099 Auction site

"Li Qing, hey, Mr. Li!"

"Hmm, are you Manager Li of Brilliant Dairy?" Li Qing paused, and was stopped by an acquaintance, and he had to say a few words, which was basic politeness.

"Yes, yes, hey, come on, smoke a cigarette!" said him, and Manager Li hurriedly took out a pack of high-end cigarettes that were worth a lot of money at first glance from his pocket.

"I'm sorry, Manager Li, I don't smoke, and it's not smoking indoors here!" Li Qing raised his finger and pointed to the non-smoking standard on the wall next to him.

……

Fortunately, at this time, there were many people in the conference room, and there was buzzing conversation everywhere, and no one paid attention to Manager Li, who had just found a corner.

Most of the people who arrived at the scene today are advertisers, all mixed in the same industry, and the probability of meeting acquaintances is naturally great, although everyone is a competitor today, but it is no problem to chat and reminisce before the official start of the press conference.

Not to mention that many people also think that through these small talks, they can roughly judge the reality of the opponent, so as to be sure of their hearts.

How to quote in the on-site auction is really a technical job, when to slowly increase the price, when is the best price to directly break through the other party's psychological defense, that is all exquisite, if you can roughly know the other party's heart of the bottom price, etc., it will naturally be better to speak.

As for the manager Li who called Li Qing, his idea is simpler. Everyone has been in contact before, and they won't say anything if they don't reach an agreement, but now acquaintances have to give him a thorough understanding of how much they meet, for example, you Li Qing thinks that the title sponsor has the right price, and it will be easy to operate at that time!

Speaking of which, Manager Li, who is in charge of advertising in Brilliant Dairy, is also bitter and unspeakable.

Originally, Brilliant Dairy really wanted to win the naming rights of the first phase of The Voice, and the 30 million advertising investment quoted by Kule Video when it approached him was not too expensive. This matter could have been basically settled, but he always felt that there was still room for concessions in the price of the COOL video newspaper at that time, so he forcibly delayed the time.

In fact, as far as the group is concerned, it is still very willing to invest a lot in advertising every year. But as part of the person in charge, being able to save some money in such a title advertising fee means that the bonus at the end of the year can be higher.

But who would have thought that dragging Kule would not talk about it, and all the advertising matters were handed over to the program team to deal with, and it was the person who was responsible for contacting him before, and when he was in contact, he became this Li Qing who impressed him.

There was no way, when his subordinates contacted Li Qing, this Li Qing's offer was five times more direct than the previous 30 million in the Cool Video, asking for 150 million, which made him angry, and he felt that this young man was unreliable at that time, and the two broke up several times on the phone.

However, I never expected that when I saw this young man again, the advertising cost of this show was not to mention 30 million, but it was really as this young man said on the phone, 150 million is a super cheap price, and if the show is broadcast, it is possible to double it!

Every time he thinks of this, Manager Li wants to slap himself a few times.

If at that time, according to the quotation of Kule Video, it cost 30 million to get the naming rights, this year's bonus is estimated to make the entire department laugh, and now it is ...... Just looking at the powerful advertisers at the venue, this Manager Li didn't even dare to guarantee that he could really get the title sponsor today......

"Haha, I'm sorry, I didn't pay attention! Don't smoke, don't smoke!" Manager Li followed Li Qing's fingers, glanced at the sign on the wall prohibiting smoking, and hurriedly snorted and put the cigarette back into his pocket.

"By the way, Mr. Li, how much do you think the title sponsor will have to get it today?" After putting off the cigarette, Manager Li asked casually.

"This, it's really hard to judge, but my psychological reserve price is about 600 million!" Li Qing smiled and gave a price.

"Six hundred million?" Manager Li looked at Li Qing dumbfounded, how did this number come about? It is twenty times higher than the previous offer of Kule Video, and four times higher than the 150 million before the show was broadcast!

"Well, almost, we also said on the phone before that the price of the title sponsor will definitely rise after the broadcast! You should know that the Yanhuang vocal show, which ranks third in the ratings, has sold more than 500 million yuan for one naming right, and 600 million yuan for our first-rated program is not too outrageous, right?" Li Qing smiled.

That's true, but Nima has already wasted the first two installments!

However, without waiting for this Manager Li to reason with Li Qing, the young man spoke first: "Hey, I'm sorry, Mr. Li, you rest first, don't worry if the seat is gone, wait for the staff to add seats here in the corridor, I'm too busy here now, so I'll miss the company first, don't blame, don't blame!"

After speaking, Li Qing hurried away, leaving Manager Li standing in place in a daze.

Isn't it outrageous? GDP doesn't dare to rise like you?

……

However, when the auction officially began at ten o'clock, the first bid for the naming rights of the first auction gave the manager Li of the brilliant dairy a blow to his heart.

"The naming rights of The Voice, currently submitted for auction by Kule Video, a subsidiary of Kulle Technology, from the third phase until the finals party, the starting price of all the naming rights of the program is 300 million yuan, and the bidding price is not less than 10 million yuan each time, please raise your card!"

At the auctioneer's voice, three or four advertisers held up signs, and after glancing around, the auctioneer said directly: "No. 16 Monroe Dairy bid 450 million, is there anything higher than 450 million?"

……

450 million, a direct price increase of 150 million, or the price quoted by the old rival Monroe Dairy?

Manager Li was dumbfounded.

Do you want to play so big? Vicious competition is to make others make money?

However, before he could hesitate to raise his cards, someone else immediately raised his cards.

"460 million, No. 21 Super Herbal Tea bid 460 million! Quan Yanhuang No. 1 Entertainment Show TV brand, The Voice is indeed worth this price, is there anything to increase?" the auctioneer shouted passionately.

"Wait, 500 million, Monroe Dairy has raised the price by 40 million again, 500 million everyone, this price sounds very high, but it is a lot of money! Everyone knows that from last night to now, the voice has been on the hot search, and even these days have not been able to remove it from the hot search, the exposure rate of the show is so strong! An old song, as long as the students with a good voice sing it, they can immediately return to the major music charts, what is high popularity, this is called high popularity! How big is the exposure of the only title sponsor who has been mentioned the most times in the show, it's exciting to think about it! So now it's 500 million, and there is no price increase?!"