In Gu Mu's mind, the five thousand five advertising costs are already a lot.

But Fan Jing shook her head: "50 million is probably not enough, if you want to establish a high-end brand image, you must first sign a first-line spokesperson, and the annual endorsement fee is at least eight figures." ”

"You don't need to invite such an expensive star, right?" Gu Mu said.

"This is the most cost-effective way," Fan Jing said, "because first-line celebrities bring their own traffic, and they endorse this kind of product, which itself will generate topicality, which can save a lot of advertising costs." ”

"Male star or female star?" Gu Mu asked again.

Fan Jing said: "Female celebrities are more topical, but first-line female stars often have to worry about their image, and I am afraid that they will not be invited, so they can only invite male stars." ”

"You can give it a try, maybe you can invite a female star. Gu Mu said.

If you let a first-line female star endorse her own products, even if you can't have unspoken rules, eat a meal and take a photo or something, you can send several moments to show off.

"You can try, but don't expect too much. ”

Fan Jing couldn't directly say that Gu Mu was too naïve, so she could only be perfunctory like this, and then said:

"The advertising endorsement can be talked about slowly, and we still have to think about how to buy this factory first. ”

"That's right," Gu Mu laughed, "The factory has not been acquired, and it is a bit too far to say these now, so let's talk about the acquisition of that factory first." ”

Fan Jing chose a rubber products factory named Mengjiao, which was located near a provincial capital in central China, and the boss had some ambitions at first, introducing three production lines, hoping to monopolize the province's low-end market through his connections with the provincial family planning commission.

The initial idea was very good, because many related domestic brands rely on this relationship to make a little profit through the procurement and distribution of the family planning system.

In their province, tens of millions of rubber products are purchased through the family planning system a year, and then distributed free of charge.

Although it is distributed for free, it is not equal to free procurement, and the public money is not so distressing for anyone to use it, which generates profit margins.

Relying on such channels, they can guarantee that their factories will not lose money.

As for whether to make money or not, it depends on whether it can expand other channels.

However, within a few months of being put into production, there was a big policy change - the country released the second child.

In this context, the policy of distributing rubber products free of charge to women of childbearing age has also been greatly affected.

Although there is still a free distribution, the purchase volume of the relevant departments is much smaller, and it is almost halved.

And this is not a temporary policy, it is an irreversible direction.

Now it's a halving, and in a while it may be a halving after a halving.

In this way, the people who invested in the construction of factories were dumbfounded.

No matter how close you are, you can't force people to buy your stuff.

And they are new manufacturers, they have not even advertised, have not formed a brand effect, and their sales in the market can be described as bleak.

In order to build this factory, they invested a sum of money themselves, and a large part of the money was obtained by loans.

The interest on the bank alone puts them under a lot of pressure, and with the current level of profitability, it is not enough to pay the wages of the factory employees and repay the interest to the bank, let alone repay the principal.

So they let out the rumors of selling the factory.

At the same time, they also sold their channel relationship - they signed a five-year exclusive procurement contract with the province's family planning system, and this contract will also be transferred.

Otherwise, no matter how low the price is, it will be difficult for someone to take over such a factory.

Shuangmu Business Consulting Company is engaged in business consulting, and has an information sharing alliance with some other companies, so it is natural to receive such information and enter it into their own information files.

After receiving Gu Mu's consultation request, they printed out this information and gave it to Gu Mu as a reference.

If Gu Mu is their customer and pays the consulting fee according to the time, of course they will not help Gu Mu make a selection, but will introduce the five factories that are ready to sell in their information network to Gu Mu one by one, so that they can charge more consulting fees.

Now that Gu Mu is their boss, naturally he doesn't need those vanities.

After Gu Mu put forward his request, Fan Jing naturally chose the most suitable factory.

Although she is not an investor, she has helped some investors to do such investment cases, and she has done a lot of experience and is not at the same level as Gu Mu, a novice in the shopping mall.

Gu Mu was originally very confident in his ideas, but after Fan Jing carefully analyzed the market prospects of this type of product in China, he also had some drumming in his heart, and he was not so confident.

But this is a business opportunity that he finally thought of, and he has already asked the old man for 500 million funds, so he is a little embarrassed to retreat like this.

Let's give it a go.

What if it succeeds?

He handed over the responsibility of talking about this acquisition to Fan Jing:

"Manager Fan, I believe that your ability must be a hundred times stronger than mine, and this burden will be handed over to you. The purchase price is as you analyzed, 40 million. If this price cannot be negotiated, we will not talk about it and look for other investments. If you can lower this price a little, or according to our old rules, the less part of the money, counting your credit, I will give you half. ”

He has already retreated a little, more than 40 million, of course he quit.

Fan Jing's eyes lit up and she smiled: "Mr. Gu, don't worry, I will try my best to do this well." ”

Shuangmu Business Consulting Company originally only provided business consulting and investment plans to other investors, but with the entry of Gu Mu, a rich second generation, the biggest task in the future is probably to make investment plans for Gu Mu, Fan Jing has such psychological preparations.

Although there will be no consulting income for making investment plans for your boss, the other income rewards will only be high and not low.

That's 500 million dollars, which can bring a lot of opportunities to this company.

After getting Gu Mu's authorization, she didn't make any delays, made a phone call to the factory, and after asking if the other party's factory had not been acquired, she said her intention to acquire it.

As for the purchase price, of course, it is impossible to play it well over the phone, so it is necessary to go there in person and then negotiate the purchase price through the conclusions obtained from the investigation.

When she made an appointment to meet, she named Liu Ming and Yu Fang in the company and went on a business trip with her.

The time for negotiations was scheduled for Saturday, five days later, but she had already booked a plane for tonight.

Before negotiating, it is necessary to have a certain understanding of the market for the products of this factory.