The Spring Festival in the city is always a little different from the countryside, and this is the first time Chen Dahe has spent the Spring Festival in another place. After staying outside for a long time, he didn't feel uncomfortable.

Until the fourth day of the first lunar month, he will return to Chenjiagou with Han Jiangxue, stay in Chenjiagou for two days, and then he will go to Xicheng to start the journey of the new year.

Life is like this, back and forth, back and forth, if there is no festival like the Spring Festival, will people forget the boundaries of time?

Back in Chenjiagou, life is still peaceful. Even if Chen Dahe is rich now, he is fully capable of taking the three old men back to Xicheng to enjoy Qingfu.

The Chen family, who has stayed in Chenjiagou all their lives, still refused, and it would be good if their son had this filial piety.

I heard that there are a lot of cars in the city, the roads are complicated, and there are no acquaintances, so let's stay here. Now they don't have any heavy work to do, and their son told them not to do it, but just grow some vegetables for themselves to change hands, raise a pig, and raise a few chickens. Compared to many people in Little Tree Town, they are already very happy, and they are not satisfied.

Some old people who have a bad life have always lived to be old and old. Only one day when you really can't move, and then you wait in bed to die, such a person is really pitiful.

When he returned to Xicheng, Pan Jinzhi stuffed some of Chen Dahe's favorite preserved goods. These waxed goods are all made by her personally, no matter how rich she is, how can she buy the taste of her mother?

Chen Xiaoxi was also bored at home, so she felt that she would go to Xicheng to have fun first, anyway, now she and Han Jiangxue are getting along well.

As for hugging He Huan, that was the previous thought, if her brother really liked the woman in front of her, what else could she do? For the sake of her best friend, she will never get along with Chen Dahe and Han Jiangxue from now on? There is no such reason in this world, and there is no such person.

Besides, the emotional thing really can't be forced, she has not been able to resist this bend, and that is because of time and staying with He Huan. Jump out of that circle and think very differently.

Xicheng is Chen Dahe's second hometown, he was originally a child from a poor ravine, where his life trajectory has changed, and he has today's situation.

So the feelings for Xicheng will be very different. This small city in the south of the Yangtze River does not have the fast pace of a big city. It's relatively comfortable to stay.

Chen Dahe took Chen Xiaoxi and Han Jiangxue to the villa to settle in, although Chen Xiaoxi knew that his brother still had real estate in Xicheng. But when she really entered this villa to enjoy this luxury, she realized that there was really a big difference between living in a big house and a small house.

No matter how big the so-called house is, it's just a place to sleep, and it's really just self-deception.

On the eighth day of the first lunar month, the outsiders have not returned to their hometowns, and the whole Xicheng is much more empty than usual.

Chen Xiaoxi lived in Liu Qingyi's room before, and Chen Dahe and Han Jiangxue are now living together and sharing the same bed.

In Chen Xiaoxi's opinion, perhaps this is also a big difference between He Huan and Han Jiangxue and his brother. In fact, if you really love someone, what does this body give him?

Chen Dahe's company, Tianya has someone on duty, after all, it is a chain retail store, all year round. Taoke store is on holiday until the seventh day of the first month and the eighth day of the first month. On the factory side, it's going to take longer. Work will not start until after the 16th of the first month.

Hua Jun is a native of Xicheng, so he is the top leader on duty during the entire Spring Festival. He can not go to the company, but he is dealing with urgent matters and making decisions.

In fact, there is nothing special happening during the Spring Festival for a company like Chen Dahe.

Chen Dahe took Chen Xiaoxi and Han Jiangxue around Xicheng, such as the Poshan Temple in the poem "Title Poshan Temple" in the poem "The winding path leads to the secluded place, and the Zen room is deep with flowers and trees". Another example is the willow in Bayan, where the water villa in Shanghu Lake is located.

Although the scenery here is not the best this season. But as long as the heart is relaxed enough, there is scenery everywhere.

After two days of playing, Chen Dahe began to enter the working state, and Han Jiangxue also began to enter the working state.

For such a year, the first thing Chen Dahe had to do was the shopping mall resources sent by Song Yutong.

No matter how this era changes, the top shopping mall resources are scarce for clothing, especially for companies that want to become branded clothing.

A store of an unknown brand, if the shops around him are luxury, even if he is not a luxury, he has become a luxury. This is the inherent thinking of ordinary people.

Chen Dahe personally worked with Wei Xiaowang and Hua Jun to begin to think deeply about some of the operations of the shopping mall.

In the end, it was concluded that the current Tianya is not a rich person's brand clothing, although there are some celebrity custom-made models in it, which are sold very expensive.

But it was the ordinary products that really created profits and sales for him. Tianya is positioned as a fast-fashion young ladywear, with a crowd between 18 and 35 years old.

The price is naturally expensive compared to some market goods, but compared with those first-line big brands, it is still worse. What's more, big brands may have a higher age group, right?

You must know that people who go to those top shopping malls and buy big brands do not care about the price, but about the value of the brand itself and the rarity of the product itself.

Therefore, at this time, when the Tianya brand settled in such some shopping malls, it was facing an embarrassing position.

However, one thing that can be confirmed is that Tianya's entry into these shopping malls is undoubtedly the best for the promotion of its own brand, and the potential energy of the brand itself will definitely be raised. But how far he can go here, Chen Dahe also feels that it is an unknown.

"In this way, we will first settle in the name of Tianya, and this year we will sort out a high-end brand from the new and operate this high-end brand. ”

Chen Dahe finally made this decision, and with his current funds and strength in all aspects, there is no big problem in operating this matter.

"I also agree with Mr. Chen's idea, although it is difficult to say whether Tianya can make a profit in these shopping malls for the time being. But it does have a very good effect on increasing our brand awareness. Let's adjust the rest of the story. ”

Wei Xiaowang can always think of a piece of thought with Chen Dahe in these aspects. Hua Jun has no objection to this.

After such a long time of cooperation and getting along, the two men in front of him, although they are younger brothers in age, are indeed superior to themselves in terms of ability and foresight.

As for the image decoration of the shopping mall, Chen Dahe also asked Wei Xiaowang to personally grasp it and try to maintain the unity with the outside of the street store. As long as some places specifically required by shopping malls need to be rectified, then some rectifications will be made. In addition, the image of the door and the style of the loge must be consistent with the street store no matter what way it is used.

Otherwise, your brand can't compete in these shopping malls, and it's not profitable, but you haven't improved your brand and brand awareness, isn't this done in vain?

So there are places where compromise can be made, and there are places where principles must be adhered to.

In the past few years, the work of the design department has not been easy. Because in the first half of the year, all the autumn and winter goods in the second half of the year will be developed, so as to open the autumn and winter order meeting in advance.

Without Liu Qingyi's design department, Han Jiangxue also feels that the work task is much bigger.

Time passed, and in a blink of an eye, it was the eighteenth day of the first month, and the work of all Chen Dahe's industrial chain companies began to enter the real working state.

Chen Xiaoxi also returned to Guangcheng to continue studying, but it is unknown whether she will feel sorry for her best friend He Huan in her heart.

Some things are said to be done, for example, the first high-quality shopping mall that Tianya settled in was a shopping mall in Haicheng, an international metropolis.

Because this investment is directly pressed down from above, it also feels a little confused for the local shopping mall docking personnel.

Such a good place and resources have been given to such a brand? Is it all the head kicked by a donkey, it is estimated that there should be no less benefits to some people above. But they can only keep this kind of thought in their hearts.

When Chen Dahe's Tianya Engineering Department docked with the local shopping mall, it was not very smooth, and some of the actual operations were difficult to deal with. There are above the truth, and there are the following difficulties, this thing is not too easy to do.

In a word, these imps in high-quality shopping malls have not benefited themselves. Standing in this position, the salary may not be high, but there is no oil and water, this matter wants to be so simple to pass, and if you want to move in smoothly, you have to look at the relevant local handlers.

Don't complain, this is the national situation. Of course, this has to be strong enough for Party A, enough advantages, if Party A's shopping mall is difficult to attract investment, the geographical location is not good, and the facilities can't keep up, Party B will not sell it, that is, to give decoration subsidies, and the general Party B will not settle in. If you don't make money when you go in, you post money every day, and you don't have any prospects, why do you settle in such a commercial complex or shopping mall?

But as strong as Haicheng, the best quality Party A shopping mall, now as long as a wind goes out, many people rush to settle in that location. Someone robbed it, then everything is easy to talk about.

The people of the engineering team vaguely reported this information to Wei Xiaowang, and logically speaking, the company has relevant public relations fees in this regard.

But these little ghosts in this kind of shopping mall have a lot of appetite, and they can't hold it. Besides, it's all a matter of the mall, isn't it a bit too bold for these little ghosts to do this?

For this reason, Wei Xiaowang also found Chen Dahe, and he still hoped that he would have an idea, and the simplest and rude way was to give a phone call to the top and ask him to put pressure on the bottom, which would save money and effort.

"Mr. Wei, how do you say this? Of course, I can solve it directly by making a phone call, but there are some national conditions that you and I both know, and the little ghosts are difficult, and the relationships between these people in this are complicated. If we want to take root in this for a long time, the imps can't be easily offended. After all, they are the ones who deal with us every day. ”

Chen Dahe said with a smile after listening to Wei Xiaowang's words, obviously he also had his own reasons.

"But Mr. Chen, this is the first one, will we have to pay a little blood every time we settle in in the future? ”

Wei Xiaowang also said a practical problem, what Chen Dahe said, he didn't think about it. But he is really unwilling to do this.

Chen Dahe listened to Wei Xiaowang's words, and also took out a cigarette and threw it to Wei Xiaowang, what kind of different opinions would he have......