For a commercial blockbuster, the publicity cost can sometimes run into tens of millions of dollars.

There will also be special people to follow the crew to shoot all kinds of behind-the-scenes footage, just to keep the audience's appetite and keep the audience interested in the movie.

It is precisely because these are a means of propaganda that the increasingly intelligent audience has also begun to become immune to these propaganda methods.

Therefore, during the filming of a movie, the topic is enough, and the later the publicity cost and publicity effect will be better.

Especially in today's era of online information explosion, as long as any topic can form a trend from the Internet, it can bring a publicity effect to a movie beyond the general publicity mode.

Perhaps the most successful of these is "Blair the Witch".

By fictionalizing the story of a witch on the website, the producers made people mistakenly feel that this was the real thing, and eventually developed a strong curiosity about what happened to the missing college students, so that the film with very low investment, rough shooting, and plot garbage sold more than $100 million at the box office in North America.

And Peng Yichen's "Country Teacher" also needs publicity.

His "Country Teacher" is not one of Marvel's superhero movies, and there are countless comic book fans waiting to give away to the box office.

He himself does not have the background of top directors such as Spielberg and George Lucas, who make a series and fire a series.

His film is based on a brand new story that is not available in this world.

If you want more fans to watch and watch the movie, you need to publicize it on a larger scale.

Because once this movie fails, it will not be so easy for him to shoot such a commercial blockbuster with a big investment in the future.

And now, what Chen Jing Film Company and Times Hua Na are doing is propaganda in disguise.

By channeling discussions among fans on the Internet, and getting traditional media to join the war.

Let the movie "Country Teacher" be known and understood by more people.

Of course, this kind of discussion is a double-edged sword, which may bring a good reputation to the movie, but it can also make people have a bad impression of the movie.

As for how to guide fans and dispel these bad impressions.

In this regard, Peng Yichen and producer Blake also discussed some methods.

For example, on the homepage of the official website of the movie, a large number of concept shots of the movie are announced, as well as some of the super special effects shots that have been filmed.

The publicity and distribution staff of Chen Jing Film Company and Times Hua Na selected some of them and put them on the Chinese and English official websites of "Country Teacher" according to the preferences of fans in the two countries.

The huge battleship renderings, the magnificent interstellar jump wormholes, the terrifying interstellar war scenes, and the strange alien appearances have all become a new focus of debate among fans.

This time, what they discussed was no longer whether Peng Yichen had enough imagination to shoot a wonderful sci-fi movie.

Looking at those concept drawings and special effects, Peng Yichen's brain hole no longer has to worry.

The only thing that worries fans now is that with such a huge setting and so many large-scale interstellar war scenes, can Chen Jing Film Company's special effects technology really shoot it perfectly and put it on the big screen?

Another novelty for fans is this way of promoting the behind-the-scenes work of the film.

Because even very professional fans can rarely understand the complete behind-the-scenes production process of the movie, from script creation to storyboard concept art, to special effects screen production.

Through Peng Yichen's demonstration this time, they realized that a movie is not as easy to shoot as they imagined.

Especially for this kind of special effects commercial blockbuster, a large number of special effects shots and countless props, makeup, costumes, and set work, plus a series of extremely complex processes such as post-editing, soundtrack, and dubbing.

can present those scenes and stories that seem real and fantastic to fans on the big screen.

In order to make the audience surprised, happy, sad, and worried because of the movie.

Looking at the very shocking and beautiful storyboard concept drawings on the official website, they finally understood how many ways Peng Yichen and the team behind him used to make these concept drawings become real frame-by-frame shots

The behind-the-scenes stories of these films made them feel extremely amazed and equally moved.

Such a large team works diligently day and night in order to contribute a wonderful movie to countless fans around the world.

Construct an illusory and magnificent alien civilization and interstellar battlefield bit by bit.

For example, the buildings of the carbon-based federation, the beautiful green star before the destruction, the strange silicon-based imperial life, and the terrifying singularity bomb and four-dimensional energy beam......

All of these are all the various images created by Peng Yichen through his practical experience in the plot world, coupled with the guidance of scientists.

This kind of incomparably wonderful imagination and creation has made fans more and more shocked and addicted to the world of "Country Teacher" constructed by Peng Yichen.

On the forum of the official website, netizens are constantly discussing this world that is extremely mysterious and attractive to them.

Director Peng Yichen said in an article published on the official website that his movie has a huge interstellar war and aliens.

But why is it that so far, as for the image of silicon-based mechanical life on the official website, there are no other kinds of alien images? ”

This question has aroused the desire of others to discuss.

Indeed, if there are two alien civilizations that can dominate the galaxy, then what kind of civilizations have they developed in terms of society, humanities, science and technology, architecture, art, etc.

And that mysterious carbon-based federation should all be human-like life. But they can't always be exactly like humans, there must be something unique.

So what do they look like?

Fans find that the more information is published on the official website, the more they feel that they still don't know much about the world in this movie.

is such a sci-fi movie with a huge background setting, there are too many details and backgrounds to attract the attention of fans.

What's more, until now, in this movie, what kind of interaction has taken place between the incomparably developed alien civilization and the humans on Earth.

How in the end do the human beings on Earth deal with the threat of this civilization that is countless levels higher than themselves.

There is also the protagonist and main story of this movie, whether it is from the perspective of earthlings or aliens.

All of this is still a mystery.

Fans can only guess the plot of this movie through some details.

So much so that in the end, there was no need for Chen Jing Film Company and Times Hua Na to fuel the flames behind it.

Fans spontaneously began to discuss and speculate about the specific content and plot development of this movie.

Peng Yichen simply asked people to hold an essay contest on the official website.

Let all fans be able to write their own guesses and imaginations about this movie into a short story.

When the film is released, the author who most closely resembles the content of the movie will receive the grand prize of $100,000.

This event has sparked the enthusiasm of countless fans on the Internet.

In just three days, more than 50,000 manuscripts were submitted on the official website.

The speculation about the plot of the movie has sparked discussions among fans.

Peng Yichen's continuous release of short seconds of special effects shooting videos has made countless experts in the special effects industry exclaim miracles.

Although these special effects shots are very short, from these shots, professionals can feel how technical they are.

The incomparably realistic special effects pictures and the grand interstellar war scenes without any sense of disobedience make many special effects technicians unable to guess after thinking hard.

How did Peng Yichen's special effects team shoot such a real and bizarre special effects shot.

In particular, the wormhole scene of the singularity bomb explosion and the stellar frog jumping, although it can only be seen for a few seconds, still ignites the enthusiasm and expectation of countless fans and filmmakers for this movie.

Although the audience still doesn't know how the special effects shots in the movie are made, and they don't know how the story of the movie connects the alien civilization with the earth civilization,

However, with these amazing imagination and magnificent special effects, it is enough to make fans eager to see this movie.

They gave the film its first honor early on.

"One of the most anticipated movies of 2011!"

……