Feng Yiping just drew the bracket with a few strokes, Jobs felt very familiar for no reason, and if you look closely, it looks like it was designed by your own team, and it should be designed by your own team. ～，x.

Could it be that this young man, who is highly regarded by Page, is also a good hand in design, and a good hand that fits his own philosophy very well?

"I grew up in a traditionally rural area," Mr. Feng said, "and Page may not know about it, but Mr. Jobs, you spent some time in India, so you should know what it's like in that area." ”

"It's very primitive, a lot of places don't have electricity, whether it's work or life, and there are very few modern equipment," Mr. Jobs said.

"So when I was young, I had limited access to the outside world, and I could only read guò textbooks and a few extracurricular reading materials, such as comic books, to know and understand the world around me.

I remember very clearly that after seeing the photo of the parachute in the Chinese textbook, I thought for a long time, what kind of system is supported by such a beautiful device, which floats freely behind the blue sky?

Later, on the comic strip, I saw a huge ship, ploughing the sea, sailing on the boundless sea, and I was very fascinated, why can such a heavy, huge ship easily move on the sea, and it is controlled by a small rudder?

These questions, these creations, have stimulated my curiosity and admiration for technology.

So I think a good design is to make people be firmly attracted to it at first sight, and then, your heart is also gently touched by it. Then, it prompts you to imagine, to explore, to pursue. ”

Apple employees who passed through Jobs' office were amazed, and inside it seemed to be clapping instead of ranting and arguing. Is this a manifestation of anger to the extreme?

"Bang," Paige applauded, "your words remind me of your other identity, worthy of a successful fiction writer!"

"Hehe, I'm sorry, the knowledge imprinted in my mind in my childhood is always the most profound,"

Jobs followed suit twice. "The best design is one that touches people's hearts," he nodded, "and that's true, when I was a teenager when I first saw a computer." ”

"Still, such a goal. He shook his head, "It's hard to reach." ”

Feng Yiping also understands that this requirement is too high, "Then, generally good design is not only to look good, but also to feel good." What's more, when people want to use it, they also feel good!"

Why does this sound so familiar? Jobs thought, "Did I say that?" I didn't say that the reason why I feel this way is because it came to my heart again.

He immediately felt a sense of bosom friend in his heart, "Then what do you think is the most difficult thing to make a good product?"

"The most difficult thing should be to compromise between your own ideal design and objective conditions, and then how to achieve the ultimate in the product after this compromise. After thinking about it, Feng Yiping said.

"Again, it's my heart," Jobs said, and he couldn't help but pat it on the couch, "yes, that's how I was when I led the C project team," he leaned back on, his hands dancing, and talked about the past when he designed the C computer.

Feng Yiping immediately changed from a keynote speaker to a perfect listener, asking a few questions from time to time.

Page was a little surprised, he knew that Jobs was very short of time, and this was the first time he had seen Jobs willing to take the time to talk about the past, and it seemed that his impression of Feng was also very good.

As soon as the memories came to an end, Jobs immediately asked another question, "I heard Page say, you now own more than a dozen companies and are involved in several fields, hehe, more projects than I am responsible for, so, what do you think is the biggest difficulty in managing a large company?"

Why is this so special like an interview? Feng Yiping said calmly.

"I think there are two biggest difficulties, one is how to balance the various functions of the company. ”

"Some companies are even shouting 'marketing is king', although this is biased, but the company's benefits are generally achieved through marketing, the performance of the marketing department, but also the most intuitive, outstanding sales personnel, often the fastest promotion, that is very easy, the director of the marketing department background, will have more say in the company.

However, a good product is the basis for them to achieve excellent sales, so the credit of the design department is actually not small, but their achievements are not intuitive and difficult to quantify, so it is not easy to reward them.

Of course, this is not a good trend to focus on marketing and light on design, so how to perfectly balance the relationship between the two is the first problem I faced. ”

His opinion is actually a bit flattering, because he knows that Jobs and Page are the kind of people who advocate that the design department should control the power of the company, especially Jobs, the reason why he was exiled was because the company's board of directors at that time supported the CEO with a marketing background.

"Good design, good products are the foundation, although marketing is also very important, but no matter how good the ability of the marketer, a mediocre product can not be a best-seller. He waved his hands again.

"I have always insisted on putting engineers first, and I will not let the business elite in the general sense lead the development project team that is so important to the company. Page said.

All are expected answers.

"There is another problem that needs to be solved urgently," this question is Feng Yiping's real confusion, "In the process of our transformation from a small company to a large company, in order to standardize, in order to reduce business trips, we have formulated a lot of processes, at that time, this is a very reasonable and scientific way of management."

However, now I find that these processes, which we have always relied on and emphasized that everyone must follow, are increasingly becoming a shackle to our development, a shackle to our innovation, and one of the most prominent manifestations of the disease of large companies.

But if we do away with these processes, how can we manage and control so many companies, so many departments, so many employees?"

He looked at Jobs and Page expectantly, hoping that these two would provide the perfect solution, and that they wouldn't always ask me to help you solve the problem.

"After the company scales, this is a difficult problem of both," Jobs said, "we can further improve the company's management system at the same time, adjust the assessment of some processes, but the development of these standard processes, is the basis for maintaining the normal and orderly operation of a large company, but also part of the company's value, the same is a carrier of corporate culture, can be simplified, but, cancel, I think it is certainly unrealistic." ”

The master's opinion is also nothing new, of course, management is a very rigorous science, it is difficult to come up with new ones.

"What do you think, Peppa?"

"For the current Google, this is not a very urgent problem, on the contrary, we are now stepping up the development of these processes and specifications, if this contradiction is unavoidable, then we can only find a way to alleviate it, then I think that the company's smooth communication channels, as well as a transparent and efficient feedback system, should be a direction that can be worked on. Page said.

"These functions can be fully integrated into the company's management system," Mr. Jobs said, "and that's what we did,"

I did the same, and I also used Guò Zhitong to spread this model to those companies that buy Zhitong management software.

Feng Yiping was a little discouraged, it seemed that he could only help them solve the problem by himself, and it seemed difficult to expect them to help him.

This is an indirect explanation, must be on the way, brother is more bullish than them? )