In the early Weibo era, Chen Dahe arranged the company's personnel and did related work.

For example, today's official Weibo of Ya can be regarded as a big V, and there are many fans.

Now Chen Dahe has merged the operation departments of WeChat and Weibo into one large department. The staff has been expanded and a number of young people have been recruited.

The people in charge of the relevant operations were interviewed by Chen Dahe and Wei Xiaowang in person.

To this end, Chen Dahe has registered several media companies and registered a lot of WeChat public accounts.

These public accounts have their own positioning.

Tianya officially used Tianya's registered company to authenticate its own public account, but there are some other companies registered public accounts that are independent of Tianya.

Many people don't understand, even if you want to get a public account, isn't it enough to get a Tianya?

It's just that the official platform will be inseparable from advertising after all, and people's aversion to advertising is innate. After all, not every company can have product copywriting as good as Durex.

Besides, the reason why Durex's product copywriting can do so well is also due to his product itself.

Chen Dahe has located some street photography public accounts, fashion clothing explanation public accounts, women's emotional chicken soup public accounts, gossip accounts in the entertainment industry, and of course, some financial public accounts.

Why do you want to do so many public accounts, it's very simple, all these public accounts are accumulating followers, and the front is independent.

made these numbers into large ones, cultivated the reading habits of fans, and finally the actual diversion was in Tianya.

People who pay attention to fashion naturally love beauty, while women who pay attention to emotional chicken soup are easily brainwashed by manuscripts, and people who care about the entertainment industry are very star-chasing. And people who pay attention to finance and finance generally have no bad income.

Tianya's official public account is just a loyal fan of Tianya. But no matter how loyal the consumer is, there will be a day when he will leave. Therefore, it is necessary to continue to attract new customers.

One day, these numbers were made into a large number, and when Tianya needed to do a big event, there was a different big publicity, which was unimaginable.

Users will not know that these tubas belong to one person, so this is why Chen Dahe uses different company entities for authentication.

In the development of the post-Internet era, the fan economy and the Internet celebrity economy are indispensable.

The product is of course very important, and the brand is also very important, but if these things can be well integrated, then the whole marketing will be more stable and more interesting.

Chen Dahe is also laying out for the development in the next few years.

These things are not visible to others, and how can people who are still in the 3G era know the development of the 4G era.

Everything is dynamic, and Chen Dahe doesn't need to explain anything to others. He's the boss, does he need to explain these things to others?

Besides, getting such things is really very low compared to doing business. The biggest cost is nothing more than the cost of manpower.

Zhejiang Satellite TV's goddess program is becoming more and more powerless. This was what Chen Dahe expected.

blindly relies on stars to support the scene, and the cooperative companies themselves have no design background. It's just hype, talking about design, but in fact, there is no innovation at all.

The audience may be able to deceive, but after deceiving once or twice, can they continue to deceive?

Which show in the world has survived the longest by flickering? In fact, things created with heart will not become classics until the end.

Just like brands, are those brands that have been inherited for a long time really just in name?

Not really, they have been passed down from generation to generation by craftsmen. The spirit of craftsmanship is not as simple as shouting slogans.

It's about really getting things done.

When the public account was first opened, too many people flocked to this new thing with no future.

Some people just love to write about something, so they start writing like that, just like the early blogs.

And some people see it as an opportunity to make a fortune. To be honest, this is a new thing with a very low threshold, for individuals, an ID card, a computer, can write and put a few pictures, and then make up a very shocking title. It's just an article.

Some people are even more unscrupulous and bottomless, in order to attract traffic and get forwards, they directly start to spread rumors, or make up some stories and news.

There are many users on WeChat, and many people don't know if these things written by individuals are real or not, because they can't tell where the words came from.

Anyway, I saw it in the circle of friends, and when I saw a more shocking or attractive title, I clicked in and took a look.

They even think it's news.

Self-media, self-media, is a media itself. The media needs qualifications, ethics and bottom line.

But for the sake of traffic, for the sake of commercial interests, some people have begun to go sideways. The content of the circle of friends is uneven, and older people with low knowledge are always infected and harmed by these articles.

In such an era, because of the lack of information flow, or the lack of information flow on the mobile phone, people have begun to pay attention to these public accounts.

It was an era when the cost of fan attention was very low, and a thriller title and an interesting story could achieve 100,000 plus explosive articles, and even bring tens of thousands of fans.

This is a benefit for the first wave of crab eaters on public accounts, although for the time being, these fans cannot be exchanged for financial benefits.

But in the end, the more people who see it, the more people pay attention to it, and it is not bad.

It takes a process to make money, and you can't eat hot tofu in a hurry. This has been true throughout the ages.

The development of anything needs a process, quantitative change causes qualitative change, there is a problem to find the problem, the problem is found to solve the problem, the problem is solved, and everything will be slowly improved.

No product is the most perfect, because people are always picky and summarized.

When the early mobile phones came out, we already thought it was a great invention. Looking back now, you will find that the original mobile phone is nothing in your eyes now.

In the early days, you would be happy if you could play cards on the Internet. And what about today's computers? If you play games on the Internet, you will think that he is a scumbag.

After all, everything in this world is slowly advancing, slowly improving and perfecting. It's the same with the human mind.

Every three days, Chen Dahe listens to the relevant personnel of the Internet Propaganda Department, which he now calls the Internet Propaganda Department, report on the progress of their work and the increase in followers, as well as some of their operational ideas for the overall account.

All this Chen Dahe is for profit, but he doesn't want to have no bottom line for the sake of profit. So when those young people have explosive thoughts and want to go off the rails, he always refuses.

There are some things that can be better for temporary benefits than accumulation.