"Ladies and gentlemen, we are now at Mega.Box.COEX in Samseong-dong, Seoul, and you can see that even though it is past 10 o'clock in the evening, there are still many people waiting in line outside COEX for ticket sales. "On the clear TV screen, SBS is broadcasting the evening news, and the beautiful female reporter is presenting the scene behind her in the cold wind, where under the bright neon lights of COEX, there is a long, slow-moving procession.

Since the Film Promotion Committee announced the advance ticket sales for the new week, and announced that the advance tickets for "The King's Man" have occupied more than 50% of the market, the media can no longer be silent.

That night, SBS, which is the most sensitive and has the most flexible system, first abandoned the depression hit by the popular results of "Wang Nan", and sent an expatriate anchor to investigate and report on the viewing of "Wang Nan".

"Audiences should know that there is a movie that has recently seen a movie-watching boom across the country, and today it was disclosed by the Film Promotion Committee that the film's single-week sales of pre-sale tickets have exceeded the sum of all the films currently released, becoming a well-deserved box office bomb in February, bringing stirring heat to the cold early spring, now, let's interview the audience queuing up at the scene. ”

The female reporter approached the crowd in line with a microphone in her hand, and randomly selected a girl who had probably just entered high school, "Hello, are you queuing up here, are you coming to see "The King's Man"?"

The girl looked very hearty and not timid at all, and waved her hand at the camera: "Yes, this is the third time I have watched it." ”

"Oh, a third time, so you must be a big fan of it, can you tell us. Why do you love it so much?"

"I like to watch it, so I just watch it!" The girl said indifferently, "The deep meaning of the plot or something, I'm not a film critic, how can I know so much, I just like it very much, I especially like Kong Ji in it, I cried once I watched it, these three times, I came for Kong Ji." ”

Camera jumps. This time it was a young man at the head of the line. The female reporter asked the same question, and the young man replied, "Yes, I came to see 'The King's Man'...... Today is the first time I have seen it, and I don't know the specifics. I was dragged along by my girlfriend. She watched it for the second time. ”

said. He smiled helplessly at a woman behind him, hiding from the camera.

The interview continues.

"Of course, I came to see "The King's Man", and I watched the trailer on TV half a month ago. I had this idea.,But I'm not sure if there's something in it that I don't really like.,I hope I won't be disappointed this time.。 A middle-aged man shrugs at the camera.

"Yes...... It's the third time I've watched it, and I'm a fan of my uncle, so of course I want to support the idol. The girl in her winter coat who looked to be in her early 20s shouted "Uncle, I love you" at the camera.

"Of course, 'The King's Man'...... The second time I watched it, it was a very touching film, and I liked the gentle, innocent, and kind Kong Ji very much, who was really more feminine than a woman, if I were ten years younger, I would probably like him madly. The middle-aged woman with glasses smiled.

The female reporter who interviewed 7 or 8 people in a row and appeared in the camera again because of the cold weather, her face was flushed, which made her expression look very excited: "Most of the audience we randomly interviewed at the scene watched it over and over again, is this situation true? Let's interview the person in charge of the theater!"

Soon, a young man in a suit and leather shoes appeared on the screen, and in response to the reporter's question, he nodded approvingly: "It's true, these people all came to watch "The King's Man", and most of the others watched it at least twice...... I still remember that on the first day of the screening, the attendance rate of a single show was even less than 20%, and now we Mega.Box have drawn all the other films, and we are fully screening "The King's Man", even then it is a bit in short supply, today I have made a report, ready to increase the number of screenings again, all the screening halls of the COEX Hall began to open 24 hours a day, I believe that other museums are also preparing similar plans, otherwise ......"

Before the words were finished, a wail sounded outside the arena, and the camera moved to include the commotion of the waiting line not far from several people.

The person in charge seemed to be surprised by such a riot, and he spread his hands: "Look, today's screening has reached its limit, and the tickets have been sold out." Since the day before yesterday, such a thing has appeared, and here is a reminder to friends who are ready to watch the movie, if you want to watch the movie, it is best to pre-order in advance on the official website of J.H or Mega.Box......"

This news has caused great repercussions in the circle.

The next day, following SBS's follow-up report, KBS, MBC and other TV stations joined in, and the media's long-standing apathy began to soften, and as they began to report on the movie, the popularity of "The King's Man" also expanded rapidly.

At this time, the drawbacks of only Mega.Box providing the screen began to appear.

On February 25th, "Wang Nan", which was released for 15 days, successfully exceeded 3 million viewers, and sat firmly in the box office list for the third consecutive week, and the position of the monthly list champion is also unshakable.

Only Ahn Joon-hyuk, Kwon Bo-geun, and Park Young-joon, the three actual high-level executives, are a little bored.

At another meeting of the three, Kwon Bo-geun reported to Ahn Joon-hyuk about the box office dividends and the company's profitability that Mega.Box had solved in the recent period: "...... According to the agreement with Mega.Box, our total box office dividend is 13.4 billion won, deducting 2% of the additional tax that we need to pay, as well as various film taxes, the company actually received 10.8 billion won...... President, within 15 days of the movie's release, we have achieved de facto profitability, and those film companies will be envious to death!"

As he spoke, he looked at Ahn Jun-hyuk in admiration.

This film was finally born because of the other party's insistence. If he hadn't insisted on shooting the movie, and even withstood the pressure and starred in it himself, otherwise, J.H, who was in the initial stage, would not have such profitability.

Even if you think about it from a distance, if Ahn Jun-hyuk hadn't promised Lee Jun-ik that he would make this film last year, Lee Jun-ik would not have looked around for investment, and he would not have applied to the Film Promotion Board for a development fund (if he chose this way, the film rights would have fallen into the hands of the committee). Otherwise. Such a big cash cow, J.H could only watch it run away.

Some people may think that Ahn Joon-hyuk's "The King's Man" is just luck, after all, this film was rejected by almost the entire film industry at the beginning. No one can see the potential of its current popularity – and the only thing that can be seen is that it is not human – but Kwon Bo Geun scoffs at the "luck talk" of those people.

Even if it's luck. Who has the courage to smash 8 billion into it? Who has the courage to do so. Gambling on your future and putting your mark on this black horse?

It's just that you can't eat grapes and say that grapes are sour, and I don't know what the Tao is. He also doesn't think that Ahn Junhyuk's original behavior was a gamble, he has been in contact with Ahn Junhyuk for almost 2 years, and 2 years is enough time for him to figure out some rules.

Rather than luck, Ahn Joon-hyuk has a pair of eyes that are good at discovering and has a mind that can keenly judge the future trend of the market.

"10.8 billion won...... Heh, Uncle Bo Geun, are you satisfied with such a small number?" Facing Kwon Bo Gen's undisguised admiration gaze, Ahn Jun Hyuk laughed casually, and when Kwon Bo Geun shook his head embarrassedly, he turned his head to look at Park Young-jun, who reported the moment he looked at him: " In the past few days, I sent people to visit the multiplex theaters and franchised theaters of Mega.Box in major cities, Mega.Box's projection capacity is indeed close to saturation, even if most theaters are open 24 hours a day, they can't meet the influx of audiences, and if you want to dig deeper into the potential of "Wang Nan", it's time to expand the scale of screening! Is it possible to reply to the owners of those independent theaters?"

With the popularity of "The King's Man", many independent theaters that used to disdain J.H and even took a posture can no longer be calm, and many bosses have been contacting Park Young-jun recently, wanting to get the screening rights of "The King's Man".

Only this time, it was J.H's turn to take a posture, and these days, Park Young-joon did not give any letter to those bosses according to Ahn Joon-hyuk's instructions, but just dragged them with the excuse that the company was still discussing.

Habitually rubbing his fingers, Ahn Jun-hyuk didn't answer for a while, and after a moment of silence, he said softly: "Reply to them, but we have conditions, we must take 55% of the box office share, and they will bear the surtax alone, and their ticket prices must be kept above 8,000 won, and they are not allowed to use any excuse to discount or steal the box office (tickets for other movies sold to the audience, but you can watch "Wang Nan" with tickets) , this is a common means of stealing the box office, and the same is true for ticket price discounts), otherwise, the screening rights of that theater will be cancelled as soon as it is discovered!"

That's a hard request!

Kwon Bo-geun and Park Young-jun glanced at each other, "Uh, president, isn't this too much?"

"What's too much? If they want to be unconvinced, then ask them, why don't they want to make money when we split 5:5? Want to make money and don't want to take risks, how can there be such a comfortable thing in the world. ”

Hearing him say this, the two remembered the faces of the representatives of those independent theaters at the beginning, and suddenly lost their sympathetic interest, and the tone was set.

Later, Ahn Jun Hyuk added, "Also, get in touch with the person in charge of Lotte Cinema and show them our share of Mega.Box, don't say more." ”

"Lotte?" Park Young-joon asked strangely, "You're going to let them join in?" Unlikely, doesn't it mean that Lotte has joined forces with CJ, and they reject Mega.Box, so I'm afraid they don't have a good impression of us...... Although some dirty things can be given up for the sake of interests, these interests should not be enough for Lotte to abandon its strategic partners. ”

"Heh, in the face of the next trend, Lotte will make a good choice!" Ahn Junhyuk said with a smile.

Trend?

The two of them are very strange. (To be continued......)