"Daredevil 2" has entered its fourth screening week, and it is too difficult to continue to dominate the box office market.

Marvel Studios is not afraid of the impact of DC Studios' movies, but the new films released this week are ...... It's one with Marvel!

Twentieth Century Fox's X-Men 3: Last Stand!

This is the finale of the X-Men trilogy.

Because of the huge success of Marvel Studios, Twentieth Century Fox has also opened its mind, and recently there has been news that after the end of the "X-Men" trilogy, a personal superhero movie will also be launched.

Affected by this, the expectations of "X-Men 3" are high, second only to "Avengers" and "Pirates 3: The End of the World" in this year's summer slot.

Sure enough, the film was officially released on Friday, May 25.

Over the three days of the weekend, it grossed $45 million, $32 million and $25 million respectively, bringing the first week to $110 million!

It's a real summer blockbuster!

In contrast, the previous "Mission Impossible 3" and "Batman 2" were weak.

"X-Men 3" also successfully replaced "Daredevil 2" and topped the weekly box office list. Of course, "Daredevil 2" is not bad, with a weekly box office of $45 million, which is the runner-up on the list.

The North American box office also successfully exceeded 400 million US dollars!

And with the gradual expansion and heat of the overseas market, the overseas box office began to exert force, making the global box office of "Daredevil 2" reach 650 million US dollars!

However, the mainland review has been delayed for a long time.

"Boss, it's unfortunate that Daredevil 2 was killed unless we deleted and modified the 15-minute episode. ”

Don received a call from Universal Distribution and received such a message.

Because the film involves a non-extradition policy and scenes of arrests in the Hong Kong government, the film failed to pass official censorship. In other words, the film cannot be released publicly in mainland China.

If it can't be released, it can't be released, Don En replied: "Then forget it, give up." ”

Deletion?

It takes money!

The current mainland market is mainly in the era of domestic blockbusters, even if "Spider-Man" and "Harry Potter" are global blockbusters, they are not pleasing in the mainland, that is, tens of millions of yuan at the box office.

With the addition of a 15% account sharing clause, China Film will retain a part of it and convert it into US dollars...... Well, the money you make in the mainland is not necessarily as much as the post-editing cost of the movie!

Because most of the theaters in the mainland are still traditional film theaters.

The more extensive the film, the lower the cost. Therefore, the world's film is basically developed uniformly. If a single unit is developed in the mainland market, this will greatly increase the cost of copying.

Pay for one's whistle!

In the years to come, there will be a mainland version and a global version because there are more cheap digital copies, and the mainland market is exploding and profitable.

In this year, Hollywood movies would rather not be released in the mainland than be deleted. Therefore, in this era, there are often some discordant shots in mainland cinemas.

Because the US side is strong, it is unwilling to amend.

Local films have taken advantage of the trend and are repeatedly challenging the boundaries of censorship.

Later, the mainland box office market exploded, and Hollywood began to kneel and lick, and repeatedly revised it according to the requirements of the General Administration...... Local films are naturally also popular, and the era of strictest censorship has arrived.

……

Entering June, the real summer season began to break out, and a large number of new films were released one after another!

In terms of New Universal, the Pixar animated film "Cars" was just launched on May 30, and the romance film "Breaking Up Men and Women" was launched on June 2.

It can be seen that the competition in this schedule is fierce.

Fortunately, "Cars" and "Broken Men and Women" are aimed at different viewing groups, and there is no need to grab them.

By June 9th, it will be different!

Pirate League 3: The End of the World is here!

It's a fantasy and magical family movie!

It's a long-scheduled $1 billion box office hit!

However, at this time, Hollywood's focus is not so much on the box office market, but on an emerging project - Hulu.

On June 1st, the beta version of Hulu's website was launched.

The first real streaming platform, officially launched!

The Wall Street Journal lists six factors that are bound to be successful for Hulu.

First, cable TV in the United States is expensive, and it can only be watched on TV, you can't choose your own programs, you can't skip ads, and the user experience is not good.

Second, the genuine film and television works of video sites such as Yahoo, MSN, youtube, and AOL are sold by the department, which is not cost-effective.

Three, Hulu is cheap, with a monthly subscription price of only $7.99. As long as you buy a membership, you can watch all the works in its film and television library unlimitedly, and the content is relatively complete.

Fourth, most Americans don't know how to use The Pirate Bay and utorrent, and the space for the piracy market is small, and the space for the genuine market is large.

Fifth, the United States also does not allow P2P downloads, and the illegal dissemination of film and television works is restricted.

Six, Don Walker.

In fact, Hulu has become a hit on Wall Street for more than a month.

When the concept was first proposed, Wall Street and many IT elites were not optimistic.

But as a result, it has only been a few months, and everyone's concept has changed a lot.

Hulu has enough independent operation rights, adopts the management style of Silicon Valley, has stock awards, and has an option pool, which will greatly increase the enthusiasm of entrepreneurship.

The beta version has only been online for three days, and there are more than 3 million registered users and more than 800,000 paid users!

When the good news broke, Wall Street immediately shook.

They all realized that this was a huge potential business opportunity!

Hulu then received five funding offers from Wall Street and two from Hollywood.

That's right!

Although it's only in beta, Hulu has made a success!

Everybody saw it!

News Corp. and Comcast, in particular, have a particular interest in the internet industry, and under the names of Twentieth Century Fox and NBC Columbia Pictures, respectively, want to raise money on Hulu in order to get a bigger stake.

They all want to fight for the status of major shareholders.

Although Michael Eisner also has the heart to fight, his strength does not allow it. Disney has just bought back a large amount of shares from the Swift Foundation, spending $3.2 billion.

To do this, Michael Eisner had to work with Goldman Sachs to issue $1.5 billion in bonds.

As for New Global...... Of course, it will not be involved.

Too lazy to participate!

Hulu is gaining momentum?

That's a good thing!

With Hulu taking the lead, it's time to kickstart Netflix's streaming plans!

Next year at the latest, Netflix's streaming video site will be launched!

In the previous life, Netflix only had 24 million paying users in 2010. But now Netflix is in the hands of Donne, and it has accumulated 25 million users in 2006, which is where the confidence lies.

Netflix's streaming program, Donn was given full responsibility to the Interactive Entertainment Department, and his focus was still on movies.

He attended an inside viewing of "Apocalypse" directed by Mel Gibson.

The film was extremely difficult to shoot.

Because to show the primitive state of life of the Maya, it is necessary to use a large number of local rookie actors to challenge nature in the Mexican rainforest.

Originally, the release schedule of the film was August.

But because of the rainy season, it rained heavily for 3 and a half months, resulting in the film's schedule having to be postponed to December.

The hot and humid climate of the Mexican rainforests and the large number of non-professional actors made it difficult to shoot, and if it weren't for the use of digital cameras, the film alone would have cost $1 million and 2 million feet of film.

The scale of the film is very large, and it is completely a violent aesthetic.

However, with the same aesthetics of violence, Mel Gibson's shooting level is much higher than that of directors such as John Wu and Michael Bay.

It's a master's technique!

It's hard to imagine that he is an actor and directing is just his side hustle!

But then again, it's no surprise that Mel Gibson has a masterful level of directing. As early as 1996, he won the Oscar for Best Director with "Braveheart", which is an achievement that John Wu, Michael Bay and others have worked hard to achieve in a lifetime.

"This raw and authentic aesthetic of violence is on par with masters like Fellini or David Lynch. Congratulations, for making a great movie. ”

At the end of the test session, Donn congratulated Mel Gibson on being the first to stand up.

He knew that the film was very controversial within Universal Pictures.

The point is that the scale is too large.

The film cost $40 million, and without a single star cast, a group of dark-skinned indigenous Mexicans were cast in the lead...... The pressure to return on investment is too great.

Universal's idea was to cut things down appropriately, on a smaller scale, and for a larger audience.

Naturally, Donn wanted to show his support for Mel Gibson.

The relationship between the two is too deep.

"Is the movie okay?" Mel Gibson was a little curious.

Tang En said briskly: "No problem, this is your movie, according to your ideas!"

The film is entirely dominated by Mel Gibson, who is not only the director, but also the producer and screenwriter.

With Donn's words, the tone of "Revelation" is set.

At the end of the viewing party, Donn invited Mel Gibson to his office, and asked with a smile, "Don't plan to act?"

Mel Gibson's face stiffened slightly, and his expression was unnatural.

The No. 1 Hollywood superstar of the 90s did not have a smooth career after entering the new millennium.

This is also a common problem of action stars, and when they get older, they lack a market. Unlike actors like Tom Hanks and George Clooney, even if they act until they are sixty or seventy years old, they are still superstars.

Of course, Mel Gibson is still a member of the $20 million club, but in recent years, in addition to the two films "Gone Girl" and "Hunting" with New Universal, he has received other scripts...... It's really rotten, so he has no interest in participating in the show at all.

There was no good script outside, so he simply did it himself.

"I have a script here, would you like to try it?"

"You wrote that?"

"No, Luc Besson sent it, a collaboration between Universal Pictures and Europa Pictures. ”

Mel Gibson now understood, "A traditional action movie?"

Don said, "Yes." ”

Mel Gibson was a bit of a dilemma.

Action Movie ...... It's not easy to pick up.

He's an action superstar!

All the action movies he made failed!

But after the new century, the market for action movies has been greatly impacted, and magic, fantasy and science fiction movies have suddenly risen, and films of this type of theme also have action elements, and have begun to gradually replace the traditional action movie market.

Will Smith has begun to transform into feature films, and "Mission Impossible 3" starring Tom Cruise didn't even make a splash in May.

Traditional action movies are at the end of their rope!

Mel Gibson also wanted to act, but he couldn't do it.

Don said: "I know what you think, but this script ...... I watched it, and it's worth participating. In the current market, there is a serious lack of excellent action movies, which needs you to drive. ”

"What subject?"

"The story of a retired agent who went to save his daughter. ”

Mel Gibson frowned, "It's old-fashioned." ”

Don smiled, "It's very old-fashioned, but ...... I suggest you read the script first. It's a traditional story, but it's not the traditional Hollywood rhythm of a story. Luc Besson is in retreat in France, and it seems to be working well. ”

Mel Gibson laughed dumbly and took the script from Donn.

During this time, Donn went to a joint marketing meeting about Prada and "The Queen Wears Prada", and when he returned, he saw Mel Gibson holding the script in his arms, closing his eyes on the couch and meditating.

Don smiled, "How's it going?"

"It's different!"

Mel Gibson shook his head.

Don En smiled, "What's the difference?"

Mel Gibson said: "I've been involved in dozens of action movies, this story ...... Very different. No, it's the narrative approach that's different. In Hollywood in the past, action movies generally had a 'wonderful three-minute' opening, using a wonderful action scene to make the audience excited first, and then moving to the main plot, and then pushing the film to a climax with a rhythm of rapidity, action scenes and emotional scenes. And this script ...... The rhythm design that completely separates the emotional scene from the action scene, the opening scene is a smooth mess, and the action scene in the back is so tense that there is no room for stopping, which is a great subversion of the traditional road. ”

He is a great god in the field of action movies, and he can naturally hit the nail on the head.

Don said: "That's right, this kind of change...... It will definitely detonate the market. Fans are tired of watching the traditional Hollywood action movie routine, and this new model may open the next era of action movies. Mel, I need you to lead the team!"

Mel Gibson laughed and said, "Don't put a high hat on me, I know, you just want to help me and let me have a film." With your status, there's no need to focus on such small projects. ”

"Small projects are not fake, but there will be no less money!" Don said firmly.

"What is this movie called?"

"Hurricane Rescue". ”

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