Chapter 51: Domination (Part II)

PS: Thank you for your support, especially thank you for the goose feather life's push classmates, there is no rest in the substitute class today, the first guarantee 2 more, tomorrow again 5 more outbreaks, thank you!

J.H's submission of the projection plan and sharing standards to independent theaters and Lotte Cinema really aroused varying degrees of opposition from the two, with independent theaters being unacceptable to their own low scores, and Lotte Cinema responding indifferently.

As Park Young-joon said, "The King's Man" was a hot screening, but such interests are not enough to break the union between Lotte and CJ, their strategic partnership is based on long-term interests, no matter what the purpose is to exclude Mega.Box, it must ultimately be for their own development and growth, compared with such a strategic level of mutual assistance, short-term box office revenue is obviously unlikely to make Lotte leave CJ behind and switch to the camp of J.H and Mega.Box...... Even if it's only temporary!

As for CJ.CGV, Ahn Jun-hyuk didn't think about contacting them at all, and he also knew that even if he did, it would be useless.

From the very beginning, CJ had a lot of hostility towards J.H - of course, it was more of a disdain at the time, and if it was hostile, it was only recently. After the number of moviegoers of "The King's Man" exceeded 3 million, in addition to the pre-sale ticket market, the actual single-week box office share also exceeded 50%, compressing the living space of "Head Master 2" to the extreme, making "Head 2", which was originally expected to exceed 7 million people, now close to 5.5 million, and its screening period. It's been 7 weeks, and the best time to explode before the next painting is missed, and the potential after the most is wasted.

Ahn Joon-hyuk was not surprised by Lotte Cinema's indifferent reaction, nor was Park Young-joon and Kwon Bo-geun, who had never understood that Ahn Joon-hyuk was so sure that Lotte would give in after being the most relentless.

In view of Ahn Jun-hyuk's judgment, the two did not dare to ask more questions, lest he judge correctly after the worst and let the facts slap them in the face. It's about independent cinema. The two had no doubts.

The current state of depression in the film industry is caused by the decline in the quality of films. Without good movie screenings, theaters will have to keep filling the shortfall, and as long as they still want to make money, they don't have to worry about whether independent theaters will give in.

Really. It didn't take two days. The number of viewers in "The King's Man" exceeded 4 million. And with popularity still booming and market share still occupying more than 50%, the loose alliance of independent cinemas began to collapse. The owners of 20 independent theaters in the Seoul area, who were the first to fall, could no longer stand the fact that the 16 multiplex theaters in the same area as Mega.Box were full every day, but they agreed to J.H's share of the situation.

With them as a symbol, the independent market outside the three major cinema chains has officially announced its crack!

On February 28, as many as 120 independent theater owners rushed to J.H. in Seoul to sign a screening contract.

How many of the bosses regretted that they did not accept the 5:5 sharing at the beginning, but they were not greedy enough, and as a result, they had to accept a more demanding sharing agreement now, no one knows, at least more than 8 percent of the theater owners present, when they signed the contract, their faces were as black as the bottom of the pot.

Of course, no matter how unhappy, no one will let go of the opportunity to make money, after signing the contract, J.H took out the copies of the prepared Lu and handed them to the various theater owners, all dissatisfied, all the copies were all in vain at the moment of hand, on the same day, in various cities across the country, because the Mega.Box venue was limited and the depressed audience could not queue, they were pleased to find that the poster of "The King's Man" finally appeared in other theaters!

On this day, the number of theaters released in "The King's Man" nationwide increased from more than 200 to 330, and this timely expansion of the scale not only quickly alleviated the various problems that affected the box office caused by the movie-watching boom, but also brought another opportunity for "The King's Man" to break out again at the end of February!

……

"Hello Ms. Luo!"

"Good morning, Ms. Luo!"

Lotte Cinema walked into the backstage office area at the Piccadilly Theater in Jongron, Seoul, where the lights bloomed from the theater dome and walked into the backstage office area, greeted by the company staff and theater staff along the way.

Ms. Luo Xizhen, who had attended the J.H sharing negotiations, nodded expressionlessly and walked quickly into her office.

The Piccadilly Theater was once a symbol of Chungmuro-ro and an important witness to the development of Korean cinema from its faltering beginnings, to its gradual desperation due to policies, and then to its rise to glory.

Unfortunately, with the intervention of capital in Chungmuro, the film market began to tend to scale, and this glorious theater inevitably could not catch up with the development rhythm of large-scale theaters due to financial problems, and went into decline, until Lotte Cinema acquired it.

After several renovations in three years, the theater was only reopened at the end of last year, and with its prime location and renovated internal hardware, the reopened Piccadilly Theater should have been popular for a long time, but contrary to the facts, except for the first three weeks, because of "Head 2" In the past three weeks, 4 of the 8 screening halls in the museum have been closed, leaving 4 screening halls, and 2 are specialized in non-mainstream art films.

"The King's Man" ......" From the floor-to-ceiling window of the office, looking at the deserted theater hall below, reading this familiar and unfamiliar name, the coldness on Ms. Luo's face dissolved, and only a helpless wry smile remained.

These days, she has pronounced this name more than once, and every time she pronounces it, her mood is a little complicated.

A few weeks ago, she was so close to getting the right to screen it that all she needed to do was nod her head, and J.H., who was still vulnerable at the time, would happily accept the contract and maybe send a car to escort her back with the copy.

But she miscalculated its potential, and she could justify herself. For example, J.H does not agree to the sharing concessions, and her attitude is too strong, such as the government's sudden reduction of movie quotas and the increase of theater surcharges, which disrupts her line of sight in analyzing the market, such as ...... But no matter the reason, there is no escaping the fact that she let go of a blockbuster film.

If she had nodded at the time, the profits of tens of billions would no longer have been picked up by the lucky Mega.Box, but into the hands of Rakuten. It became the most successful sales qualification of her career. Maybe she'll be able to climb even higher!

In South Korea, as a woman whose social status is naturally disadvantaged, she lacks such an opportunity!

But it's too late to say anything now. J.H and Mega.Box are said to have in-depth intentions to join forces. And from the news she got at the top of the company. The alliance of the other party is probably aimed at the tripartite strategy of Rakuten, CJ, and Show.Box.

In such a situation, the company's top management will hardly agree to the introduction of "The King's Man" again - even if the top management is jealous of its profitability!

Thinking. She also remembered that J.H had submitted a contract with Mega.Box two days earlier, and she didn't quite understand J.H...... Well, Ahn Jun-hyuk to be exact, what is the intention?

Pulling together, dividing and sabotaging tripartite strategic cooperation?

It's been a few days, and she's been imagining all kinds of possibilities, but she doesn't think that Ahn Junhyuk handed over the share contract to Lotte because he was idle and looking for excitement!

After the release of "The King's Man", although many people in the circle said sourly that the newcomer picked up a big bargain by taking shit luck, a more rational person like her no longer dared to underestimate each other.

One success can be attributed to luck, but what about two?

Her political wisdom does not allow her to regard the success of others as luck, and those who fail to recognize reality have long been eliminated in the cruel competition of climbing up from the bottom, preferring to believe that the young man she has never met in person has outstanding business acumen and talent.

So Bai Zhiying, who others dare not touch, has successfully operated, single-handedly brought her back to the front line, no one can look at it, and even the despised "The King's Man" is also in his pocket.

Such a person, any action is worth thinking about.

But after thinking about it, the biggest possibility she thinks is that J.H wants to cooperate with Lotte and put "The King's Man" in the theaters of Lotte Cinema. As for why he has such a big confidence, he directly handed over the contract, and he didn't seem to be worried that Lotte would refuse at all, she couldn't figure it out.

A minister in charge of sales with her said that Ahn Junhyuk was so arrogant and arrogant because of the success of "Wang Nan", but she felt that it was not that simple!

Because she suffered a loss once!

It was the same before the release of "Wang Nan", Ahn Jun-hyuk calmly spread out the conditions for everyone to see, accept what he could accept, and don't keep him if he can't accept it, and then now, the bosses of those independent theaters are all crying and sad, and they were slaughtered by J.H.

"Forget it, I don't want to...... Anyway, the high-level will not destroy the cooperation 'friendship' that has just been united for a long time for the sake of a movie, unless it is force majeure!"

After thinking for a while, Luo Xizhen, who had no clue as always, rubbed the corners of his forehead and laughed.

For Rakuten, apart from political matters, what is the force majeure?

Letting go of the faint doubts, she casually took the morning newspaper that the assistant put on the desk and read a few times, several entertainment newspapers and magazines, and still left the headlines for "The King's Man" to report the movie-watching boom it caused across the country.

“…… According to the news revealed by J.H yesterday, the total number of viewers of "Wang Nan" has reached 4.82 million, and the breakthrough of 5 million is close at hand, this data may be on par with the record of the fastest breakthrough of 5 million people once set by "Tai Chi Flag Flying", and according to our survey in major cities across the country, the box office of "Wang Nan" is still not at the limit, it has only been screened for 3 weeks, and there are at least 4 weeks to enter the next painting period, within this period, it may also usher in an outbreak, according to the prediction of relevant professionals, ", The final box office of "Wang Nan" will probably be locked between 8 million and 9 million......"

“…… What an enviable potential......"

With a faint sigh, the day's work began, and the company thought that although "Head 2" was impacted by "Wang Nan", there was still box office potential to be tapped, and she had been hosting this work for the past two days to see if she could find any way, while "Head 2" had not yet been painted, and she would fight again after the worst.

was busy until the night, and she didn't come up with any good plans below, so she lost her temper at the minister, head of the room and others below, she slammed the door and went out, ready to go back to the office to rest.

When passing by the staff rest area, someone inside was watching TV news, which was still reporting on the movie-watching craze of "Wang Nan", looking at the crowded queue on the screen, Luo Xizhen frowned, wanted to get angry, and then held back.

Just as she wanted to turn around and leave, the report of the on-site reporter who suddenly turned up the volume stopped her!

"Ladies and gentlemen, ladies and gentlemen!" the reporter's voice was very excited, the camera was shaking, and it could be seen from the screen that the scene was already in chaos, and after a while, the camera appeared again in the camera holding the microphone and talking incoherently: "Ladies and gentlemen, I am now at the Mega.Box Cinema in Dongdaemun Good Morning Shopping City, Seoul, and the crowding caused by the hot screening of "The King's Man" is still continuing, but now...... I'm sorry, but I want to say that we found an audience member who surprised everyone at the scene! Remember, I'm journalist Chung Dae-joon, and remember that this day is the first time in the history of Korea!"

With his excited words, the camera began to move to the side, gradually adjusting the focal length of the lens, blurring for a moment, and when it became clear again, everyone in front of the TV opened their mouths wide!

In the middle of the shot, a middle-aged man surrounded by a crowd of people is smiling and waving to the people around him amid the deafening noise.

At the same time, subtitles lit up on the news -

——President Roh Moo-hyun, appeared at the scene of "The King's Man"! (To be continued......)