Before Gu Biao came, Akio Morita was mentally prepared to show his face and draw a territory with Gu Biao.

However, he didn't expect that Gu Biao would put on such a foolish posture, took your things, and had a peacemaker expression, as if he should naturally "what's yours is mine, mine is still mine", and at the same time he was very polite and sincere.

"What? Uncle Sheng Tian, you are too out-of-the-box, Tian Kun's DISC-MAN is selling well, what is there to congratulate, this should be regarded as our common victory-

In good conscience, Tiankun's electronic design and R&D capabilities will always be a younger brother in front of Sony, and it is not worth mentioning at all. This time, the product has exploded, not because of our strong technical power, but because the planning and copywriting have turned upside down. In terms of technology alone, we're just standing on the shoulders of the giant Sony, doing what you don't bother to do, begging for leftovers to drink. ”

In the amphibious club, Gu Biao drank three more glasses of "Ziri Song" sake than Akio Morita very sincerely, and then began to beep blindly as if he was slightly drunk and spit out the truth. (Of course, the excuse for drinking more is that the other party is old, so when toasting, Gu Biao did it, and Akio Morita was casual)

"Begging for some leftovers that Sony doesn't want, soup and water?CD Walkman market is leftovers?What kind of logic is this!" Akio Morita couldn't help but roar in his heart, but fortunately he didn't say it physically.

Listening to Gu Ao's tone, he couldn't be more sincere, reversing black and white to define the "living room home machine" market of CD players as "big fat and mainstream market", and he heard that he was going to be leftovers.

In terms of market size and total future sales potential, this crude division is, of course, nonsense.

However, Gu Biao's previous foreshadowing words revealed intentionally or unintentionally a sincerity of "I see that your home CD players have been launched for two years, and I haven't seen you on the Walkman, so when you don't look down on this market, so stand on your shoulders and pick up some tattered scraps that you don't want" is hard to criticize.

Of course, Akio Morita is also an old fox, and it is impossible for him to be deceived by verbal flattery without substantive sincerity. What really made him wary and relaxed was the sentence in Gu Biao's words, "Tiankun is just planning and copywriting against the sky this time, and he is only standing on the shoulders of Sony, a giant, in terms of technology."

This is a big truth.

Because since he saw the hot sale of Tiankun's CD Walkman, Akio Morita let Nobuyuki Idei review it for the first time.

Nobuyuki Idei spent a day meeting with Sony's R&D team to discuss, and the unanimous conclusion was that Sony had also thought of the design concept of "the battery pack is plugged in and the body itself only has an emergency battery to prevent power failure".

With Sony's excellence and tempering of the electronic R&D team for more than ten years, at least the things made can be two or three millimeters thinner and one or two hundred grams lighter than the Tiankun, and the performance can be guaranteed to remain completely unchanged.

To put it bluntly, Tiankun just took advantage of a creative idea.

At the same time, the planning and copywriting behind the creativity are also a stroke of genius.

If you separate the battery pack because you "can't do it", then consumers will definitely scoff at it. But if you separate the battery pack for the sake of "multi-functional" design, the emotional experience of consumers is completely different.

If Sony's current technology in the field of electronic devices such as the Walkman is a nine, that day's kun is only seven at best. However, Tian Kun's creativity and the planning and copywriting that explain the lie for the creativity are comprehensively supplemented by three points.

"Virtuous nephew, can you ask, which master pointed out the creativity of Tiankun's product this time and the corresponding planning and promotion positioning? Akio Morita asked after calming down a little bit of unwillingness.

Gu Biao shook his hand slightly with his wine glass, looking very innocent: "Master? Where did the master come from, I mentioned it casually, those people below didn't believe it at first, saying that I was blindly commanding - Uncle Shengtian, it's not easy for me, I have a stumbling technical team under my command, how can I compare with Sony."

Just a few months ago, yes, in the second quarter, the things they made weighed more than three pounds, and they couldn't take them out at all, let alone the pockets of their clothes, and they couldn't even stuff the lady's small bag, how could this kind of thing be sold?

I was so angry with them that I took it personally, saying that the battery pack was removed, and if the design couldn't be sold by then, it would be mine, and they wouldn't be responsible. But if the weight of the whole machine is less than two pounds, all the incentives of the project team will be deducted! Then they have to do it, and they will rack their brains to help me lie. ”

Akio Morita was completely speechless when he heard this, this thing of yours turned out to be all because Tiankun's technical foundation was too thin and was forced out by coincidence?

Is there a wood and a heavenly reason?

In addition to the European atmosphere, what other explanation?

Akio Morita entered a state of contemplation.

At this moment, Mina, who pretended to be harmless to humans and animals, innocently helped change the topic.

"Uncle Sheng Tian, Tian Kun's CD Walkman is selling well, shouldn't you be happy with us? You, Philips and Polygram were the world's top three industry leaders in promoting the next generation of music storage media two years ago, and the current CD music format is what you defined.

However, in the first two years of market promotion, the popularity of CD players was so slow, and the promotion of CD as a data storage medium was naturally slow. I don't know much about the electronics business, but I also know that when there are more CD players, this data format will be carried forward and the right to speak from other traditional old-fashioned storage media. As the 'leader of the martial arts alliance' in the CD industry, who sells more, isn't it all contributing to you?"

"Mina, what are you talking about?" Gu Biao hurriedly interrupted, then turned to Akio Morita with a smile on his face, "She doesn't understand the electronics industry, she doesn't hide her mouth, Uncle Morita must not be surprised." ”

Akio Morita hehe.

Gu Biao took the opportunity to go down: "However, what Mina said just now, thinking about it carefully, is not completely unreasonable-before the appearance of our Tiankun products, the large CD players on the market were all priced at a high price of five or six hundred dollars, which Uncle Sheng Tian should know best."

Two years ago, of course, there was no problem with such a price, because it would be so expensive to amortize all the defining R&D costs that were invested in the initial promotion of the CD data format.

However, after two years, this pricing strategy is obviously deadlocked, if Sony CDP101 as the representative of the home CD player simplified design, began to reduce the price, consumers will feel that 'buy early and suffer early, buy late with a discount', then all Sony technology products come out, are holding the currency and waiting for two years, and wait for you to be less sophisticated, the price is reduced before buying, isn't it bad?

In this case, let's make a price killer and take advantage of the trend to push the five or six hundred CD players to about 200 US dollars. Other companies can also take advantage of the trend to propose modifications, and then take this opportunity to reduce prices, and do not touch the price of the old model, which is also very beneficial to the seriousness of the price system of Sony and other companies.

What's more, for example, the people who develop CD players today, except for Sony and Philips, are not limited to me, and others just don't have the creativity and luck. ”

Gu Biao, I still don't want to go to war with Sony now.

He has always been deeply rooted in the spirit of the united front, and knows that there can only be one enemy at any one moment. If you are not strong enough, you have to connect horizontally and vertically, win over the majority, and strike at a small handful.

No matter how crazy Tiankun is, so far only one home game console industry has achieved the world's first, and from the perspective of the overall situation, it is not yet the time to be arrogant.

Eating a piece of your fat meat and keeping you from angry and maintaining peace on the surface is the best.

Rao is Akio Morita is an old treacherous and cunning, and he was slightly shaken by Gu Biao's borrowing of this step.

What Gu Biao did was nothing more than draw a long-term pie, and tell you, "Let's be on one front, carry forward the data format of CD, and talk about the rest slowly."

It is exactly the same as when Sony launched the 3.5-inch floppy disk two years ago, a computer company on the earth refused to use it, and Gu Biao said that he was willing to lose money to make a floppy drive game console and help you promote your data format.

At the same time, Gu Biao also subtly set Amway: any consumer electronics field is a brand that needs both luxury positioning and fashion brand positioning.

It's like rich people don't just wear Gucci Armani, people also wear ZARA. In later generations, Silicon Valley hipsters wore ZARA and would not be looked down upon.

But the price difference between ZARA and Gucci Armani is definitely far apart. With Sony's current status as a shelf, things are generally expensive, and a horse boy needs to sell bargains to spread a certain data format, technical standard and industry standard, and even the overall spread of a certain industrial value......

Thinking about it this way, the possibility of continuing to coexist peacefully with Tiankun is very great.

There are still differences in everyone's positioning.

After some mediation, Gu Biao felt that the time was almost over, and took the opportunity to propose: "Uncle Shengtian, the success of this CD Walkman, I also temporarily moved some other ideas - I think it's very suitable for Tiankun to open his own record company to better promote our common cause."

Of course, this record company will not enter the U.S. and the Japanese market, I am just playing around in the Chinese music scene. Many technical standards level of use authorization, but also hope that Uncle Sheng Tian will raise his noble hand - I believe you also know that few Chinese can afford to spend money on music, including Xiangjiang and Wanwan.

This bit of pork rib money, Sony must not be able to look down on it, it is better to let us play by ourselves. I have done it, at least let all Chinese know: CD is a music format and technology, originally promoted by Sony and Philips, you can never get around the reputation of a great originator, why not. ”

Akio Morita raised his eyebrows: "What do you want exactly?"

……

"That's it, finally the old fox has been calmed down for the time being. When he left the amphibious club, Gu Biao felt that the sweat was coming out, this kind of mediation was really not easy, and it was a good match with Bismarck's long-sleeved dance.