After getting the news that Hollywood movies will be released collectively in June and besiege domestic films, Gu Jiahui and Sun Yizou are a little worried about the box office results after the release of "Journey to the West".

But for Peng Yichen, this approach of Hollywood studios is not unexpected.

Some time ago, there was no news of a Hollywood movie being released, which made him feel even more uncomfortable.

After all, the enemy is the most dangerous if he is always hidden.

Now that Hollywood studios have put on an attitude of besieging domestic films, Peng Yichen feels that there is nothing to fear.

First of all, at present, Chen Jing Film Company is the only film company in the whole of China that is good at using viral network propaganda methods, which even Hollywood film companies are not as experienced as Chen Jing Film Company.

Secondly, the scene of the fairy and demon fighting method in the movie "Journey to the West" this time is very grand and shocking. With the computer special effects technical support of the Digital Technology Center, plus Peng Yichen's own "fiery eyes" skills. The quality of the special effects rendering of "Journey to the West" has reached the same level as that of Hollywood in Peng Yichen's previous life in 2017.

In other words, "Journey to the West" is not only not a disadvantage compared with Hollywood movies in terms of exciting special effects picture production, but a very big advantage.

In addition, "Journey to the West" is now a home battle, with the full support of the cinema chain of Huimin Film and Television Group.

If he doesn't have the courage to defeat Hollywood movies on his own turf, then he simply doesn't want to enter the international film market, and he will stay in China honestly for the rest of his life.

In the following period of time, Gu Jiahui and Sun Yizou obviously had no mood to eat and drink, Peng Yichen ate very happily at that time, and felt that the nanny hired by Gu Jiahui's family was not bad at cooking.

Soon, Sun Yizou and Peng Yichen said goodbye to Gu Jiahui, and the two put down the dishes and chopsticks and walked out of Gu Jiahui's house, and returned to the headquarters of Chen Jing Film Company together to discuss how to deal with the siege of Hollywood movies.

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At the same time that Gu Jiahui, Sun Yizou, and Peng Yichen learned the news of the release of Hollywood movies, the three senior leaders of CCTV also gathered in the company and were discussing how to deal with the challenges of Huimin Film and Television's "Journey to the West" in the summer.

"The Great Cause of the Founding of the People's Republic of China" can be said to be a heavyweight film that CCTV has established itself as a banner in the Chinese film market.

The success of this film is directly related to CCTV's control of the Chinese film market in the future.

When he was about to enter the Chinese New Year, Peng Yichen suddenly announced that "Journey to the West" would be released on June 26, which seriously disrupted the previous film publicity and distribution arrangements of CCTV.

But when they were even more caught off guard, Hollywood studios also went crazy, and suddenly arranged all the release times intensively before and after the release of "The Great Cause of the Founding of the Nation".

A situation of siege was directly formed for "The Great Cause of the Founding of the People's Republic".

If it was four or five years ago, CCTV wouldn't care about this kind of thing at all.

Because at that time, the theaters in China were basically all subsidiaries of CCTV.

Han Sanpin only needs to make a few phone calls, so that these Hollywood movies can't get any schedules in China, making Hollywood companies retreat.

But since the Chinese government relaxed the restrictions on private companies operating movie theater chains three years ago, China's movie theater chains have sprung up like mushrooms after a rain.

At the end of 2005, there were less than 15,000 screens in China, but by the end of 2008, there were 38,000 screens.

So far, the number of screens in the hands of the Huaxia state-owned company is only 18,000, while the number of screens in the hands of private companies has reached 20,000.

In three years, the number of large screens in state-owned companies has increased by just over 3,000, while the number of screens in private companies has increased by 20,000.

In other words, even if CCTV now asks its subordinate state-run cinema chains not to schedule Hollywood films, Hollywood movies can still get enough schedules from private cinema chains.

And CCTV may also be punished by the higher-level market management department for unfair market competition.

Therefore, this time "The Great Cause of the Founding of the People's Republic" has no chance to take advantage of it, and it must face the impact of Hollywood movies.

At this moment, the plan that CCTV originally formulated for "Journey to the West" and set "The Great Cause of the Founding of the People's Republic" to be released on July 1 after the release of "Journey to the West" is no longer suitable.

Although Han Sanpin has not been in contact with Gu Jiahui and Peng Yichen, he tacitly knows that the war between Chinese movies and Hollywood movies has broken out.

The two top domestic films in China must join forces in order to resist the impact of Hollywood movies.

The publicity and release plan of "The Great Cause of the Founding of the People's Republic" must be adjusted.

……

The conference hall of CCTV Group.

At the long conference table, the directors of more than a dozen publicity and distribution departments of CCTV were all nervously checking the data of various theaters.

Han Xiaoli, the executive general manager of CCTV, shouted excitedly: "Are Hollywood film companies crazy, they all apply to our theaters for release schedules on the same day, and only leave us three days, otherwise they will all go to private theaters for release!"

Speaking of this, he also slapped the table fiercely: "To put it bluntly, these guys are deliberately pressuring us through their channels in private theaters." If we don't schedule films for them, our theaters will only have the source of two big-budget movies "Big Talk" and "The Great Cause of the Founding of the People's Republic" in the entire summer file. It just doesn't make sense!"

Han Xiaoli is also anxious this time, after all, "The Great Cause of the Founding of the People's Republic" is the number one project of CCTV this year, and there is no room for failure!

But the cinema chain is also the heart of CCTV, if there is not enough film source this summer, the audience will be robbed by private cinemas.

You must know that there is inertia in consumption, if a consumer's movie-watching needs are not met in a movie theater, then the audience will soon forget about this movie theater and choose another movie theater.

It's already mid-May, and "The Great Cause of the Founding of the People's Republic" and "Journey to the West" have been announced early, so the cinema schedule of CCTV has already been arranged.

Of course, it is to take more care of "The Great Cause of the Founding of the People's Republic", although the theater chain of CCTV has also given "Journey to the West" a part of the film schedule, but the number is not much.

But now that Hollywood's 5 movies have suddenly come in, the theater chain under the name of CCTV not only has to reformulate the film scheduling plan for them, but also readjust the schedule and film scheduling plan of "The Great Cause of the Founding of the People's Republic".

Han Sanpin has just decided that in order not to collide with "Journey to the West" again, and also to avoid the threat of Hollywood blockbusters.

It is necessary to change the schedule of "The Great Cause of the Founding of the People's Republic" from July 1 to June 12.

This completely disrupted CCTV's theatrical schedule and the publicity and distribution plan of "The Great Cause of the Founding of the People's Republic".

Han Sanpin has the idea of competition for Huimin Film and Television and Peng Yichen, but he also has the intention of soliciting.

CCTV just thinks of the banner of the Chinese film market, not the overlord, and today's market environment cannot allow the existence of the hegemon.

Therefore, after Han Sanpin adjusted the schedule of "The Great Cause of the Founding of the People's Republic", he allocated most of the vacant films to "Journey to the West".

Only a small portion was left for Hollywood films.

I hope that "Journey to the West" can work with "The Great Cause of the Founding of the People's Republic" to shoulder the responsibility of resisting the invasion of Hollywood movies.

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