086 Tangled internal controversy
"Got into the money hole......"
This may be the true thoughts of all the participants except Li Qing, I haven't seen anyone who can play so many tricks in advertising, hard planting, soft planting, mentor turned around and sponsored, and even the water prepared for the mentor in the show didn't have to be bought with their own money, the merchant not only had to provide it for free, but also poured money to him.
But after all, the people on the scene are all in charge of the company's advertising for many years, and if you think about it carefully, this advertising plan is indeed acceptable.
These extra advertising spaces are cheap and good.
Compared with the title and sponsorship, which often start at tens of millions and cost hundreds of millions of dollars casually, a product placement advertisement only needs a few million, if the program gives a few more trademark close-ups, with a little publicity before and after the advertising time before and after buying some programs, the effect will definitely still be there.
After all, this is a popular show, as long as there are enough people who pay attention, it is not wrong to show your face a few more times.
And then some people began to reflect on why they had been doing advertising for so many years, but they didn't expect that advertising could still be so fun? And a student who is still in school, this is the first time to be the chief planner of a program, not only to make the program prosperous, but also to study such a characteristic advertising space......
What a talent!
At the meeting, Li Qing announced the good news that all interested advertisers only need to register and pay a deposit to participate in the advertising auction starting on Monday.
The good news is that the auction starts on Monday.
There is also an issue of The Voice of Yan Huang tonight, and this issue of The Voice has to compete head-to-head with the pop music competition of the Yan Huang Vocal Show, which can make them see this show more clearly, and also leave them a day on Sunday to prepare for various matters, such as determining a more suitable bidding price by studying the word-of-mouth fermentation of the first two issues of The Voice, and so on.
Of course, everyone also knows very well that if The Voice continues yesterday's high ratings and continues to be a hit, then Monday's auction price will surely rise, and it is basically an impossible task to get it at a relatively low price.
Thinking of this, a group of people began to have the urge to slap their faces with their palms again.
If they had agreed to Li Qing's offer with a loose mouth before, why did they need to go to such great lengths to find a way to compete with their peers now?
Getting an advertisement for a hit show at a relatively low price is at least enough to blow for a year.
Can ...... now
Okay, you can't YY, let's honestly go next door and pay the money, and grab the position to participate in the advertising auction. This is no joke, whether there is a bonus in the second half of the year depends on this fight!
……
Zhejiang Provincial Satellite TV.
The leaders in Taiwan were looking at each other without saying a word......
Look at what this is all about!
How many satellite TV stations across the country have long watched the Imperial Capital Entertainment Channel's annual Yanhuang vocal show dominate the prime-time ratings, and how many years have you been red? Take Zhejiang Satellite TV as an example, a few years ago, I didn't think much about making a popular talent show.
For this reason, Hailan International Media Company, a subsidiary of Zhejiang Satellite TV, has not been blamed, and several programs produced have failed to meet the requirements of the station......
And now there is really a hit program in the station, but what makes the big guy in the station depressed is that according to the previous contract, the huge income brought by this program doesn't care about Zhejiang Satellite TV......
In addition to the soaring ratings.
Even the prime-time advertising revenue that should have been earned by Zhejiang Satellite TV, according to the subsequent supplementary agreement, was all divided between Kule Video and Li Qing......
Of course, this is not to say that Zhejiang Satellite TV failed to make money. In fact, compared with previous years,In order to show sincerity this year,The price given by the advertisement before and after the contract is not too low,If the popularity of the program broadcast at this time in previous years is average,Then Zhejiang Satellite TV should be considered profitable。
But who would have thought that The Voice would become a hit show! In this way, Zhejiang Satellite TV will lose a lot. At the same time, the advertising time before and after the hit program with the highest ratings in the country starts at one million per second, and the fee they sell to Cool is only about 200,000 per second.
My eyes were so red that my heart broke......
Although it was the weekend, the leaders of the Taiwan still sat together.
"Old Yuan, is there really no way to talk about Kule over there?"
The secretary of the station asked with a sad face at Deputy Director Yuan, who was responsible for signing contracts with Kule and Li Qing at that time.
No one can blame anyone for this, when the plan was submitted, in fact, Deputy Director Yuan still raised different opinions. Since Kule Video is so confident, the station can properly invest some funds in the early stage, and even invest the pre-collected advertising fees in exchange for greater benefits.
But at that time, other people were not optimistic about the project of resisting Yan Huang Vocal Show during this time period, and the opinion of Deputy Director Yuan could only be dismissed.
"How do you talk about it? Secretary Zhang? You don't know, when the voice had just determined the mentor, I proposed to the other party to negotiate to modify the contract, but at that time it was directly rejected, you say now that you want to talk about changing the contract, can others be happy?" Director Yuan waved his hand again and again.
Although his face was very helpless, it was obvious that the deputy director was not too depressed in his heart.
The Voice was brought in by him, and now it is a great achievement to achieve such results. Not to mention that he has repeatedly proposed to increase investment in the show The Voice, which is so strange that he can't blame him, and it can still show his previous foresight.
Hailan International Media's manager has not been able to produce results this year, and it is estimated that his position is almost unstable.
And if he has such a performance, he may be selected by the top and transferred to a subordinate company to be the leader. If you really want to talk about it, it's fat, and it's much more comfortable than being a deputy director of a TV station.
"Hey...... Why can't we talk about it? The ratings can be so high, and our Zhejiang Provincial Satellite TV has also contributed a lot! In this program, we have to contribute people and our efforts, but when it comes to picking peaches, we have nothing to do, how can this work?" Someone at the meeting sang a high note, and it was another deputy director who had never dealt with Lao Yuan very much.
"Ahem, that's not as good as this, Director Liu, I'll leave the matter of contacting Kule to you with full responsibility, but there is a problem you have to think about in advance, we only signed a one-year contract with Kule and the program planner, and the copyright of the show has nothing to do with us, which means that the second season of The Voice will be broadcast on next year has not yet been decided. If the talks fall apart, you can bear the responsibility! I don't have the slightest opinion!"