Because he was so excited, on the night of the premiere, Peng Yichen didn't sleep all night.

But when he woke up in the morning, he still felt very energetic and did not feel tired at all.

After getting up and washing, in the small park behind the hotel, I played a set of punches, and when I returned to the hotel room to take a bath, Yu Jing had just gotten up.

Obviously, she was tossed enough last night, and she didn't realize the ideal she said would make Peng Yichen look good.

It seems that Peng Yichen made her "good-looking".

After washing up quietly, when the two were having breakfast in the bedroom, Peng Yichen received a call from Robinov:

"Director Peng, yesterday's premiere was very successful, and every theater that ordered the screening basically sold tickets until three days later.

I've already told Legendary Pictures that the screening will be canceled from tomorrow and will start full promotion, and we can get about 500 screens at the beginning, which is already a record-breaking scale for a small-budget horror film. “

Peng Yichen did not accept Robinov's suggestion, he smiled: "No, I feel that Legendary Pictures' previous screening plan is very good." I want to order it for another week, and after the word-of-mouth of the movie ferments, I am thinking about expanding the scale of the screening. ”

Peng Yichen learned the great role and charm of hunger marketing from the success of Xiaomi mobile phones in his previous life, and he plans to replicate this method in the distribution and operation of his own films.

Therefore, as early as yesterday's movie premiere, he had already arranged with Legendary Pictures to send 7 people to shoot the queue to buy tickets for "Double Treasure Fighting Demons" in 7 theaters, and by the way, interview the audience's feelings, and make a short film to share on YouTube.

continues to make the audience look forward to the movie, but it makes most people unable to buy tickets for the movie, which in turn creates a sense of scarcity for these audiences.

"Well, since you already have your own plan, then I won't worry about it. Robinov smiled: "As for the public relations work of the Oscar judges, let me continue to promote it." The films that can be shortlisted for the Oscars are all top in quality, and whether they can win awards depends on everyone's public relations strength. ”

"Then I'm sorry for you, Robin. Peng Yichen smiled and thanked.

But I knew in my heart that Robinov suddenly talked about the Oscar public relations, just to remind himself not to finish his work because of the popularity of "Double Treasure Fighting Demons".

Without his behind-the-scenes public relations, "Life is Beautiful" would not have been shortlisted for four Oscars.

Of course, Peng Yichen also knew in his heart that Robinov said this, but he just subconsciously wanted to elevate his importance. At present, he has almost torn his face with the Wall Street forces in Hollywood, and if he can't grasp the power of the Chinese film market, he may not be able to get too high a status among the traditional Hollywood filmmakers.

Therefore, the better Peng Yichen's film performs in the North American film market, the more important Peng Yichen will be to Robinoff.

As for the statement that the Oscar is all about public relations, it is just a rookie who doesn't know Hollywood at all.

Peng Yichen alone knows that there are hundreds of Oscar public relations agencies in Los Angeles, including about 10 top public relations agencies.

As long as they are willing to spend money, all the crews of shortlisted films can find a similar public relations company to conduct Oscar PR for their film reviews.

According to the relevant laws and regulations of the Star Flag Country, public relations companies can only have two judges for public relations at a time.

The Oscars have more than 6,000 judges.

Therefore, the PR company can only study all the judges' preferences for the film first, and exclude the judges who definitely like the PR film and those who definitely don't.

Then try to PR the neutral judges.

Arrange for them to screen films that require public relations, and then give these judges small gifts that do not exceed the prescribed amount.

A film needs about 1,000 judges, that is, at least 500 such screenings are scheduled specifically for the judges.

Each event costs between $2,000 and $4,000.

In addition, the public relations agency will also help the film crew to publish some positive film reviews or movie poster advertisements about the film in important media such as the New York Times, the Los Angeles Times, and the Chicago Times.

Throughout the Oscar season, all public relations expenses are clearly priced, 3 million to 5 million US dollars, more money is better, less money is less effective.

Even if you don't pay for it, if the movie is particularly good, it is not impossible to win an Oscar.

For example, there was once an Iranian film that had no PR at all and ended up winning the Oscar for Best Foreign Language Film.

To put it bluntly, Oscar PR in the Star Flag Country is a publicity campaign on the bright side, you do publicity with a high probability of winning the award, and if you don't do a good job of publicity, it is not without a chance of success.

The real power is the Miramax Company, founded by the Harvey Weinstein brothers, who have been catering to the Oscar jury since before the film was filmed. Until the release of the film critics, and then using their extensive connections in Hollywood, they helped several movies that were originally not favored, and finally won the Academy Award.

But before the release of "Double Treasure Fighting Demons", Peng Yichen didn't see that Robinoff used his connections for public relations for his "Beautiful Life" like the Weinstein brothers did for "The English Patient".

Robinov just followed the usual Oscar PR and paid someone to give the judges a special screening.

Therefore, "Beautiful Life" can be shortlisted, in fact, it depends more on the strength of the film.

Of course, Robinov is so important to himself, and Peng Yichen can also understand it, after all, with the success of the premiere of "Double Treasure Fighting Demons", Robinov wants to continue to cooperate with Peng Yichen, and he must show more of his value.

Even if the two sides have determined their intention to cooperate in the future, in the cooperation, whoever occupies a greater position will be able to share more benefits.

Thinking of this, Peng Yichen didn't want to expose Robinov's tricks, he needed to wait for the box office results of the first week of "Double Treasure Fighting Demons" to come out before deciding how to cooperate with Robinov and Legendary Pictures in the future.

Therefore, he just had a casual chat with Robin Love and hung up the phone.

The first week passed quickly.

"Double Treasure Fighting Demons" was screened on 50 screens for a week, and it was almost full, and the lowest audience reputation was A-, most of which were A or A+.

Although the mainstream media is still waiting for the time being, there are not a lot of reports and film reviews about "Double Treasure Fighting Demons".

But on film and television websites and forums, "Double Treasure Fighting Demons" has become the focus of discussion among North American fans this week.

Peng Yichen casually flipped through those professional film review websites, and the freshness of "Double Treasure Fighting Demons" on Rotten Tomatoes reached an astonishing 87%, and the IMDb score reached a super high score of 8.6 points.

In IMDB, many fans excitedly expressed their viewing feelings after watching "Double Treasure Fighting Demons".

Among them, the comments that say that the movie is very funny account for the vast majority.

"It's a very funny and anti-genre story, at first I thought it was just a vulgar horror movie, but soon the plot will take a 180-degree turn. I won't spoil it here, I highly recommend everyone to watch it, this movie tells you that if you watch too many horror movies, your life will be in danger!hahahaha!!"

"It's a black humor movie that made me laugh from beginning to end, and at the same time, I learned a lot about the absurdity of discrimination and prejudice in life, especially in a foreign environment. ”

"The various ways of accidental death have simply subverted my imagination, and I give the screenwriter of this movie a 100 because he wrote so many tricks about the way of death. ”

……

Of course, there are still a very small number of fans who give bad reviews because of their prejudice against Chinese movies.

"This is just an inappropriate movie made by a second-rate Chinese director, with meaningless deaths and unknown movie plots, which made me watch it for 10 minutes and leave the theater. ”

"I don't know what to say, especially the appearance of the Chinese actor is too ordinary, which is really uninteresting. What disappointed me the most was that in a Chinese movie, there was not a single martial arts scene, a garbage movie. ”

……

There are a lot of people who like this movie, and there are also those who don't like it.

Even some villains who have a deep stereotype of Chinese movies enter the cinema with the idea of watching "kung fu movies".

After reading it, of course, they will be disappointed.

But people who really watched the movie seriously basically liked this movie.

In addition to movie reviews, the most frequently commented content on the Internet is complaints that they can't buy movie tickets, or that there is no theater in their city that shows the movie.

Countless people have left complaints on the official website of Legendary Pictures.

"Why do you have so few films, you can't buy movie tickets for "Double Treasure Fighting Demons"! Those Chinese people queuing up to buy tickets are crazy, this is not the release of a new iPhone, as for queuing up at the door of the theater since the early hours of the morning!?"

"There is not a single movie ticket left for "Double Treasure Demon Fight" in Chicago within three days, so I can only buy the fourth day. ”

"Los Angeles too!"

"New York too!"

"Miami too!"

……

The box office momentum of "Double Treasure Fighting Demons" exceeded everyone's expectations, and even Peng Yichen himself did not expect the power of hunger marketing to be so huge.

For a low-budget horror comedy film, Peng Yichen didn't expect to be a huge success at the box office.

As long as the final box office can exceed 1 times the investment, the film will be considered a big success.

In other words, as long as the final box office exceeds $50 million, Peng Yichen will be considered famous in the North American film market.

But when the box office results of the first week came out, everyone was stunned.

Originally, Legendary Pictures offered a condition for large-scale releases was that a single screen would grossing more than $2,300 per day.

But in reality?

Over the course of a week, the 50-screen screening scale averaged a staggering $122.5 million per screen in a single day!

A fraction of what it takes is to reach the goal.

The week's total box office reached a staggering $4.28 million.

At the beginning of the summer season, the week when blockbusters had not yet been released, the film even entered the top 20 of the North American box office weekly list, ranking 16th at the North American weekly box office.

You must know that the film schedule of this movie is only 50 screens.

Among the top 20 films on the North American weekly box office charts, other films have the lowest number of screens at 2,000 screens.

The box office performance of "Double Treasure Fighting Demons" has surpassed all the films screened in the North American film market in the past ten years, and the highest single-screen box office result.

The news is relatively well-informed, and all the film industry insiders who have obtained this data have been shocked by this box office result.

They found that no matter how much they attached importance to Peng Yichen at the beginning, they would find that in the end they still underestimated this young Chinese director.

And the media in Huaxia who got the news also took the news as a front-page headline and published it in major newspapers and websites.

For a while, fans all over China, whether they liked Peng Yichen or not, were cheering.

They seem to see an era that belongs to the prosperity of Chinese films, which is slowly unfolding in front of them.

……