"Mr. Gu, the company and the General Administration agreed in principle to the transaction model of pre-screening placement advertising, and the cooperation is pleasant. ”

After several days of negotiation and deliberation, Gu Biao finally got through the opinions of the upper echelons through the suggestions put forward by Director Hai.

China Film Import Company sent another important person to Qiantang to initialize the introduction agreement. Even a certain general bureau sent people to witness.

Similarly, there are also media people who provide high-level coverage - this kind of treatment is not surprising, just like the fact that Coca-Cola was the first in history to "sponsor the purchase of films on CCTV in exchange for the broadcast of foreign brand pre-roll advertisements", from Xinhua News Agency to "Renren Daily", and even CCTV's own news programs, this matter has been reported.

In other words, the "first foreign advertisement" itself can also be used as a news feature. In this way, in fact, it has received a second media publicity.

Who made it possible for advertising to be history-making, the first to appear in a certain field? The first thing can be used as news.

"We are happy to work together and are honored to be the first overseas brand sponsor of China Film Imports. In the face of the negotiation guests, Gu Biao was also very polite, and shook hands with the other party after initialing.

Anything that gets a blood is very commemorable, and people who write business history in the future may mention it.

In fact, if Gu Biao had loosened his mouth a little before, he did not pursue "patch advertisements for foreign brands", but just "casually posted an advertisement, and domestic brands would also work",

Maybe this thing can be done faster, just the director of the sea remote control, and he will have the authority to sign, and there is no need for anyone to come to the capital again.

However, Gu Biao persisted.

Because if you want to make history, you have to do it in one step.

If this time he just "sold patch advertisements again to bundle film copyrights after 5 years later, after the country has standardized such transactions and China Film Imports have been established", then this matter has no historical value.

5 years ago, when China Film Import was not established, this kind of gray and undefined business had already been done, so what was so rare? (although it was also Gu Biao's first to do it 5 years ago)

Moreover, as long as Gu Biao did not create the history of "the first OEM of foreign brands", it means that the history of this point can still be created by others in the future. Maybe half a year later, Coca-Cola will run out according to historical inertia and take away the "first" of this segment.

In this case, even if Gu Biao wants to block Coca-Cola and prevent Coca-Cola from making history, it will be a lot more than that.

The patches of "First Blood" and "Terminator" were left to Tiankun and Gatorade, especially since Gatorade is a 100% American brand but was acquired by Chinese capital.

When the movie is released, it will definitely form a topic, and people who are sensitive to business and policy will first realize from this point that "American brands are actually allowed to advertise in China", and then they will notice that "this American brand was originally acquired by a Chinese-funded company, so how good is this Chinese-funded company, it turns out that Red Bull has become so strong that it is not only the first in China, but also can buy big American brands".

In this way, the forced positioning of the Red Bull system is even more bullish in China.

With 86 years of national recognition, if Gatorade has a dozen advertisements, everyone may think that Gatorade is at least a brand of the same order of magnitude as Coca-Cola - because Coca-Cola has not been exposed in China for a few years, and the people's perception of American beverages at that time is still very simple, and they feel that as long as it is American, it is awesome. Who would have known that Gatorade's brand value is less than one percent of Coca-Cola's.

In addition, although Tian Kun is not strictly an "American brand", but a "Xiangjiang brand", even if it is not specially operated this time, it is possible to let it go. But the products that Gu Biao wants to legally launch in China next year are more inconvenient to describe - when the time comes, he plans to sell game consoles.

The game console is a thing that will be in China in the future, but it has been banned for more than ten years, and it can only be regarded as inconclusive now, after all, it is too small to be managed.

In this case, let Gu Biao be "the first person in Chinese history to advertise game consoles".

Not only unprecedented, but also unprecedented. He believed that no one else would be able to do this again, including in a few years, and he himself would not be allowed to do it again if he wanted to.

Of course, there is still a limit to Gu Biao's life, even if he advertises, he will also suggest that the relevant departments standardize management, such as people under the age of 16 who have not obtained their ID cards, they should be strictly controlled and not allowed to enter the game machine hall to form a system.

Store sales

The black-hearted money that brings disaster to the country and the people cannot be earned.

And in 86, there were not so many rich bear children in China who could afford to buy a game console or enter a game machine hall. At least if you are a young worker or employee who is already working, and whose parents are not retired and do not need him to support the family, you can afford to play the game. Even if Gu Biao took the initiative to be ruthless in seeking standardization, he would not hurt a few points of turnover, but would shield the dirtiest part of the risk.

According to the specific terms signed by the two parties during the negotiations, the domestic two-year buyout rights of "First Blood" and "Terminator" were both priced at $300,000 after discount.

Among them, China Film Import actually invested US$20,000 for each part to purchase the copyright, and the other US$280,000 for each film, which was sponsored by Red Bull Group and Tiankun Entertainment respectively. China Film Import promises that after the film is bought, it must be broadcast in any form in China in the future, and the 1-minute Red Bull (Gatorade) and Tiankun brand advertisements must be played at the beginning of the film.

In addition, China Film Imports has not been able to buy the rights to disseminate and resell other forms of media in China at the same time as it has historically done – that is, this can only be shown on films, and can no longer be sold to CCTV or other television stations for broadcast on TV.

If you want to play it on TV, you have to ask Miramax to pay for the TV broadcast rights again.

This point, Gu Biao wrote very clearly in the contract.

The authorization will start on January 1, 1986 and last for two years, that is, after January 88, all theatrical copies must be taken down.

Gu Biao has considered that there may be problems that cannot be supervised, but at least it is good to be able to control the cinemas in various big cities and occupy the name of righteousness.

……

After the negotiations, the big leaders of China Film Import and some witness cadres of the General Administration left Qiantang one after another.

Vice President Liu of CCTV Producers and Director Hai of China Film Imports, as "consulting and inspection cadres", continued to stay for a few days and finished their work before leaving.

In fact, it is to play and accept Gu Ao's return gift. After all, they helped Gu Biao facilitate the deal.

However, the nominal investigation and consultation still have to be done, so they will go to the filming set of "The Legend of the New White Snake" every day to show their faces and pretend to guide the work. In fact, I can also see the advanced facilities invested in Gu Biao's filming by the way.

While having fun, Mr. Liu and Director Hai couldn't help but ask Gu Biao:

"Mr. Gu, you can really get back to your roots with such a high-end hotel and such decent facilities in Lanting Cinema? Brother gives you a word of advice, our domestic film industry is not so fast, and the cost is not easy to share.

Your place, after all, can't be compared with Yuezhou, it's easy for people to live in a Canton Fair and live in 1,000 international wealthy businessmen. You are here, even if you are a big-name crew in Xiangjiang, you can rent out 100 rooms if you have a few groups stationed in the venue at the same time?

You have at least four-star treatment here, and the little actors will not be so extravagant, and the budget can only live in the cheap guest house next to it. If 20 people in a crew can be qualified to live in a four-star hotel, it is already a gathering of big directors and big stars. ”

When Mr. Liu said this, he was already taking Gu Biao as a friend, and he was not afraid of offending him, so he said it directly.

Gu Biao smiled at Zhizhu holding the ground, pointing to Lin Qingxia, Zhao Yazhi and Yu Feihong who were filming in the distance.

"Do you really expect to build this hotel in a few years? The hotel itself can sometimes be used as a filming location for a bustling urban drama. Otherwise, why can Lanting Cinema only invite Lin Qingxia, Zhao Yazhi and Yu Feihong to film costume dramas?

Andy Lau and Liang Jiahui, they are all already hardcore with me. Director Wu Yusen, who also invested money to support his transformation last year, and Zhou Yunfa also became popular when he co-produced with me a few years ago, and now he wants to return to the mainland to take over the drama - but if they want to make a "True Colors of Heroes", they have to go back to Xiangjiang to film.

This is a waste of supporting resources. I built a China Film Cinema with the people of Wanwan, but why did I only have costume dramas before? Historical dramas? Why didn't the people of Xiangjiang go to Wanwan to shoot urban dramas? Isn't it just because Wanwan only has the 'irreplaceable resource' of China Film Cinema and the supporting facilities have not kept up?

In the final analysis, irreplaceable resources are just a drainage, just like a store, there is a unique good product that cannot be bought in other stores, which can attract customers. But after the guests come, excellent merchants still have to find ways to make guests do everything possible to make one-stop shopping at your home.

Instead of customers only rushing to you to buy unique goods, after buying, they still go to other department stores to buy other daily goods, which is too wasteful of customer flow.

I only figured it out this year - Lanting Cinema has been doing it for two or three years, and our 'unique skill' can be regarded as standing up in the circle. However, I want to build the cultural and creative industry ecology here into an 'Oriental Hollywood', and at this time, I need to make up for other big road goods.

Therefore, we also need the Yau Ma Tei Police Station, the Legislative Council Building, the Hong Kong High Court, and the Kowloon Ice House. High-end hotel, even if I can't live in it, I must have at least one, as long as it is one, even if it is used for framing, then it will not be lost.

At present, I am still planning a lot of entertainment facilities and special neighborhoods. In the future, I want to facilitate the opening of the first McDonald's, the first KFC, the first Pizza Hut, the first Starbucks, the first Häagen-Dazs, and the first Kowloon Ice House in Qiantang......

Golf and racetracks must also be available, remote, informal, and green turf all year round, but at least there. In this way, we can make up for the problem of 'whether there are any' other daily goods after the guests buy the unique work, so that other crews will not want to shoot other themes after filming costume films, but the skyscrapers can't be found, and they have to pat their butts to find them elsewhere. ”

Gu Biao's commanding words really made CCTV producers and China Film importers feel a different kind of height.

Indeed, if this kind of luxury consumption place has to rely on self-reliance to recover its original cost, with the current consumption power of mainlanders, it will definitely not be able to make these stores profitable.

However, if only one is opened, only the problem of whether there is or not, and the framing facilities are provided for the cultural and creative industry, it is another matter entirely.

I dare not say that it should be no problem to open at least two or three years earlier than other domestic counterparts and achieve stable cash flow. In layman's terms, it is a project that can only be counted in other cities in 88 years, and Gu Biao may be able to open it in 85 years.

Moreover, there is really no one else who can rob Gu Biao of this matter.

Because only Gu Biao has opened up the overall situation and is constructing the ecology of this industrial chain. Other wealthy businessmen in the mainland, and even wealthy businessmen in Xiangjiang, even if they have this money, but they don't have a film and television production company at hand, and they can't cross the circle to return to their roots, who will believe their call?

"Following Mr. Gu's investigation, I really gained a lot, and today I learned that in the capital pay attention to the country, the business can still do this, and the account can still be calculated like this. It's worth it to go back. Mr. Liu sighed.

Director Hai's focus is a little different: "However, I still have a question: What is KFC you just mentioned? McDonald's, I know, is a very famous fast food in the United States. ”

"Uh...... It is also an American fast food, which should be translated as Kentucky fried chicken. ”

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