Director Hai's words revealed doubts about the effect of Gu Wei's proposal just now.

However, Gu Biao was very confident, and he categorically added a bargaining chip:

"No, if Director Hai can facilitate the new transaction model of 'fixed time buyout', I think the discount scale that the filmmakers can give will be far greater than you think. Even if it is discounted according to the original price, or even a few tenths of a discount, it is not impossible. ”

"How many tenths of a discount?" the number surprised the head of the sea, "It's unlikely, isn't it?"

In the final analysis, she misunderstood the scale of "discount" that Gu Biao said just now.

In the past few years, when China Film Import Company negotiated with foreign film companies, it was not entirely without similar attempts. However, as far as the director of the sea knows, there are hardly any discounts that are more favorable than the half-fold.

Even if there are a lot of additional bundle conditions, the discount will be further reduced, and the lowest and lowest bottom limit is about 3~4% off.

Because in the eyes of foreign film companies, the most important time for a film to return to its original cost is the months after its release. Every year, so many new movies are released in Hollywood, and when a movie is out of breath, who will pay to watch it? Even if you want to watch it, the movie theater will not schedule it.

Therefore, is there a big difference between the buyout of the screening rights in the first year after the release of a film and the buyout of the permanent screening rights?

However, since Gu Biao dared to speak amazingly, he had his own certainty.

Because Gu Biao feels that it will take a long time for China's domestic films to catch up in terms of "big scenes and big special effects".

Not to mention 20 years, 10 years will definitely be required - the industry generally believes that Chinese films will compete with international standards in terms of scenes and visual effects, at least until 03 years Zhang Yimou directed, Li Lianjie Liang Chaowei played "Hero".

Even if in this life, with the additional engine of Gu Biao, it will drive the domestic cultural and creative industry to run a few steps, it will not be a few years.

Therefore, Gu Biao believes that for a long time in the future, even outdated Hollywood movies will still be very good-looking in the eyes of the Chinese people, and they are willing to watch them over and over again. The young people of the post-70s generation watched it in childhood, and when they were sensible in the post-80s and even early 90s, it can still form a wide range of social communication.

As long as the copyright is pinched in his hand and not sold out, even if he can't rely on the theater box office to recover the cost, he can also recover the cost by selling replay rights to TV stations and advertising endorsement premiums.

Historically, Stallone's "First Blood" was bought out by China Film Import for $30,000 in 85. But even after many years, China Film Import sold the replay rights of the TV part to CCTV, and it still sold a lot of money, at least more than ten times more expensive than the original purchase price (according to the official exchange rate at the time, this was calculated)

Being able to slaughter a fat profit in a big-name central enterprise like CCTV can only be done by other more monopolistic central enterprises.

This is not counting the fact that after China Film imported and bought "First Blood" in history, the mainland box office that year was tens of millions of yuan, even according to the black market exchange rate, it was four or five million US dollars. China Film buys out the import externally, but the internal is a commission, so this film has made nearly a hundred times the profit.

This is the power of the country's exclusive monopoly on the right to operate film and television imports.

However, "First Blood" and "Terminator" were sold cheaply to China Film for import, which is not without benefits for these IPs themselves.

When Gu Biao was in elementary school in his previous life, around 95 years ago, if his classmates only knew two Americans, especially boys, then they might not know that the president of the United States was Clinton, but they all knew Schwarzenegger and Stallone.

This business is done.

……

"That's it, Mr. Gu, I'll call the capital immediately and ask the leader, can you wait?"

Under Gu Wei's repeated persuasion and enlightenment, Director Hai was finally quite moved and put forward such a suggestion.

"Of course I can wait, today is supposed to be a consultation and inspection, and I shouldn't talk about business, and it will delay your enjoyment of food. Gu Biao smiled neatly, "Director Hai is really dedicated, he came out on Sunday to do consultation, and he was still thinking about work." You're at your own convenience. ”

As he spoke, he asked the bodyguard to take Director Hai out on the phone, while he continued to talk happily with Mr. Liu.

He saw that the plate of raw ham in front of Mr. Liu hadn't moved a single chopstick, so he persuaded earnestly and naturally: "Come, try this Parma ham, it's so raw and cut, don't feel crazy, Italians like this, South France and Monaco also like it."

When I was in Monaco, Princess Caroline and Prince Albert often invited me to eat this, and these Parma hams were also selected by the royal family of Monaco, and they could be aged for several years anyway - when "The Last Emperor" won the Oscar last year, I used this to entertain director Bertolucci to celebrate. ”

When Mr. Liu heard this, he was immediately a little flattered. Even Director Hai, who had just walked out of the box to look for a phone in the housekeeping department, caught a glimpse of an ear of aftersound, and the chips in his heart became heavier.

The long-distance telephone call lasted for about half an hour, and when the director of the sea returned, he earnestly asked:

"The leader is willing to try in principle, let's not come to Mr. Gu, can you tell me, if it is a movie like "First Blood" or "The Terminator", which has only been released in the United States for three or four years, how much does it cost to get a discount?"

Gu Biao smiled slightly, he knew that this matter had already become more than half.

"I really want to sell it at a low price, so I should make a personal relationship. However, if we talk about it as soon as it is released, it would be better to talk about it.

Now the global box office of these movies has been verified, and they are all popular works with a cumulative box office of more than 100 million US dollars. China is home to a quarter of the world's population, and even when you take into account the multiple-of-fold difference in income and prices, the industry practice is to calculate the buyout price at 5% of the global box office......

Although I can decide a lot of things, I also have to convince the public, otherwise it is easy for the US regulators to say that it infringes on the interests of minority shareholders and conveys the interests of related party transactions. I want you to understand that, so the original price is worth at least three to five million dollars......"

The algorithm mentioned in Gu Biao's words has also been heard by Director Hai. After all, China Film Import Company has been doing this business for four or five years, and the peers it meets are all dealing with each other like this.

Therefore, even though she knew that Gu Biao was "wanting to promote and suppress first", she still felt a little low when she heard this number:

"It's too expensive, even if you don't just get a discount, but a 0.5 percent discount, it will cost $200,000. We already said that a film averages $30,000. The main one per year, the resource tilt, $50,000. And next year, because "The Eagle Over London" is bound to squeeze a lot of resources, we won't even be able to give 50,000. ”

"Then you need an additional transaction method, you can consider putting a pre-roll ad on the movie and pulling sponsors to pay for the purchase of the film. Gu Biao interrupted very strongly.

Director Hai paused for a moment, and then smiled helplessly: "What Mr. Gu said is naturally the one you played a few years ago - at that time, our China Film Import had not yet been established, and the three major studios introduced and raised foreign exchange at will for their own battles. However, with the establishment of our China Film Import, this kind of example has been re-serious, and it is not easy to open it. ”

Obviously, Director Hai is very clear about the number of patch advertisements that Gu Biao played when he made the first pot of gold.

In 79 years of history, about 30 batches of films were officially imported in China, and at that time, because it had just opened up, they were independent, so there was some chaos, and the three major factories were desperately scrambling for indicators. However, the state immediately realized that there was a lack of coordination and a waste of foreign exchange.

Therefore, in 80 years, it plummeted to less than 10 films, and in 81 years, only one "Old Gun" was legally imported as a batch film, which was a 1975 Franco-German co-production film translated by Hujiang Translation Studio. And that year, both Beijing Translation and Long Translation were not assigned to one index - this is because at that time, the country established China Film Import, and the rights of the major studios were collected and coordinated.

Therefore, the business that Gu Biao did five or six years ago does not mean that it can be replicated again without any obstacles. Because with the growth of the country's opening years, many systems are becoming more and more perfect, and laws and regulations are becoming more and more systematic.

Therefore, Gu Biao has to spend the price this time to re-finalize this matter, so that "after the law is perfected, some business models are still determined to be doable".

And his confidence in working hard comes from a rumor he saw in his previous life about the history of Coca-Cola's development in China:

Historically, in the 80s, foreign brands (especially foreign brands held by foreign companies) successfully advertised on CCTV for the first time in October 1986. At that time, CCTV had to introduce a foreign documentary priced at $200,000 out of a mission, but CCTV couldn't afford it.

In the end, Coca-Cola spent a lot of twists and turns, and CCTV asked many leaders of relevant departments to get through the joints before allowing Coca-Cola to be the sponsor and pay $200,000 for the purchase of the film, at the cost of "CCTV inserting a Coca-Cola advertisement at the beginning and end of the film every time the documentary is broadcast."

If you are interested, you can go to the Internet to search for it, and you can also search for the earthy advertising video of an old farmer leading a donkey drinking Coke.

Gu Biao was not very impressed with the details of this matter, but he knew that in the past two years, it was about the time when the relevant departments began to gradually relax the vigilance level of "foreign brands held by foreign companies to advertise in national film and television media".

Now that even the advertising of foreign brands has been relaxed, then the "foreign brands held by Chinese companies" (for example, "Gatorade" held by Red Bull belongs to "foreign brands held by Chinese companies"), and even other more harmonious bundle and patch models should also be relaxed.

Why not take this opportunity to explore the way?

"I'll have to ask for more information on this...... However, let me confirm first, Mr. Gu, you just said: The discounted price of "First Blood" is calculated according to 0.5% off and $200,000 after discount, right?

"Yes, that's what I offered. ”

"Actually, if you really want to promote advertising, you can quote the discounted price a little higher - you don't expect China Film Import to actually pay cash anyway. ”

There's no need to say that, right?

——

Thanks to the league leader "Wang Daozai" for the reward, as well as "the bun is too tender and too young", "Malaysia's Zhang Jiahui" and other new helmsman rewards.

I will add more, and the cumulative increase will be added for four days.

However, I haven't ordered anything to participate in a certain point of the Explosion Reward Event or the Explosion Squad Event. Blame sorry, so clarify. It seems that the sentence "The author's words" there are "May 15 explosions are more challenging, rewarding and supporting", which was officially added by the website, not written by me.

Set a small goal first, such as remembering in 1 second: book guest residence