But don't underestimate that.

To be honest, children born after the late 70s have grown up in a very different environment than before.

Their families now have a certain amount of financial means, which can more or less meet some of their additional requirements in addition to food and clothing.

Moreover, I have caught up with family planning, and there is only one brother and sister in the family at most.

Therefore, although they belong to the passive consumer group, this group of children and adolescents undoubtedly has a certain right to decide on the purchase and choice of goods.

You know, as a child, they all love to be fresh, and the characteristics of being difficult to restrain their desires are quite obvious.

As soon as they are concerned about something in the store, they will ask the adults to buy it.

At the same time, children get along much like a miniature version of a small society.

They also love to show off just like adults, and it is easy to breed a comparison mentality.

So as long as a child has a fresh snack or a novelty toy in his hand.

If you go around in a circle with classmates or neighbors, it is easy to arouse the envy of other children, which in turn stimulates the needs of the group.

But as the parents of children, I would always rather lose myself than my children.

Especially those who have suffered enough when they were young, and they want to give the best to their children.

In this case, as long as the economic conditions allow, the adults will most likely agree if they can't bear the pestering.

It doesn't matter if you don't say yes.

It's easy for children to imaginative beautify things they don't understand.

The more you can't get it, the more you want it.

As long as they continue to come and see every day, this is not over.

I really waited until the day when it was the scene, and I bought it as soon as I caught up with the adults.

Sooner or later, sooner or later.

All in all, whether it is from the perspective of short-term interests or long-term interests.

As a wise operator, we should no longer ignore these small customers as before.

Rather, it is important to recognize the influence of children on family consumption.

Make every effort to consider the deeper and more comprehensive needs of the children and fully win their favor.

In the short term, these children have been able to indirectly influence their parents to spend money, and many children have their own pocket money.

The more these children are happy, like it, and come here often, it will naturally drive customer flow and sales.

In the long run, as soon as the economy develops, the variety of products will be abundant and the competition will be fierce.

Sooner or later, there will be opponents who can compete with "Polar Bear" and "Yili" to compete for the capital market.

What's more, these children will also grow up one day, and then they will also start a family and have their own children.

Only through "emotional investment" can the "Polar Bear" brand really penetrate into the hearts of these children, so that they can be filled with good childhood memories when they think of this brand.

It even makes them think that buying "polar bear" products for their children is a sign of a parent's love for their children.

They will always maintain their love for "polar bears" and continue to be loyal customers.

Speaking of this, Shui Qing couldn't help but be amazed again.

"Xiao Wu, your mind is too accurate to catch people. That's what I think about Xiaoying, exactly like you say. And I think the word 'emotional investment' you said is so brilliant that you have a lot of ideas about the direction of business for children. This is not only good for our store operation, but also more important for the whole factory. I really should let Director Yang listen to it. I think that according to your thinking, the factory will definitely develop better! The products will be more right!"

But Hong Yanwu is not as enthusiastic about this matter as Shui Qing, but has little interest.

"Alas, if you don't do things, you can't do anything, and it's useless to die of exhaustion. The idea I gave Lao Yang last time, he nullified it for me without making a sound, which shows that he didn't pay much attention to me. And there is Lao Yang's conceit in this, and there is still a gap of trust between me and him. In short, it's not a reluctant thing. ”

"That's it, if you are willing to tell Lao Yang, you can tell Lao Yang. It is his blessing that he will listen to you, and it is his bad luck not to listen. Anyway, I don't care, I'll just focus on getting our store right. ”

For Hong Yanwu's negative response, Shui Qingzi was unwilling.

But she still had to speak, but Hong Yanwu blocked her with words in time.

"Let's get down to business. The next step is to increase the variety of children's products. Popular snacks on the market should be available, as well as toys and stationery. Do we have stationery and toys in our bureau? It's best to customize a batch of them with our polar bear logo. ”

"By the way, I'm really going to adopt Hong Jun's kid's idea. I'd like to buy our own movie projector in the store. The old ones will do, and then get some cartoon film films. Every weekend, the kids are shown a movie or a few cartoons. I think it will attract a lot of children. ”

"In addition, I want to put two more table tennis cases in front of the store. In a few days, I'll be on June 1st, and I'd like to buy some more balloons and get a marshmallow machine. When the time comes, as long as the children come to our store, they will be given away for free. So that the children are happy, and the parents will be happy. ”

"By the way, you're worried about the cost. This can be used for a long time, and we can not only make a good name, but also attract people. And these days, our people are very kind. In the neighborhood, there are few owners who are embarrassed to take things for nothing. You give him one to spend on, and he will definitely pay you both back......

She also said that these ideas attracted Shui Qing at once, and she didn't care about anything else.

However, she didn't think about the cost or good reputation at all.

I just think that I should really think more about the children and do something practical.

also said that just when she was thinking so, Hong Yanwu's last idea was actually very in line with her heart.

Because it's back to the business of "convenience for the people".

What Hong Yanwu said was that the restaurant room had just been completed and was being renovated.

You can set aside the front of a room and set up a staple kitchen for external sales.

The varieties of business are not too complicated, just some fried goods and staple foods.

For example, fried peanuts, small ribs, croquettes, steamed buns, flower rolls, flatbreads, buns, lazy dragons and so on.

This is not only convenient for nearby residents, but also attracts some people to the store before and after meals every day.

This made Shui Qing say yes when he heard it, and couldn't help but praise Hong Yanwu a few words.

She believes that with the arrival of summer and the warmer temperatures, many families are reluctant to light fires and are willing to buy ready-made.

This is indeed a great thing that is anxious for the people and thinks about what the residents think.

can be honest, she was deceived by Hong Yanwu again.

The reason why this kid thought of this thing was really not how considerate he was of the needs of the common people and kindly thought about others.

The main thing is that it is too convenient to operate this matter, and this money is not made in vain.

Why?

Hey, because there is a big canteen in the factory with "polar bears".

This is an advantage that even grain stores can't match.

You don't have to worry about everything from the store, you can just take it from the big cafeteria and sell it.

After selling the goods, the store gave half of the profits to the big canteen, and also helped them open the source and save some small coffers.

If you can't sell it, you won't lose money.

The big canteen is directly recycled, and either the next meal is sold to the employees, or the supper is made at night.

It's a beautiful thing that everyone is happy about, without risk, without waste.

As for sales, it's just as good.

Because steamed bread and steamed bread are not the same, like the one in the grain store is either yellow or sour, and even dogs don't like to eat it. That's the right to smash the pot.

But the big canteen is different, Master Gou's craftsmanship is known throughout the factory, and there is nothing bad about the pasta he makes.

But the most important thing is that Hong Yanwu also talked about this matter with "Zhang Dascoo".

As a result, the old man casually mentioned it, and let Hong Yanwu know that he could quickly raise the level of noodle food in the entire canteen to a higher level.

If you really want to get the thing that the old man said, the steamed buns made in the big canteen are sold even if they are twice as expensive as the steamed buns in the grain store.

As soon as he heard this, Shui Qing's curiosity was once again uncontrollable, and he naturally asked again and again.

"What the hell is a baby?"

Hong Yanwu was happy, and instead of answering directly, he asked her.

"I'll test you first, where do you say the best steamed buns and flower rolls in our whole capital?"

also said that this did not stump Shui Qing, after all, he has been married to Hong Yanwu for a while.

I can't say that I've eaten and seen everything, but she's no longer the poor girl from a poor family.

She thought about it for a moment, but didn't dare to answer with great certainty.

"Is it 'Fengze Garden'? Where are the silver silk rolls, baked steamed buns? You bought them. Those two things, our children love to eat them in vain......"

As a result, Hong Yanwu really applauded.

"That's right. But do you know why their pasta is so good?"

Seeing Shui Qing's eyes shaking his head curiously, Hong Yanwu drummed his eyes, and then revealed the mystery.

"Let me tell you, just two words - flour fat!"

。 m.