It's 3:00 p.m., Jimmy has been urging him several times, and EB still hasn't received any feedback from WPP on how to handle the incident.

Terry thought about it and called George George, president of WPP China.

Three years ago, through direct negotiation between Terry and Terry, the first cooperation project between EB China and WPP was reached, and many business units of EB China have started to cooperate with WPP one after another, and the current annual cooperation business volume exceeds 100 million.

Because of the opportunity of the first collaboration, George will always sell a few thin noodles to Terry.

"Hi, George, I'm Terry. The phone answered, Terry said.

"Hi, Terry, we haven't been in touch for a while, how are you doing?" said George, a native Englishman, gentlemanly and welcoming.

"I haven't had a chance to congratulate you on your promotion to President of WPP China, but I'm calling today to ask George for support," said Terry. ”

"You're welcome, Terry. EB is our important guest, you are my lucky star, and there is anything WPP can provide services to do my best. George naturally understood that the call was not for family chat.

"As we have been working with for many years, you are also the partner agent for our upcoming shopping festival in September.

As you know, this event is the biggest marketing event of the year for EB China.

However, last night there was a situation where other companies followed suit, and this morning, it was also found that several offline media had carried out advertising and co-investment, which had a very bad impact on us. ”

George also became serious: "Oh, Terry, I'm so sorry to hear that. “

Terry continued, "We've been in contact with your project team for the first time, but as of now, almost eight hours have passed and we still haven't received your solution. ”

George said solemnly: "Please rest assured, WPP will fully support, I will find out about the situation immediately, and I will give you an answer today, okay?"

Terry replied, "Okay, thank you very much, looking forward to your good news." ”

On the other hand, Sabrina, as the legal director of EB China, has been in a rigorous and efficient style, and has already sent the lawyer's letter to the agent and relevant media in the afternoon.

Charles also submitted a prepared release of the statement, which was a concise and righteous statement of condemnation.

Jimmy asked, "Linda, did you see the declaration from Charles, and I'll transfer it to WPP now to arrange for release?"

Linda thought about it and said, "Wait a minute, I'll check with Terry." ”

Linda took Jimmy and Muzi straight to Terry's office: "Hello, Terry, the PR team's statement has been sent, what do you think?"

After a moment, Terry said calmly, "Be decent." ”

Linda heard Terry's reply, she couldn't help but be stunned for a moment, she has worked with Terry for many years, she knows very well that Terry has a very deep foundation in the field of marketing, and has always been almost strict about the content of copywriting, but this time's attitude...

Terry seemed to see Linda's strange appearance and asked, "Linda, what do you think?"

Linda pursed her lips and said: "The sense of substitution is not strong, from the perspective of a bystander, EB and Lexianghui both engage in preferential activities and do marketing and publicity, EB can do it, why can't people enjoy it? Such a statement is not enough, and it can't solve any problems." ”

At this time, Jimmy's phone rang, and it was Cindy from WPP.

Jimmy picked up the phone and said, "Hello, cindy. ”

Cindy said, "Hello Jimmy, our team is leaving now, we can come to your office at about five o'clock, do you have a convenient time?"

Jimmy asked, "Can you come and communicate the progress of the project?"

Jimmy repeated the phrase as he looked at Terry and Linda, who nodded.

Jimmy replied, "Okay, we're all here, come here." ”

Linda thought for a moment and said, "Okay, let's listen to WPP later." ”

Terry nodded, and ordered, "Muzi, you go and invite Charles, Sabrina, and Eva again, come over for a meeting at half past five." ”

Muzi nodded and said, "Okay." ”

It wasn't until almost 6 o'clock that a group of five members of the WPP team arrived at EB's office.

"Sorry, sorry, it's jammed. As soon as he entered the office, Edward, the WPP project director, bent down and apologized, in a very typical gesture of Party B.

Jimmy gets straight to the point: "How's the situation going?

Edward, WPP's director in charge of the project, said: "After the incident, our team has been consulting with the media as soon as possible, and we are here today to report the progress of the incident to a few people. ”

"So far, we have used various resources to negotiate directly with the media executives, but we have still not received a definite reply from the media about the withdrawal of competing advertising, but we have already secured twice the amount of media resources to EB. ”

Eva was obviously dissatisfied and said: "Resource compensation, that's also a matter for the future, how to deal with this project now?"

Sabrina also commented: "As you should be aware, this shopping festival is the most important marketing event of the year in EB09. ”

"Once something goes wrong, the damage is immeasurable. ”

"As our main cooperative agent for this event, you are seriously suspected of information leakage and have unshirkable responsibility. ”

Sabrina, as the legal director, said rigorously and majesticly, and when she turned over her words, she slapped her face every word, which really gave WPP a disadvantage.

Several WPP team members were said to have blue and white faces.

In order to ease the atmosphere, Cindy quickly explained: "We are really surprised by the current situation. ”

"The company takes this incident very seriously, and our president, George, is personally following the progress of this matter and has used various resources to find a solution. ”

Although Muzi knew that there was no more effective information about the leakage of project information here, he still asked without giving up: "Have you conducted an investigation into the cause, and why do the media advertise to EB and Lexianghui at the same time?"

Cindy quickly explained: "Yes, the media explained that it was because they had more than one sales team inside, and the internal information was not synchronized well, which led to the signing of the sales contract with Lexianghui at the same time without knowing it. ”

Jimmy disagreed, "Do you agree with that?"

Linda continued: "Since the media admits that it was their fault, it is even more important to remove the Happy Favor ad as soon as possible." ”

Edeard replied: "I'm sorry, I'm sorry for the trouble, we are still fighting for the removal of the competition advertisement, if there is any progress, we will be the first to synchronize it to everyone." ”

The situation was a little embarrassing for a while, Terry said slowly: "Our EB and your cooperation is not a day or two, you and we are both prosperous and lossy, I hope you will not deal with this issue effectively, smash the signboard, and also affect the future cooperation." ”

As soon as he spoke, there was a needle hidden in the cotton, and Edward's sweat was about to come out: "It must be certain, WPP must go all out to give EB a proper treatment plan." ”

After a moment, Terry said leisurely, "Our public relations department has drafted a statement, and I would like to ask for some comments. ”

………………………………………………………

statement

On behalf of EB China, I would like to make this statement:

An enterprise imitated the form of our company's "9.8 Shopping Festival" activities, and pursued unfair competition in media advertising, which had a serious impact on our company's 9.8 Shopping Festival activities and caused trouble to consumers.

9.8 The Shopping Festival is an original marketing campaign of EB China, and EB China hereby expresses its serious protest against the unfair competition behavior of a certain enterprise.

In addition, in view of the use of improper means by a certain company to obtain information on our activities, we will take legal measures to protect our rights.

EB China 9.8 Shopping Festival Project Team

August 2009

………………………………………………………

After a quick look at the statement, WPP Director Edward said: "We don't have much of an opinion on the content of the statement itself, because the statement itself is a statement of facts and an indication of EB's attitude to the incident. If the leaders also feel that there is no problem, we will arrange the release immediately. ”