Chapter 261: Product Placement (Part I)
"Hello sir, let's experience our family this mask, oil control and hydration, but also shape the face, make you more and more handsome, more and more stylish, and your girlfriend is the best witness, that feeling must be very sour. ”
"Sir, if you are in a bad mood, you can try our chocolate, after we eat this chocolate, it can make your mood suddenly brighten up and become very good, if you don't believe it, why don't you try it?"
"Hey, by the way, this gel is great, especially suitable for your hairstyle, after using it, the hair will stand on end, and the PK hairstyle will not be messy. ”
"If you don't say that the lady's vision is good, this facial cleanser is a popular product, and after washing, black people will turn white. ”
"This shower gel, a special stick, specially created for men, a world-renowned brand, who knows who uses it. ”
"This sports drink is delicious, after drinking, it will not only fill your body with energy, but also show masculinity, full of masculinity, you see your girlfriends around you are nodding, buy a bottle, buy a box is more affordable. ”
In a supermarket, Jiang Feng turned into a supermarket salesman, chasing behind Luo Xiaoyou and Tang Xuan's buttocks who were pretending to be a couple, chattering endlessly, all kinds of sales, and finally annoyed, Tang Xuan bought a bottle of sports drink for her boyfriend to drink.
The next day, it was still this supermarket, Luo Xiaoyou and Tang Xuan came to hang out again, and the salesman Jiang Feng came to the door again.
But this time, the salesman Jiang Feng just spoke, and before he finished speaking, he was knocked to the ground by Luo Xiaoyou's punch, and he saw that he was still holding his orchid finger yesterday, and Luo Xiaoyou, who was girly, raised his head at the moment, and proudly said to his girlfriend Tang Xuan next to him: "Don't say it, after drinking, I feel that my body is indeed full of energy, my dear, do you see if I am much more masculine?!"
Under Tang Xuan's extremely admiring gaze, Luo Xiaoyou kicked Jiang Feng again.
Seeing this scene, the audience couldn't help but be amused, and laughed very happily.
One is that Jiang Feng, a salesman, is too cheap, and the other is that the sissy played by Luo Xiaoyou is extremely funny, and the role of Tang Xuan, a vase, is also very brilliant and well coordinated.
The audience watched it very happily, but Luo Xiaoyou and others changed their perspective, but they felt something else.
"Boss, just one word, please accept my knees!" Luo Xiaoyou was completely convinced, this product placement advertisement is simply amazing, without the audience noticing, Jiang Feng actually implanted six advertisements in one go in this short episode.
It may seem crazy, even unbelievable, but that's where it's the most convincing.
Because these six advertisements are implanted very naturally, they are simply seamless, not only did not arouse the audience's disgust and resistance, but at the same time the audience laughed, it invisibly deepened their sensory impression of these products.
It is conceivable that when visiting the supermarket in the future, if you see the above six products, especially the sports functional drink brand, many viewers who have watched this episode of the video will naturally think of the scene where Jiang Feng was beaten, and at the same time, if there is really a demand for this, then these viewers will have a great chance to buy these products.
This is advertising marketing, and it is an ingenious advertising campaign.
"This Jiang Feng is simply a business ghost!" A group of advertising sponsors also accepted and were amazed by the case.
participated in the advertising bidding meeting of "Dick Silk Man" before, and after knowing that there was no title sponsorship in this advertising bidding on the spot, they were very disappointed, and they were very skeptical of the concept of product placement proposed by Jiang Feng.
In their opinion, advertising is advertising, even if there is no MV advertising video, then at least there must be an advertising slogan or a detailed product introduction, and the concept of product placement proposed by Jiang Feng has nothing, just a picture, how much publicity effect can it have?
There are many advertising sponsors who think that Jiang Feng is purely fooling people, and they don't want to be cheated of money, so they leave the table angrily on the spot.
Only those advertising sponsors who participated in the last advertising bidding meeting fully learned the lessons of the last time, showed patience, and out of trust in Jiang Feng, they all bid more or less, and won the bid one after another.
"Although I still have some doubts about this product placement, considering the marketing miracle created by the program "The Voice of China", I believe that Jiang Feng will be good at one time!"
"Me too, I didn't bid last time, and my intestines almost regretted it, so I have to bid this time, anyway, I charge one million for one advertising placement, compared to the advertising sponsorship fee of tens of millions, this price is fair, and it is not expensive. ”
"I directly voted for six bids, adding up to six million, so it's worth a gamble!"
"Six million is also called gambling? Look at the Xuefeng Mountain Spring, I directly voted a hundred times, and it adds up to another 100 million!"
"I feel that Zwilling people have also been out of the way this time, and they directly took out 50 million to bid. ”
"Liby Group is even better, and it is also 100 million!"
"These are the three companies that won the bid for "The Voice of China" last time, right? It seems that they all have a lot of confidence in Jiang Feng, no, just rush this, I will bid a few more times!"
"Contrary to you, I think this so-called advertising placement is a bit false, and I just symbolically bid once or twice. ”
At the scene of the advertising bidding meeting, especially after knowing the specific bidding rules, a number of advertising sponsors present were hotly discussed, even those companies who bid were actually skeptical, and had different views, such as Zhou Hao, the boss of Xuefeng Mountain Spring, and others, were very confident in Jiang Feng, and made a decisive move and made a heavy bet, while some advertising sponsors were holding the mentality of trying it out, and the bidding amount was not much.
But now, after seeing the concrete product placement product, those ad sponsors who left the table on the spot and bid very little regret it.
Without him, just because this kind of advertising placement is too creative, there is no sense of abruptness, and the advertising effect is far better than they expected.
Looking at the comments on the Internet, after the latest episode of "Dick Silk Man" was broadcast, there was everything, but there was no mention of advertising products, which means that the audience did not notice this part at all, or even if they did, there was no resistance.
As savvy merchants, they naturally know that this kind of subtle advertising is actually the most effective.
Many advertising sponsors regretted it and contacted Jiang Feng again, expressing an extremely strong willingness to bid, wanting to implant as many of their products as possible into "Dick Silk Man", but Jiang Feng politely refused them one by one.
(End of chapter)