At the beginning of 1982, if I could sum it up in one sentence.

This is the time when our people are bidding farewell to the economy of scarcity, but they are still striving to improve their happiness.

This year, the National Bureau of Statistics announced that the total population of our capital exceeded one billion people.

This undoubtedly makes the relevant departments of the government organs like a great enemy, and they are going all out to grasp the family planning work.

But behind the unprecedented pressure of population, it also means that we have a fairly large consumer market with unlimited potential for the future.

In 1982, in the newspapers and periodicals, there were two words that appeared most frequently in the economic field throughout the year.

One is "raising prices without authorization", and the other is "second-rate dealers".

This is so because around 1981, price leverage began to play an initial role.

We are making greater and greater efforts to challenge the unified purchasing and marketing that the state has consistently practiced, and commodity prices that are not determined in accordance with the law of supply and demand.

Today, when we look back, this is actually a normal phenomenon in a market economy.

However, at that time, the state still had to firmly use administrative means to continue to manage the economy and control the market.

Of course, this does not mean that national policies are wavering in the direction of progress, or that they are going back to the old ways.

Moreover, because all reforms must be carried out in an orderly and gradual manner, they cannot be accomplished overnight, otherwise they will not be achieved in a hurry.

In today's parlance, it is the "great man" who led us to grope our way forward, quite cautiously, in pursuit of a kind of "soft landing" that gradually transitioned.

Therefore, the specific measures taken by the state are to issue 10 measures to resolutely stabilize market prices, and to mobilize a lot of manpower and material resources to control prices.

From large bicycles to watches to stinky tofu, everything is included in the scope of management.

At the same time, in order to facilitate supervision and mobilize the masses, newspapers and radio stations often announce various prices.

Especially the price of food that is closely related to the daily life of ordinary people, such as steamed buns, fried dough sticks, twist flowers and so on.

Because once the common people know the price set by the state, it will naturally play the role of national supervision.

In addition, in order to ensure the implementation of these measures, the upper echelons of the state also demand that speculative behavior must be resolutely cracked down.

Needless to say, the meaning of this sentence is not to sell the products they produce, but to buy the goods and sell them, and profit from them.

That is, the second dealer.

At the same time, however, it was pointed out that some such activities were permitted by the State and some were not.

Don't forget, as long as it's a retail store. That's all a profit-making organization.

If none of them are allowed, it is equivalent to the cancellation of all stores, including all state-run stores.

Therefore, with the consent of the government, economic freedom should be protected without affecting the state's acquisition.

Obviously, this is a transitional policy and it is treated differently.

Then we also know how wonderful the situation of this clothing night market set up by Hong Yanwu is very good.

First of all, they play the function of digesting inventory for the clothing company in Xicheng District, and they belong to the individual industrial and commercial households that the government deliberately supports, so they are naturally classified within the scope permitted by the state.

Secondly, it is definitely a good move for them to go to Huacheng to buy goods.

Since most of the imported products are not comparable to each other in the capital, as long as you insist on selling the clothing company's goods at low prices, you will be able to account for the past with the Price Bureau.

So in general, they are in a safe place.

It can enjoy the treatment of state-run stores without price control. That's how much you need to moisturize.

No, because the Spring Festival in 1982 was January 25th, which was just after New Year's Day, the demand for new clothes from every household almost exploded together, which suddenly increased the flow of people in the clothing night market.

Not to mention those original pretty goods, even the sales of "ski shirts" and "suits" have also doubled.

Not surprisingly, the daily sales of the entire market will return to a peak of 20,000.

Under such circumstances, on January 5, two large-scale advertising posters with a height of one person that Hong Yan specially invited the National Photo Studio to wash were also released.

The two posters have exactly the same image, a shot from the Japanese movie "The Call of the Distant Mountains", which was released just last year.

The picture is quite romantic.

In the idyllic scenery of the blue sky grassland, a man played by Ken Takakura is farming on Tajima, and is riding a horse and looking back at the heroine Minko Kazami and her son, played by Chieko Takakura.

The emotional echo between the three of them is vividly expressed through this scene.

And the most precious thing is the dress of these three movie characters. But it's all jeans.

Hong Yanwu remembered this scene in his memory, so he deliberately went to several movie theaters and cultural palaces to find this film film.

In the end, at the cost of twenty dollars and two good cigarettes. From the hands of a film projectionist, to the film of this classic shot.

The most interesting thing is that when he took the film and told the National Photo Studio that the size he wanted was 1.8 meters high and 1.2 meters wide, the staff of the photo studio were simply stunned.

Because not to mention the technical limitations at that time, it was impossible to flush such a large size, even if it could be flushed, the price was really expensive.

Roughly estimated, one piece will cost hundreds of dollars.

The staff persuaded him to put an eighteen-inch one, saying that it was not small.

But Hong Yanwu still had to insist on seeing a few things, so he gave them an idea.

It is said that you can use the maximum size to wash the part, and finally use the method of covering and pasting to put a few eighteen inches into a whole picture.

And in order to let the photo studio have no worries, he was willing to pay the full amount at that time.

So in the end, the manager came forward, calculated the price according to the washing ratio, and took over the business.

For this matter, Hong Yanwu provided the staff of the photo studio with at least a month's worth of talking points.

Many people are sighing that there is really no wonder in the world that there are such crazy and persistent fans.

Of course, as the country's No. 1 photo studio that has served many leaders of the country, the technology must not be picked.

As soon as Hong Yanwu saw the finished product, he knew that the more than 1,000 yuan was worth it.

Because after the photo was washed out, it was glued to the plywood according to his requirements, and the image stitching was seamless, without a little wrinkle.

And that's a movie level, the huge screen size has shrunk to one meter seven or eight, the clarity is too delicate, and the color is not comparable to today's CNC inkjet printers.

Sure enough, such a beautiful large picture was placed at the entrance and exit of the clothing night market, and under the reflection of the lights, it immediately caused a sensational effect.

Not only did it catch the attention of people, forming a phenomenon of stopping and watching, but also the sales of jeans soared.

In a few days, it actually became a crazy robbery mode, which was even beyond Hong Yanwu's own imagination.

Actually, it's no wonder.

Because although there is not a single advertising word on the screen, this intuitive visual effect is something that everyone can understand.

So out of love for this movie, out of yearning for movie roles, many people are driven by emotions to open their wallets, in order to achieve some kind of connection with this movie by wearing jeans.

It seems that as long as they wear such pants, their lives will also have such a romance, which is similar to the world of the film.

To put it bluntly, this is called the celebrity effect.

This situation is no different from the image of Marlon Brando, James Dean, Elvis Presley and Monroe in jeans in American movies, which have successfully set off a wave of jeans in the Western world every time.

So Hong Yanwu inadvertently created history again, and my country's first celebrity endorsement advertisement was born, using foreign stars.

And Ken Takakura and Chieko were "endorsed" without knowing it.

Completely free of charge, he helped Hong Yanwu, a profiteer, to make huge profits, and also contributed to the development of fashion in our ancient country.

From this point of view, this may also be the first case of infringement of portrait rights and cultural copyright in China.

But that's the good thing about this era. It's just such nonsense, what can it do?

Say the important thing three times, no one will hold it accountable! No one will hold it accountable! No one will hold it accountable!

Since then, the marketing coordinators of the clothing night market have an additional task.

Before the market opens every day, these two large posters are fixed with iron wires to the columns at both ends of the entrance and exit of the market, and then the market is closed and sent back to the rented house in the "small kitchen" for temporary storage.

The second group has been opened, group number: 608640021

(End of chapter)