Hearing Edward's answer, Muzi asked with some concern: "If we make a big statement to resist the Happy Discount Week, is it possible that we will fall into the trap of helping them do free promotion?"

For agents, when there is a problem with the cooperation project, most of them are the best policy to make the matter end smoothly.

Because, the media is the resource side, the advertiser is the father of the financier, compared with the media and advertisers, the agent is actually the weakest party, and they can't afford to offend either side.

After hearing Muzi's question, Edward sweated a little, although he knew that most of the people in this room were people who had been immersed in the marketing field for many years, but he didn't expect that even a little girl who looked like a recent graduate would ask such an in-depth question.

Edward fixed his mind and replied: "There is indeed such a possibility, but this is indeed an objective fact, it is better to tell the facts, show the attitude, and strive for the support of public opinion, which is also a marketing point." ”

Muzi didn't say anything more, and Linda continued to ask, "Edward, cindy, based on your experience with many advertisers, do you have any suggestions for dealing with this incident?"

Charles agrees: "As an international 4A advertising agency, the services you provide to us should not be a passive response to our requirements, but should help us find better solutions. ”

Another point in the matter, although the WPP team was sincere, it was obviously not attentive enough in the way it responded, and the EB people present showed some dissatisfaction.

"Let's sort out a version of the further treatment plan as soon as possible and give it to the leaders, right?"

Edward was cornered, so he had to quickly say that he had passed the hurdle first.

It seems that there will be little more progress from the WPP side in the short term, and Terry obviously doesn't want to talk about it anymore.

Linda thought about it and said, "It's past 8 o'clock now, let's get here today." We will accept twice the resources of the media compensation, and then we will notify you when we have a launch plan. For other questions, you should also follow up as soon as possible. ”

"Okay, okay. Cindy hurriedly said, "We will definitely inform you as soon as there is any progress." ”

The meeting was adjourned, and the crowd dispersed.

Linda thumped her sore waist with a tired hammer.

Seeing that Linda had mood swings for the sake of the project, and was so busy that she hadn't eaten at this point in time, Muzi was very worried that Linda's body couldn't bear it.

Muzi hurriedly instructed Linda: "Linda, it's not early, you go back and rest quickly, you're tired for a day." ”

……

Terry returned to the office and closed the door, not moving for a long time.

Muzi felt that Terry, who had always been calm and calm, seemed to be more and more calm today, could this be the style of a general?

It was past nine o'clock, Terry's office door was still closed, and his colleagues in the office were almost gone.

Is this the rhythm of living inside an office?

It seems that tonight is destined to be a sleepless night, Muzi let out a long sigh and went downstairs to buy some coffee and sandwiches.

When he came back from packing something to eat, Muzi looked at Terry's still closed office door and sent a message to Terry with the company's internal communication tools:

"Hi, Terry, I bought some food, I'll send it to you when it's convenient for you?"

In the office, Terry looked serious, held the phone and finally explained: "It is important to win the core logistics partners, I believe that with EB's current business volume, they have no choice at all, either sign or out." It's important to ask all the suppliers involved to keep the information confidential, well, come on, man, it's up to you, okay, we'll keep the communication going. ”

Hanging up the phone, Kerry saw the message sent by Muzi, and the corners of his mouth couldn't help but rise, revealing a smile.

Then he quickly replied: "Thank you, please come." ”

Muzi hurriedly took the bag and came to Terry's office.

"Terry, you eat first. Muzi confirmed: "There is juice and milk tea, which one do you want?"

Terry rubbed his temples and said, "Want Espresso, double." ”

Hearing Terry say this, Muzi was relieved, and he would joke about it, indicating that it wasn't too bad.

So he also made a joke: "It's so late, and it's still so heavy, okay?"

"Is that okay to talk to the leader?" Terry asked jokingly.

"Hehe, my subordinates don't dare. Muzi laughed.

"Milk tea, I guess what you want to drink is fruit juice......" Terry said with a smile.

was guessed, Muzi stuck out his tongue, quickly took out milk tea, and said, "There are also tuna sandwiches." ”

"Thanks, you didn't eat either, did you? Terry said.

Muzi answered, taking out the remaining juice and sandwiches from the bag.

Terry is Terry, and he doesn't leave his work in three sentences: "What do you think about the things that are enjoyable?"

Muzi sighed a little, after a busy day, it seemed that he had only time to talk about his thoughts.

"It feels like it's in a TV series, it's bloody. The technique is not clever, and there are many hidden dangers, why do you still do this?" Muzi said the doubts in his heart.

"Let's rub the heat, and you may not be able to see others good. Terry said dismissively.

Mu Zi pouted: "They really have no bottom line, our event is a day on September 8, and they have arranged the event in the week from September 1st to September 7th." ”

Terry analyzed: "It's hard to say which is better or worse right now. We opened the pre-sale channel from August 24th, which means that the entire sales cycle is a week earlier than Lexianghui. With this half-month pre-sale period as a buffer, our suppliers can also have more time to stock up. ”

"Hmm. Muzi agrees with Terry's point of view, and thinks about it and analyzes: "I studied the current promotion plan of Lexianghui, and I feel that it is rushed, and each advertisement is just a scattered single product line, which is not systematic and large-scale. ”

Indeed, after learning that he was sniped by Le Xianghui, Terry immediately used his personal relationship to learn that Le Xianghui's discount activity was actually initiated by each business line itself, and the marketing plan and agency were also recruited by each business line itself. So this discount week, the thunder is not loud and the rain is not big, and at best it will cause some disruption to the EB Shopping Festival.

However, Terry doesn't plan to disclose this situation to the team yet, including Muzi.

By continuing to maintain this high-pressure atmosphere, the team will be able to fight with 12 points of spirit, and the agent will go all out to fight for better compensation conditions for EB until the project is implemented.

Unexpectedly, Muzi saw it thoroughly, he listened to Muzi's analysis, took a sip of milk tea, and did not comment.

Seeing that Terry didn't speak, Mu Zi wondered if what he said was not very reliable? As far as his own level of fur is concerned, the Tao is too shallow, where can he understand the logic behind this......?

"Do you have confidence in this company event?" asked Terry, putting down the milk tea cup.

"Yes. Muzi immediately replied in the affirmative.

Terry smiled, don't be flattering, don't beat the blood, tell me what you really think. Terry asked earnestly.

Muzi said: "Very confident, well, I think the market also needs to be cultivated, some time ago I read Jack Trout's book "Positioning", as the book says, marketing is actually to occupy the minds of users. Since April, you've been working in the media on the EB Shopping Festival to prepare for it, and I believe it's a process that captures the minds of users.

In addition, I think that the 9.8 shopping festival should not be a one-time event, and we should hold this event every year in the future, just like Black Friday, to continuously strengthen the minds of users. ”

"Awesome, and I will quote the masterpieces of the masters. Terry laughed.

When Terry said this, he was embarrassed.

"Today, Linda doesn't seem to be very happy with the statement. Terry said.

Mu Zi nodded and said: "I also think it's a bit chicken and can't solve the actual problem, but if it's to let the public know the truth and strive for public opinion guidance, that's enough, personal opinion." After saying that, Muzi stuck out his tongue, as if he had expressed too many personal subjective views today.

"Well, let's send it like this first, it's eleven o'clock, pack up and go home. Terry moved his lower cervical spine and said.

The two of them went downstairs, went to the basement, got into the car, Terry played a soothing saxophone, Muzi looked out the window with a dull gaze, rows of green belts on the side of the road moved back quickly, the street lights were dim, and they stretched far ahead until there was no end in sight.

Terry asked, "What are you pondering?"

Muzi said lazily: "I'm thinking, when I finish this project, I'm going to sleep for a day and a night, and then watch a drama for a day and a night." ”

Terry laughed, "Hehe, yes, so pursuing." What drama do you want to watch?"

Muzi said: "Recently, I was walking to the west exit of the nursery and Du Chun's performance, and I glanced at the opening of the film a few times, so I can watch it well." Do you like watching TV series?"

Terry shook his head: "I don't watch TV series, I don't have time, I just watch movies if I want to." ”

Muzi said: "The movie is also good, but it is too short, and many emotions and plots can't be unfolded." ”

As he spoke, Muzi suddenly clapped his hands and said: "I thought about it, today we are going to make a statement like a movie, hasty, difficult to solve substantive problems, isn't it a month before our event time, this statement we made will soon be forgotten by the public, but if we can have a series, release a series of targeted content, continue to expand, and stimulate the public's cognition one after another, the effect of EB's shopping festival will be much greater." ”

Recommendation 5: The author of "Positioning" is Al Reese and Jack Trout.

Putting forward what is known as "the concept that has the greatest impact on American marketing in history-positioning" has changed the old marketing understanding of human beings to "meet needs", and created a marketing way to "win the competition": occupy the minds of users.