"In terms of coldness, Daredevil 2 is closer to David Fincher's Zodiac than Tim Burton's joking, gothic-style "Batman." The film is heavy and sometimes a bit Wagnerian-esque, but Penelope Cruz's brilliant performance and the visual beauty of the film are always exciting. ”

The Spanish girl's performance even overshadowed Christian Bale, the actor of Daredevil. Of course, this has something to do with Nolan's flattering editing, as well as countless close-ups. But Penelope's performance deserves to be considered a director who sacrificed for her. Especially the iax part, it's like an opera!"

"No matter how cynical you are about Hollywood, it's hard not to be impressed by a movie like this. In particular, there is one poignant shot in which the film leaves enough space for Erica to emerge through the window of a police car, laughter left in the wind, and the neon lights of the city glittering like brilliant pearls behind her. This is the awakening of feminism, the sneer of women in this era. ”

In addition to the discussion of women's rights, this film is full of classical tragedy, and even hot topics such as terrorism, transgressive power, justice and evil, crime and redemption are discussed. The most important thing is that the movie looks flawless. ”

……

The big discussion about Daredevil 2 continues!

Nolan's work, although the future box office is not yet known, in the professional film critics' circle, the film is highly evaluated, and is even considered the best superhero movie in history, even better than Donn's pioneering masterpiece "Spider-Man" for Marvel Studios!

There is no doubt that this is an epic comic book movie.

Competing with such a movie on the same schedule, the failure of "Batman 2" is reasonable.

Hollywood as a whole is not surprised.

Even Warners behaved relatively calmly, with a convincing posture.

No way, no acceptance!

"Daredevil 2" has been in theaters for three weeks, and "Batman 2" is a new film released!

According to Hollywood's box office logic, "Daredevil 2" has been exhausted again and again, but "Batman 2" is a big hit!

Where did I think that the "exhausted" "Daredevil 2" is still majestic, like a tiger out of the mountains, and directly squeezed "Batman 2" into the corner.

DC Pictures was quiet.

Barry Meyer also stopped.

First kill "Mission Impossible 3", and then cut "Batman 2", this May of this year, "Daredevil 2" is a veritable first blockbuster.

And, of course, there are unexpected surprises.

"In the past two weeks, IDB has added more than 21 million new registered users!" said Ron Meyer to Donne's office.

Done's eyes lit up, "Is it because of The Godfather?"

"That's true. Ron Meyer nodded, "The Godfather is so famous that almost every movie lover has seen it. The IDB score of "Daredevil 2" suddenly exploded, surpassing "The Godfather" and once becoming the number one film in film history, which is shocking. ”

The work direction of traditional film critics is still the traditional newspapers and magazines, and online film critics are more composed of ordinary movie fans. The quality of this group of people is uneven, the professional level is far from enough, they don't know anything about film technology, and they think that a movie with a good plot is a good movie.

This also leads to the IDB score of "Daredevil 2" is very exaggerated, surpassing "Schindler's List", "Twelve Angry Men", "The Shawshank Redemption", and it is even higher than the ratings of "The Godfather 1" and "The Godfather 2", which is a bit too much!

Daredevil 2 is very good!

But is it comparable to "The Godfather"?

The greatness of "The Godfather" lies not in the plot, but in the multiple complex montage techniques used in it, and many innovations in filming techniques are like textbooks for later filmmakers to learn.

Marvel fans and fans of "Daredevil 2" are too fanatical, and they are crazy to help the film's IDB score, stepping on the head of "The Godfather".

This undoubtedly attracted the dissatisfaction of many die-hard fans of "The Godfather" and students of many art academies.

The Great War is imminent!

Battlefield...... It's IDB!

With the acceleration of the Internet, the number of Internet users in the United States has exceeded 1.5 billion, and more than 50 million households have access to broadband.

The development of the Internet gave birth to the first network water army war!

Daredevil 2 supporters want to prove that the film is better than The Godfather, and fans of The Godfather want to prove that the film is better than Daredevil 2.

What to do?

Brush the rating!

Fans of Daredevil 2 will gather their friends and family, fight together, go to IDB to register an account, and then give the movie a full score. At the same time, maliciously gave "The Godfather" a low score!

Only by eliminating one can we firmly occupy the advantage!

Supporters of The Godfather can certainly do the same!

"Daredevil 2" is a popular film, and most of its supporters are young people. The supporters of "The Godfather" are old guys, and they don't participate in the Internet action, which leads to the small number of "The Godfather's water army".

But it doesn't matter, most of the young people who support "The Godfather" are more literate school students, who know more about the Internet than about movies. Therefore, in addition to gathering relatives and friends, they also know how to register a large number of accounts and use a large number of spam accounts to keep scoring!

Give "The Godfather" a high score! Give "Daredevil 2" a low score!

Then, all of a sudden, there was a flood of fresh accounts on the IDB website, giving Daredevil 2 and The Godfather a large number of anomalous votes.

Unexpectedly, in just two weeks, 21 million new registered users were added!

For the movie "Daredevil 2", this was originally an online marketing, but unexpectedly, it also reaped unexpected benefits.

You must know that IDB is a subsidiary of Netflix, and the accounts are all unified.

A regular account can use some basic material, rate movies, and post movie reviews. You can open the idbpro service with a member account, and you can check the details of the film's production and box office, the celebrity's salary, personal information, and the film company directory. In addition, you can also open up the subscription business of Netflix!

Now it's web rental, and now it's streaming!

In other words, Netflix members are IDB members, one consumption, enjoy two services!

Donn called Reed Hastings directly to ask about Netflix's recent situation, and the answer was very encouraging.

Recently, because of the war of words between "Daredevil 2" and "The Godfather" on IDB, IDB has added 21 million registered users. Among the 21 million new users, more than 3 million users have opened the membership service and become paid users of Netflix!

You must know that in the video rental industry, Pepsi is still the industry leader. Although they divested their online business, their strong brick-and-mortar store assets gave Beskind an unmatched marketing advantage.

Today, the number of members in the Beskind physical store is more than 24 million.

But with the online water war between "Daredevil 2" and "The Godfather", it led to the fire of IDB, which also directly led to a surge in the number of Netflix users. With these 3 million new users, the number of Netflix members has exceeded 25 million!

Of course, when more fans rent discs offline, they will not open a membership business, and the annual income of Pepsi's rental discs is more than three times that of Netflix.

But Pepsi is a heavy asset, with a lot of expenses, extremely high store rents, and losses year after year.

Netflix is asset-light, with small revenue and high profits.

Now, the number of Netflix members has exceeded 25 million, which also lays a solid foundation for the upcoming streaming business.

Not to mention anything else, more than $40 million is credited every month for these 3 million users......

An online marketing campaign has greatly increased the fame of "Daredevil 2" and attracted more people to the cinema to watch this film that has fallen into an online war of words.

But I really didn't expect that there was even greater added value.

It has increased the fame of IDB and promoted the growth of Netflix!

The role of the movie is really too great!

Ron Meyer is a veteran filmmaker, he never thought that the combination of the Internet and movies would have such a powerful force, so he suggested, "This network marketing has received unexpected results, and in the future, you might as well use this as an example to carry out overall marketing of more blockbusters." I propose to set up a marketing committee to co-ordinate the TV stations, home entertainment, film and television distribution, consumer products, theme parks and interactive entertainment departments to carry out a comprehensive marketing strategy to drive the overall development of all industries through blockbuster movies. ”

Obviously, he would love to be the chairman of this marketing committee, and in terms of seniority, he is enough.

With the conglomerate of Hollywood's giants, the concept of global marketing is a fashionable concept.

For example, "Batman 2".

"Batman 2" is a movie produced by DC Pictures, but it is clear that the film is too related to DC Pictures to influence. Even Warner Bros., is just the executive arm below.

The real big decision is at the top of Time Warner Group!

At the group level, Time Warner will carry out comprehensive omni-channel marketing in all aspects such as comics, publishing houses, television stations, satellite TV, theme parks, film distribution, talk shows, and consumer goods licensing such as Coca-Cola.

The person in charge of this global marketing is usually the group's chief operating officer.

At New Universal, it's Robert Iger, the third-in-command!

It is clear that Ron Meyer is trying to seize power.

Tang En remained silent and shook his head, "At present, New Universal's marketing work is doing well, there is no need to change." ”

Ron Meyer argued, "But I think we can go one step deeper! This time the naval battle between "Daredevil 2" and "The Godfather" has an unexpected effect. ”

Hearing him say this, Don completely broke off the idea of putting him in charge of the business at this moment, and said, "This is an exception, and it must not become the norm." IDB's online score pursues an objective and fair reflection of fans' views on the movie, and must not be mixed with other messy factors, which will ruin IDB. You can't raise the rating just because it's a New Universal movie, and you can't deliberately lower the rating just because it's another movie. IDBs need to be independent, and the same is true for Rotten Tomatoes. The main direction of online marketing can be face and Netflix, but it can't be aimed at rating websites, don't damage the reputation. ”

The current Rotten Tomatoes are not open to ordinary movie fans, but only take the opinions of some professional film critics and evaluate them as "fresh" and "rotten". Therefore, it was not spread by the war of the naval war between "Daredevil 2" and "The Godfather".

Ron Meyer was a little disappointed when he saw that Donn had no intention of promoting himself, after all, when he was fighting against the encirclement of the Big Five, he did not "defect" like Bill McNick and Shirley Lansing, and thought that he would be promoted.

However, he didn't show it, but smiled and said, "The biggest benefit this time is "The Shawshank Redemption". ”

"Oh?"

"In the original IDB ranking, the first was "The Godfather", the second was "The Godfather 2", and "The Shawshank Redemption" ranked third. A water army scored this time, which led to the ratings of "The Godfather", "The Godfather 2", and "Daredevil 2" all declining, but "The Shawshank Redemption" ranked first. ”

Because movies like "The Godfather" and "Daredevil 2" have scores of more than 9 points, a 10-point score is not much improved, but a 2-point can be greatly reduced. A score of 10 out of 10 cannot offset the impact of a bad rating on the mean.

It is conceivable that the more water armies there are, the more the scores of the two movies will be lowered.

On the contrary, "The Shawshank Redemption" was cheaper.

Donn nodded, and called Reed Hastings again, telling him that "the farce should be over, we need to change the scoring method of IDB, we need to change the rating method of IDB, we need to make the rating weight of new users lower, prevent malicious reviews, and deal with the recent illegal ratings for "The Godfather", "The Godfather 2" and "Daredevil 2". ”

But even so, I'm afraid it can't change the established fact that "The Shawshank Redemption" has profited and become the movie with the highest IDB rating.

Of course, the ratings of new accounts can be disposed of, and even their ratings can be canceled outright.

However, many old users, senior users and member users have participated in the evaluation and also given unfriendly ratings, which is not easy to deal with, unless they take the initiative to modify it.

It is unlikely that "The Godfather" and "Daredevil 2" will return to their original ratings.

……

The next week, IDB launched a series of clean-up operations, and played the three principles of "openness, justice and fairness" on the homepage of the website, and seriously dealt with the malicious scoring behavior of the water army of "Daredevil 2" and "The Godfather".

After a series of means, the naval war finally ended.

The daily activity of the IDB network has also returned to normal like a parabola.

After a series of calculations, the new IDB rating ranking is released.

First place, "The Shawshank Redemption".

Second place, "The Godfather".

Third place, "The Godfather 2".

Fourth place, "Daredevil 2".

Fifth place, "Twelve Angry Men".

Single-handedly take on Hollywood

Single-handedly take on Hollywood