Some people may question the ability to mediate and the gap between Gu and Bismarck.

But most people who know a little bit about history will think that this analogy is appropriate.

As we all know, in the process of German reunification, the military is not as strong as the layman thinks.

The so-called great merit of Marshal Moltke was mainly due to the epoch-making good use of the railway dispatch troops and the always ensuring that the main frontal battlefield was concentrated in superior forces, not that the combat effectiveness of the Prussian army units at that time was against the sky.

The key to Germany's reunification was Bismarck's diplomatic victory. People can pull the Austrians to beat Denmark together, and after the beating, they will turn around and stabilize the French beating Austria, and after beating Austria, they will turn around with France and beat France-

But every time he just finished a copy with his former teammates, he immediately turned his face and beat his teammates, and he didn't make the next teammate wary, always feeling that "this was an accident", "This kind of selling teammates is for a reason, Bismarck's nature is as pure and hospitable as Yanan's".

What Gu Biao did was actually the same thing. He dragged Sony to beat Nintendo, and after beating Nintendo was obviously pressed at a disadvantage, Gu Biao turned around and opened the second blame, but he didn't pull the public hatred value, and he could always find an excuse to prevaricate for the time being.

This is far more valuable than the violent tiger Feng He's show of force. As we all know, the so-called "crushing by absolute strength" is a good thing that will not happen to entrepreneurs.

Instead of counting on those unreliable small probability events, it is better to spend your mind on connecting the horizontal and vertical.

Just as the Germans in history later expected to expand by military strength twice, they were beaten into dogs. And in the Bismarck era, when the military was weak and the ability to form gangs was strong, it was opened.

Except, of course, if it's a system or fantasy world.

The personal combat power of that kind of world is rising exponentially, not linearly, leveling and pushing is enough, why waste energy on the trick of winning over the younger brother.

Creatures who are still alive on the earth, don't do this kind of sexual immorality.

After settling this wave of the biggest external horizontal and vertical threat, the distribution of the CD Walkman of the Tiankun series has eliminated the trouble of being secretly stumbled at the channel dealer level.

As long as Sony does not defect and Akio Morita can calculate his account, it is still very easy for Gu Biao to sell 150,000 units a month.

At the same time, Gu Biao also roughly spied on Sony's response rhythm-

When staggering with Akio Morita, Akio Morita would not be stupid enough to leak Sony's new R&D plan to rectify the D50 to Gu Biao, but at least "Akio Morita is not satisfied with the current mode of carrying a battery pack on the D50" This attitude itself, Gu Biao can still see it.

As long as Gu Biao knew that Akio Morita was going to change the design, then he could calculate from experience how long Sony's listing plan would be delayed.

The technical engineers of the Tiankun system remotely evaluated a "delay of at least two or three months" data for Gu Biao based on experience.

This data is obviously based on its own people, underestimating the R&D strength of the Sony department.

However, Gu Biao did not fully trust the judgment of his engineers.

He thinks more about business opportunities.

Gu Biao feels that with the temperament of Akio Morita as a social control, it is absolutely impossible to give up the golden season of Christmas - Christmas is the biggest consumer electronics gift-giving frenzy in the United States in a year, otherwise Atari would not have pushed "Alien" before Christmas two years ago.

Therefore, Gu Biao arbitrarily believes that Akio Morita will force Sony's R&D department, accelerate if there are conditions, and accelerate if there are no conditions to create conditions, and launch D50 before Christmas.

This is a positive guess, and it is very reasonable, not by luck.

The first-mover advantage that can be obtained by the CD Walkman in the U.S. market, as well as in the European market, has been expanded to about four and a half months.

That is to say, the Tiankun CD Walkman will be sold for at least four and a half months after it is launched, and competitors will come up with something with the same positioning to grab business. In the first four and a half months, it was completely like a horse race in the blank market.

At present, the shipment of Tiankun's CD Walkman is 150,000 units a month, but considering the gradual increase in production capacity and the spread of the fashion trend in the school season.

Tiankun's marketing team agreed that there would be a wave of sales growth in September, and then it would be able to hold steady until the Christmas season and usher in a second wave of growth.

Both waves can be comfortably eaten without the blanks of competitors.

Therefore, it is definitely easy to hold more than 800,000 units this year, and you don't have to do anything while lying there. If you fight hard, it is also possible to rush 1 million - if it is really easy to sell, Gu Biao can consider letting Hanle Electronics and Foxconn switch to a game console production line.

Tiankun's home game console was launched in May last year, and now it has been in the market for 15 months in the United States, and it has also been in the market for 10 months.

The cumulative market stock in the United States has reached 5 million units, 1 million units, and the rest of the European markets add up to 1 million (all of them are sold through Sony's channels, and Gu Biao himself is unable to lay European channels, so it is not profitable to sell machines at present, and the profits have become Sony's channel fees.) I can only count on the follow-up sale of cassettes to make some money. ）

In addition, the entire Southeast Asian market represented by Xiangjiang and Lijiapo, plus the almost negligible mainland market, has a cumulative stock of hundreds of thousands of game consoles.

Gu Biao thinks that by the end of the Spring Festival this year, that is, by the end of the 20th month of the Tiankun game console on the market, the global stock of home game consoles will snowball to 10 million units, which is completely expected-

Historically, Nintendo's FC/NEC combined has shipped as many as 40 or 50 million in the global market, but this data lasted until the end of the 80s, when SFC was about to appear, that is, from 84 to 90 years, the cumulative sales were so much, which was converted to about 10 million increments every 1 and a half years.

However, because of Moore's Law, the weighted price of electronic devices is gradually decreasing, and it must be that consumers feel that they are cheaper and sell more later, so this curve is not an average growth, and there will be an acceleration in the later period.

Gu Biao's Tiankun has exceeded 10 million in 20 months, which is already very good, and it is even better than Nintendo in another time and space in the same period. What's more, because of the appearance of Gu Biao, the fierce competition in the home game console market in this time and space was stronger than another world at the beginning - originally there was only Nintendo vs. Sega, but after Gu Biao appeared, it became a three-way war, or Gu Biao wasted a lot of hands and feet and mediation, and after crippling Sega, it was not easy for Sega to get out of the circle.

With such a solid performance of game consoles, it is completely acceptable to drag down production capacity a little and tilt towards the newly started CD Walkman, after all, this is a new blue ocean, and it is necessary to hurry up and enclose the territory.

……

After rolling out the market for CD Walkmans, the next problem Gu Biao faced was monetization.

Because just by selling CD players, there is really nothing to be made.

At a time when Sony's desktop CDP-101 was priced at $600, the Disc-MAN bare metal was priced at $198, which was a price killer pricing.

It can be said that the current monthly shipment of 15~200,000 yuan is completely based on the deep-rooted positioning of "small and portable should be a bargain and a good deal".

Historically, when Sony first made the D50 Walkman, it was not profitable, and Nobuyuki Idei even made a plan to "lose money for more than a year, wait for Moore's law and process to improve, reduce costs, and then make money slowly".

Gu Biao is not making money selling CD players now, but he just occupies the status and fame of "Tiankun is the first person in the world to make CD Walkman", and spreads the brand.

If Tiankun is a listed company today, then this data will be very good-looking: the company can put the sales volume and turnover data into the company's statements, and tell the shareholders that "although there is no profit now, with the current market share percentage, we will make more money in two years, so you should buy stocks in advance and wait for dividends after two years."

As a result, the company will now be able to immediately reap the benefits of the expected success in two or three years' time.

But Tiankun is not a listed company yet, and even the soon-to-be-split "Tiankun Music" has not yet been launched. Therefore, Gu Biao was unwilling to wait for future profit expectations, and he decided to create some pure profit cash flow now.

He chose to take out Shi Yuzhu's Y pot and use it again, and went to Universal Music and Warner Records to negotiate.

The reason for the negotiation is, of course, "Your company has just entered the CD distribution industry, don't you want Tiankun's CD Walkman to be bundled with your singer's album in the tie-in package when it is sold"?

As we all know, CDs appeared in '82, and although before CDs appeared, Warner and Universal's music companies were already called "record labels", but at that time they referred to "records" on vinyl.

In addition, if you don't pay attention to sound quality, they are also sold on tape.

And CD records, originally started in 83, and Universal and Warner gradually tried it. Because of the stumbling stumbles when the technology patent is licensed, they must not have started as fast as a company like Polygram that is the first party in terms of technical standards.

It's also not as fast as Columbia Records, which is already in a trend with Sony.

The reason why Gu Biao would rather let the competition between buyers be less intense and have one less supplier to compete with is because he wants to maintain a longer harmony with Akio Morita and does not want to turn his face with Sony.

He knew that the Columbia department was already Morita Akio's confinement, although it would take another year in history to be officially acquired by Sony, but since the territory of the rivers and lakes has been divided, let's abide by it.

Gu Biao copied the current model of cooperation between Sony and Columbia, approached Universal and Warner, and tried to collect a few dollars in benefits to help bundle packages.

Warner and Universal really took the bait.

Gu Biao is the only occupant of the current low-cost CD player market, and consumers who buy a CD player for the first time must buy a few CDs and listen to them.

Therefore, the conversion rate of CD player tying CD is very terrifying.

If Gu Biao sells CD Walkmans, he asks dealers to offer "Michael Jackson Package" and "Madonna Package", and takes a few CDs of these singers as a discount, there will be a lot of consumers who are willing to pay, and they will feel convenient.

Music in the United States is still relatively expensive, in the early 80s, a newly released vinyl record could be sold for 20~30 US dollars - who makes the United States protect intellectual property well.

As a new technology that has just appeared, CDs are temporarily sold more expensive than vinyl, and only when vinyl is out of print in the future will it become more valuable because of its collection and rarity.

So Universal Music even promised Gu Biao that "a CD Walkman will tie in 3 Universal CDs to form a package, and Universal will give each disc a channel franchise fee of $5."

Warner Records gave $6.

With such a bid, Universal and Warner were basically in a state of not making much money when they sold this part of the CD records, but they also thought very thoroughly: CD music is a new gadget that has only appeared for more than a year, and it is most important to occupy the pit and enclose the territory, and it is not important whether to make money for the time being.

Tiankun is not a listed company, Warner and Universal are listed companies. The long-term vision cake that Tiankun can't draw, Warner and Universal can draw.

In this way, Gu Biao relied on the package of tying discs when the machine was not profitable, and made an additional net profit of $15~20 per unit from the record company.