Chapter 557: Whoever is popular
It is pertinent to say that on the Internet in later generations, especially on Huang Yiyun's music, Miyuki Nakajima's composing ability was touted a little too hard.
Gu Biao also admitted that monopolizing the cover and arrangement rights of this female original song would have very significant commercial value - otherwise he would not decisively take advantage of the embryonic period when the other party's premium is not worth much, and spend 100 million yen to buy it out first.
However, "Miyuki Nakajima feeds half of the Xiangjiang music scene by herself" is still a bit exaggerated.
Historically, the creators of the lyrics and rearrangements in the cover process in the Xiangjiang entertainment industry have contributed no less than the original songwriters.
A considerable number of Miyuki Nakajima have been covered, and the original Japanese work is not very popular, but after it was translated, it became popular in the Chinese music scene - this is mainly due to the fact that the lyrics of Japanese songs are really chattering and fragmented, and it is not easy to sing the artistic conception.
Regarding the problem of bad lyrics of Japanese songs, domestic musicians represented by Dwarf Da Jian in later generations have also criticized it many times.
Including his talk show "Xiao Shuo" to the end, he invited the next day Japanese director Shunji Iwai to interview, and also asked about the shortcomings of the quality of Japanese song lyrics.
Shunji Iwai said a life experience at the time: Once, he was asked by a colleague, "Don't you like XXX's song YYY very much?"
But his first reaction was that he couldn't answer, and subconsciously hummed the song slowly, and carefully reread the two lyrics, only to reflect what the lyrics said.
In other words, a considerable number of people who listen to songs do not have the meaning of the lyrics in their minds. The Japanese syllables are too inefficient and annoying, so you can only hum the second general like a brainless hum.
Specific to this moment, tonight, Gu Biao chose Li Keqin's lyrics and Zhou Huimin's cover of Nakajima Miyuki's original song "Favorite", which is also the case. If you really look at the original lyrics in Japanese, not only can you make up one sentence in three sentences, but also very thin and have no artistic conception.
(Of course, the tune is definitely good.) The arrangement, personally, I don't think it's as good as the rearrangement of Hong Kong and Taiwan, but it's not a technical problem, but the rhythm of the Japanese lyrics drags down the accompanying drum beat. It's okay to sing passionate songs in Japanese, but the lyrics of Japanese lyrical slow songs are really torturous. )
This time, if it is a Xiaobai who did not have a deep enough insight into the pros and cons of the Internet in his previous life, and crosses over to copy the text bluntly, of course, there is a great probability that he will not be able to see through the true mystery here, and will be interfered with by the smoke bombs on Huang Yiyun in the later generations and bet on the wrong treasure, so that he will not be able to copy the law and have a certain probability of hitting the street.
In his previous life, he was an insider who had been in the Ahri family for several years, and he had never eaten pork or seen a pig run. He fully knows how to avoid those flashy boasts and go straight to the origin of things, so he packaged and praised Zhou Huimin, and naturally the success rate was much greater.
Gu Biao knows that although the Internet in later generations has made it much easier for people to retrieve information, it has also created the disadvantage of "information cocoon effect" to a certain extent.
What is an "information cocoon"? It means that "in the non-Internet era, extremely withdrawn and niche fetishists who once had to socialize with the mainstream value society and adapt to the mainstream society can easily find their own common hobbies and opinions on the Internet."
This is not entirely bad, after all, niche values should be respected, and diversity of personalities is also beneficial.
However, the resulting principle that "as long as you are good enough to stay at home, you no longer need to adapt to mainstream society, and you don't care about being out of touch with society" also needs to be taken seriously.
For a simple example, there are 20 million stickers on Du Niang, no matter how niche hobby words, or how cold street artists and games, you can find this.
And when I entered the bar, I saw all the lovers who said good things about this artist/hobby/game. Gives you the illusion that "this thing is really loved by everyone".
What's more serious than Du Niang's post bar is cloud music.
If you click on any song that is so niche that no one listens to it, the comments in it are all praises (after all, people who don't like to listen to it can't find it here), and even rise to the height of the same and different grades-
You can see "Our XXX is different from those bewitching little fresh meats" in the cloud song comments of A Little Fresh Meat, and you can also see the same comments in the circle of B Little Fresh Meat. In the end, who is the "ordinary, spurned by the public", it seems that there is no solution, no one will claim it, and only the fans who see the specific little fresh meat scolding the ordinary little fresh meat. (In the post bar of a specific online article, you can also see the fans of a specific Xiaobaiwen scolding the general Xiaobaiwen, and in the end, it seems that there is no ordinary Xiaobaiwen in the world, and no one claims it.) )
Of course, as with many aggressive social paradigms, the group is simply divided into "us and them" and creates contradictions, thereby increasing the cohesion and diffusion of beliefs within the population. For example, heretical discrimination, racial discrimination, regional discrimination...... Cloud music uses it to resist social coercion and resist the market encroachment of social giants, which is not a problem in itself, and it also gives the minority a safe haven of freedom, which is a good thing. There's no other way for it to fight its way out.
But as a niche, what we need to be vigilant about all the time is "I know that I have always been a minority", and I will not hallucinate and float because I have been in the cocoon for a long time, and mistakenly think that "I am already the mainstream".
The correct way to open the Internet cocoon is to enjoy your like-minded people, and always stay sober, not floating, and know that you are still a minority.
Only such people can enjoy the convenience of life brought by the Internet, but also not fall into cognitive traps, leading to disconnection from society and a decline in collaborative emotional intelligence.
……
The explanation is a bit in-depth, and this cognition is not suitable for showing off to other comrades-in-arms around Gu Ao, so it can only be done in his own mind.
Who makes everyone else in this world not know what the Internet is, and how can they talk about "understanding the real big data, understanding the real world, and not being bound by cocoons".
Therefore, Gu Biao avoided several insidious pits, but no one could see his exploits, and even after he succeeded in the future, he had nowhere to talk about the awesomeness planned in his mind, so he could only endure being regarded by the world as "Gu Biao is really a lucky general, and once again lucky, he was so successful in random collisions, and he was popular." ”
In fact, where it is randomly hit, it is all exchanged for saving oneself and being vigilant.
At the end of the two-day competition, Zhou Huimin and Li Keqin won the first place in the draft of the Southern Female Singer Group respectively. Judging from the audience calls fed back by TVB TV, the response is also very good.
Even more than 60% of the enthusiastic caller audience asked the two singers the question "when will they be able to release records", which really made the call statistics department of the TV station feel envious, and this proportion is much better than the music situation in the first two years of Xiangjiang.
Viewers who are willing to call to the TV station are generally more passionate, so the proportion of them who buy records and pay money for chasing idols must be much higher than the proportion of the entire audience. However, in previous years, only 30%~40% of callers would care about records.
Tiankun Music's official information release channel immediately responded to a time and promoted a wave of advertisements, saying that this wave of new talent singers, as well as the old singer Zhang Xueyou, who had debuted last year, will each release their first album records in the summer file.
Of course, the current three major singers of Tiankun still have to be slightly staggered, which is also for the sake of sales to hit the list, so as not to rush the Dragon King Temple by their own families, and the popularity is not sustainable enough. These are the details of the release of the record company, and Yang Shoucheng has his own plan to plan, and Gu Biao doesn't have to worry about it.
According to the plan, Zhang Xueyou will release his second album in July, which is also the first CD after the production of Tiankun Music's own CD factory. Zhou Huimin and Li Keqin released records in mid-August and at the end of the month respectively.
At the same time, in fact, Tiankun Music has already made up its mind and cheated a little - before Zhou Huimin and Li Keqin won the draft competition, they had already let them each record a lot of songs similar to "B-side songs", which can be poured at any time.
After the results of the competition come out, as long as you focus on recording a few title songs according to the degree of audience response, and shoot a promotional MV, you can release a record, which is why the production schedule can be pressed so quickly.
Of course, the external publicity must be to say "how hard the production staff of Tiankun Music and the new artists have worked hard to record and record overnight to repay the enthusiasm of the fans".
Sell "hard-working character design" and act in bitter love dramas, anyone can do it. This can't be blamed on anyone, who let fans eat this set.
……
A week after the competition, Tian Kun Music was located at a production center near Hung Hom in Hong Kong.
The big boss behind the scenes, Gu Biao, came to the scene to observe, because today we are going to shoot the first batch of MVs produced by Tiankun Music, and it is also the first batch of MVs in the Xiangjiang pop music industry.
The production center of Tiankun Music obviously took these problems into account when planning, so it chose an office building with a relatively high floor and converted from a factory, and rented a whole floor. There were both recording studios and studios that were not available to other record companies before.
It is difficult to verify the origin of MVs or "music videos", but it is generally believed that the MTV music channel was established in New York at the end of 1982, announcing the official birth of this category.
However, the early MV still stayed in the mode of "live version recording + stage play plot", and it was not until February and March 83 that Michael Jackson's "Beat-it" and "Billie Jane" were specially produced by the production company for the plot video, and the MV was mature.
Today, the Xiangjiang pop scene is still in its infancy, so it has only been two and a half years since the United States appeared, and naturally it has not spread to the industry here. And now there is no VCD technology, MV can't be recorded into CD records, can only be put together as a video tape or directly on the TV station for free to the audience, this kind of thing without seeing the return to the original business model, of course, those weak music industry in Xiangjiang feel that it is not worth it.
At present, in Asia, it is said that I began to release MVs for top singers in the second half of 84, so it is not too late for Gu Biao to follow up.
His handwriting makes his artists feel that they are really going to the right boss, and they follow the bold boss, no matter how much money they have, at least they have to be a lot better in terms of personal development.