"Seriously, I'm still immersed in the joy of being able to work at EB, and I have seen a lot of classic marketing cases of EB before joining the company, and I feel really good. Speaking of Muzi's excitement, her whole person relaxed:

"For example, last year, EB CEO Marx launched an online shopping campaign to voluntarily sponsor the U.S. presidential election, which won us the world's best marketing award, and last year's Black Friday EB sales in the U.S. alone exceeded $100 million, which is an astronomical amount. ”

Speaking of this, Muzi said very seriously: "At that time, I was thinking, why didn't we have such a successful e-commerce shopping festival in EB China?"

"EB China Shopping Festival sounds like a good idea. Terry nodded.

"Yes, I know that EB China grew out of the apparel division. Now we have seven business divisions, involving almost all aspects of people's daily life, food, clothing, housing and transportation, if we can jointly plan a shopping festival of EB China's own, it should cause a big market sensation. ”

Terry was inspired by Muzi and thoughtful.

"Ahh I'd like to go to Sweet Monogatari and buy some cake for Linda, she loves this one. ”

Then, Muzi also explained intoxicatedly: "Their half-cooked Hokkaido cheesecake tastes great, but it is robbed very early every day, I am afraid that I will not be able to buy it if I go late, so I told you to leave and wanted to leave early, but I didn't expect you to go with me." ”

Muzi's words revealed the foodie nature of her little girl, and Terty responded and stopped the car according to the location told by Muzi.

Worried that Terry would wait too long, as soon as the car stopped, Muzi jumped out of the car and trotted away while saying, "You wait for me." ”

Terry looked up at the sign of Sweet Story, and remembered that he seemed to have a slight impression that it should be an Internet celebrity bakery that has been quite popular recently.

After waiting for about ten minutes, Muzi came out of the store with a packing bag, walked quickly to Land Rover, raised the bag in his hand to Terry, and said with a smile in his eyes: "I'm so lucky today, I have bought all the styles I want to buy, Linda has a mouthful!"

Muzi's face was full of happiness and satisfaction, far from the cramped appearance when he first got into the car, which was good, Terry looked at Muzi's young and energetic face, and couldn't help but think like this.

When Terry and Muzi arrived at the hospital, Linda fell asleep with a hanging bottle, not as pale as she had been when she fainted in the afternoon, but she still looked very weak, and the doctor asked for a week's hospitalization.

。。。。

The EB China Shopping Festival was an interesting idea, and Terry came home in the evening and was still thinking about it.

"If we can co-plan a shopping festival of EB China's own, it should cause a lot of market sensation. Terry remembered Muzi's wistful and determined tone at that time.

At present, marketing and procurement are scattered in various business divisions for management, project planning, budget approval and approval processes, which are all separate and independent. At present, there are only some traditional festivals, such as May Day, and there will be some routine joint procurement. If you want to create an independent EB China Shopping Festival, I am afraid that this matter will have to be considered in the long run.

According to Terry, the core question is, how can we successfully get other divisions willing and motivated to participate?

Terry was pacing back and forth at home thinking about this question, and the words of Afternoon Muzi rang in his ears again: "Why would they be unwilling? This must be a valuable and profitable thing? If there is value and income, why would they not want to?"

As if what Muzi said made sense, Terry raised his eyebrows, and a smile overflowed from the corners of his mouth.

But how do you get all the divisions to agree that the proposal is valuable and beneficial?

It seems that he is going to bring them an invitation to enter the urn, and thinking of this, Terry suddenly felt that he would see the moon when he lifted the dark clouds.

EB's growth slowed down last year, and EB China grew by less than 35% last year. The company began to vigorously advocate change and innovation. In this case, EB's various business teams are working hard to achieve results, and various support teams are also trying to reflect value, and bosses at all levels are holding back their energy and want to make a difference.

Terry firmly believes that whether it is from the characteristics of the marketing and procurement business itself, or according to the current performance of EB China, the overall integration of marketing and procurement business across business units is an inevitable trend, and it is just a question of when and by whom to complete this historic mission.

Terry hopes to be the one who has taken on a historic mission.

At present, the team managed by Terry is subordinate to the Apparel Division, which only supports the marketing and procurement needs of the Apparel Division, and reports directly to Jane, VP of EB China's Apparel Division.

In addition to the implementation of solid line structure management, EB also implements the dotted line management system, Alex is the VP of EB Marketing and Procurement Business, and Terry reports to Alex on the dotted line.

Terry's performance is based on Jane's and Alex's opinions, Jane's opinion is mainly based on business satisfaction and procurement management expertise, while Alex manages vertically from the procurement strategy and strategic deployment.

Based on the different positions, Terry believes that it is not appropriate to communicate with Jane at this stage to plan and communicate with Jane for the integration of EB's marketing and procurement business in China. Because the integration of EB China's marketing and procurement business means that independent departments will be established, so that the relevant teams and functions will be separated from the various business divisions. Terry believes this must not be something Jane would be happy to see.

On the contrary, at the end of last year, Terry and Alex had vaguely mentioned the possibility of integrating the Chinese marketing and procurement business, and Alex clearly expressed his support to Terry, and even said that their ideas coincided. But Alex asked Terry to come up with a realistic plan.

EB's marketing procurement business is mainly divided into three categories, direct procurement, service procurement, and marketing procurement.

Direct procurement is the most important part of EB's procurement business, for example, the direct procurement team of the Apparel Division is responsible for the procurement of apparel products, and the direct procurement team of the Digital Home Appliance Division is responsible for the procurement of digital home appliances.

Just as Terry's ambition is not only in the marketing and procurement business of the apparel division, Alex's ambition is not only in EB's global marketing and purchasing business.

Alex is a veteran of EB America, with many years of experience in the field of direct procurement, originally the direct purchasing director of the American apparel division, at the age of 37, he was sent to China and served as the purchasing director of the marketing business of the Chinese apparel division for three years, and the company's business has been growing at a rate of more than 50% during his three-year tenure in China, with remarkable results.

Two years ago, Alex returned to the U.S. at the end of his tenure in China, where Terry was promoted from Senior Manager of Marketing and Procurement to Director of Procurement of EB China's Apparel Procurement Division, and Alex was promoted to VP of EB Marketing and Procurement Business, overseeing EB's global marketing and procurement business.

Peter, the current VP of Global Direct Procurement at EB, will retire in a year and a half. In the early years, Alex studied under Peter, and it is said that the two have a very good personal relationship, and the outside world commented that Alex has been promoted one after another like a three-stage rocket over the years, and his future is limitless.

As things stand, Alex is one of the most competitive candidates to succeed Peter, and could even dominate EB's entire purchasing business.

EB China has a complex environment, and the integration of marketing and procurement business is a significant structural change, which is difficult to promote and implement without strong support.

Terry knew that Alex was not going to sit still in order to rise in EB. However, for things that he is not sure of, even if he is intentional, he will not act rashly and make a wedding dress for himself.

As evidenced by all indications, even after Terry and Alex communicated, he never expressed this attitude positively in any public setting.

If Terry can successfully move forward with the integration, it will be a great sight for Alex.

If he loses in the end, Alex will definitely retreat and put the blame on him cleanly.

So, Alex will help with his plan, at least not a stumbling block, but it's unlikely that he'll get a lot of support from Alex, the old fox.