In 1975, when the 8080 CPU was first introduced by Intel, the price was as high as three or four hundred dollars, but after Zilog created a copycat version with similar performance, Intel's shipment price was forced to be reduced by 25%.

Then in 78, the 8086 appeared, and because the 8080 was outdated, it dropped again, and now it costs more than $200. As for the high-imitation Z80, it is less than 150 yuan.

This is normal, because the CPU and graphics card are subject to Moore's Law, one price a year, and the officials who have equipped the assembly machine before 2010 should understand this truth. (In recent years, the price of outdated installed accessories has not been reduced much, mainly because the chicken has heated up the memory, and Bitcoin mining has heated up the graphics card capacity.) ）

With the cost of materials in the second half of 1979, Gu Biao roughly needed $150 CPU money, dozens of dollars of memory and other components to make a "Thunderbolt fighter", which means that the motherboard was about $200 after completion.

There are also $100 for the picture tube, dozens of dollars for the shell and various miscellaneous materials, transportation and logistics costs, and the material cost of the whole machine is $350.

Among them, the production part in China will also pay a 25% tariff when importing the capital (the CPU is welded locally, so the material does not need to leave the country, and this part does not need to be taxed repeatedly)

According to the practice of later generations, "the cost of materials shall not exceed 60% of the retail price of gross profit" (this is a "convention" for companies with very low net profits such as Huawei, and if a profiteering company like Apple is used as a convention, the proportion of material costs will not exceed 25%)

Finally, if the daily shipment price is not less than 600 US dollars / 150,000 yen per unit, you can make a slight gross profit. The further rise is the absolute net profit part.

It can be seen how "black" the 800,000/600,000 "equipment financial lease" agreement made by Han Ting for Mikoto Shirai is. THIS "PROPORTION OF MATERIAL COST IN THE SELLING PRICE" HAS BEEN MORE THAN DOUBLE THAT OF THE IPHONE SOLD BY APPLE IN LATER GENERATIONS.

However, the windfall profits that are not high enough will not last long.

Gu Biao knew that the first person to react must be Taidong Electric. People originally had a semi-finished project on hand, but it was not favored by the market before, so it was abandoned.

In a week or two at most, the other party will be able to complete the work of market discovery, reconvene research, revise design requirements, and have another month to rectify the supply chain. It is estimated that by the beginning of December this year, Taidong's competing products will be able to appear on the market.

According to the original development speed of history, Namco, Konami (KONAMI) and Nintendo will also launch their own follow-up works within half a year after the first hit in the market, which is easy to think.

Therefore, after the Spring Festival next year, there may be 2~3 peers on the market. By May Day, the intensity of competition will further rise to 5 brands.

On the American side, Atari is also likely to follow suit, and with Atari's channel advantages and technology, I am afraid it will only be faster - Atari has been very mature in making video game arcades, with more than three years of industry history. Compared with its peers, it just doesn't have the concept of "shooting games", so the hardware is fully mature, as long as it takes the work of the software level.

Considering that the arcade machine is an extremely channel-dependent product and is not directly oriented to the end consumer, Gu Biao has never thought of opening up the American market in the arcade era.

There are a lot of goods on the market, and the high price of 100 yen a coin will definitely be unbearable, and it will soon fall back to the same 50 yen as other game consoles. In this way, the income of the game hall owners of the terminal will be cut in half in an instant, and the price of the equipment will fall by more than half at that time, so it will not be so profitable.

……

One day at the end of October is also the third Monday of the week when Shirai Video Game Store opens.

At 9 o'clock in the morning, the store manager of Maikoto Shirai had just finished sorting out the housekeeping of the store, cleared the accounts, and then opened the roller shutter to start work.

Haruko Sakuragi and other temporary workers haven't come to work yet, because the morning is not the peak time for the Akihabara game hall, and the number of customers in the store will not arrive at 10, so there is no need for a staff to help at all.

Today, however, the situation is different.

As soon as the door opened, Mikoto Shirai saw Mr. Takasha, who had rented an entire floor of the department store and opened an electrical appliance store in the department store opposite, wandering into the store.

"Gao Shasang?" Shirai Mikoto was like a great enemy, and thought that the other party wanted to come to learn from the experience and smash the field.

Mr. Gao Sha was very blunt, and threw a handful of coins into each machine, and let a few of his henchmen play while they were playing, presumably to occupy the pit so that no one else would disturb the chat.

Then he got straight to the point: "Miss Shirai, your business is very hot." I've been in Akihabara for 15 years, and I've seen countless shops, and even if they are also electric, they at least have to open some other business in the morning to amortize the rent. I have only seen it in Ginza and Shinjuku if I dare to make the morning hours completely empty, and I can make money in the afternoon and evening alone. ”

Seeing that the other party's attitude was not bad, Shirai Mikoto also made up her mind, and hurriedly persuaded according to the lines taught by Han Ting.

Han Ting said that as long as she introduced her to buy a game console, she would be given a personal appropriate commission, which was about 5% of sales.

"It's all about meeting a discerning Xiangjiang boss and asking her to enter this newly developed game console in Xiangjiang - what's the matter, is Gao Shasang also interested?"

Mr. Takasha was surprised, he thought that Mikoto Shirai would definitely hide it and didn't want this secret of making a fortune to be known to his peers, but now it was so refreshing, he couldn't help but feel that there was a conspiracy here.

"Miss Shirai is so bold, don't you want to monopolize this money for a longer time?"

Mikoto Shirai took a deep breath and recited: "Let's be honest, I don't really have much capital, and I was penniless a month ago, how can I afford to open my own shop." is still the boss Han of Xiangjiang, because he is not familiar with his life, and he is limited to the law, he can't end up in person.

Therefore, it is said that I found a barrister who graduated from Tokyo University, and thought of a franchise plan for her to 'equipment financial leasing', and opened the store almost without me paying the capital.

Nowadays, although my turnover is very high, the vast majority of my revenue has been repaid in accordance with the financial lease agreement, and my money is still tight. However, the boss Han gave me a 2% commission after selling the equipment, and I could get cash directly, so I think it's not bad to help sell the machine. ”

Mr. Takasa did not understand the concept of "financial leasing" very well, so he asked carefully and confirmed that "during the opening of this store, Mikoto Shirai only paid 200,000 yen for the first month's rent and the wages of temporary workers. And all game consoles are owed on credit under the financial lease agreement".

This model, in 79 years of China, absolutely no one will play and dare to play - even Boss Rong, who just established CITIC Trust this month, has never seen such a bold business.

Even in this book, it is very rare, but it is only allowed by law, but in fact, it has only been seen in the case of large-scale industrial plants, and each one is at least a billion yen/10 million US dollars.

Only in the United States, where financial innovation is the most advanced, can this model sink to a small business on the order of $100,000. That is, some container truck drivers who can't come up with a one-time purchase cost of a car, and want to take the transportation business, then sign a financial lease with the manufacturer of heavy trucks, and then use most of the transportation income in the next five years to repay the "rent", and the property rights of the car will belong to the driver after the lease expires.

(In fact, it is a mortgage for production equipment, but the risk taker of the mortgage loan must be a bank or other financial institution, and the risk taker of the financial lease is directly the equipment manufacturer, which does not require any financial qualifications.) In this case, it was Gu Biao and Han Ting who became "creditors")

Han Ting used this hand to bypass the law that prohibits foreign "self-employed" from operating the entertainment industry, and ensures that all the money received by Shirai Mikoto is controlled.

After listening to Mikoto Shirai's description, Mr. Takasha's last concern was dispelled, and he asked incredulously and eagerly: "Can this kind of business still be played like this? Don't you need to give any capital first? Directly get the game console in your hands and then use the money earned by the game console to pay back the price of the game console itself? Isn't that an empty glove white wolf?"

Mikoto Shirai hurriedly explained: "Boss Han said that I was the first pilot, so I could have zero down payment. A down payment of at least 25% is required, and if it is not cost-effective during the lease period, the loan repayment can be stopped and the equipment supplier will repossess the game console property. And the higher the down payment ratio, the lower the discount on the total price. A 75% discount can be given for a lump sum payment. ”

"Do you have a quotation here?" asked Mr. Gausa eagerly.

Mikoto Shirai took out the quotation.

Mr. Gao Sha glanced at it and jumped up: "The 25% down payment financial lease price of the Thunderbolt fighter is 700,000 yen? It's too expensive! Our family's electric racing machine was only 250,000 yen two years ago! Now the inventory has dropped to 200,000 yuan! Your whole price is more than 3.5 times the average price of the industry!"

Shirai Mikoto: "But there are already several of your racing machines that have eaten ashes there, and you have seen the profitability of my machine, haven't you? Moreover, Boss Han has provided financial leasing." With only a 25% down payment, you can take the machine away first.

And you don't have to repay the loan in the first month after picking up the machine, you can use the income of the machine to fill the 25% funding gap in full, and then you think it's not cost-effective to return it, which is equivalent to just paying some rent, how much risk can this be?"

In fact, according to the first batch of customer prices, as long as Gao Sha pays the first 25% down payment, Gu Biao will already return to the capital, and there will be more than 10% of the net profit, so he will not lose.

The next 75%, no matter how much money is returned, is a complete net profit.

The price of the whole machine, which is 3.5 times higher than that of the previous generation of products, will definitely be subject to fierce resistance under the normal marketing model. Because the owners of electrical appliances are not willing to take this risk.

However, a 25% down payment is equivalent to a one-time financial pressure that is slightly lower than the purchase of an old-generation electric car, and many people are willing to give it a try.

"Moreover, we can ensure that the number of shipments in the first month will not exceed 100 units, because the production capacity is limited, which is the quota for the whole market. The sooner you get it, the less saturated the market will be, and the more you can make a profit.

If you're willing to wait a few months, although I promise the machine will be cheaper too - you can wait for Namco and Nintendo to copy this thing. However, the number of people who run the arcade may be several times more, and when the time comes, it will not be 100 yen at a time, but only 50 yen at a time. ”

Under such lobbying, Gao Sha boss finally made up his mind: "I want 20 units in the first batch!" Can you introduce me to Boss Han?"

"Of course, I only have the power to help sell, but not the decision. ”

……

In the afternoon of the same day, Mr. Gao Sha met Han Ting, as well as the owners of three other Akihabara electrical stores, and after communicating with Mikoto Shirai in the morning, they chose to cooperate further.

They were very surprised by Han Ting's beauty and temperament, but they didn't expect that the boss who operated this kind of high-tech equipment in the mouth of the store manager Baijing turned out to be a woman.

Gao Sha still has the impression that it should always be a bad old man at the level of Nintendo executives like Shigeru Miyamoto.

However, Han Ting gave them a dismissal: "Gao Shajun, everyone, in order to ensure everyone's interests, the game consoles that can be shipped this week, I hope that only one will operate in Akihabara." For the rest, I hope you can find a store in Shibuya and Shinjuku. Running too much is not only not conducive to the promotion of products, but also causes you to crowd each other out of customers, and no one is beneficial. ”

These people are all capable of winning stores in downtown Tokyo, but this is a big risk, and there are still problems with cycle and running-in.

However, they all instantly felt that what Han Ting said was indeed reasonable, and everyone getting together to operate could only be vicious competition.

"I'm going to stay in Akihabara!"

"Me too!"

Watching his peers coax, Mr. Gao Sha knew that things were not so simple: "Miss Han, just say it directly, how do you want to screen the qualifications and decide which of the three of us can open a store in Akihabara." ”

"I am determined by the price of the product, rest assured, I will not sit on the ground and start the price. However, I will select two indicators, the progress of future financing repayments and the size of one-time purchases, to select the most competitive partner to open a store in Akihabara. ”

"I can buy 50 units at a time, oh no, it's 60 units! And I promise that I will give 90% of all the revenue to rent first!

On the first Monday, there were only 100 units in supply, and he entered 60 units, which was enough to ensure that others did not add up to him, and he also knew that these opponents could not muster enough funds to surpass him for the time being.

60 machines, even if it is a 25% advance payment, there is more than 10 million funds to account for the pressure, a day or two to raise out, the boss of the small electrical appliance store really can't do it.

At the same time, Gao Sha understands the nearby market, and he can place it in front of several stores to share the exposure. 60 machines is not enough to exhaust the consumption potential of the entire Akihabara district, and there will be no price reduction or vacancy due to vicious competition.

Sure enough, the two competitors next to him instantly became dumbfounded. Whether it is the number of purchases or the diligence of repayment, they can't grab it.

"Boss Gao Sha is really refreshing, so it's decided. Han Ting smiled and took out a contract.

"Can I take a look at the sample first?" Mr. Gao Sha looked at the other party's expression, and for no reason he was in a trance, and always felt as if he had been calculated, so he insisted on looking at the sample.

Han Ting looked indifferent: "Of course it's no problem." However, these machines are all in business, so if you don't mind, go to the Yokohama warehouse and take a look at it, and you can test the machines on site to make sure that the game is exactly the same as here. ”