Then Jobs asked him for help, "Feng, apart from the bad habits of big companies, what do you think Apple needs to improve at the moment?"

"To be honest, I don't have a comprehensive understanding of the current Apple company, as far as my current understanding is concerned," Feng Yiping glanced at this person who had a bad temper and was not very willing to accept criticism.

"Speak, speak freely," Mr. Jobs waved briskly.

"Apple is the best combination of software and hardware of the company, closed-loop system design, is also a good virtuous circle, for example, the current hot iPod, can also drive the sales of Apple computers. ”

In the early days, the iPod did not support other computers and systems, only Apple's could be used, which is also the strategy that Jobs insisted on like iPod, so good, buy my computer to match.

"However, there are always two sides to things, a relatively closed system, in fact, it is to exclude a larger market, and this kind of drive, there is also some coercion, so I think that it is possible to make the iPod compatible with other systems, and I believe that if you can do that, it will bring greater sales." ”

Jobs muttered for a moment, "At this point, we need to do accurate market research before we can make a decision." ”

In fact, the sales department already had such a plan, but Jobs has not been able to make up his mind.

Like Apple's other popular products, the iPod is also in short supply, and capacity is a limitation, but there are also reasons for their hunger marketing, such as in Europe, where they have always adopted this strategy.

"And I think that the hot sales of the iPod have also brought a new one to Apple. Very good opportunity. Feng Yiping said.

"Oh, tell me about it," that's what Jobs wanted to hear the most.

"With the rise of the internet, the record industry is now in a state of disarray, because with more and more content being shared online, people no longer have to spend money on records. ”

"They haven't changed for decades. It deserves to be punished," Jobs said.

In fact, this statement also exposes another side of his personality, that is, he has never been a person who follows the rules, he has always been an anti-mainstream hippie attribute, and, many times, he is not a guy who will think about others.

In fact. From the iPod to the present, the music industry has also condemned Apple many times.

However, this should not always be a reasonable and legal phenomenon, and the rights and interests of people in the music industry should be protected.

I know you invested in Disney and have a lot of influence in Hollywood to do something like this. Happens to be your advantage. ”

"You mean, let's join forces with the record labels?" Jobs immediately reflected. "But how do we cooperate?"

"Yes, as for how to do it? It's also simple, relying on the huge user base of the iPod, we can launch a library of songs for users to download for a fee. The revenue from downloads is shared with musicians, and maybe this revenue will be higher than the profit from selling iPods, at least. It's low-cost, you name it!"

"But if it's free, who's going to spend money?" Page questioned.

"No," Mr. Jobs said, with his hands on his laps and his eyes shining, "as long as we have rich content and can provide convenient download services at a reasonable price, we will definitely attract a lot of users," Mr. Jobs said.

"It's actually a cycle," Feng said, "iPods will let users go to websites to download music, and content-rich music download sites will also boost iPod sales."

"And it's a relatively open cycle," Mr. Jobs enthused.

"Finally, I want to make a point," Feng Yiping looked at Page and Jobs, and also used a gesture to emphasize and affirm the following sentence, "I think that in the near future, content will also be a very key aspect,"

"Content, content," Jobs suddenly stared sharply at Feng Yiping, "Feng, be my special adviser!"

I knew there might be such a thing, Feng Yiping glanced at Page, Page looked at what you mean, anyway, now Google and Apple, there is no conflict of interest, it seems that a few years later, Google's CEO Schmidt was hired by Jobs as a director of Apple.

This is not a momentary impulse of Jobs, not to mention that he is now in his forties, or he is in his 20s, and when he first started his business, he was never impulsive, on the contrary, he has always been calm to the point of coldness.

Strictly speaking, Steve Jobs was not an inventor, not a programmer, not a designer, but he was a genius businessman, and his success with Apple had a lot to do with his pursuit of product excellence, but the most important thing was his vision in the business field.

However, this short meeting with Feng Yiping made Jobs discover that, as Page said, this young man has more business foresight than himself.

Moreover, he is the one who pioneered a new management strategy, often looking at problems from a new perspective outside the box, and then using new and effective methods to solve problems.

Page is right, this young man can really inspire himself a lot.

In addition, in this short period of contact, his talent for product design is equally impressive.

If these talents can shorten the product development schedule and improve the taste and image of the product, it will not only save Apple's research and development expenses -- this is not a small amount, you must know that Apple's investment in research and development is extremely huge, and the cumulative amount has reached billions of dollars, on average, hundreds of millions or more per year.

Shortening the R&D schedule means that the product can be launched as soon as possible, that is, it can make the most of its profits.

It can reduce costs and increase profits, so it's a very good business decision.

"Although I am honored, I am afraid that I really don't have so much energy," Feng Yiping politely declined his invitation.

"Feng, don't be in a hurry to refuse, you don't need to be full-time, your responsibility is to put forward opinions on some of Apple's strategies and product design when needed, and your opinions and suggestions will be directly reflected to me.

I can give you the treatment of a board member, $50,000 a year, paid quarterly, and you can get every product we launch for free, plus you can get some shares as well.

Of course, these treatments are not very attractive to you, but I think that if you can work at Apple for a while, I am sure you will definitely find some very rewarding experiences here. ”

"The salary is not a problem," Feng Yiping explained, "I also know that as an outstanding company, Apple has a lot of aspects worth learning from me, and I very much hope to work in a tasteful company like Apple, but I am worried that I will not be qualified for this position, on the one hand, my ability is limited, on the other hand, I will not be based in Silicon Valley, and I should return to China in the second half of the year,"

"There is no doubt about your ability, in addition, you have no problem in China, in your capital, we set up an office in 93, contact is not a problem,"

"Feng, didn't you say that after returning to China, you will also try to come to Silicon Valley once a month?" Paige was a little nervous when he heard him say this.

This guy, can't you see that I'm a pretext?

"Well, Feng, once again I cordially invite you to be my special advisor," Mr. Jobs said. (To be continued.) )