650 million!

The final price of the exclusive naming rights of Yanhuang The Voice.

When the bidding time reached the count of three and the moment the hammer fell, the entire auction scene was completely silent.

To the great satisfaction of Manager Li of Brilliant Dairy, their competitor Monroe Dairy's budget is obviously slightly inferior, and the exclusive naming rights of the most expensive price are included in the bag of another fast-moving consumer goods brand, Super Herbal Tea.

It's just that the final transaction price of this naming right also made all the advertisers present gasp.

It's so mysterious.

650 million, how stupid is the money? Why did you go earlier? When Cool made 30 million investments, everyone didn't come, and at this time, the bar was on the bar? Cool was afraid that he was about to wake up laughing at this time, right?

Not to mention that this is still an emasculated title sponsor!

After all, the first two episodes have already been broadcast!

Crazy, all crazy!

Well, no matter what other people think, but the auction price is already there after all, but many people have some understanding of the next various advertising prices, it seems that if you want to grab a seat today, you are really going to bleed!

This is followed by a seat for special sponsors.

There are two positions for special sponsors, but this did not make Manager Li feel relaxed, in just two minutes, a special sponsorship with a starting price of 80 million has doubled, 160 million.

"200 million!" Finally, Manager Li closed his eyes, raised the sign in his hand for the first time, and increased the price to the limit of psychological tolerance at one time.

This is also the highest price that can be quoted within his authority, and if it is higher, he will have to call temporarily to apply.

"It's 200 million, Brilliant Dairy is 200 million, is there a higher price?"

Under Manager Li's angry gaze, the auctioneer finally reluctantly knocked down the small hammer after shouting three times in a row.

"Whew. Manager Li let out a sigh, the task is completed, although the exclusive naming rights have not been obtained, it is also a special sponsor, and it can be handed over when I go back.

Just thinking that a month ago, he nodded and could use 30 million to sign the exclusive naming rights that can only be won for 650 million now, and Manager Li still had the urge to raise his hand and slap himself.

……

"Mr. Li, Mr. Li, good news, a total of 1,836.8 million was shot for all advertising spaces!" When the person in charge of the advertising department rushed into Li Qing's room with a ecstatic face, the chief planner of The Voice was busy finalizing the recording details of the third episode.

"Huh, good grades, a little bit higher than I expected. Li Qing nodded and glanced approvingly at the person in charge.

This glance makes people feel very complicated!

thought that at that time, Li Qing took all the advertising matters from Kule to the program team himself, but he was not less slandered.

At that time, the advertising department temporarily established by the program team became the most depressed department.

Not to mention that Li Qing also proposed so many unbelievable advertising spaces at that time, and even shouted the slogan of selling 1.5 billion yuan in advertising.

At that time, this slogan was not less slandered by the lower heads! Really being an advertising businessman is stupid and has a lot of money! Can you have 1.5 billion open mouths?

Not surprisingly, the advertising department of the program group has become the most idle department since the day it was established.

According to the price that Li Qing offered at that time, who would want to come here to put it!

Who would have thought at that time that in just two issues, the advertisement of The Voice would really be hyped up to a sky-high price? What is 1.5 billion? Now it has been sold directly for 1.8 billion! You have to give cash! What? Want to installment? Heh, there are many advertisers waiting in line, please go out and turn right!

What does it mean to be confident?

……

Compared with Li Qing's indifference at this time, as soon as the news spread, it immediately set off an uproar on the Internet.

It turns out that the program can also change the title sponsor halfway! This wave of operations has played six ...... I can't do it without admiration!"

"It's not just the transfer of the title sponsor? 650 million!

"Haven't you heard? Before, Chao Ji Herbal Tea and Chao Ji Herbal Tea lost their strength to compete for the naming rights of the vocal music show, and the sales were overtaken by Chao Ji Herbal Tea, which made the big boss angry, and this time the good voice was naturally ruthless!"

"A title sponsor is not counted, according to reliable sources, the advertisement of The Voice has sold 1.8 billion yuan, this is a real cow!"

"Hahaha, I want to laugh when I think of this, it is said that the advertisements of the good voice are said to be unsold before, so Kule Technology has taken all the advertisements, and it is Kule video, and it is Kusou, this is popular, and the advertising fee has increased several times, and these advertisers are desperately trying to throw money!

"Whew......! 1.8 billion! I remember that Yanhuang vocal music shows can't make so much, right?"

……

Compared with the various exclamations of the people who eat melons, various technical posts have also begun to bring rhythm on the Internet.

"Do you really think that the merchants are stupid? It is true that the advertising price of The Voice was low before, but it has not been tested by the market, who dares to say that this show will be a big hit? In fact, it hurts advertisers to spend more money, and they have to blame those industry leaders, who collectively sing the good voice, which advertiser will invest heavily in a new program that is generally not favored?"

And now, The Voice has proved its strength with ratings, and it is also worthy of the current wave of advertising prices. As for advertisers, they look for brand exposure. Although it has cost 600 million now, it seems to be more than ten times more than before, but it is different from the previous need to gamble, this is the real market price. ”

I have to say that this post is very pertinently analyzed, and it successfully brought all kinds of cynical rhythms to the previous wave of industry insiders with a black voice.

Helplessly, those people deleted Weibo at the moment, even if they didn't delete Weibo, they don't squeak now.

What can you say? Anything you say will be slapped in the face!

It can't be said that the public is tasteless, so the ratings of The Voice are so high, right?

I can only think about this from the bottom of my heart, and if I dare to say it, then I am really looking for death!

However, for the vast number of people who eat melons, these are not important, and for advertisers, these are equally unimportant, the important thing is that although the money is spent a little more, it is indeed worth the money.

Especially the exclusive title sponsor, Awesome Herbal Tea.

Although the third issue has not yet started to be broadcast, the 650 million of Awesome Herbal Tea has been directly taken as a keyword on Weibo hot search of the day, becoming the most searched and hottest word, and all kinds of jokes about Awesome Herbal Tea have also become popular on Weibo, and even the advertising words have been helped by netizens who are good things.

"Awesome herbal tea, an herbal tea with a good voice with 650 million!"