"Jay Chou, to create IP, you need to have enough fans and supporters, and the publicity and investment in the early stage will be very large. Li Lian'an said.

"I naturally know that building IP is the long-term development direction of our company, and it is not going to pay off now. Zhou Qiang said.

"I think it's a good idea, to build an IP, the initial investment may be higher, and the return will be slower, but once the results are achieved, the return rate will be extremely amazing, just like the Marvel series. Chu Chu said.

"When it comes to building IP, Penguin should be a leader in this area, so can we learn from it? An Ning Ya said.

"Penguin is building IP, and it has been planned for a long time, and the market share is extremely high, even if we develop it now, it is too late. Ma Ping said.

"That's right, the traffic of penguins is huge, and if we want to build IP, it is tantamount to taking food from the tiger's mouth. Chu Chu said.

"Since it is difficult for IP to make a difference, should we consider comic IP, the domestic comic market has not developed, and it is far from being comparable to the market. Li Lian'an said.

"Chou Dong and I, too, have this idea, we want to set up a comic book company similar to Marvel. Ma Ping said.

"But we don't have the relevant professionals. Chu Chu said.

"We can buy a comic company, or we can tap some talent from other companies. Ma Ping said.

"When it comes to comics, it is still dominated by island countries and rice countries, and the comic industry in these two countries is much more developed and perfect than in China. Li Lian'an said.

"Then let's build IP, is it for the domestic market, or for the European and American markets?"

"I don't think it's a conflict. Zhou Qiang said: "In fact, in our country, there was a super IP similar to the Avengers a long time ago. ”

"Which IP is Dong Chou referring to?" asked An Ningya.

"God List. Zhou Qiang explained: "The list of gods is divided into two religions, Buddhism is the West, Taoism is the East, the East and the West are two different plates, and the characters also have different characteristics, and each character can also become an independent IP, Nezha, Yang Jian, Jiang Ziya, Tuxingsun and so on." ”

"Jay Chou's words are enlightening, we can create a big IP, the superheroes of the East have the characteristics of the East, and the superheroes of the West have the style of the West, which are independently distributed in their respective markets, and there are some intersections between them, and occasionally there is a war between the East and the West. Chu Chu thought about it.

"Not only China and the Omega market, but also some large countries such as island countries and India, can also create some roles and gain access to a broader market. Ma Ping said.

"Dong Zhou, when you just talked about the God List, it suddenly occurred to me that this IP can be said to be deeply rooted in the hearts of the people, can we use this IP?"

"Although the Fengshen List is widely spread in the domestic market and has a certain audience, this IP belongs to the public, and anyone can shoot it, even if we shoot an IP, other companies can follow suit, and it is easy to pull down the word of mouth. Ma Ping said.

"What's more, the background of the Fengshen List is in ancient times, which is detached from the current background and is not easy to be accepted by the audience. Zhou Qiang said.

"We can learn from the model of the god list and divide superheroes into two styles, east and west, and each superhero can become an independent IP, which can be combined or split to create an IP with a background of the 21st century. ”

"Of course, what I'm talking about is just a reference, and how to design and create it depends on the comic experts. Zhou Qiang said.

"Mr. Li, your company is responsible for the acquisition of the comic company. Ma Ping said.

"Yes. Li Lianan said with a straight face, this is the first task he received since the establishment of Baichuan Film and Television Investment Company.

This task will affect the future development direction of the entire Guanghua Film Company, which is of great significance, and it must not be sloppy.

……

Hui City.

Huicheng is also an ancient city in the Central Plains and a provincial capital.

A few years ago, Shimen belonged to the difficult brothers, and the development was not good, these years have advanced by leaps and bounds, and it has become a new first-tier city, whether it is the economy, industry, transportation, and population are developing rapidly.

During this period, Everbright Real Estate Company sent a number of employees to inspect the company, at first they were just ordinary employees to do some field visits, followed by the company's senior executives, and even the company's general manager Chen Moyu and group vice president Li Guoxiong came.

Early this morning.

Chen Moyu and Li Guoxiong both ran to Huicheng Airport to greet the executives of the completed company.

A private jet landed.

Zhou Qiang and others got off the plane one after another, and it was the first time he came to Huicheng City, overlooking this ancient city of the Central Plains in the sky, and he felt that the planning and development were good.

After meeting with Li Guoxiong and Chen Moyu, who picked up the airport, Zhou Qiang got straight to the point and said: "The situation here, how is the investigation?"

"Although the development of Huicheng City is not as good as that of coastal cities, it is already relatively developed in inland cities. Chen Moyu said.

"What about the price of the property?"

"According to the comparison of multiple data, the average price should be around 14,000 per square meter. Chen Moyu said.

"Compared to the stone gate, it's a lot lower. Zhou Qiang said with a smile.

"Yes, you sold Everbright Plaza in Fuding County, it seems that you are right. Chen Moyu said.

"President Li, how are you contacting over there?" asked Zhou Qiang.

"I contacted that friend, and the policy will definitely be tried out, but it may be within a time limit, and whether it will be officially opened or stopped after the deadline depends on the feedback from the market, and no one can say for sure. Li Guoxiong said.

"In other words, during the insurance period, we should take advantage of the trial period to complete the procedures for changing the business to live?" Zhou Qiang said.

"Yes. Li Guoxiong said.

"Then if the policy is stopped, will the nature of the land be changed back?" Fang Wenxiu said.

"This ...... Probably not. Li Guoxiong said.

"It seems that Mr. Li is not very sure. Fang Wenxiu said.

Zhou Qiang waved his hand: "Go and see the location of that piece of land." ”

A group of four people got into a business car.

In the car, Chen Moyu introduced the location and situation of the land.

That piece of land is not located in the city center, otherwise, even if it is commercial land, it is in short supply, and it can be built directly into a large shopping mall, without worrying about renting or selling, and it can also make money.

The land is located in the middle of the city center and the suburbs, three streets away from the second ring road, for a commercial mall, this kind of place is already relatively remote, no one dares to guarantee that the construction of a shopping mall here will be popular.

However, it is different to build a house, and it is still very suitable to build a residential complex next to the main road and a park not far away.

It's a pity that the nature of the land is commercial and has not been auctioned.

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