After two full nights of overtime, the theaters under CCTV finally readjusted the schedule of the movie.

The schedule of "The Great Cause of the Founding of the People's Republic" has been adjusted to June 12, with a schedule of 12,000 screens.

Because the schedule is 20 days in advance, all publicity plans must be advanced, so CCTV will definitely fall into a very busy stage in the near future.

And because of the adjustment of "The Great Cause of the Founding of the People's Republic", "Journey to the West" was originally scheduled to be only 8,500 yuan, but now it has reached 11,000 yuan.

"It's all settled, you guys will announce the information about our schedule adjustment to the media this morning. Han Sanpin said to General Manager Han Xiaoli with a tired face.

"Han Dong, why do we want to schedule so many films for "Journey to the West"?" Han Xiaoli asked angrily: "In the past two days, we have been anxious to deal with the siege of Hollywood movies. But I look at him Gu Jiahui and Peng Yichen, but they still hype their box office target of 550 million as if they are nothing. I think they just want to take advantage of this opportunity to fight for face, so that others can see that their brothers of Huimin Film and Television Group are the bosses of the domestic film industry!"

Several managers in charge of publicity also echoed: "Yes, Mr. Han, this time the Hollywood film company is pushing us, but Huimin Film and Television Group is also menacing! The publicity fee invested in their "Journey to the West" is said to have increased again, and it has reached 50 million. It is more than 10 million more than 10 million more than the publicity cost of "The Great Cause of the Founding of the People's Republic". ”

"And the premiere of "Journey to the West" has been set at the Workers' Gymnasium, and Huimin Film and Television Group is said to hold a grand premiere of 10,000 people! Invite 100 stars to help! What a big formation!" Han Xiaoli continued.

Han Sanpin's face was cloudy when he heard this, and all kinds of signs showed that Gu Jiahui did not scruple about the siege of Hollywood movies, but had the idea of finishing his work and wanting to get the hegemony of the domestic film industry.

To put it bluntly, the private cinema chain in Huaxia has now occupied a dominant position, but because of the large number of investors, the power of these private cinemas is relatively scattered.

Therefore, the state has just recently approved the establishment of a non-governmental organization for the operators of these private cinema chains, which will be established at the end of this year - the Huaxia Film Projection Association.

As the owners of private cinema chains, they support whoever makes money from their films as presidents of the film projection association.

And those who can finally control this film projection association will naturally become the real leader of the domestic film market.

And Hollywood film companies have made so many plans for Peng Yichen, besieging "The Great Cause of the Founding of the People's Republic" and "Journey to the West" in the summer, and the ultimate goal is also to support their partners in China and control this projection association.

To put it simply, there are only three forces that have a chance for Huaxia to compete for control of this association.

CCTV Group and Huimin Film and Television Group are the only two film and television companies in China that have complete production, publicity, distribution, and copyright operation capabilities.

In addition, they all have their own group of theaters, so they have the strength and channels to control the projection association.

Hollywood studios, in the past two years, have also invested in the construction of a part of the cinema line in Huaxia, although because of policy restrictions. The cinema chains they invest in can only show Hollywood movies that the Chinese government has agreed to import.

But if they can control the projection association, then they can extend the release time of imported Hollywood films, increase the number of Hollywood films, and reduce the cost of Hollywood films in China.

That's what Hollywood studios really want.

It can be said that the three forces of CCTV, Huimin Film and Television, and Hollywood Film Company have regarded the summer of 2009 in Huaxia as a battlefield for fighting.

Whoever can show the strength to overpower the other party will be able to become the real overlord in the association, so as to occupy the initiative in the future of Chinese films.

This time, CCTV smashed the pot and sold iron, used up all its resources, and filmed "The Great Cause of the Founding of the People's Republic" in order to compete for control of the Film Association.

"Journey to the West" coincided with the meeting and was selected by Huimin Film and Television Group as the vanguard of their struggle for control.

Hollywood studios, on the other hand, have to form an overwhelming advantage over domestic films in box office revenue because they import a limited number of films each year, so that those private cinema operators can finally choose them.

But what Han Sanpin didn't expect was that Hollywood's unexpected entry not only did not scare Huimin Film and Television, but became a catalyst, which stimulated Gu Jiahui and Peng Yichen even more, making this struggle even more popular.

"Mr. Han, we must not give in!" Han Xiaoli shouted loudly.

"Yes!" Several executives of CCTV also gritted their teeth and said: "This time we let them out of the schedule and increase the number of films scheduled, which is a big loss!"

Looking at the surging emotions of the crowd, Han Sanpin was not shocked, and reprimanded everyone: "Our struggle with Huimin Film and Television is just a contradiction in our own family. It's like brothers in a family fighting each other for the boss.

But Hollywood studios are foreign enemies. Domestic films have always been suppressed by Hollywood imported films. In the past two years, the state has also increased the number of Hollywood imports and relaxed the restrictions on co-production of films by Hollywood studios and domestic film companies. Therefore, there must be a lot of films for Huimin Film and Television. But it is by no means unconditional for us to increase the schedule for them. ”

Everyone was stunned, what conditions can top the amount of films worth thousands of gold?

"You let the person sent to Huimin Film and Television Company negotiate the film schedule, and bring my following words to Gu Jiahui. Han Sanpin still said what he wanted to bring in his calm and unfazed tone.

"In the face of Hollywood, the external enemy, the competition between our own people must not cause serious internal friction. Therefore, this time we and Huimin Film and Television have to decide the winner. In other words, if the box office of "The Great Cause of the Founding of the People's Republic" exceeds that of "Journey to the West", then Huimin Film and Television must support the people of CCTV to become the president of the Film Projection Association. On the contrary, if the box office of "Journey to the West" surpasses "The Great Cause of the Founding of the People's Republic", then we also fully support them. ”

Everyone was in an uproar, but Han Sanpin's tone became cold: "I want to warn you one thing, our competition with Huimin Film and Television this time must be fair and clean, and no one is allowed to do anything at the box office." If I catch you doing small things behind your backs. Don't blame me for not remembering the old love!!"

After listening to Han Sanpin's words, everyone was shocked, "Journey to the West" and "The Great Cause of the Founding of the People's Republic" were originally just the vanguard of both sides.

But now, according to Han Sanpin's meaning, the box office of these two movies may even affect the development of the Chinese film market in the next 10 years.

Mr. Han ...... Isn't this too risky, I think we still can't act righteously......" Han Xiaoli, who screamed the most fiercely just now, was also frightened by Han Sanpin's determination to break the cauldron.

"Adventure? Joke!" Han Sanpin sneered and said in a deep voice: "It's them who take the risk, are we still afraid of a small private enterprise? Since we want to decide a winner between the two families, we should quickly decide the outcome and win the game in one game, and we can't give outsiders a chance to take advantage of it."

"The Founding of the Nation" is the film we have invested the most, spent the most resources, has the largest cast, and is directed by me in the past decade.

If such a movie still loses to Peng Yichen, the first big-investment film directed by a rookie director, "Journey to the West", then we will also lose convincingly.

proves that they are indeed the ones who know the Chinese film market best, so what if they are the bosses of the Chinese film industry!!"

……