Chapter 260: Leading the Boom (Part II)

Jiang Feng is embarrassed to make money from fans, but he is never soft on advertising sponsors.

And it's a win-win!

With the classic success case of "The Voice of China", Jiang Feng believes that as long as he releases the news, more advertising sponsors will come to the door than last time.

In fact, without waiting for Jiang Feng to release the news, advertising sponsors with an extremely sensitive sense of smell took the initiative to come to the door, and they were about to burst Jiang Feng's phone.

Especially the sponsors who participated in the "The Voice of China" advertising bidding meeting last time, after being shocked to find that Jiang Feng had made another hit show, their eyes were hot, and they were secretly ruthless, and they made up their minds to win the bid this time at all costs.

Just look at Xuefeng Mountain Spring, it was just an unknown second-tier brand, and it was about to die, but because of a go, after the title of "The Voice of China", it was suddenly alive, not only alive, but also very popular, and became a first-line brand in the drinking water industry, the brand awareness has been greatly improved, and the market share of the product has also been rising.

"Brother Jiang Feng, you said before, if there are good things, you won't forget your brother, I plan to title your "Dick Silk Man", you just have to make a price!" Zhou Hao, the boss of Xuefeng Mountain Spring, called Jiang Feng and laughed heartily, very arrogant.

On the one hand, they are grateful to Jiang Feng and want to repay Jiang Feng one or two, and the other is that after the title of "The Voice of China", they have tasted the sweetness of Xuefeng Mountain Spring, and this time they naturally refuse to let go of such a great opportunity, and want to continue to name it, and then continue to expand and enhance their brand awareness.

"Jiang Feng, don't forget that you are the advertising spokesperson of our Zwilling people, this time we German Zwilling people want to title your "Dick Silk Man", just make a price!" Wagner, the general manager of the Huaxia Region, also called Jiang Feng, and the title power of "Dick Silk Man" is inevitable.

"Jiang Feng, last time our advertising and marketing strategy of Liby Group was too conservative, but this time the senior leaders of Liby Group have personally approved and given a large amount of funds, and there is only one requirement, that is, to win the naming right of "Dick Silk Man". The marketing director of Liby Group personally called Jiang Feng and said that it was an absolute mistake to win the title sponsorship of "The Voice of China" last time, and Liby Group would not make the same mistake again.

Not only the sponsors, but even Qin Zhao, the director of DN Satellite TV, called Jiang Feng and said with a smile: "Jiang Feng, congratulations, I have made another popular show, you must know that since yesterday, our station's hotline has been blown up, and it is all required to continue to broadcast the mini sitcom "Dick Silk Man" after the broadcast of "The Voice of China" ends. ”

Qin Zhao has been completely impressed, in his opinion, "The Voice of China" is already a phenomenal variety show, who would have thought that in a very short period of time, Jiang Feng immediately launched a mini sitcom like "Dick Silk Man", and successfully led a wave of craze.

So that Qin Zhao is very impulsive now, that is, to recruit Jiang Feng into their station, and then hand over all the program content planning to Jiang Feng to do, I believe that it will not be long before the ratings of their DN Satellite TV can go to a big level.

But after thinking of Jiang Feng's current terrifying ability to absorb gold, Qin Zhao suddenly felt a sense of powerlessness, and had to reluctantly dispel this thought, because their DN Satellite TV couldn't come up with enough attractive chips at all.

Not to mention recruitment, now that he, the director of the station, is under the strong request of the audience, he has to ask Jiang Feng to try to quickly discuss the broadcast of "Dick Silk Man".

"No problem, Brother Zhou, considering our previous happy cooperative relationship, if there is a good thing, I will naturally not forget you Xuefeng Mountain Spring. ”

"Mr. Wagner, don't worry, as the spokesperson of Zwilling people, I will definitely promote our Zwilling brand as much as possible. ”

"Director Zhang, your Liby Group has been sponsoring me since "Chinese Restaurant", which I always keep in mind and am happy to continue to cooperate with you. ”

"Director Qin, this is all a trivial matter, happy cooperation!"

Jiang Feng smiled and nodded happily one by one, looking at Kite Xiaobei and the others very speechless.

"Boss, you look like a profiteer just now!" Luo Xiaoyou couldn't help but complain.

"Jiang Feng, you promised so happily, but there is only one naming right?!" Yuan Xiaobei also reminded in due time.

"What do you know, as the so-called no treacherous businessman, don't think this is a derogatory term, but in fact, it is the essence of a businessman, how to do business if you are not shrewd enough? The key is not to be too shrewd, but also to properly consider the position of the other party, as long as a balance point is reached, both sides can profit from it, and that is a win-win situation!" Jiang Feng retorted in a righteous manner.

But soon Jiang Feng revealed his original form and said with a wicked smile: "As for the issue of naming rights, this is easier to solve, because in this advertising bidding meeting, there is no such thing as title sponsorship at all." ”

Xuefeng Mountain Spring wants to be the title sponsor, the German Zwilling also wants the title sponsor, as for the wealthy Liby Group, it is even more determined to win this time, and there are a number of other advertising sponsors, all of whom want to win the title sponsorship of "Dick Silk Man", but there is only one title sponsor, and it is impossible to satisfy everyone.

Although the ownership of the title sponsorship can be determined through advertising bidding, and even a higher sky-high advertising sponsorship fee can be auctioned, but this time, Jiang Feng didn't want to do so.

Of course, the advertising bidding meeting will still be held, but Jiang Feng is ready to change the advertising bidding method and strive to satisfy all advertising sponsors.

You must know that these are all big financiers, and from the perspective of long-term interests, Jiang Feng hopes to maintain a good cooperative relationship with them as much as possible, and it is best to form a community of interests, rather than a one-shot deal.

In order to ensure the quality of the program and bring the audience the best audio-visual experience, there were only three advertising sponsors for "The Voice of China", but this time it was changed to "Dick Silk Man", but Jiang Feng wanted to change his strategy and pull as many advertising sponsors as possible.

"Boss, I'm a little confused, withdraw the title sponsorship, is it possible that you plan to completely release the advertising sponsorship and bring everyone in? In that case, there will be a lot of advertisements for various sponsored brands, and the broadcast time will be even longer than our mini-sitcom feature film, and not only the audience will protest, but even those advertising sponsors will not be satisfied. Luo Xiaoyou questioned.

"Do you think I'm that stupid?" Jiang Feng naturally thought of this, and had already thought of a solution.

That is, product placement!

Three chapters are presented, and I also ask the brothers to support the genuine subscription, thank you, thank you~~~

(End of chapter)