Chapter 159: I Am Liang Ritian (27)
After talking for a long time, Liang Yuan filled in the pit he had temporarily dug out.
In his speech to the elites, Liang Yuan did not emphasize at all how great his ideals were, and whether the communist ideals were great or not? With the IQ of Yuanjia's executives and the bigwigs present, simply emphasizing greatness is tantamount to an insult.
No matter how high the ideal floats, feasibility is the most important thing, and most of the things in the world are consequential, and it is of practical significance to be able to operate.
Get rid of the shell of the great ideal, someone's thinking is actually unusually simple and straightforward, and it is a waste to throw a large amount of money to advertising, let's try a different trick.
Reality TV didn't exist in this era, and the obvious reality TV-style movie "Truman's World" would not appear until the late nineties.
Now Liang Yuan has directly put "Truman's World" on the real stage to a certain extent, it is difficult to say that it will definitely be popular overseas, and there are not too many tricks to play here, such as the most basic global draft or something, not to mention the incomparably lofty name of Martian immigration.
Due to the aerospace complex, after the Internet era, Europe and the United States have come out of countless scam companies for the concept of extraterrestrial immigration, and similar crowdfunding and selection will appear overseas every once in a while, and the most awesome scams have opened up part of the Republic market.
For example, the most famous space complex variant, the "Star Citizen" project, sold nearly $200 million for concepts and pictures around the world, almost becoming the most expensive space game development project in the early new century.
Everyone can understand the extravagant advertising costs, extraterrestrial exploration, deep space planting, space breeding, etc., and the Biosphere 2 project is not a high-tech project for everyone here, but if you connect these in series, according to Liang Yuan's description of a reality show that can replace advertising, everyone will be blindsided.
To be honest, to create a world brand, awesome technology and a large number of advertisements are indispensable, because Yuanjia has no money, Liang Yuancai thought of an alternative way, using reality shows instead of advertising bombardment to win a lot of attention, and there is no precedent for this kind of thing at all.
The only thing that can keep up with Liang Yuan's idea is Ning Wanfei, the girl's little face is crimson with excitement, such a fun thing can only be imagined by Liang Yuan, the girl thought proudly.
Ning Wanfei, who has great trust in Liang Yuan and is naturally sensitive to art, has seen the surging tide of money surging in front of her.
This time when pioneers are needed to wade mines, it is the highlight moment when Liang Yuan needs to open the aura of success and shine blindly.
In view of someone's historical record, when Yuanjia executives encounter something that seems impossible, the first thought is whether this matter is related to Liang Yuan, and if it is related, they have already believed most of it in their hearts, no matter how unreliable it seems.
Similar thoughts are not something that can be suppressed by rational thinking at all, Yuanjia itself is a BUG, and he works in the BUG every day, and it is inevitable that the inventor of the BUG will look at it differently.
This situation is also very common in other industries, such as Xueba, Kaoba, Ball Ba, Road Ba (deleted)~, among which the film and television industry has magnified the aura of success to the extreme.
The most obvious example, the plot of the James Cameron Titanic is vulgar, the bloody love story between the poor boy and the rich girl is simply vulgar, and a million screenwriters of this level can be found from the future Dian Niang plane.
Of course, there is a plot that is not convinced that the Titanic has no depth, and directly filmed the theme of the plot - "Taiping Wheel" (above), "Taiping Wheel" (below).
Simply listing the two "Taiping Wheels" is not a dog author changing the number of water words, but according to the scientific law that the longer the name in the future, the higher the grid, the epic masterpiece "Taiping Wheel" has only three words, and the title is seriously inconsistent with its real film history status, and it is split into "Taiping Wheel" (above) and "Taiping Wheel" (below) add up to eight words, which is destined to surpass the five-word title of "Titanic", which is strictly scientifically demonstrated.
As a result, the bar spirit grinned slightly~, this audience is not good, only worthy of the caterpillar of the day~.
Look at ̄ ̄) ̄ ̄)σσ, what a painful realization~~, foggy, it seems to be far away~~.
After Liang Yuan finished speaking, there was silence in the conference room, all considering the feasibility of someone's unheard of project.
A moment later, Su Liangyu broke the silence in the room.
"Da Shao~. ”
Su Liangyu said this habitual name, and only then did he remember that there were other people in the room, and Yuanjia usually called someone this title with the remnants of feudalism has long been used to it.
smiled a little embarrassedly, anyway, Su Liangyu didn't care if he said it.
"Which brand is this new plan going to hang on?"
"The domestic is under Allure Entertainment, and the overseas is under facegoodords. ”
Yuanjia executives now understand everything, don't look at the plan to Mars, Liang Yuan did not use Yuanjia's existing system, and planned to start anew.
There are only three shareholders of Allure Entertainment, Liang Yuan plus two girls, look at the sullen name, Yuanjia executives have long realized that this is a company that makes two girls happy, and they didn't follow it at the beginning.
In the mid-90s, the top elites of the Western community overseas held a summit in San Francisco, USA, on how to deal with the acute problems of globalization, such as the widening gap between the rich and the poor.
During the conference, in response to the problem of the outbreak of revolution caused by the widening gap between the rich and the poor, the famous American strategist Zbigniew Brzezinski proposed a very creative solution - tittytainment, which can be called rocker music in the implicit translation of the Orient.
There are two main forms of "rocker":
One is cathartic entertainment, such as opening up paid aid, encouraging violent games, leading to war of words, and so on.
The other is satisfying entertainment, such as filming a large number of soap operas and idol dramas, reporting a lot of celebrity scandals and eating, drinking, and sleeping, broadcasting a lot of reality shows, and producing a large number of excellent games, movies, and so on.
Through the large coverage of these two types of entertainment, these intoxicating pastimes and products full of sensory stimulation fill people's life time, and the ultimate goal is to occupy a lot of people's time and make them unconsciously lose the ability to think.
Of course, the exception is for those with strong self-control.
Objectively speaking, the Shake Rock Project is a very cost-effective and low-cost tool to alleviate social conflicts.
If all human beings were at the level of Einstein, technology would have supported travel in the galaxy for a long time, and not everyone would yearn for the boundless sea of stars, nor would it force everyone to look up at the starry sky.
It is crucial to measure whether a rocker policy is good or bad, whether there is equality of educational opportunities, if equality can be seen as following free will, and if it is not, it is the plaything of the pyramid spire.
But in any case, this method is not more humane than a periodic change of dynasty.
How rebellious was the founder of the republic, who spent his life on the promotion of 600 million Yaoshun in Shenzhou, and what was the final outcome?
A communist society with great abundance of materials is good, but the process of accumulating materials is extremely painful, and the narrative of fearless revolutionism is destined to be unpopular.
From the weight loss failures that will spread all over the Internet and life in the future, it can be counted that the nature of most human nature determines that short-term "coolness" is far more marketable than long-term "self-control".
Liang Yuan is just an ordinary person who has more than ten years of experience than others, and going to do something that a great man has not done is tantamount to exploding on the spot and spiraling into the sky.
In the context of the complete failure of the 600 million Jiyao Shun movement in China, if equal educational opportunities can be guaranteed, in Liang Yuan's view, the rocking policy can be regarded as the best solution between the bottom and the top of human society to a certain extent.
Of course, for the black-hearted goods, those many reasons are just to ease the uneasy conscience, and the most important thing is to make money from entertainment.
"The core of the project lies in the support of the entire Yuanjia, but the operation of the project belongs to the same entertainment industry as pet eggs. ”
"Ordinary people have little interest in boring scientific work, and if you want to achieve the purpose of advertising without spending advertising money, you must hide the basic research and development work in the concept of playing, even if you enter the ecosystem, scientific research and entertainment are two lines, both by professional companies and professional personnel. ”
"To put it more bluntly, those who can enter the ecosystem are not scientists, they can only be counted as scientific research enthusiasts, off-site guidance planning and data analysis are the bulk of the scientific research line, and the same is true for entertainment, those who can enter are actors, and off-site screenwriters who guide actors' behaviors are the core. ”
Although Liang Yuan tried his best to explain the role of the reality show, that thing has not yet been released, and the executives of Yuanjia are still blindfolded, and the interest they show is nothing more than supported by Liang Yuan's aura.
Liang Yuan, who was searching his stomach and thinking about the case, suddenly felt that his lower back was gently pushed by the girl a few times, Liang Yuan turned his head to look, and Ning Wanjia stuffed a notebook over.
The notebook stuffed by the girl is the kind that Liang Yuan customizes the interface format of the future instant chat software, with pig heads representing three people, a cartoon house and a cartoon airplane.
The notebook was full of scribbled handwriting by two girls, and it seemed that it had just been written in a hurry, and Liang Yuan only glanced at it a few times before he was completely immersed in it.
Silence returned to the conference room, and seven or eight minutes had passed.
"It's a genius plan, and it's better for the person who drafted it to explain it himself. ”
Liang Yuan slapped the table and closed the notebook, and everyone could see that this product was both excited and happy.
Someone has really entered the usual meeting state, and at this time he completely ignores the existence of the bigwigs.
"Jiajia, Feifei, which of you two will explain this plan?"
Liang Yuan, who was excited, turned his head and asked the two girls.
"Today is a single number, I'm a sister, or my sister will explain. ”
Since there will be a big man to observe this, Ning Wanjia looks like a sister and gives Ning Wanfei the opportunity.
In Liang Yuan's opinion, the two girls are the same, pull out the chair and stand up, Liang Yuan smiled and motioned to Ning Wanfei to change her seat, and she went to make a guest appearance as a secretary temporarily.
Looking at Liang Yuan's encouraging and encouraging eyes, Ning Wanfei did not continue to be humble, and sat in Liang Yuan's original position with a notebook.
"This plan is completely inspired by the new ideas of Xiaoyuan Technology's reality show, and the plan is tentatively named The Martian. ”
Ning Wanfei didn't say a word of nonsense, and said the core content of the notebook straight to the point.
"There is very little time, it is all thought of by me and Jiajia temporarily, and there are imperfections that you are welcome to add. ”
Xiaoyuan mentioned that the idea of replacing advertising with reality shows can be divided into two lines, technology and entertainment. ”
"Technology should be rigorous, entertainment should be exciting and exaggerated, it seems to be opposite, and it is difficult to integrate harmoniously. ”
However, since it is a reality show, Xiaoyuan has emphasized that the ultimate purpose of the ecosystem is deep space planting related to outer space migration, so we might as well bring in the color of science fiction. ”
"On the art line, suppose that the first large-scale Mars exploration spacecraft built with the power of human beings for more than ten years fails to land, most of the equipment and materials are damaged, and the spacecraft crew can only rely on plant factories to survive after building a temporary base, and must stay on Mars and wait for rescue~~. ”
To some extent, the idea of the two girls doing this reality show is a bit similar to the "Martian" movie that someone hasn't seen, but the difference is that one can only grow potatoes, and the other has a sci-fi nature of simulated Martian settlement, which can grow a lot of things.
Since this kind of closed reality show is almost timed by years, in the design of the two girls, the scientific research line can be interspersed into the entire entertainment line.
For example, the off-site logistics center is equivalent to the home star base, and the experiment plan can be adjusted or some equipment added and modified according to the situation of the experimental site, which can be called the space cargo express from Earth to Mars for replenishment.
The whole scientific research reality show is actually somewhat similar to Biosphere 2, when the simulated environment can not be maintained, it is announced that the migration failed, and the astronauts return to the home planet Earth in the escape capsule, and then sum up the experience and prepare to start the next reality show.
In the scribbled plan of the two girls, once the reality show succeeds in becoming a global sensation, the biome that someone builds can be divided into teams by country or continent, and whichever team lasts until the end wins.
Liang Yuan saw another possibility in the twins' rough thoughts, some of which resembled the brutal competition of scientific research in large biological laboratories.
Simulating the extraterrestrial deep space or Martian environment, that kind of hardship is not a joke, even if a protective shield is set up, but simply use limited resources to survive as much as possible, without strong scientific and technological research and development support, it will never be left in the end.
Once the show is a big success, it is unlikely that in the future, there will be a scene where the sponsors and equipment technical support providers behind the American group are GE and Westinghouse, the Japanese group may be followed by Toshiba and Mitsubishi, and the German group will be followed by Siemens.
Could it be that there will be a science and technology World Cup in the future, this kind of direct and cruel competition Liang Yuan is excited when he thinks about it, and it is really difficult for the two girls to come up with this idea of harmoniously integrating scientific and technological research and development and entertainment.