Chapter 558: Four or Two Thousand Pounds
The time of a music video varies from about 3~5 minutes. However, when filmed, it was much faster than a movie clip of the same length, almost as fast as a TV series, and it was completed in one day.
This is mainly due to the fact that although the number of storyboards in the MV seems to be large, the rhythm is very bright. However, this kind of storyboard count and rhythm is achieved through complicated interspersed editing in the later stage, and when it is actually filmed, there can only be two or three long shots mixed editing.
Therefore, when you really shoot it, you will find that as long as these techniques are applied properly, the production cost of the MV is not as high as the original Xiangjiang musicians' brains.
It's just that they felt expensive and afraid of difficulties from the beginning, and they didn't try it from the beginning, so they gave Gu Biao the opportunity to drink his saliva.
To take the simplest example, many post-80s, or early 90s, should have seen Zhang Xueyou's MV of "Kiss Goodbye" on TV when they were children, which is a typical thrifty MV production style in the late 80s and early 90s in the Xiangjiang music scene.
It seems that there are a lot of flashbacks in the film, but in fact, it is three long shots repeatedly interspersed and put together:
Zhang Xueyou ran and vented in the alley filled with boiler steam in despair;
Zhou Zhimei, who plays the heroine, frequently looks back and dodges with the blackened Zhou Zhiruo-style blurry and evil eyes;
and when the last two people were in the same frame, Zhou Zhimei further teased, wanted to refuse and welcome, and played with the other party who wanted to kiss goodbye but couldn't kiss goodbye in applause.
It's just that the final MV finished product mixes and cuts three long shots with the rotation frequency of one lyric in each shot, and the effect is gorgeous and tall all of a sudden.
At this moment, Zhang Xueyou, Zhou Zhimei, and Zhou Huimin are all under Gu Biao, so the MVs of the two songs "Kiss Goodbye" and "Favorite" have naturally been filmed.
After post-production, these MVs will be released on TV stations for free for Hong Kong audiences before the release of Zhang Xueyou and Zhou Huimin's CD albums, and will also be licensed to the external market in the future, which will become an important help to promote the release of the albums.
However, just after the filming work, those parties did not understand the operation and were a little worried.
After finishing work, the lead singers of Zhang Xueyou and Zhou Huimin got together to rest, drank the afternoon tea provided by the company, and discussed:
"With a few shots, it can be used as a MV? Looking at Michael Jackson's "Billie Jane", the picture is very fancy and gorgeous?"
Zhang Xueyou said with a little worry.
He has already released a record before, but the response is not very strong, it can only be regarded as a small profit, and now his status and influence in the Hong Kong pop music industry are far inferior to Leslie Cheung and Alan Tam.
So he cares more about whether he can become popular with this one than Zhou Huimin - he knows that the champion of the amateur singing contest in the 18th district of Xiangjiang will be born every year, and if he doesn't seize the opportunity to rise quickly, the future will be slim.
It is precisely because of this that all the references he uses to benchmark his learning are the best in the industry - not the best in Hong Kong, but the best in Hollywood, and Michael Jackson can learn from him.
However, Zhou Huimin is not familiar with the market in the circle, so he doesn't have too many concerns. She persuaded empathetically: "The filming cost of "Billie Jane" is very high, and I will definitely not be able to get it back when I get it to Xiangjiang." But Jackson's "Beat-it" is not too complicated, just a few long shots dancing together, isn't it more popular than "Billie Jane". ”
Zhang Xueyou's expression darkened slightly: ""Beat-it" can't be learned, it is completely supported by Jackson's god-like dance skills." Those of us who can only sing and can't dance, take the lyrical route, we are not optimistic-
Xiaomin, it's not that I said you, what kind of 'pure jade girl' the company packages for you is not necessarily a good thing. After making a quiet and fresh image of a jade girl, you can't dance hotly, in fact, your dancing foundation is okay. ”
However, Zhang Xueyou complained a little and quickly stopped, because he saw that Boss Gu and President Yang were coming.
"Hello big guy!" all the male singers and staff members stood up and bowed.
The main reason is that the Xiangjiang entertainment industry has this atmosphere, and after Yang Shoucheng opened YH in history, people in the circle shouted big (dai) when they saw it.
"Everyone did a good job, I watched the initial mixed cut and was very satisfied. ”
"You can already see the first cut? I just finished shooting two hours ago. "Everyone was a little surprised.
"A few cuts of the mix, made a backup, and just looked at it first. Yang Shoucheng explained beside him, waving his hand by the way.
Immediately, a staff member took a tape and plugged it into the VCR.
"The past has become a cloud of smoke and dissipates in front of each other's eyes......"
After dozens of seconds of the prelude to the smell of wind and dust, the lyrics of "Kiss Goodbye" recorded by Zhang Xueyou in advance slowly flowed out. Originally, when filming, Zhou Zhimei, who felt very awkward, wanted to refuse and welcome, and wanted to indulge, but also became rhythmic.
"This ...... This feels completely different from when I was shooting, just a few mixed cuts, and it has such a good effect?" Zhang Xueyou himself was the most shocked, because he fully knew what kind of mentality he had when he was shooting, and what kind of impression he had of the work.
A few minutes later, when he was still immersed in the aftertaste, Zhou Huimin's "Favorite" also slowly sounded.
"The poetry of the sunset, the wine-like sunset......"
"At this moment, there is a wisp of love, a pair of shadows, a pair of people, even if it is a hot love......"
"The tide recedes and rises, the moon is cold and the wind and frost, the rhapsody of the night rain, the slight fragrance of wildflowers......"
Zhou Huimin whispered softly, and he was a little moved by the effect.
When filming, she once felt that the plot setting of the MV was not very good - mainly because the company handled all the plots involving emotional scenes in the MV as a bit "White Lotus" in order to strengthen her character as a "pure jade girl".
In a word, that is, all the emotional elements in the MV plot are promoted by the scumbag, or by the other female supporting role, Zhou Huimin himself has to be very innocent, he doesn't know the fireworks in the world, and just relying on the halo of the white lotus makes the scumbag have evil thoughts and create conflicts......
Such a plot, if it is put in the later generations, when people summarize the Qiong Yao drama and the White Lotus and Green Tea Table routines very thoroughly, it will definitely hit the street. But if you put it in 85 years, because the depth of Minzhi's summary is not enough, this routine is quite open.
The key is that this kind of routine is too easy to use to create "fireworks that don't eat the world".
When Zhou Huimin played by herself, she was a little unbearable and awkward, but after watching the processed version, she found that she was slightly moved.
"Gu Sheng is really far-sighted, relying on such a cheap MV production cost, the sensational effect is not inferior to the big cost of Hollywood, sure enough, our Chinese aesthetics still have to be satisfied in the way of Chinese." Yang Shoucheng watched from the sidelines, and did not forget to say something to please the big boss.
As soon as he said this, all the employees knew that this strategic decision and production direction was originally an idea put forward by the big boss himself.
"Gu Sheng is really amazing, in the end, he is born to know, he knows everything, and he has ideas for what to do. ”
In the face of everyone's admiration, of course, Gu Biao still has to put on a modest posture: "Eh, there is a precedence in hearing the Tao, and there is a specialization in the art industry, so don't blindly believe it." I think I'm proposing something wrong, but I usually have to say it, we're not right, it's not about people. ”
……
A week later, Zhang Xueyou's second solo album officially began to be released. And Zhang Xueyou's "Kiss Goodbye" and Zhou Huimin's "Favorite" also began to be broadcast at the same time during TVB and ATV's lunch break and afternoon tea hours a few days later.
All the responses were as Gu Biao expected, very enthusiastic.
The sales of the record of "Kiss Goodbye" exceeded 100,000 copies in the first week, which made the industry jaw-dropping.
This is of course less than "Kiss Goodbye" in another time and space, but after all, Zhang Xueyou is still a quasi-newcomer at the moment, not at his peak, and in the eyes of outsiders, it is already very remarkable.
Xiangjiang people have only watched the MVs of Jackson and Madonna, and they all go to the video hall to watch more, and occasionally show them on the TV station. So no matter how well "Kiss Goodbye" and "Favorite" are doing, at least they greatly satisfy everyone's freshness and pride.
At the same time, Gu Biao also arranged for Tiankun Music to license these popular tracks to Xiangjiang Radio for free for several years.
In 85 years of Xiangjiang, the penetration rate of TV and automobiles has been similar to that of the first-tier cities in the mainland at the beginning of the 21st century, so citizens rarely listen to radio and radio, and only listen to radio in the late night stalls and during the day. (In 85, there was no car CD player, and high-end luxury cars only had car tape recorders for listening to tapes)
Therefore, licensing to radio stations for a few years will not affect the sales of records.
All of a sudden, almost all the taxis in Hong Kong, large and small, were transferred to Hong Kong Radio, ignoring other small radio stations, waiting for the program to play these brainwashing divine comedies over and over again.
In terms of Tiankun music, a celebration reception was also held, and Gu Biao very generously invited the popular artists he wanted to attract to Gu Yuan in Baijiadao and opened a party exclusive to young people.
At the cocktail party, from the most expensive caviar to the most expensive red wine, they were all taken and demanded, which was similar to Gu Biao's pomp and circumstance for the top wealthy businessmen in the entertainment circle.
Of course, there will definitely be no electronic scales under the caviar jar.
Rao is Zhou Huimin and Zhou Zhimei have come to accompany the wine to mix on such an occasion before, and now that they have become the guest of honor, they are still a little uncomfortable.
Zhou Zhimei is better, when she was seventeen or eighteen years old, she was in a stunned state of mind, and even when she went to Hong Kong in another time and space to compete, she was the kind of stupid sister next door. And Zhou Huimin is much more delicate, and he can't let go.
After cautiously drinking a few sips of wine, Zhou Huimin adjusted her mood and asked a question that she had been depressed in her heart for months.
"Big guy, you...... Obviously not that kind of person, why did you fire Ah Shu in the first place, we almost misunderstood you at the time...... What about the people who make random demands on other female artists who want to be praised and become angry. ”
"What? Then dare to ask now, aren't you afraid of offending me?" Gu Biao asked arrogantly without anger.
Zhou Huimin smiled lightly: "Where, you are not such a person. What's more, a few months ago, I actually had the idea of resigning - at that time, Ah Shu was expelled, and rumors spread in the circle.
If I am made popular by you, won't I be suspected of 'she refuses to comply, but I do'. Fortunately, at that time you were in Monaco, and I couldn't get in touch with it in China, so I still didn't want to believe it, and I wanted to observe and observe again, or I wouldn't have the opportunity I have today. ”
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