Chapter 466: The Great Eisner
Down Pictures has signed a contract with CBS to exclusively license the first season of "American Idol" to CBS TV for broadcast, as well as related peripheral TV broadcasts, which will be handed over to CBS.
For example, "American Idol" will have a "homecoming" link, and the final three finalists will get the opportunity to return home to canvass before the finals. As soon as they get off the plane, CBS will broadcast the entire event live, and the contestants will go home to meet their families and have a big celebration parade with them.
These inspirational, cheerful, and family-friendly stories often attract the audience's interest more.
American Idol has a rich marketing campaign, a ticketed compilation tour, a partnership with Universal Music to release the album, and a charity performance at Idol Giving Week......
But with such a hit show, ABC didn't even think about winning it with all its might, and gave the opportunity to rival CBS.
Donn waived the better terms of NBC's and FOX contracts and handed "American Idol" to CBS on a $5 million contract, plus a 55 percent share of the commercials.
According to Bill McNick's predictions, such a contract, with advertising revenue alone, could bring $120 million in revenue to Down Pictures!
Don was thinking about something else.
Did Michael Eisner really plan to break the jar?
Just watching Donn Pictures hand over "American Idol" to their sworn enemy CBS, and be indifferent?
During this time, Donn received a lot of calls from NBC and FOX bigwigs to fight for the opportunity to broadcast "American Idol", but Michael Eisner was missing!
Maybe he knew that Don would open his mouth, so he simply kept silent, maybe ...... He really didn't care.
Compared to ABC's troubles, Disney's bigger trouble is amusement parks.
Disney's California Adventure Park, which is aimed at adults, has had few visitors and little praise since its new opening, while Disneyland Paris in Europe has been losing money year after year.
Under the influence of the "911 terrorist attacks", the global tourism industry has been severely hit, and Disneyland has borne the brunt.
Of course, the thinner the foundation, the greater the potential for growth.
For example, in the development stage, the GDP of the Asian tigers has doubled year after year, creating various development miracles, but when they reach the state of "developed" and are close to saturation, it is very difficult to achieve an annual growth rate of 3%.
Disney is now at a low point, and it has the conditions to create beautiful data.
Michael Eisner recently said in a high-profile statement on the board of directors that in the next 5 years, Disney's annual growth rate will exceed 20%!
Perhaps, this is his greatest confidence.
……
Don really didn't want to help CBS and go out of ABC.
It's best if CBS and ABC fight are a lose-lose situation, and it's best for him.
But there was no way, Michael Eisner's brain was like water, and he suddenly gave up all contact with Donn.
During this time, Donn and Natalie have been running to Universal Music's recording studio just to record the song "Something_Just_Like_This", and many versions have been recorded, but the producers are not satisfied.
Of course, the problem is not with Donn, he is still possessed by the ability of "Prince" Prince, and his singing skills are top-notch!
It's Natalie.
Don't look at what she bragged about being the lead singer of the band when she was a child, it was all an illusion. That kind of children's troupe, the focus is on selling cuteness and cuteness, not singing. Recording a single now requires real basic skills.
Natalie knew that the problem was with her, and although Don didn't say it, she knew it in her heart.
She is very self-motivated, bought an iPod, recorded a lot of sample versions of the audition singer, and listened to it repeatedly whenever she had time, working very hard.
On this day, Donn and Natalie continue to come to Universal Music's headquarters, right in Hollywood, very close to each other.
As always, find the famous music producer David Gohton to make the song.
"Strive to finish the song today!"
Don was cheering Natalie up, and he was secretly squeezing his eyes at David Gordon, this guy is a black man, especially funny.
Natalie said angrily: "I decided, if I can't record well this time, let's edit it in post, it's too much to delay my studies." ”
David Gordon exclaimed, like a comedian, "Natalie, you've finally figured it out!"
Don laughed.
Natalie glared at him angrily.
David Gordon said nonchalantly: "Every singer has to fix his voice in post, and Madonna is the same! Even Britney, sometimes the pitch of the song is too high, and she also needs to edit it in post, which is not ashamed." ”
The post-editing of music is to fix the inaccurate sound, which is normal, but the post-editing is too much, for example, a song is sung a hundred times, and the editor picks out the amazing sentence in each time, extracts it, and synthesizes it together, then the song must be very good.
This method of post-editing, even a child with incomplete pentatonic tones, can be repaired to the level of Elvis!
But this completely loses the artistry of the music and becomes a hoax.
Before that, Natalie had always wanted to work her own, but seeing that February was going to end and the recording was still not successful, she could only choose to retreat.
Tang En smiled: "Editing is editing, and movies are also editing, what's the difference? Besides, you are an actor, not a singer, so you are not ashamed." ”
"But why do you sing so well?" said Natalie, pouting, sullen.
"I, hehe, I'm in good shape now, maybe in a few months, my singing skills will not be as good as yours." Donn waved his hand, "Hurry up, let's hurry, today at 9 o'clock, Michael Eisner will attend a hearing organized by the Senate Business Committee." ”
"Is it piracy?"
"Hmm. ”
"Oh. Natalie nodded, "That's something to be concerned about, the piracy problem is getting more and more serious." ”
……
In David Gordon's office, Donn and Natalie were watching TV with relish, listening to Michael Eisner's speech.
Protecting film and television content from digital copy infringement is of great significance to Hollywood.
Now, piracy on the Internet is becoming more rampant, which has launched an attack on the DVD business of movies, and even more so in the record industry, where young people are starting to download pirated songs and give up buying record albums, even for industry giants like Universal Music, the future is bleak.
Even AOL Time Warner has released the news that in order to solve the deficit problem, the first department to be sold is its music department, and Warner Records is going solo......
Michael Eisner's statement was clearly carefully crafted, both offensive and somewhat conservative. While drawing attention to this topic, it is not necessary to offend the many partners in the technology industry who have cooperated with Hollywood.
In the ensuing panel discussion, Michael Eisner was on a panel with Peter Chenin, chief operating officer of News Corp., and Emerson Lee, senior vice president at Intel.
The content of such a panel discussion is not a scripted version of the individual statement just now.
Without the content design of the publicist, Michael Eisner's remarks began to increase the pertinence, and he began to criticize the piracy and infringement of the Internet, and said coldly: "It's hard for me to negotiate with a company like that, they are a bunch of thieves, and they think they have to grow by stealing!"
Congressman Ben Nelson from Blaska immediately questioned: "Which company is it? If it is really a blatant infringement, it will definitely be punished by law!"
Michael Eisner thought for a moment and said slowly: "In fact, there are some companies that ...... Computer companies, their ads, full-page ads, there are billboards all over San Francisco and Los Angeles, and they say it plainly. ”
"What's written?"
"Optional, self-made, self-engraved!"
Michael Eisner obviously got into a temper, and the more he talked, the more excited he became, and he didn't even notice the weird and strange expressions of many people at the scene, "They just want children to buy their computers, and they use this kind of advertising slogan to promote products, and encourage children to choose, make their own, and engrave themselves." In other words, if they buy such a computer, they can use it to steal it and then share the stolen thing with their friends. ”
In front of the TV, Tang En's eyebrows raised slightly, and he always felt that the advertising slogan "self-selected, self-made, self-carved" was very familiar!
"David, do you know this advertising slogan?" asked Donn, pondering.
David Gordon shook his head, "I've heard it somewhere, I can't remember." ”
Natalie sat beside him, snorted softly, and threw the iPod around her neck into Donn's arms.
"What?"
"Didn't you ask this slogan?"
Don's face immediately changed, "You mean ......"
"That's right, self-selected, self-made, self-engraved is Apple's TV commercial to promote the iPod. Natalie's fair chin lifted slightly, a little smug.
Don't look at Don as good at everything, and he sings so well, but in terms of intelligence, Natalie is three points better.
At least what she has seen, most of them will never forget.
"Hahahaha!"
Don was in the office of Universal Music Records, laughing unbridledly, and tears came out of his eyes.
"Hey, are you crazy?" Natalie looked at him in shock.
David Gordon was also stunned, "You...... Are you alright?"
Don didn't seem to hear their voices, a rare gaffe, and laughed loudly, "Okay, okay! It turned out to be an iPod advertisement! Eisner, Eisner, I've only heard of the great Gatsby, and then I know that it turned out to be the great Eisner! It's amazing! This provoked Jobs, I see what else you can do!"
If you do evil in heaven, you can still live, but if you do evil in yourself, you will not live!
Donn lobbied Steve Jobs to buy out Pixar's contract and terminate his partnership with Disney, but he refused.
Unexpectedly, there was a fire in the backyard!
Michael Eisner openly bombarded Apple for playing piracy on such a formal and solemn occasion in Congress!
The nature of this matter is definitely no worse than Donne's bombardment of the Golden Globes at the awards ceremony!
Haha, the peak turns!
Now it's interesting!