The doubts are not unreasonable.

Who has ever seen the gameplay of the same season of the show and be able to change the title sponsor halfway?

"Is there a clear rule that the title sponsor of the program cannot be changed halfway?" asked Li Qing.

"This ......" the group looked at each other.

There are really no regulations, but there has never been such a method!

Of course, no one will say this, in fact, as an investor, Kule has basically been deeply rooted in the hearts of the people, and it is redundant to continue to name it, and as an advertiser, it is naturally very happy to get the naming right, and the voice is not afraid of trouble and is willing to change the title sponsor, Zhejiang Satellite TV does not make trouble, it is not a bad thing for them, and it is always good to have more opportunities.

In a word, now that you are an uncle, you are happy.

"Well, since there is no explicit rule that it is not allowed, it is okay. But there is one point, the second phase of the good voice has been recorded, it is impossible to modify it for the title of the advertisement, so the title advertising contract is changed from the third period, and the recording of the third phase is scheduled to start on time on Wednesday afternoon, so the position of the title and the invited advertisement will be directly determined after the advertising space is auctioned, and a one-time payment must be made. ”

"Second, the pricing of the invited advertisement is 80 million starting shots, third, Kule Video has bought out the advertising time period inserted before and after the launch of Zhejiang Satellite TV Yanhuang Good Voice and in the middle, the minimum starting price is 3 million per second, the specific starting price of this specific time period, you can ask for a copy of the information when you register, it has been written very clearly. ”

"Fourth, each issue is not less than ten seconds of hard and wide implantation with a unified quotation of four million, for the sake of the effect of the program, only ten will be implanted in each issue, so everyone can hurry up and buy this!"

"Wait, Mr. Li, everyone understands hard Guang, but what does implantation mean?" someone in the crowd asked loudly.

Li Qing was stunned, looked around at the people opposite, and found that everyone looked confused.

Hey, isn't there such a thing as product placement in this world? It seems to be true, when I watched the Yanhuang vocal show before, it didn't seem like there was any product placement......

"It's very simple! Let me give you an analogy, at the scene of the show competition, the mentors all want to drink water, right? Eh, at this time, we can put a few bottles of water of a certain beverage brand near the mentor's chair, and give no less than ten seconds of close-up of the logo when this episode of the program is broadcast, of course, not all at once, but several times, this is called product placement!"

"For example, our program has a group of relatives and friends in the background, and they watch the program at the front desk through the TV, so we can use the designated TV brand in the background, and there will be special shots in the program!"

Of course, after filming these commercials, the host will also give these brands a chance to give oral exposure at the beginning and end of the show. ”

Which one of those present was not a human spirit? Li Qing's explanation, the big guy instantly understood, and then he was dumbfounded.

I'll go, why can you still play like this in advertising?

But it makes sense to think about it, those mentors in the show all drink a certain brand of drink, which naturally shows that this drink tastes good, and it is clean and hygienic. The point is that it's cheap. The 10-second hard width in the 4 million exchange program is much lower than the price of 3 million per second during the advertising period, and it is worth buying!

Everyone's minds came to life, this Li Qing is really a genius! No wonder people can make a show popular, just because this brain is not popular, it is unreasonable!

How do these people know that in the world of Li Qing's previous life, all kinds of advertising routines of hard and soft plants have long been played badly, any TV series, there are no dozens of product placement ads, and they are embarrassed to say hello when they go out.

……

Seeing everyone's sudden realization and heart-pounding appearance, Li Qing was still very satisfied.

accidentally made the originator of product placement again, and the mood is still very refreshing.

"I just talked about the price of product placement, and then the mentor turned around and sponsored the ad......"

"What is this?" Someone couldn't help but interrupt Li Qing again.

A group of experienced guys who boast of having worked in advertising for many years are about to be dizzy by Li Qing.

This advertisement is sold so ruthlessly, and the price increase will be counted, so why do you still conjure up so many advertising methods? Why do you still let them live?

Li Qing rolled his eyes, these people ...... What's the situation? Can you get him to talk properly?

It's not good to have a lot of people, but there's no way, he really has to announce it in person, otherwise he is really afraid that these advertising methods will not be clear to the people below.

"It's very simple, everyone should have watched our Voice program format yesterday. After thinking about it, we decided to give more encouragement to the students, and give 10,000 yuan to the students and 20,000 yuan to the students of the fourth transfer, which is paid by the sponsor, of course, every time there is a tutor three turns and four turns, our host will say a sentence, thank XXX enterprises for providing students with a bonus of 10,000 yuan or a bonus of 20,000 yuan for the four turns, of course, this is also to charge advertising fees, not expensive, only 10 million!"

Crazy, a bunch of people are completely crazy.

This is to completely squeeze the whole show from head to toe where the commercials can be inserted!

But that's not all.

"In addition, there can be clothing sponsorship advertisements, and interested friends can also go to register, and then we can talk about how to cooperate, whether it is a mentor or a student. ”

"Finally, I would like to remind you that all of these ads do not include the advertising inventory for the final Voice National Finals. The meaning of Li Qing's sentence is very simple, the advertisement for the finals of the first season of The Voice is sold separately, so don't think about it for the time being.

That's really domineering.

Especially the managers who had contacted Li Qing before, their expressions were really different at this time.

This guy ......

I really didn't lie to them on the phone before, and it was really a conscience price before, and as soon as this show came into battle, the price was almost turned over so that they didn't know the number.

The naming rights have doubled with the starting price alone, and from the current situation, it is basically impossible to get the position of the naming rights at the starting price......

The starting price of the special broadcast lawsuit has tripled compared with before......

And the prime-time advertisement of Zhejiang Satellite TV is even more exaggerated, directly up eight times compared with before!

Isn't that a lie?

But at this time, they couldn't say a word "no" at all.

The reason is very simple, the price quoted by Li Qing today is slightly cheaper than that of the Yanhuang Vocal Music Show. But this definitely doesn't mean that The Voice earns less than the vocal show, haven't you seen this product invent a bunch of unheard-of advertising space? This is hundreds of millions of income!