At such a stage when WeChat public accounts just came out, there were endless links of all kinds.

It is often said that the master is in the folk.

Writing articles and being an editor doesn't necessarily have to be a professional to do well.

A very simple example, a fashion editor, if he doesn't pursue beauty in clothing, how can he write something that touches the deepest part of the user's heart.

Only people who have enough love for clothing and enough pursuit of beauty will think about some problems from the perspective of users.

It is useless to be high and low. After all, a lot of people are just ordinary people.

Of course, it doesn't mean that if you love beauty and fashion enough, you will definitely be able to do a good job in self-media.

There will be big events happening every day in this world, and a star in the entertainment industry can dominate the screen when he announces his official marriage announcement.

And self-media people have to dig things out from the celebrities involved.

This star is a hot spot during this time period, because everyone is paying attention to her.

And whose article is better written with brain circuits and peculiar views, then the article will trigger more people to read and forward it.

In the early days, the retweet rate of articles from public accounts was still very high, because of the lack of information flow.

Therefore, it does not necessarily matter whether the point of view of the article is correct or not, and whether it is true or not is not necessarily important. Make everyone feel amazed, feel fresh, and that's enough.

Some emotional self-media are even more powerful.

Every day, I rack my brains to weave all kinds of emotional stories, how am I a college classmate, how is a best friend of mine.

And then tell you a story from such a story, that is, men are unreliable, women must learn to love themselves, and vigorously promote feminism.

The veracity of the story doesn't matter at all in such an article.

People only see the idea behind the story. Those views and values taken out of context cater to the resonance of some rotten girls.

They regard all of these chicken soups as a treasure trove to identify scumbags, or as a rule for themselves to protect themselves.

In this way, these emotional big Vs have become the mentors of these women.

The emotional Vs receive information consultations in the background every day, and then continue to dig hot spots, analyze topics, weave stories, and put chicken soup on the table.

The snowball is getting bigger and bigger. There is no denying that they were successful.

In the era of self-media, the success of a self-media is not measured by the value of the article itself, but by the number of readers and fans.

Of course, continuing to make valuable content will eventually be discovered by users, but this time will be longer.

But many times, before valuable things can be continuously exported, some self-media people starve to death.

A valuable article that I have worked so hard to write is not as good as an emotional chicken soup made up by others.

A hardcore science and technology article that I worked so hard to write is not as good as the photos of a few beautiful girls casually posted by others.

As for making money and cashing out, it can't be compared with those people.

Those self-media who post photos of beautiful women in leggings or play pornographic margins are very favored by companies that sell aphrodisiacs and sex toys, and they will cooperate with him.

What the company sees is the number of users and the number of views of your account. Nothing else.

At the beginning, the official public account did not uniformly distribute advertisements to everyone, so that self-media could earn the money displayed in those advertisements.

Of course, this is the practice of some ordinary self-media people.

Chen Dahe's purpose is not for this, and the money is now drizzle in his eyes.

What he wants is traffic, and what he wants is for Tianya's later brand promotion, product promotion, and more channels.

A very simple reason, Tianya's official advertisement says that its own products are very good, and users will simply think that it is not normal for you to say that she is good for your own products?

But if it is not a large size of Tianya, but an objective large size of fashion, and how good Tianya's products are, then the user will have a different attitude.

Of course, the premise is that the copywriting of this account can't be too scummy, and it is directly hard and wide. Instead, write some advertorials step by step.

This is known as third-party marketing.

The Internet era has begun to develop in the direction of content, and it has not yet reached the 4G era, and graphics and text are the mainstream.

Chen Dahe must start preparing for the Internet celebrity economy and fan economy in the future, and walking in front of everything will only keep him at the forefront of the times.

If others don't understand, he doesn't blame them, after all, they are not born again, how can they know what the future world will be like.

To be honest, Chen Dahe's current approach is all for the future. Raising such people may not have much earning power for the time being.

But there are some things that you have to start planning, the big waves, the talent, the foundation, then when the time is right, it's time for them to break out.

Raise soldiers for a thousand days, and use soldiers for a while. Whether the role of public opinion and propaganda is big or not, of course, is very big.

Many years ago, the advertisements placed by Brain Platinum in traditional TV media were so brainless.

This year, there will be no gifts for the holidays, and the gifts will be received for brain platinum.

It's just such a brainless repetition of these advertising slogans, bombarding non-stop. Later, one day, when you want to give a gift to your elders, your mind will immediately pop up with the advertisement of brain platinum. And then I bought it by the way.

Is the advertisement for the elderly? Actually, it's not, because its advertising slogan is written from the perspective of young people.

The old man is his user, but not its consumer. Consumers are young people who need to give to the elderly.

Brain Platinum's brainless advertisements have occupied the minds of his consumer groups, so of course it can be very successful.

Although many people will feel that their ears are polluted when they see this advertisement, he is undoubtedly very successful in marketing and publicity.

Every era has its own marketing, and successful cases certainly need to be used for reference.

So a company's brand promotion, product promotion, is actually really important.

Or the same sentence, the era when the wine is not afraid of deep alleys has really passed. There is also the fact that the wine fragrance is not afraid of deep alleys, and the thinking is always not a big business, let alone a brand.

If Chen Dahe's ideal is that simple, then in fact, he can retire now, and there is no need to pursue something.

Chen Dahe has always had a dream of Victoria in China, or he wants to build a real fashion industry chain, which is not a simple matter.

Even if he has enough industry and good business now, it is still much worse.

In China, clothing culture is not like catering culture, our modern clothing is all foreign, and there is not so much national self-confidence.

Although the catering culture has the invasion of Western food. But this does not affect the particularly tricky mouths of the Chinese people at all.

Chinese is particularly self-confident about eating......

But the costume hasn't reached that height yet, and it will take time.