Chapter 156: Prologue

The second best-selling are the accessories of "Thorn Plum", Hong Yan Wujin's stick sweaters, and their men's and women's leather shoes.

You must know that in the capital at this time, the accessories used by girls were only simple headbands and black clips, and there was no concept of jewelry at all.

Sweaters are almost always bought by individuals to go home and knit by themselves, and leather shoes are even more rare to see high-heeled women's shoes and pointed-toe men's shoes.

Needless to say, these new and fashionable "Cantonese goods" will have a strong attraction to the people of the capital.

And the most important thing is that these things are also "cheap".

For accessories like "Thorn Plum", the price range of the purchase is only in the concept of cents and gross tickets.

The cheapest hairpin is the same style as the ordinary black card, but it comes in a variety of colors of red, yellow, blue and green.

Six and a half dozen is only four cents, which can only be calculated clearly if it is accurate to "centi".

Necklaces with necklaces in jewelry cost the most, but they are only three or four cents each.

Even if she multiplied the gross profit several times, the most expensive thing was only about a dollar.

But any girl who goes shopping can afford it as long as she looks at it.

Therefore, she can sell hundreds of clips every day, and the total profit of accessories can reach fifty or sixty yuan a day.

Hong Yanwu's stick needle sweater, because it is an imitation wool product, the purchase price is only eight yuan.

But in comparison, the wool at that time was 27 yuan and 3 cents per catty, and industrial coupons were also needed.

In this way, Hong Yanwu wholesaled thirteen yuan, and the people below took it, and dared to shout twenty-six yuan in the market.

Although it is a huge profit, in the eyes of people who don't know how to do it, they feel that the seller is like a fool, and many people are willing to fall into this "benefit".

The same is true for leather shoes, most of the materials of this batch of men's and women's leather shoes from Huacheng are artificial leather, but the style is very fashionable.

In addition, the leather shoes at that time belonged to Huacheng and Huhai with meticulous workmanship, which looked quite classy.

Hong Yanwu's purchase price is about ten yuan, and fifteen yuan is a pair of wholesale.

The people at the bottom sell it at a price of ten yuan, which can still make most customers willing to pay out of their pockets.

On the contrary, Hong Yanwu got eighty pairs of real leather shoes, but there were more people who asked and few people who bought them.

This is because, although the style of these shoes is more workmanlike, the wholesale price is 45 yuan, and the price in the market is even higher.

There are too few people who are really willing to spend more than a month's salary to buy a pair of leather shoes.

So these shoes, in addition to Hong Yanwu and Chen Liquan's own use or gifts to relatives and friends, that is, a few boys who practice stalls have money in their pockets to burn bags and buy some stinky and stinky beauty.

The rest can only be placed on the stall as a sample, and the right is used to attract customers.

It can be seen from this that the consumption level in these years is still very low, and it is definitely price-centered.

Below, if you continue to move to the back row according to the sales volume, there are jeans and bat shirts.

I have to say that the actual situation is indeed a little different from what Hong Yanwu expected, and the sales of these two things are far from being as hot as he imagined.

The main reason for this was that the more common limitation of the clothing aesthetics in the mainland at that time was the change of details.

These styles and cuts are so groundbreaking that it takes a while to be conceptually accepted.

Except for some young people who dare to try and disdain to follow the rules, when they see it, they are ecstatic and worship it as a sacred object, and they must buy it.

Although others can't put it down, they are a little afraid to try and dare not show off. For fear of being seen as a "hooligan" by others.

In addition, the purchase cost of jeans itself is high, Hong Yanwu wholesaled fifteen yuan, and the shouting price was twenty or thirty yuan.

Many people always habitually compare labor cloth, and no matter how much they think about it, they feel that it is not worth it.

And although the batshirt is cheaper, it is not in season.

Therefore, the shipment speed of these two kinds of clothes is not very fast, and the entire clothing night market only has one hundred and fifty or sixty pieces a day.

Although it's okay, if you compare it with the huge inventory, and then think about the fact that Huacheng is still mass-produced, and continue to eat, it will inevitably make people panic.

Fortunately, Hong Yanwu has long known the evolution of the market behind him and will not shake his confidence.

Otherwise, if you want to change someone else, you have to die in a hurry, and if you don't get it right, you will sell it at a price.

Finally, it must be said that ski suits and suits are the least sold. Every day, the whole market can go out of four or five sets.

But it's not because the market doesn't approve of it, and everyone doesn't like it.

As the name suggests, a ski shirt is a special piece of clothing to wear while skiing.

Like the "mountaineering suit", it was the only garment made of smooth chemical fiber fabric and acrylic cotton back then, which had a waterproof effect.

Therefore, compared to the traditional cotton jacket or cotton monkey, the ski shirt, although it has the nickname of "bread suit", looks bulging, but it is actually very light.

The appearance is very fashionable and high-tech, which can quite arouse the passion of young people.

In fact, this kind of clothing is the prototype of the first generation of down jackets in China.

But the price is too expensive, a piece of clothing costs more than 20 yuan, and it costs 40 or 50 to sell it in the market, which is an absolute "aristocratic clothing".

In addition, many people always feel that thin things are not warm, for fear of spending money in vain, so after weighing left and right, many people will not have the courage to buy.

Due to the influence of foreign movies and TV series, ordinary people have long been yearning for this kind of clothing that represents the West.

In fact, people don't have much worry about falling into the nickname of "bourgeois stinky habits" or "amateur overseas Chinese", but they are quite looking forward to wearing a little Takakura Ken's style.

But it is really unaffordable, and the market price of a set of ready-to-wear clothes is also 40 yuan, which is really painful.

And when I think about wearing a suit, I have to buy a shirt, and I don't know how to wear a tie, so this yearning in my heart gradually retreats.

In short, both of these outfits have a bit of a sense of looking beautiful, but not very practical.

But then again, no matter what, these various kinds of novel clothing have also effectively boosted the popularity of the entire clothing night market.

Together with the electronic watches and calculators sold at the entrance of the market, such as "Thorn Plum" and "Dabao".

The first batch of "Hong Kong goods" and "wide goods" in Beijing is like a sudden spiritual earthquake, which has brought a strong shock wave to the Beijing clothing market that is still in the conservative stage.

Since the date of listing, the self-employed people in the clothing night market can clearly feel the increasing flow of people in the clothing night market every day, and more and more people ask about those unsalable varieties.

Although the sales volume did not grow rapidly, the reluctant eyes made everyone start to be optimistic about the unsalable clothes.

Almost everyone realizes that eventually, people's wallets will voluntarily surrender to these clothes that are not acceptable for the time being.

The shrewd Hong Yanwu didn't even sit back and wait for this change to come to him, waiting for God's help, but took the initiative to take the initiative to attack.

On the one hand, he handed over all the transactions involving foreign exchange bills to Chen Liquan.

Under the banner of familiarizing Chen Liquan with foreign languages, he reduced his burden and made time.

On the other hand, he knows that movies are the best dressing guides, and stars are the best clothing models.

Therefore, I began to concentrate on looking around for a suitable advertising image.

In the end, I worked hard to find the image I needed, and went to the National Photo Studio in Wangfujing to remake and enlarge it.

And just as a revolutionary new fashion trend in clothing is about to kick off.

On the day when Hong Yanwu was happy to hear that his uncle's family finally had a successor incense, he got a fat boy of six catties and nine taels and named Yan Yuxiang.

In 1981, we finally waved goodbye to people.

Since then, it has disappeared forever from everyone's life, and has only become a memory that has gradually been forgotten by people.

But in this year, there are indeed so many things that are worth remembering forever for the world.

For example, the first case of AIDS was announced, the world's first personal computer appeared, and Princess Diana married the Prince of Wales......

The second group has been opened, group number: 608640021

(End of chapter)