Chapter 207: Mood
As a "music café" that led the night entertainment life in the early years, it mainly attracted customers with the resident culture of singers.
Back then, karaoke machines were not yet available in our country, and ordinary guests had no possibility of entertaining themselves.
Therefore, the professional quality of the actor and how to create a small mood are very important.
If the invitation is not human, or you don't have your own unique business style, then don't worry about repeat customers.
The tail of a rabbit can't grow.
And Hong Yanwu has buddies in the cultural circle like Yang Weifan and Hongye.
Don't worry about finding actors.
Think about it, what is Yang Weifan's status in the regiment?
The pillar of the table and the head of the regiment.
As long as he opens his mouth to invite, the musicians and singers in the troupe, who is not allowed to give face?
What's more, Hong Yanwu is not stingy, and offers a price of fifteen yuan per person for two and a half hours every night, including soft drinks.
So a miniature orchestra of an accordionist, a guitarist, and a violinist was quickly settled.
You must know that in this era, music is also very hard, and you can earn a month's salary in three days, who is not happy about such a beautiful thing?
A few musicians are very sorry to have such an opportunity to make extra money.
Of course, Hong Yanwu is also very satisfied.
Because the masters introduced to him by Yang Weifan are all multi-talented and comprehensive talents.
Both guitarists and violinists can sing, one is good at pop songs, and the other is good at foreign folk songs.
Those who play the accordion can also play the saxophone and tambourine.
Think about it, these three people can get together an evening effortlessly, how cost-effective is it?
As for the business characteristics, because of the knowledge and taste of life in the previous life, Hong Yanwu also did a good job.
In terms of the content of wine and drinks, he made it more in line with the appetite of the Chinese people than any entertainment venue in the capital.
Because the source of his profits does not lie in the fact that, like most people in this business, they rely on the use of wine and coffee to make people grin and slap their teeth when they drink it.
In addition to beer, "Petit Champagne" sparkling wine, there are also "national red" and "national white".
There are two inexpensive, fresh, and delicious drinks, "Ice Lemon Tea" and "Ice Coffee".
To put it bluntly, it's iced tea and iced coffee.
Why is it cheap?
Because the main ingredients of these two drinks, that is, black tea and coffee, cannot be drunk after seasoning, and they can be used many times.
The way to do this is to brew it with hot water, pour it directly into a cup filled with ice, and then season it.
Iced tea is flavored with lemon juice and sugar water.
In this era, there are no lemons in China, so you can replace them with concentrated orange juice from "polar bear".
The iced coffee is flavored by milk and sugar, and it is also done with a pack of "Sanlu" and sugar water.
Therefore, the most important thing for these two things is that they are inseparable from artificial ice.
But that thing is still produced by the "polar bear" itself, how much or how much.
So the same drink, these two things are made in the "music café", and the cost is more expensive than the sherbet in the black tea and coffee.
But because no one understands, there is only one place, and there is no other semicolon.
The price can sell five glasses for a piece, and there are definitely people who support it.
It's a world-class drink that can be bought in any five-star hotel in the world.
The taste that is loved regardless of race and country has long been proven by facts.
Think about it, how lucrative it is.
Hot drinks? Hot drinks are also available.
And it's pretty much the same way as cold drinks.
They also sell two hot drinks that are popular all over the world, one is milk tea and one is hot chocolate.
To put it bluntly, the raw materials are hot black tea with milk and sugar, and hot milk with cocoa powder.
But the price is more expensive than cold drinks, the same huge profits.
In addition, they also sell ice cream like other cold drink departments, which is what "polar bears" do best.
They can even find an ice cream shop to order handmade, creamy varieties that can be sold at a high price.
In addition, from the perspective of decoration style, a large area of the upstairs is paved with logs and painted with cast iron, although the construction cost is not high.
But the rough and bold western bar atmosphere has been quite successful.
In addition, there is a light box sign downstairs, and the back wall of the upstairs bar counter has a polar bear pattern made of light bulbs.
In addition, Hong Yanwu also strung out more than a dozen old "par lights" from the "stage art department" of the "Haiphong Song and Dance Troupe" through Yang Weifan and hoisted them under the simple wooden pavilion used as a stage.
In this way, the lighting level of the entire music café is not only rich, but also colorful and full of bells and whistles.
It's not much different from the real American bar in the movie, which makes anyone feel quite bluffing when they watch it.
But that's not all, if you really want to find a certain gap, it's that Hong Yanwu's "Music Café" is more stylish than a real American bar.
Why?
Because Hong Yanwu is good at using resources and dares to be imaginative.
The tall cafeteria, near the façade at the end of the second floor of the terrace, had it all painted white.
Then he used the 16mm projector he bought to use the white wall as a curtain and put film images on it.
That effect is gone.
The projected images look much more open and spectacular than in a movie theater.
And he will also pick films, which are Chaplin's "Modern Times".
This black-and-white silent film classic naturally has a strong literary style.
At the same time, because the content of the film reflects the life of ordinary workers during the Great Depression in the United States, the film scandalizes the image of capitalism.
In this way, the socialist "Polar Bear" factory area behind the "Music Café" is lit up all night, forming a wonderful atmosphere that is both a strong contrast and a contrast to each other.
Chaplin's rich expressions and funny body language are equivalent to adding a profound cultural connotation and extremely vivid "living scenery" to the "music café".
This is really a kind of ingenuity that is extremely admirable.
What's more, Hong Yanwu still cares about the details.
He did not use plastic tables and chairs in order to save a few dollars, but used rattan tables and chairs to make the guests sit comfortably and increase the sense of leisure.
And at no cost, people had a lighted windproof candle made of their own glass at each table.
This thing, which now seems to be like a child, was an absolute "romantic" icon at the time.
It also made the audience even more shrouded in a kind of firelight fluttering and warm feelings.
Anyway, such a scene shocked all the leaders present.
Like Instructor Liu from the "Yongwai Police Station", he went upstairs and looked around, but his eyes were not enough.
As soon as the talent sat down, he couldn't help but praise it.
"You've got a lot of work here. It's beautiful enough on the outside, and it's even more amazing to be on top. Look at this movie, this lighting, this wooden floor, this rattan table and rattan chairs, it is so amazing, I almost thought I was in a foreign country. No wonder so many young people love to drill here. Even came up with such a trick, you have capable people in this service company, it's really amazing. ”
It stands to reason that in fact, as the person in charge of the factory at this time, he should be humble.
But whether it is Director Yang or Sister Wei, they have been very busy recently and have not come to inspect.
Seeing such a scene was like a dream, and I was pleasantly surprised.
As soon as I was excited, I forgot about this stubble.
Director Yang nodded with a smile.
"Haha, it's okay, it's okay, anyway, compared with the fast food restaurant of 'Yili', we also have our advantages. ”
Hey, he's made his old mistakes again, and he can't forget to compare himself with others.
And Sister Wei has also been melted into an ordinary woman by the candlelight, and she actually smiled and agreed.
"Yes, they all made it themselves by the young people, and even we didn't expect them to be so presentable here. Looking at this environment, it's quite romantic. Like when we were young, we didn't have such enjoyment. This is the progress of society, and young people are happier than us now......"
Shui Qing lost no time in showing his strength for Hong Yanwu.
"Eldest sister, this is all the credit of Xiao Wu. He did it alone, and I didn't bother to ask about it......"
Sister Wei immediately smiled.
"You're so humble. Even if I'm wrong, you're two people, and you're still sharing each other?"
Shui Qing was teased and blushed a little, so Hong Yanwu hurriedly spoke.
"Yes, yes, it's still the eldest sister who is right. Since they are a 'revolutionary husband and wife,' it is not the same to whom the credit is? Besides, what credit do we have? The train runs fast because of the headband. Without the wise leadership of the leaders, and without the great help of all of you, we would not be able to accomplish anything. It's still far away, we have to keep up the good work......"
These few words made everyone laugh.
The next thing is to order drinks for everyone, and Zhu Zhenfan, who has been waiting on the side for a long time, sees that the time is right.
Hurriedly put a wine list in front of the eight people present, and asked the leaders to order something.
As a result, everyone couldn't help but be surprised when they saw the list.
Director Gao of the "Anlelin Street Office" was even more curious.
"Hey, why are you so weird on this list? It's all tickets...... Tickets are 5 per piece, and a bottle of soda is given. This show ticket is two pieces per piece, and a bottle of sparkling wine or beer is included. And this VIP ticket...... Well, seven yuan, give a bottle of "national red" or "national white". What about the Supreme Ticket...... Fifteen yuan, and a bottle of whiskey or brandy. I asked, if I'm a customer, since I've already come in, what tickets do I buy? If so, what do I buy? What price?"
This question made Hong Yanwu a little embarrassed.
"Director, I'm sorry. If you look at all these kinds of tickets, these things marked at the end are gifts, not for sale......"
Seeing that everyone still didn't understand, Hong Yanwu could only continue to explain.
"Hey, I might as well tell you about it. The things behind the ticket are not common in the market, the price bureau has a limited price, and it is impossible for us to sell at a high price in violation of the policy. But if you want to sell at the market price, you look at the environment, this arrangement, so many people working night shifts every day, as well as electricity bills and money for hiring actors. Then let's not talk about making money, all that is left is to lose money and make money. ”
As soon as I said this, everyone suddenly realized, and they couldn't help but laugh.
And knowing that this is a sensitive issue, no one consciously refuses to mention it.
I just didn't expect that Sister Wei was a little unhappy.
She is really upright, and she has to be more honest than this.
"Xiao Wu, in front of so many leaders, don't you want to get by by playing sloppy. According to what you say, the things you sell are several times the market price. Look at how many seats you have here. Is it really necessary to bid such a high price in order to guarantee a profit? I want to remind you that the purpose of our service company is to facilitate and benefit the people, and you should not do things that harm the interests of the people in order to make a few dollars. ”
It's a lot of weight, and now everyone is embarrassed.
Other people didn't expect this eldest sister to show the face of a "Marxist-Leninist old lady".
And it seems that he wants to be caught on the spot, as if he will kill his relatives in righteousness.
Even Director Yang felt that it was inappropriate.
Hurriedly coughed twice, which meant to remind Sister Wei, what is there to talk about, don't make yourself unable to get off the stage at this time.
However, Hong Yanwu is not a clever, he really said.
"Sister Wei, what you said really wronged me. But I don't blame you, mainly because you don't know much about business. "You see, first of all, we have a business hours here at most, and all the costs of this will naturally depend on these three months. But this March is not open every day, and it has to be closed when it rains. It's the same in case of a power outage. Do the math, how many days do you have left to do?"
"What's more, not every seat can be full. Isn't there only one day a weekend every week? Even if we just count it as full every day. But some people come in two, or in pairs, maybe. It could even be a person, and you have to occupy a table when you come. It's impossible for strangers to share tables in a place like ours. Wouldn't the vacant seats be wasted? ”
"The most important thing is that there are too many heads and brains in our service company. How many cadres are there? Who doesn't have a three-cousin or a four-cousin? I don't want to smear the image of cadres, it's understandable to think about the business of my own factory. But I'm embarrassed to take money. In fact, this is a matter of both internal and external losses, not only do you have to get into things, but you also occupy a seat, and you can't earn other people's money. So it's okay for me to lower the price, unless you and Director Yang come here every night to help me be the door god. I'm sure I won't lose money. ”
Okay, I'll say no words to Sister Wei this time.
But Hong Yanwu didn't pay attention, and continued to talk about his grievances.
"There is another trick, that is, my drinks are based on the actual price, and the ticket is directly mentioned as ten yuan per person. But it's not good, and many people have to be scared away at once. How good is it that we are now? That is equivalent to lowering the threshold, and we can be thrifty and thrifty. If you don't have money, you can drink a bottle of soda slowly, and you can enjoy it all night when you occupy a seat. If you have money, you can spend it if you want to. ”
"Actually, even if I make more money, it doesn't go into my personal pocket. I'm going to use the money to provide more convenient services. And I have to support the work of our police station and the street. In the final analysis, this is also for the sake of the people. ”
"What's more, compared to the price of "Maxim", we are really not expensive here. If you think about it, if you really think it's expensive, someone will come to the door, and we'll be yellow ourselves, right? Since someone is willing to come, it's not expensive......