"If the company has a related household to our company today, the following people want to violate the principle to do things, but the related household directly finds you and me, the following people will not be particularly unhappy, maybe in the actual operation in the future, will give this related household some small shoes. ”

Chen Dahe said with a smile.

"Mr. Chen, these are two different things. They are gray income. ”

Wei Xiaowang retorted to Chen Dahe's words.

"We went straight to the top and crossed them, which in itself made them a little uncomfortable. Secondly, they are looking for fault with you, and there is a reason. You know that the standards have always been very high, but in practice, who has done it according to the standards? If you do it according to the standards, everyone has to revise it from the beginning. So this authority is in the hands of these imps. Maybe the entire shopping mall system is using this kind of thing for the benefit of employees. ”

Chen Dahe also said with a smile.

"This is the national condition of some industries in the current society, and it is indeed a cancer. But there is no way, maybe one day our company will be very big, and we may have such people in our team. So what do you say? It's all open? They didn't violate the principles, they just did things according to the standards. ”

Wei Xiaowang was speechless, the national situation is indeed like this.

"Then we have to follow the crowd, and also have a good relationship with these little ghosts, and let them give me some policy care, is that what you mean?"

Wei Xiaowang couldn't bear what Chen Dahe was thinking, and he asked tentatively. According to Chen Dahe's character, he shouldn't compromise so easily.

"If our brand is strong enough, these imps will be a little more restrained. At the moment we are new to the market and there is nothing strong. It's just a relational entry. So you can't offend them, but you can't get used to them. ”

"I'll talk to some of their leaders on the phone, but you can also arrange for someone to give a little favor, which means a little bit. In this way, they have both inside and face, and they know what to do. And I will try my best to solve some problems for us later. ”

Chen Dahe said with a smile.

"Mr. Chen's golden mean, dealing with interpersonal relationships and handling things, really makes me ashamed. I got it, I knew how to do it. ”

Wei Xiaowang suddenly opened his mouth and suddenly realized.

"But Mr. Chen, I think you should settle in the training industry and become a lecturer. Your own legendary experience, as well as these philosophies, are definitely beneficial. ”

Wei Xiaowang continued.

"Then you pay me 200,000 first, I just taught you a lesson. ”

Chen Dahe listened to Wei Xiaowang's sycophancy, and said with a smile.

"You are so ruthless, I am serving you, and you are embarrassed to take my money?"

Wei Xiaowang also responded with a smile. is a dignified and talented man, and he is not as good as a mud-legged Chen Dahe in these aspects, and he is really ashamed to say it. Of course, these are just some of Wei Xiaowang's deep feelings.

With Chen Dahe's words, the people below also operated accordingly. Originally, some trivial things were completely ignored, even if some problems were a little bigger, they were just so-so. The most important thing is that these relevant people are really a little confused about Tianya's origin, of course, they are very proactive in using people's money to eliminate disasters for others.

What makes them happiest is that they originally felt that there was no oil and water at all, but the docking personnel still gave them some meaning, which is very interesting, very good, and it is very good to deal with such a company.

In this shopping mall in Haicheng, the flow of people is guaranteed, and the consumption power of customers who come to this shopping mall is strong enough. At the end of 2008, Tianya's first shopping mall store in Haicheng was officially opened.

Shopping malls are different from street shops, and they don't need to make much movement to open. Because the mall has the rules of the mall, it won't give you so many resources.

The advantage of shopping mall stores is that shopping malls bring their own traffic, and the gross profit of shopping malls is relatively high. Chen Dahe's operation team only did some opening activities a little, because the advice given by the company above was to try it for the time being, and not to care too much about sales performance.

It happens to be a small weekend, Friday. There are also more people at night than usual.

It turns out that Tianya, which mainly focuses on street stores, adopts a cost-effective way to operate. Whether the high-deduction point model of these high-quality shopping malls is suitable for Tianya really needs to be verified by time.

There is a huge poster of Li Lulu wearing Tianya clothes in the Tianya store of Haicheng Shopping Mall, which is a related advertisement that Tianya is relatively good at present.

When a brand suddenly enters another channel, the resources and customer base in this channel are limited, and it can only attract attention in this way. Of course, this is also related to the fact that the brand is not strong enough at present, and if it is strong enough, it will not worry about the perception of consumers.

However, to Chen Dahe and Wei Xiaowang's surprise, the sales performance of the Tianya store in this Haicheng shopping mall is not bad. Although there are many consumers who do like to buy clothes from well-known brands.

However, the design and workmanship of Tianya products themselves are excellent, coupled with the advantage of cost performance, it has also won the favor of some customers who are more calculating. There are also some customers who buy for the reputation of the mall itself, which is the advantage of high-quality shopping malls in that offline era. It is also the reason why many brands are willing to spend a lot of money to settle in these high-quality shopping malls.

To be precise, Tianya's weekend performance in the opening of Haicheng Shopping Mall for three days, according to the ping effect, it should be profitable to remove the deduction points, but the three days of the weekend do not represent the usual performance. Of course, if you want to see the continuous profit effect, you still have to continue to observe for a period of time.

But in any case, it is a very good signal that such a mall store has been opened without the support of any major activities, and it has just opened to have this performance.

Chen Dahe didn't know why Song Yutong had so much energy and was able to integrate the resources of so many high-quality shopping malls. If it's just one or two group shopping malls, it's actually easy to say, but it's really not an easy thing to do with so many high-quality shopping malls of so many companies, so Song Yutong's identity is also a secret to him.

However, these are not things he needs to think about for the time being, what he needs to consider is how to maximize the benefits of these existing resources.

No matter how good a resource is, it will be in vain if it is not used well. Besides, as time goes by, the explosion of e-commerce has not yet begun, and that is when the physical business is really painful.

But the good thing is that the shopping malls he is staying in now are all top shopping malls, although they will also be impacted, but purely from the perspective of brand promotion and increasing the compulsion, it is still very valuable.

People often say that our product is sold in the mall, and all quality inspections are tested. Therefore, in the perception of the people, the quality of the shopping mall is absolutely excellent.

And those top shopping malls are more strict with these, although the things in the mall are expensive, but there are no fakes.

Every product that comes out of a regular shopping mall, the content of the ingredients on the clothes has been tested, but all the brands that enter these big shopping malls will not cheat on it. Because once it is detected, or caught by some professional anti-counterfeiters, it is a big loss.

And when dealing with customer complaints, shopping malls are generally oriented to customers, so brand owners will generally do it according to the requirements.

Of course, with the development of the times, the competition is becoming more and more fierce, whether it is online or offline, shopping malls or not shopping malls, as long as you want to do long-term business, you will start to pay more and more attention to your own services.

In the past, if you bought something in the past, you would come back five or six days later, and the shopkeeper might not pay attention to you, but if you don't return it now, you have to return it. This is the development of the times, and it is also the inevitable process after the emergence of fierce competition.

In the past, there was only one company selling this thing in the entire market, and there was no choice or comparison. Now a product comes out, there are homogeneous things everywhere, customers can choose at will, in the case of the same price and quality, of course, it is better than the service.

After more than a week of observation, the sales performance of the Haicheng shopping mall store is profitable. Because compared with those brands with higher gross profit margins, Tianya is more accessible to the people over there.

Originally, everyone thought that Tianya's brand awareness was not enough, and the gross profit margin was not high enough, and the sales performance of shopping malls was not ideal. But facts have proved that the strategy of small profits but quick sales is still suitable for any channel in China.

Because the performance of this shopping mall is not bad, the company has relevant personnel began to ask whether it is not only to do those top shopping malls, but even some general shopping malls can also settle in. After all, when it comes to entering the mall, as long as you enter the top mall, it is not difficult to enter the shopping mall system below.

But such a remark was still vetoed by Chen Dahe, and entering those shopping malls can certainly bring short-term explosive growth. But with the advent of the e-commerce era, many department stores will end up surviving very hard.

Shopping malls are living so hard, what other good way do brands have to live? Entering these top-notch shopping mall systems, Chen Dahe just wants to pave the way for his brand. The real profit point must not be placed here.

Tianya is not a luxury brand, if Chen Dahe really wants to take the high-end route, he will only re-establish a new brand, and will not use the signboard of Tianya.

Tianya's scale today, as well as the accumulation of customer groups, as well as positioning are not easy to come by, how can you say that you can change?

Many people don't quite understand Chen Dahe's approach, which can develop rapidly, and the cost of opening a shopping mall store is much smaller than that of a street store.

are all deduction models, and there are very few rent models, and those shopping malls that are more bullish will sign some brands when they sign a guaranteed sales contract.

There is only one decoration cost to open a store, and there is also some contract deposit fee, which is less than a rental fee compared to a street store, and the staff management of the mall store will be relatively convenient.

Such a good way to expand quickly, when there are already successful cases, why should this young boss give up?

But Chen Dahe's position and his decision are holy decrees in the company, and no one can shake them.

When Chen Dahe objected, the meeting was very quiet, and no one mentioned this stubble. Chen Dahe didn't explain anything.

So those people could only hope that Wei Xiaowang would persuade Chen Dahe again in private, or let him say some reasons to persuade everyone.

Although everyone knows that Chen Dahe has his own independent thinking and ideas every time, can a person guarantee that every decision he makes will not be wrong?

The truth is often in the hands of a few, but that doesn't mean that everyone agrees on something is necessarily wrong.

Wei Xiaowang just promised the people below, saying that he would persuade the boss. After all, if you want to say that this company can get closest to the young boss, only Mr. Hua and Mr. Wei are the closest ones. But Mr. Hua doesn't seem to be as good at this kind of thing as Mr. Wei.

In everyone's cognition, Huajun is a good leader who can take the lead in setting an example, can unswervingly implement every strategy of the company, and has absolute strong execution and meticulous work. This is what Chen Dahe once praised in public.

So Hua Jun and Wei Xiaowang are also complementary in some aspects.

Wei Xiaowang also felt helpless, he knew that even if he went to persuade him, it would be in vain, but with so many people petitioning, he couldn't say that he wouldn't go. Besides, he also wanted to see what kind of high opinion Chen Dahe had this time!

It's obvious that you don't make money, which is a bit contrary to the original intention of being an entrepreneur.