Terry has not been idle these days, after all, he has been precipitating in the marketing industry for so many years, and he has been cooperating with first-line media, accumulating a lot of resources and contacts.

With no budget, Terry personally wrote several press releases, both in terms of headlines and content. For example, "the ranking of the world's top ten influential shopping festivals", "shopping festival carnival that shopping experts need to know", "how to play the discount strategy of e-commerce shopping festivals", "the beginning and end of EB winning the world's best marketing award"...

After careful selection, Terry contacted 5 core media for news delivery in the first wave, for first-hand news resources with such solid content, not to mention the manuscript of EB's father, there may be a lot of paid delivery in the future, and it also saves press release fees. Therefore, these media not only competed for news delivery, but also happily provided a batch of water army resources for free to forward, comment, and like.

The power of the media is really powerful, and Muzi found that news information about the e-commerce shopping festival has appeared on major news portals in the past two days.

Early on Monday morning, on the bus from Muzi's house to the company, Muzi was leisurely looking out the window at the rows of backward green belts, only to hear two girls chatting next to him:

Passerby A: "Have you seen Sina News? EB is really a to let users voluntarily contribute to the presidential campaign, it's cool." ”

Passerby B: "Yes, yes, it's a wonderful feeling to think that the elected president is self-funded." ”

Passerby A: "It's true, I don't know what it's like to vote and be voted for when I'm so old, haha... It's no wonder that this event won the American Marketing Award. ”

Passerby B: "You don't want to vote and be voted on, I just want to participate in the Black Friday shopping festival in the United States, go buy a YSL lipstick, a bottle of chanel perfume, and buy a set of Estee Lauder skincare products." Hey, a month's salary is gone, sad... ”

Passerby A: "Yes, yes, I have a lot of things to buy, I want to buy clothes, shoes... You say, why is there no crazy discount shopping festival in China, now the things in the mall are dead expensive, I paid attention to this year's 5.1 e-commerce activities, and the discount is not very big. ”

Passerby B said: "It is too expensive to buy in China, and it can be cheaper to buy overseas, but the biggest problem is that from the time I place an order to the time it arrives, the daylily will be cold." ”

Passerby B said, "That's it, hey... ”

Not only the major news portals, but also the topic of shopping festivals are everywhere around me, what a magical feeling. Muzi listened excitedly and silently noted down two key points: the strength of the discount and the timeliness of logistics.

From the time the press release was released to Monday, but in three or four days, Terry went to the office early in the morning to look at the data of these press releases, and the number of readers was close to or exceeded 100,000 times and 100,000 times, and all the comments exceeded 100,000, and the total number of retweets was more than 100. It became the undisputed top three hot topics of the same period.

This data was quite satisfactory to Terry, and then dialed Muzi's internal line: "Hey, Muzi." While dialing the number, I also had a bad taste: if no one answers, even if you are late and absent from work.

Seeing that it was Terry's inner line, Muzi was very unproductive, and quickly connected: "Hello, Terry." ”

Terry was satisfied with the speed with which he answered the phone. The tone of his voice also became gentle: "Please come to my office." ”

Muzi hurriedly said, "Okay, I'll come right away." Hanging up the phone, Muzi took a deep breath.

Knocking on the door and entering Terry's office, although he had a calm expression on the surface, Muzi still felt a little groaning inside. Since that time in the photocopy room, the two have not crossed paths in the office in the past few days, and Terry suddenly found himself today, and Muzi really didn't know what was going on.

"Terry, you're looking for me?" asked Muzi, a little apprehensive.

Terry nodded and said, "Linda is coming back to work tomorrow, right?"

Muzi replied, "Yes, she will take a week off and come back to work tomorrow." ”

Terry asked Muzi, "Remember the EB China Shopping Festival proposal you told me last week?"

Did I mention it?,Muzi raised the corner of his eyes thoughtfully. "Oh, did you say that the last time I was on my way with you to visit Linda in the hospital, did I say that?"

Terry thought that his memory was not too bad, so he replied, "Yes, I thought about it. I thought I could give it a try. ”

Muzi's eyes showed a little brilliance: "I also think, don't you know, I was on my way to work today, and I heard two young girls talking about the shopping festival." ”

"Oh?" Terry was interested.

"Well, they really hope that a large-scale e-commerce shopping festival can be held in China, and I also deliberately pay attention to the two points they are most concerned about are the discount strength and the timeliness of logistics, they have a strong demand for imported goods, I was thinking at the time, isn't this the advantage of our international EB?" Muzi said more and more excited.

"Eavesdropping?" said Terry.

Muzi gasped, bit his lip, and was speechless, and after a while he squeezed out a voice the size of a mosquito: "They talk very loudly... ”

Seeing that Muzi was so embarrassed, Terry couldn't help but smile and said seriously: "This project is going to put Linda and you in charge." ”

"Me?" Muzi was surprised, "do you need me to do anything?"

Terry replied: "Wait for Linda to come back and communicate together, today you will first make a post on the company's internal BBS... ”

Muzi nodded: "Okay, I'll go now." ”

"Aside from you and me, Linda, don't let the fourth person know just yet. Terry admonished.

"Okay, don't worry," Muzi said.

"Then I'll go out first?" Muzi confirmed.

"Okay," Terry replied.

Since preparing to do this project, Terry has planned to involve Muzi, on the one hand, Muzi is a newcomer, has a clean background, and does not have to worry about faction problems, which is the most important reason. In addition, of course, there is a natural magnetic field between people, and Terry inexplicably has a sense of trust in Muzi. Also, she is part of Linda's team, so it makes sense to arrange for her to work with Linda on this project.

Soon, Muzi sent a message to Terry on the internal instant messaging tool: "Hello, Terry, I have sent out the post based on the communication with you, see if the requirements are met at your convenience?"

Terry clicked on BBS and saw that the title of the post read: "On a rookie's question: Why don't we have our own shopping festival in China?", and attached is the original news links on several news portals that have sparked the discussion of the shopping festival.

There are not too many tirades, there are not too many professional terms, what is proper is the "enthusiastic sticker" of the people who eat melons, and it is full of realism.

Terry smiled and replied, "It's not too bad." ”

On the other side of the computer, seeing that Terry would come over with such a few words, he looked confused, "It's not too bad?" "How many meanings does this mean? Is it good or bad?" Muzi wrinkled his nose and snorted, thinking that this post looks simple, but after careful consideration, if the content posted is too professional, it will seem deliberate and unreal.

Although Muzi still doesn't quite understand the reason why terry asked him to post this post and operate this post as much as possible, it was just that terry explained it directly, and it was related to the big project of EB China Shopping Festival, Muzi was naturally very concerned.

After the post was posted, Muzi has been paying attention to the response to the post.

It seems to be better than expected, the first natural comment quickly uninvited, and the content of the reply is: "EB China, there should be its own shopping festival, the post is topped, don't sink." ”

A few minutes later, another comment came: whether it is historical or international experience, the e-commerce shopping festival is far-reaching, and it is very helpful to the performance, and the EB China Shopping Festival is worth having.

"Let's start EB China's own shopping festival as soon as possible"

"A strong appeal. ”

"Support"

"Jack Up"

At 10 minutes, there were already more than 10 replies and more than 30 likes, and half an hour later there were more than 50 replies and more than 100 likes.

Muzi wanted to observe the situation and find a way to irrigate the post, but it turned out that the response to the post was quite enthusiastic.

In the afternoon, Muzi dropped the post to the departmental communication group, as well as the three clubs she joined within the company: the reading exchange group, the pet communication group, and the travel sharing group. Together, it reached hundreds of people at once.

The content forwarded to each group is selling cuteness: "The little woman has been in EB for more than a month, and I see the major media talking about the topic of e-commerce shopping festivals, and I am curious why my big EB China does not have its own shopping festival? ”

After the accurate crowd was reached, Muzi contacted the BBS webmaster again, saying that he hoped that the post would be refined, put at the top, and included in the BBS hot search list.

Considering that the topic of the post was already very loud in the news media, and the webmaster himself was also very optimistic about the content of the post, the competition on the internal BBS plus fine top storage hot search list was not fierce, and the performance of this post was remarkable, so it was also successfully promoted.

At the end of the day. The number of replies to the post exceeded 300 and the number of likes exceeded 800, which far exceeded Muzi's own expectations.

At that time, EB China had more than 8,000 employees, and the number of likes and followers reached 10%. The response to this post was so enthusiastic, Terry was also a little surprised, and secretly sighed: This girl is quite good.