Chapter 47: Targeted

The game named "Thunderbolt Fighter" by Gu Biao is, of course, a product of the "Space Invaders" demon of Tomohiro Nishikaku.

The reason why it has to be renamed is because Xijiao Tomohiro had already used that name when he set up the project in Taidong Electric. If Gu Biao doesn't change, outsiders can't see the problem, but the people of Taidong Electric will definitely doubt the connection and whether there is a possibility of plagiarism.

After changing to "Thunderbolt Fighter", plus the game has canceled the elements of bunkers and accidental damage to allies, the image of friend and foe is also more beautiful, all the dot maps have been changed, and two frames of explosion animation and explosion sound effects have been added, so it looks like two things at all.

Even if Mr. Arai, the director of the marketing department of Taidong Electric, came to play in person, he couldn't see the flaws.

The other two delinquent teenagers who came with Koo's classmates were the first to throw 100 yen coins into it.

The black-and-white CRT screen switches to a player plane at the bottom of the screen, with alien monsters constantly moving left and right at the top.

The alien monsters will fire intermittently, occasionally moving down a line. Whether a monster's bullet hits the player or is simply rushed to the bottom of the screen by a monster, it will be GAME-OVER.

It wasn't until around '82 or '83 that shooters moved to horizontal or vertical scrolling, because scroll-scanning maps put a lot of pressure on video memory and CPU processing power.

Before Intel 8086/8088 generally became a game console CPU, it was basically untenable.

Now Gu Biao is still using the cheap version of the 8080 Z80, so naturally he can only do fixed-screen shooting games - the official who has no concept of this, you can recall the "tank battle" played on the FC red and white machine in the 90s, which is a fixed-screen shooting game, and the entire map can be displayed on one screen, without scrolling.

Although the fixed-screen shooter game is not refreshing enough, it is also relative, and with the level of knowledge of today's 79-year-old players, these people are still instantly intrigued.

A fat player desperately hits the fire button, firing stupidly and frantically, seemingly immersed in the thrill of the fire, not knowing how to dodge the enemy's bullets - there have been shooting games before, but none of them are "interactive", that is, only the player plays the computer to see if the hit is accurate to judge the strength, and the computer will not fight back.

Now that I encountered a computer that would fight back, that clumsy firepower pouring frenzy would naturally hang up in ten seconds.

"Little man, invest money!" The fat player obviously doesn't have much pocket money, but his force value is high, and he can carry the other party's collar to blackmail the thin and rich second-generation classmates.

Xiaofu's classmate immediately threw a coin in.

This time, I finally knew that I had to "dodge bullets" and continued to ......

The 5 "Thunderbolt Fighter" game consoles were all occupied, and although they were not enough to queue up, at least no one left.

Those who run out of money will also stand by and watch others play in order to learn the technique.

Because many people find that they don't understand the rules of the game at first, 100 yen can only play for less than a minute, which is too cost-effective, so it is better to watch and familiarize yourself.

It's half past six in the evening, which is dinner time, and the afternoon rush hour should have passed, but the 5 seats are still not free, but the Plants vs. Zombies motor next to it is starting to have one or two free.

However, after the prime time at 8 o'clock in the evening, with the emergence of shoppers, all 10 machines of 2 types were completely occupied again. And because there are a lot of girls in the night shopping family, they are obviously more face-controlling, and they like the beautifully textured Plants vs. Zombies, and they have no feeling for the "Thunderbolt Fighter", which is very ugly with planes/monster icons.

This is the difference between men and women, men always see new technological products and can't help but have a fever.

Women pay more attention to the appearance of the product, regardless of whether the technology of the product is advanced or not. Just like the girls who bought OV mobile phones in later generations, regardless of whether it was technologically backward or not, men played Xiaomi to run scores.

In this era, none of the game console practitioners, whether in the United States or in the United States, have treated women as potential consumers, which is also the limitation caused by the ugliness of today's display technology. And Gu Biao is the first to move against the trend of history.

……

At the end of the first day, the manager of Shirai Mikoto calculated the accounts, and the average queue of the ten machines was 4 hours full.

Because they are all new games that everyone has never seen before, everyone is very skilled, and each one has not survived an average of 2 minutes.

The store manager Shirai used the key given to her by Han Ting to open the money box under the game console, counted it, and got a total of 1,500 coins of 100 yen, which is the day's revenue of 150,000.

Haruko Sakuragi and the security guard are both part-time workers who work for 1,500 yen per 4 hours, and the store manager Shirai is a full-time worker who earns 5,000 yen a day and has insurance. In addition, taking into account the fact that everyone works overtime, the total salary cost of the store for the whole day is 12,000 yen.

The labor cost of 8% is already a very good example of cost control in the "retail and entertainment industry".

The other two main expenses are discounts on game consoles and store rentals.

In 79 years of Tokyo, housing prices have entered a skyrocketing channel, and Ginza is not a place with a "ceiling", just Shibuya/Shinjuku, these trendy entertainment districts, the best gold shops can rise to 100,000 yen per square meter per year.

Akihabara is still an electric town, so it is not worth much, but it costs 350,000 yen per square meter per year. The store in Baijing has an area of seventy or eighty square meters, because it was vacated by the temporary closure of the previous owner, and there is a discount for the second half of the year. In the end, the total price is 200,000 yen per month.

The monthly rent plus salary fixed cost is 560,000 yen. The excess is the depreciation of the machine decoration, utilities and profits (as well as taxes and fees, and the maintenance fee of the Inagawa Society).

In addition, Han Ting is not afraid of Bai Jing stealing money - there is a counter on the chip in every machine, which is used to count the number of coins, only Han Ting has a password, and he can call up the query when the time comes.

If the reconciliation cannot be reconciled in the future, although the store manager Shirai cannot be caught and imprisoned, it will also leave a credit stain.

The reason why Bai Jing can't be arrested and imprisoned is related to the property rights structure of the experience store designed by Han Ting, and it is not clear for the time being.

In short, it is to circumvent the law and facilitate the promotion of equipment sales to peers in the future. (Japanese law does not allow foreigners to open a store directly as "self-employed".) So nominally, this store is not Han Ting's, Han Ting used the method of "equipment financial leasing" to control the store after studying the local policy by herself)

The next day, the situation was similar to the first day, the people who came yesterday were all still unsatisfied, and some new guests entered the pit because of the after-school prime time wandering, and the full time of the machine was extended to nearly 6 hours, half of the previous day.

But the total income did not directly increase by half, only from 150,000 yen to 190,000 yen - mainly for the hardcore players who spent a lot of money to play for a few hours last night, and their skills improved rapidly, and the average survival time rose to more than 3 minutes. Therefore, the violent time can only be squeezed from other rookies who have entered the pit.

In this situation, the business hours of the machines continued to climb on the third and fourth days, but the total income did show a steady consolidation or even a slight decline.

It wasn't until the fifth day, after Saturday, that there was a big increase in boarding time and turnover - this did not stipulate whether the enterprise should be a single day off or a double day off through the "Labor Law" like in China, so at the end of the 70s, some enterprises had double studies, and most of the schools were double majors.

On that day, the turnover skyrocketed to 330,000 yen, and on Sunday, due to the social holiday, it soared to 410,000 yen, and a large number of new rookies who are only available on weekends contributed to the mainstream of the income.

But as the next Monday approached, revenue plummeted by more than half again, back to 180,000 yen — and the survival time of all players rose to more than five minutes, and the slaughtering business soon became untenable.

Han Ting came to the store on Sunday to reconcile the accounts, took away the "weekly supply of financial leasing of game consoles", and learned about the situation from the store manager Shirai.

After learning that the main factors that limit the speed of game dissemination and revenue at the moment are caused by "mature players who have practiced their skills for a long time".

Han Ting gave a new management system to Mikoto Shirai and Haruko Sakuragi: in the future, when the prime time is full of queues, everyone can only play 3 coins and have to queue up to replace people, and they can't always occupy the machine.

And if there is a rookie player with a special dish, you can give protection preferential treatment and put an alarm clock next to the machine - if the rookie has not played for 10 minutes after 3 coins die, he is allowed to continue to put coins to ensure that he can play for 10 minutes in line at a time.

As a result, the revenue has finally come back, and the exposure of the console has been guaranteed.

Han Ting's pursuit is not to make money itself, but to let more people into the pit. Therefore, the "28 rule" does not apply here, and it is absolutely impossible to let "20% of high-quality players contribute 80% of the revenue".

Be sure to make more rookies addicted and give them the opportunity to tilt.

After another week of operation according to the new rules, the daily income on weekdays has basically stabilized at 22~250,000 yen, and the average daily operating time of each machine has reached 9 hours, and on weekends it is 500,000 yen per day. Han Ting also asked Bai Jing to reorganize the layout of the store, and transferred a few more machines.

When the store manager Shirai looked at this income, he secretly trembled: on the "equipment financial lease" signed by Han Ting for her, it was written that the price of each Thunderbolt fighter was 800,000 yen, and that of Plants vs. Zombies was 600,000 yen each. A total of 14 units have been installed so far, with a total of 9.8 million yen. After two weeks of operation, after deducting the fixed costs, the balance was already 2.6 million yen, so wouldn't it be possible to recover the cost in two months?

It's also too lucrative.

However, this rule of limiting the number of coins per person during peak periods will definitely offend people and easily cause hype.

On the second weekend, there were two group fights in the store because of delinquent teenagers grabbing seats, and the last one attracted several motorcycle rioters. The security guard in the store spent a lot of effort to get people out, and he also received a few baseball bats, and the manager of Shirai had to take out an extra few thousand yen from the revenue to compensate the security guard for the cost of medicine.

Urban legends about this shop spread throughout Akihabara, and peers finally began to pay serious attention to this emerging competitor.

Even the small boss of Akihabara, who will watch the field money, began to think about pumping molecules.