Chapter 409 Publicity Rules for Commercial Blockbusters
After two consecutive 'baptisms' of movies directed and starring Peng Yichen, he finally took root in the hearts of North American fans.
Many North American fans, like Chinese fans, began to pay close attention to the filming progress of Peng Yichen's new sci-fi movie.
In the official website established by Chen Jing Film Company and Hua Na Pictures for this science fiction movie called "The Country Teacher".
Fans can see some of the film's makeup shots and concept art of the shots.
The huge starship is like a four-pointed star hanging high in space, and the planets next to it are a little small compared to the battleship.
These elements are all things that can make the blood of sci-fi fans boil.
As for the joining of top Hollywood actors such as Tom Hanks and Morgan Freeman, the expectations of many fans and critics for this movie have soared.
After all, both actors are the kind of actors who can improve the level of a movie with their acting skills.
In addition, Peng Yichen, who has become famous in the Star Flag Country in the past two years, serves as the director and starring.
Before the filming of this movie was completed, it was greatly anticipated by fans in Huaxia and Xingqi Kingdom.
But what makes these fans a little anxious is that according to the filming schedule announced on the official website of the movie, the shooting speed of the movie is not a little unsatisfactory.
By the end of December, the filming of the film was completed on location.
Chen Daoming's performance is very exciting, and the sensational points and human nature of the rural teacher are reflected in the teacher performed by Chen Daoming.
But the war scenes of the Carbon-based Federation and the Silicon-based Empire, despite the assistance of holographic projection equipment, are still very slow to film.
After all, those starships and weapons that exceed the limits of human technology must be displayed in the projection, and then let the actors and the projection cooperate to complete the most walk-in shooting.
Every shot must go through more than ten or twenty drills and attempts, and finally shoot the effect that Peng Yichen is satisfied with.
Judging from today's progress, there is basically no hope for this movie to be released in the Lunar New Year.
If you calculate the post-production time, the movie will not be released until June next year at the earliest, that is, during the summer vacation.
Fortunately, the filming of "X-Men: First Fight" on Fox's side did not go well, and it seems that it will be released at the end of May at the earliest.
Peng Yichen and Yu Jing's plan to anger the film was not affected by the delay in the filming schedule of "The Country Teacher".
Now, these fans can only endure the cat-scratching craving in their hearts.
After all, a wonderful classic blockbuster takes time to polish and produce.
Peng Yichen is willing to spend so much time and energy to shoot a movie, in the eyes of fans, after all, it is still a good thing.
A good movie is not afraid of being late, and seeing a bad movie is what the audience is most afraid of.
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As more and more fans of Xingqi Country are interested in Peng Yichen, articles and comments about Peng Yichen have gradually begun to appear in the mainstream media here.
Although "Journey to the West" was not released in North America, Hollywood insiders and film critics from major media have long found channels to watch the movie where Peng Yichen's special effects technology is used the most.
Judging from this movie, Chen Jing Film Company and Peng Yichen's production and use of special effects pictures are not much worse than Hollywood's first-class special effects movies.
But the picture is only one of the foundations of the success of science fiction films.
In the eyes of these Hollywood professionals, Chinese directors have never made a high-impact sci-fi movie, not only because of their special effects technology and the way they are used.
The main reason is that the Chinese director lacks thinking about the ignorance of cutting-edge science and technology and the discussion of the philosophy and human nature behind science.
Science fiction without criticism is not good science fiction, and science fiction movies that do not explore the relationship between humans and technology are not good science fiction movies.
This is the common perception of mainstream Hollywood filmmakers.
Think of the Star Wars series, which is getting worse and worse, and Spielberg, who lost Waterloo in the filming of "War of the Worlds".
Even the sci-fi stories shot by two top Hollywood directors have failed in the past two years.
Whether Peng Yichen's movie can succeed or not is not to be discussed in the eyes of many Hollywood professionals.
This Chinese director does not make small-budget movies that he is good at, but he sets foot in the field of sci-fi blockbusters, which is a model of shooting himself in the foot, and it is a model of being carried away by the success of one or two movies.
This is the evaluation of the mainstream media of the Star Flag Country on Peng Yichen's filming of a sci-fi commercial blockbuster.
Fans in North America, seeing these evaluations, also began to hesitate, they were afraid of the director of a wonderful small-budget movie like "Double Treasure Fighting Demons" and "Beautiful Life", because of the failure of this sci-fi commercial blockbuster, and since then it has been in a slump.
Of course, Huaxia fans and the media have no doubts about this at all.
They have been cultivated a habit by Peng Yichen.
That is Peng Yichen's production, which must be a high-quality product.
The failure of the movie or something, for Peng Yichen there is no such thing as a failure.
But even so, on the Huaxia Internet, there is a lot of discussion about why the sci-fi movie "Country Teacher" has such a "soil" movie name.
These discussions that took place in various media and networks in Huaxia and Xingqi Kingdom seem to be the result of someone deliberately guiding them behind the scenes.
If someone is interested in checking, you will soon find out that there is a shadow of Chen Jing Film Company and Times Hua Na hyping behind it.
As a sci-fi commercial blockbuster, Peng Yichen can no longer be like when he made a literary film, waiting for the movie to be released before starting to promote.
The shooting scale of commercial blockbusters is large, the cast is large, and there are many special effects, so the investment has to be climbed.
If there is no preparation for long-term publicity hype.
When it was about to be released, the promotion began. The cost of publicity and distribution has been saved, but in the end, the box office results are likely to not even be able to recover the investment.
In order to get a better box office, commercial blockbusters often have to maintain continuous fan attention and recognition for a long time before their release.
In Hollywood, there is a well-established process for the promotion of commercial blockbusters.
Generally speaking, before the start of filming of commercial blockbusters, the main creators and actors of the film will start to accept some interviews and talk shows with reporters.
Promote the filming idea and general content of the film to fans.
During the filming of the movie, some news about the crew will be revealed from time to time, as well as movie clips, on-set tidbits, etc., which are all used to promote hype.
Although Peng Yichen doesn't want to spend too much energy on publicity, after all, he is now playing with Tom Hanks and Morgan Freeman, and it doesn't feel ordinary.
But as the director of the film, he really can't dump all the publicity work on the producer Blake.
So he didn't give Blake a lot of good publicity suggestions so that his film could get more attention, after all, it's not a bad thing.
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