked softly, Michael Eisner has a weak heart, and in order to compete with CBS, he will definitely give a super-large contract.

Tosca Musk said: "$5 million base salary, 58% commercial share. ”

Don pursed his lips disdainfully, very contemptuous, "This Michael Eisner is really stingy!"

"It's true that both NBC and FOX offer better contracts than ABC. Tosca Musk paused, and the corners of his mouth showed two small dimples, "NBC's contract, $3 million and 60% of the advertising share, FOX is even more, the basic broadcast fee alone is as high as $10 million, and the advertising share has also reached an astonishing 65%!"

Comparatively, CBS offers the worst contracts.

However, CBS is the No. 1 television network in the United States, assisted by Viacom, and has more promotion channels. What's more, "American Idol" has already aired two episodes on CBS, and not only do they have the right of first refusal, but the audience has locked in CBS.

Temporary change of channel is not good for both parties.

Bill McNick said: "NBC's sincerity is still very strong, and NBC's performance has been poor in recent years. Especially after Jack Welch retired, GE has always had the idea of selling NBC. As for FOX...... The audience is still smaller, and under the same circumstances, the first choice of advertisers and users is still the three major TV networks. So many times, in order to compete for the show, FOX uses money to smash it, or does not sign a trial broadcast agreement, and buys it out at one time. ”

Donn nodded, "In principle, we are willing to renew our contract with CBS. However, Tosca, to keep a bottom line, the contract must be signed once a year, and the copyright of the second season of "American Idol" must not be reflected in this signing, at most CBS will be given a right of first refusal under the same conditions. ”()

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