In the environment of the fire of "Double Treasure Fighting Demons", there are certainly many people in the North American film market who pour cold water on this movie.

Some experts in the film and television industry pointed out that "Double Treasure Fighting Demons" was only screened on 50 screens in front of it.

The existing Chinese audience in the Star Flag Country alone is enough to blow up these theaters.

Coupled with the gimmick of Peng Yichen being nominated for an Oscar before the release of the movie, and the bloody hype of meeting Sean Penn with a smile and enmity, many film industry insiders in the Star Flag Country have become very interested in this movie.

Therefore, it is not a surprise to be able to get today's box office results.

But after the large-scale release of this movie, it is debatable whether it can maintain its current popularity.

Peng Yichen is a little dismissive of such reports, the success of Xiaomi in the previous life proves that as long as your product is basically passed, then the more scarce the market, the more likely it is to trigger a buying frenzy.

And this buying frenzy doesn't make it any less hot because you scale up your sales.

This is the buying impulse caused by a herd mentality.

So, when Denzel, who was in charge of the distribution, came to ask him about the scale of the second week of screenings.

He immediately clapped: "Don't expand too quickly in the second week, it is enough to arrange 500 screens for screening." ”

Denzel was amused and thought to himself that the original plan was to only schedule 100 screens in the second week.

Now you directly expand the scale of the screening of 500 more screens, and say not to expand too fast, are you not afraid that after the scale of the screening is large, the box office and reputation of a single theater will fall directly?

Of course, these were just Denzel's inner thoughts, and he did not refute Peng Yichen's decision.

After all, Peng Yichen paid for publicity, and Legendary Pictures just cooperated.

According to the current box office trend, even if the reputation and results of later films plummet, Legendary Pictures' $20 million will definitely be recovered.

Besides, Legendary Pictures didn't plan to make much money on this movie from the beginning, just to buy an opportunity to befriend Peng Yichen and the Huimin Film and Television Group behind him.

Therefore, Denzel does not have to bear any responsibility and risk for the future development of the box office. It's better to sell Peng Yichen a face, and just execute it according to his ideas.

……

What all the filmmakers in the Star Flag Country did not expect was that "Double Treasure Fighting Demons" was screened in the second week, and the screening scale was immediately increased to the level of 500 screens.

This can be regarded as a large-scale release for many independent films.

Even among the small-budget films made by major Hollywood companies, this is already the largest screening.

Just when the filmmakers and media of the Star Flag Country were still discussing whether it was too risky to expand to 500 screens.

As soon as the box office figures for the second week came out, they were stunned.

500 screens in a week, $30.9 million at the box office!

In other words, the screening scale of "Double Treasure Fighting Demons" on 500 screens, and the single-day box office of a single screen still exceeded 7,000 US dollars!

You must know that even some commercial blockbusters can't reach such a high single-theater box office. And what is "Twin Treasures Fighting Demons"? It's just a budget horror comedy movie.

At this moment, even Denzel, the distributors within Legendary Pictures, were frightened by the box office results of the film.

Not to mention other Star Flag Country filmmakers, they regard "Double Treasure Fighting Demons" as the biggest box office dark horse in the North American film market this year.

When this box office data was transmitted to China, all Chinese filmmakers and fans were even more excited.

Although the box office of 120 million in a single week is not uncommon in the Chinese film market.

However, the highest box office performance of domestic films in the North American film market is only more than 80 million US dollars.

And "Double Treasure Fighting Demons" has only been released for two weeks, and it is still an on-demand screening, not a large-scale release, and it has already received a total box office of more than 34.3 million.

This result has squeezed into the tenth place in the weekly box office list in North America, and even squeezed out the equally highly rated literary film "Charlie's Life and Death".

Except for Peng Yichen, who expected it a little in advance, everyone was stunned by the box office results of this movie......

What's even more terrifying is that under the scale of 500 screens, the single screen attendance rate of this movie still reaches more than 90%.

This is what makes the comments of the previous Hollywood film experts all turn into self-slapping nonsense.

"Double Treasure Fighting Demons" doesn't just rely on Chinese and hyped movies.

On the contrary, after the expansion of the film screening, the popularity of this film has become more and more intense.

It's hard to imagine why such a small-budget horror movie would achieve such a good box office.

At this moment, even the seven major Hollywood film companies felt a little caught off guard.

They didn't expect that in their most loyal summer file, there would suddenly be such a box office dark horse that exceeded expectations.

You must know that in the European and American film markets, the smaller the budget and the better the reputation, the longer the release cycle.

Don't look at "Double Treasure Fighting Demons" was released at the beginning of the summer season, but if the reputation and attendance of this movie do not fall.

Then this kind of low-budget film with a good reputation can sometimes be released for 2 or 3 months in the North American film market.

If calculated according to the release cycle, "Double Treasure Fighting Demons" is likely to have direct competition and conflict with their commercial blockbusters released in the summer.

This makes these studios have to study the film seriously, but the more they study, the more they don't understand why the movie is so popular.

You must know that this is a movie that takes place in Huaxia, which is completely unfamiliar to the audience of the Star Flag Country, although there are many Star Flag Country actors in it, but the two main male protagonists are both Chinese.

Peng Yichen and Huang Bo, these two people may not have even heard of most fans of Star Flag Country.

Emma Roberts, the only one who is a little famous, is now just a child star who relies on her aunt.

Where did they think that other than the Chinese and the fans who first became interested in the film because Sean Penn and Peng Yichen attacked each other.

The black equality organization in the Star Flag Country also highly respected this movie, so that all black people in the Star Flag Country had great enthusiasm for this movie.

And this enthusiasm even depends on the immigrant groups that are beginning to infiltrate other races.

As we all know, the Star Flag Country is a country of immigrants.

But there is a world of difference between immigrants and immigrants in the treatment they enjoy in this country.

At the bottom are illegal immigrants, who do not even enjoy basic civil rights.

Anyone can steal, rob and insult them, because they don't even dare to look for the police, and if they do, they don't care if they live or die.

The second is immigrants from poor third world countries such as Mexico, Latin America, and the Middle East.

They are treated like criminals, drug dealers and terrorists.

Below, there are blacks, Irish, Russians, Chinese, etc.

Some of these people have entered the upper class of the Star Banner Country, but many more are struggling with poverty.

Further up are the highest races in the country, namely the Jews and the Anglo-Saxons

That is, chains of contempt are everywhere in this country, and discrimination and prejudice are the biggest contradictions and topics in this country.

On the cover of a magazine published exclusively by the black elite, a film review by Steve McQueen, known as the "godfather" of black cinema, was published.

"Discrimination and prejudice bring ignorance and even dramatic death to the world, and this is the deep thinking that "Double Treasure Fighting Demons" brings. ”

He used a long film review to call on black people across the country to watch the movie, and the black godfather even reprinted a letter written to him about the film by O'Guanhai, the president of the Star Flag State who had just entered the White House for a year.

Ao Guanhai said in the letter:

"From this film, I saw a gentle, kind and simple Chinese farmer who was regarded as a perverted murderer by a group of college students just because of his skin color and country. I've seen mediocre looks and a work-life environment that people use as an excuse to discriminate against others.

Prejudice is like a plague that has invaded the minds of the young people of the Star Banner Country.

They desperately imagined in their own brains that two ordinary Chinese people were the kind of madmen they thought they were.

But in the end, it was not the "crazy people" they thought they were doing crazy behavior, but themselves.

They killed themselves over and over again because they constantly wanted to attack these Chinese peasants who they thought were murderers.

It reminds me of the haughty, unreasonable white classmates I met at school as a child.

They ridiculed, teased, and bullied blacks, Asians, and any other race or race that they thought they could be superior to.

But in the end, most of them turned into depraved mud and scoundrels.

And those who have been ridiculed, teased, and bullied by them often end up with a better life.

I, for example, am a trivial example of this.

So, when I saw this "Double Treasure Fighting Demons", I said to my wife: Hey, isn't this my experience?

I started laughing, but in the end, I was empathized with and even touched by the hero's perseverance and courage to pursue the spirit he loved.

Finally, I would like to say that Emma plays the heroine is good, and if you love someone, you have to see his heart, not be blinded by prejudice.

I hope that all black people in the All-Star Flag Country, all the people who have experienced discrimination and prejudice, will come and see this movie. You can learn a lot about life with a smile on your face. - Ao Guanhai respectfully. ”

After the release of this article, countless media reprinted it, and the film talents of Xingqi Country slowly discovered that this movie is no longer simply a commercial film or a literary film. It has deeply exposed the deepest and most painful wounds of the Star Flag Country.

When countless people discover their own lives and hopes for the future from this movie, as well as the bitter ridicule of the discrimination and prejudice they hate.

Everyone watching this movie is no longer just a pleasure, but wants to get some kind of greater power from it.

This kind of power has even surpassed the imagination of Peng Yichen, the director and leading actor, and has begun to be endowed with greater space and value significance for this film.

As a result, a movie that will immortalize the film history of the Star Banner Country appeared inexplicably.

It didn't even occur to its creators that they could create a great movie, and it was the specific circumstances and fans that gave the film a truly great meaning.

……