There are still 10 days to go before the premiere of "Red", and Shanghai TV has finally begun to promote the TV series on a large scale.

Surprisingly, this Anti-Japanese War TV series did not choose to promote it on traditional media channels, but chose the Internet as the main front for TV drama publicity.

As the premiere website of the "Red" network, Aiqiwei also cooperated with the propaganda offensive of Oriental TV and spent a lot of resources to build momentum for the TV series "Red".

For a while, more and more people discussed "Red" on major TV drama forums, post bars, and Weibo.

Peng Yichen's fans and fans accumulated on the Internet in the past three years are also excited. They all believe that the TV series filmed by Peng Yichen will be as classic as the movies he made before.

And other young people saw the wonderful plot clips released by Oriental TV, and they were also conquered by the actor "Xu Tian" in the video who seemed to be intelligent, fashionably dressed, skilled, gentle and warm.

Even many girls who had never watched anti-Japanese war dramas before were attracted by the fashionable clothes in the video clips and the warm masculinity of Xu Tian performed by Peng Yichen

For a while, the topic popularity report of "Red" on the Internet, and the publicity positioning of "China's first anti-Japanese war TV series filmed for young people" has gradually won the recognition of most netizens.

……

In the office of the general manager of the oil depot company, Feng Jiye listened to the assistant's report calmly, and he did not speak leisurely until the other party finished reading the last word.

"The means of this round of propaganda of "Red" are very powerful. However, the quality of their domestic TV series is like this, what "young people's anti-war TV series" is just a propaganda gimmick that is difficult to get into the hall of elegance. ”

"You go and communicate with Mango Satellite TV, just say that we cooperated to spend 150 million Huaxia coins to buy the Star Flag State spy war drama "Garrison Intelligence Force"! The broadcast time is scheduled for the evening of September 8th. Our website was launched on the morning of September 9th. ”

Feng Jiye made this decision, in addition to teaching Peng Yichen a lesson, and letting him know the meaning of the gap between domestic film and television dramas and Xingqi Country.

It's more about trying to take advantage of this wave of publicity momentum of "Red" and spend the least amount of money to make "Garrison's Intelligence Force" popular.

"That's it. Feng Jiye said to his assistant, "Didn't they create momentum on the Internet? We simply helped them and positioned "Red" as a TV series that smeared the image of the martyrs of the Anti-Japanese War, so that everyone thought that they were using the history of the Chinese Anti-Japanese War as a tool to make money. ”

The assistant responded, and immediately turned around and went out to carry out Feng Jiye's request.

Mango Satellite TV quickly listened to the proposal of the oil depot, quickly understood the other party's thoughts, and immediately agreed to set the broadcast time for September 8.

As for how to build momentum online, it is not a problem for the people at the oil depot.

As the largest video website in China, they have done a lot of things to play with public opinion in recent years, and they are experts in this regard.

But Feng Jiye must not have thought that if Peng Yichen knew about his arrangement, not only would he not be afraid, but he might also thank him for his 'help' in person.

Having experienced the era of incomparably developed networks in his previous life, Peng Yichen knows that whether a work is hacked or praised, it is okay.

The popularity of this final work is sure to rise.

As for the scolding of many people, will it cause a collective boycott from the audience.

Peng Yichen certainly knew that this kind of thing could happen.

But he also knows that if the quality of a work is excellent, he is not afraid of being hacked.

Because the darker it is, the more curious the audience becomes, and when the work is really released or broadcast, they will inevitably go to see what the work is like.

If they find out that this is a bad movie, of course, it will make the reputation of the work fall to the bottom, and eventually cause a chain reaction and make the work fail.

But if they find out that it is a good film, they will have a stronger viewing experience because of the low expectations before watching the movie, which will drive the work to be a great success.

In the final analysis, except for those who have watched the entire TV series of "Red", no one knows whether "Red" is smearing the martyrs.

In addition, there is also the problem of controlling the audience's taste.

For the Chinese film and television industry, which has just relaxed various restrictions and begun to implement market-oriented development, their understanding of film and television drama production is still very narrow.

has not experienced the cruel market competition in the film and television market in Peng Yichen's previous life.

Therefore, in addition to Peng Yichen, in the current Chinese film and television circle, many people think that domestic film and television dramas are representatives of backwardness, and only Hollywood blockbusters and American dramas are the true meaning.

But I don't know that the main reason for the backwardness of domestic film and television dramas is not in the shooting technology at all, but the lack of attention to the plot setting and character creation of film and television dramas.

A type of film and television drama always uses the same plot and a mold to carve out the same characters.

Just like Peng Yichen in his previous life, why did "Bright Sword" suddenly become popular? Why did "Latent" receive unanimous praise?

The reason is very simple, Li Yunlong, the protagonist of Bright Sword, is a hero, but at the same time he is also a military ruffian!

The latent actor Yu Zecheng is also a hero, but his identity turns out to be a double agent!

These characters with great personality are undoubtedly very personal charm for the audience who have seen all kinds of "tall" positive characters.

It turns out that a soldier is not the kind of person who is upright and upright? It turns out that a double agent can also be the protagonist of a spy war drama?

This is the rebellion and curiosity that the audience has generated after watching a fixed type of film and television drama for a long time.

……

Just when "Red" was gaining momentum on the Internet, the water army hired by the oil depot network also began to deliberately smear "Red" in major forums, Weibo, and post bars.

In just one day, a post titled ""Red" has three wrong views, filmed the martyrs of the Anti-Japanese War as cowards, and deliberately smeared the martyrs!", which was extremely hot on major forums, post bars, and Weibo.

The post also deliberately put a few highlights released by "Red", Xu Tian was reluctant to participate in the fight against the Japanese people at first because he just wanted to live an ordinary life.

For a while, all kinds of insulting remarks against "Red" poured out in the evening.

"Can this kind of TV drama slandering the martyrs be filmed? The relevant state departments actually allow this kind of TV series to be broadcast?"

"In order to make money, Peng Yichen maliciously consumed the martyrs of the Anti-Japanese War?"

"Deliberately belittled the martyrs of the Anti-Japanese War, Shanghai TV station did whatever it took to get ratings"

"You don't deserve the name red!"

"The current film and television drama shooters in China are morally degraded, and TV series like "Red" will appear, which just proves the immaturity of the Chinese film and television drama market. The production level of our film and television dramas is still too far from developed countries such as Star Flag Country. ”

In the end, these trolls even began to rise this matter to the fame of the entire Chinese film and television drama market, and began to directly deny the production level of the entire Chinese film and television drama.

And after that, the oil depot network and Mango Satellite TV left behind a blockbuster news.

"Garrison Intelligence Force" is scheduled to premiere on September 8th at Mango Satellite TV's evening Golden Theater! At 10 o'clock the next morning, it will be released simultaneously on the high-quality film and television drama channel of the oil depot network. ”

At this moment, the Internet has completely exploded.

These two TV series, a Chinese spy war drama and a star flag spy war drama, were released on the same day.

To say that there is no mutual hatred between the two sides, even a fool does not believe it.

In the forums of the TV dramas on Garlic Petal.com, Weibo, and Tieba, netizens are expressing various opinions like swiping the screen.

"Yes, the rhythm of the oil depot is very slippery, this is the rhythm that directly wants to kill the red. ”

"Haha, is this the Star Flag Country agent vs. the Huaxia agent?"

"Come on, come on, buy and leave, whether the Chinese agents of "Red" have swept China, or the foreign agents of "Garrison Intelligence Force" are on chess, everyone come and bet! "Red" ratings and on-demand volume win 1 to 10, "Garrison Intelligence Force" wins 10 to 1. ”

"Upstairs, if you come out, I won't kill you. If I win Garrison's Intelligence Force, I'll be looking for your money. ”

""Garrison Intelligence Force" may be very good, but the spy war drama of the Star Flag Country has also been seriously homogeneous in the past two years, and like the protagonists in our main theme movies and TV series, they are all tall and invincible. Maybe "Red" can achieve a new breakthrough in spy war dramas. "There are still netizens who speak for red.

But most people on the Internet are still more optimistic about American dramas, after all, in everyone's understanding, Chinese TV dramas, especially anti-Japanese war dramas, have always been the spokesperson of bad movies for "pit dad".

Deliberately instigated by the oil depot, public opinion on the Internet is almost overwhelmingly optimistic about "Garrison Intelligence Force".

……

On Shanghai Satellite TV, Qin Gang looked at Peng Yichen with a sad face.

But Peng Yichen sat comfortably behind the desk, with no worry on his face.

"Director Peng, isn't the reputation of "Red" too bad on the Internet now. This public opinion environment is too unfavorable for us. Qin Gang couldn't help but express his doubts after all.

"It's okay, now these people are smearing us, this is to help us publicize, and in the end, we have to thank them. Peng Yichen smiled.

"It's not this, I'm saying that "Garrison Intelligence Force" aired at the same time as us, which was very bad for us. ”

"Then there's nothing to worry about. Peng Yichen appeased Qin Gang.

Then he smiled and said, "Don't look at the vast majority of netizens who think that "Garrison's Intelligence Force" can win, but these netizens will also be very curious about our "Red" in their hearts. After all, there have been too many American dramas broadcast on major websites in recent years, and netizens have long been tired of watching the spy war movies they have made. But they have never seen a spy war drama like "Red". In the end, the deer will die, but it is not certain. ”

"Well, you always seem to be able to convince me. Qin Gang smiled helplessly.

"It's not me who persuaded you, it's the facts that persuaded you. Peng Yichen said jokingly.

In the previous life, "Red" finally gained a total of more than 1 billion on-demand views on the Internet due to unfavorable factors such as poor publicity, no big-name actors, and insufficient shooting costs.

In this life, Peng Yichen has experienced the official world of "Red", invested a lot of money to ensure that the picture quality and every detail of the TV series are perfect, and he has also chosen the right way to publicize.

Therefore, in Peng Yichen's view, after this TV series is broadcast, it will inevitably shake the entire Chinese TV drama market.

If you don't make a hit, it's a blockbuster!!

……