Chapter 35: Taking advantage of Shangri-La
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"Oh?" Liang Haiping's hearty laughter came out of the phone: "Didn't you say some time ago that you let the overseas market fend for itself?
"Uncle, it's hard to say, I'm going to die of worry. Liang Yuan grinned and said: "Where are you, I'm back to Benxi, in the depot guest house, if the uncle doesn't have anything to let go, just come over, I won't go anywhere for the time being." ”
"Hehe, okay, Uncle will definitely arrive at night. Liang Haiping agreed with a smile.
In the evening, Liang Haiping appeared on time at the depot guest house, and when he walked into the room, he saw Liang Yuan holding a pen and writing something on the big bed, and the ground was full of pieces of paper with words written.
"Xiaoyuan, what are you doing?" asked Liang Haiping.
Throwing down the manuscript paper and pen in his hand, Liang Yuan stretched out on the bed before saying, "Uncle, don't mention it, I jumped into a bottomless pit on impulse, and I will find a way to save myself." ”
Liang Yuan said with a bitter face the Nansha naval battle that he had born some time ago and his plan to take the initiative to donate F14.
Liang Haiping smacked his lips after hearing Liang Yuan's words, looked at his incomparably beneficial nephew with a smile and a smile, and held back for a long time before saying: "After learning the estimated sales of bladeless electric fans in overseas markets, Uncle Gang breathed a sigh of relief, and thought that so much money should be enough for you to spend a year or two, but it has not yet reached 24 hours, and you have not only spent a dime of the estimated profits." And made such a big hole. Uncle is a little nostalgic for the days when he earned 300 in half a year, but he didn't have any debts at that time. ”
"It's still 50 million or 60 million, it doesn't look like a lot, let's say, you can go wherever you go, Uncle will arrange the affairs of the factory, and the day after tomorrow will accompany you to go abroad to make money." Liang Haiping looked at Liang Yuan, who had a sad face, and said with a smile.
Shaking the paper full of English in his hand, Liang Haiping asked, "Is this a way to go abroad to make money?"
"Yes. Liang Yuan nodded and continued: "This is an advertising plan I made, which is going to be broadcast on foreign TV stations. ”
I want to make a product popular quickly. Of course, in the face of the extremely mature consumer market in the United States, the kind of "just drink Chinese turtle essence" or "the waist is not sore and the legs do not hurt" on Chinese TV in the eighties and nineties. ooxx doesn't cramp either", if it appeared on American television, the advertising merchant would be fined by the federal government for just paying the fine.
The domestic planning and advertising industry's gaze and behavior can't meet Liang Yuan's needs at all, so Liang Yuan, the core of the publicity copy, can only do it himself, and the post-processing can be contracted to foreign advertising companies.
"It's full of foreign languages, tell me uncle, what are these?" Liang Haiping shook the waste manuscript in his hand and asked curiously.
"Hey, uncle, this thing is just some style planning and some key advertising words. Nothing big deal. Liang Yuan said with a smile.
"But there's one key thing I have to ask Uncle for. ”
"What's the matter?"
"Uncle has to help me find a director, and I plan to let him go to a place in Yunnan to shoot landscape films. ”
The core of Liang Yuan's overseas advertising this time is to borrow the world-famous Yun_Nan Shangri-La.
The reason for Shangri-La's popularity originated in the thirties of the twentieth century, the famous British best-selling author James Hilton's novel "Lost Horizon", it was the popularity of this novel that established Shangri-La's status as a paradise in the minds of Western people, and even Hitler during World War II was influenced by this novel and sent the Gestapo to Tibet in China to find the legendary Shangri-La to perfect his noble pure-blooded Germanic race plan.
Even more legendary are the American pilots who flew over the Hump route to transport supplies to support the Chinese people's resistance against Japan during World War II. Due to the plane crash, it "fell" in a small valley on a tributary of the Jinsha River north of Tiger Leaping Gorge. The strange and wonderful natural scenery made the pilot completely forget the fear of being freed from the clutches of death, and blurted out that this is truly a paradise like no other in the world.
After the end of World War II, with the word of mouth among pilots, countless foreign people believed that Shangri-La really existed somewhere in China, but unfortunately, not long after the end of the anti-fascist war, the ancient Chinese nation immediately fell into a civil war. When the Republic of China was defeated and retreated to that small projectile land, the nascent republic fought a fierce battle in Korea with the United States. Then the two camps of the Cold War were formally formed, and for ordinary Europeans and Americans, Shangri-La, which was in the republic,6 seemed more distant, ethereal and mysterious.
Therefore, Liang Yuan not only registered the brand of bladeless electric fan and air purifier as Shangri-La, but also planned to set up a small-scale processing plant in Shangri-La County in the future to gild his brand, so as to quickly open up the popularity of the American market.
"Uncle, this director's name is Zhang Kaigang, and now he should be working in Xi'an Film Factory, Uncle arranged for someone to go to him and tell him that I plan to make a landscape documentary, with no budget limit, as long as it completely shows the original local customs. ”
Liang Yuan directly turned out the director Zhang Kaigang, who is still honestly staying in Xi'an, for Liang Yuan, the only Chinese director he can trust at present is the great director who has led the opening ceremony of the Beiping Olympics in later generations.
Liang Yuan and Liang Haiping roughly talked about his plans and ideas to go overseas while sorting out his thoughts, Liang Haiping was completely confused about foreign business, and said with a smile after listening to Liang Yuan's words: "Xiaoyuan's plan sounds quite moving, Uncle always supports you, how do you say Uncle will get it right." ”
Three days later, the staff of the locomotive factory invited the confused Zhang Kaigang from Xi'an to Benxi.
Limited to time urgency. Liang Haiping didn't try to find a relationship at all. Liu Changhe, who had directly communicated with the Shengjing Road Bureau, got an official document from the Ministry of Railways, which was carried by the staff of the depot and went directly to the Xi'an Film Studio in the form of unit exchanges, naming Zhang Kaigang and saying that his brother unit had an urgent shooting job and needed Comrade Zhang's assistance.
In the 80s, the Ministry of Railways was an extremely powerful department in the country, and for film practitioners who often traveled south and north to China, it was always beneficial to have a good relationship with the Ministry of Railways.
Liang Yuan nestled comfortably in the sand of Liang Haiping's office, holding a warm coffee in his hand, looking at the director who would be famous all over the world in the future.
After greetings, Liang Haiping smiled at the confused Zhang Kaigang and said, "Director Zhang." The matter is a little urgent, and I hope Director Zhang will not be surprised when he comes and goes in a hurry. ”
"It's nothing, it's incumbent on us to support the construction of fraternal units. Zhang Kaigang said with a smile.
At this time, Zhang Kaigang still belonged to the rookie class in the director circle, although he had made a lot of achievements. But he is still shrouded in the aura of the older generation of directors, and the temperament of the great director who is said to be the same in later generations has not yet been cultivated, and he is still very modest and low-key.
Liang Haiping reached out and took out a copy of the Chinese version of "Vanishing Horizon" from the drawer of his desk, handed it over, and said, "Has Director Zhang read this book?" ”
Zhang Kaigang took the book, looked at the cover and said: "I have read it, I read it about seven or eight years ago, and I was particularly impressed by the Shangri-La described in this book. ”
Liang Haiping smiled and said: "It's good that Director Zhang has read it, so that our next communication will be much easier." ”
Liang Haiping told Zhang Kaigang about Liang Yuan's plan to go to Yunnan_South Shangri-La to shoot a landscape film, and finally said: "You don't have to consider the budget of the film, our first consideration is the effect." The second consideration is still the effect, and what we need is a perfect reproduction of the scenery described in the novel "Lost Horizon" through the lens of Guò. ”
"You can choose the personnel at will, all the expenses are paid by us, after the end of the shooting, Director Zhang will get at least 100,000 yuan of remuneration, if the film satisfies us, the shooting team will have additional bonuses, and the official correspondence with Xi'an Film Studio can be solved by the Ministry of Railways, but we need time, at most we can only give Director Zhang two weeks of shooting time. ”
"Where is the filming location in Yunnan?" asked Zhang Kaigang.
"In Zhongdian County, Nandiqing Tibetan Autonomous Prefecture, the traffic situation there is not very good. We will arrange for helicopters to transport the filming team to Zhongdian," Liang said.
It has been a week since Ning Lei went to Beijing, and it was not until last night that he called Liang Yuan and told Liang Yuan that he agreed to Liang Yuan's plan in principle, but he still needs to confirm more clearly in terms of the source of funds. If such a big thing goes wrong, Liang Yuan should think about how to run away.
Ning Lei was able to persuade the above to agree with Liang Yuan's plan, one is that the Republic is really in urgent need of a long-range F14 fighter. The temptation of this thing to the military is not ordinary, for the military, I don't care where you come from, as long as you can get it, I dare to use it, and one reason is that Liang Yuan has made the enterprise miracle in the last year, in addition to the East German project, Liang Yuan's remaining project executives can definitely know it if they have the heart to investigate.
A weak-crowned teenager has created such a large-scale enterprise group in just one year, and it is no longer enough to describe it with talent, and the senior management should also be very curious to see what way this teenager has to solve the huge financial problem, of course, all this qiē is still because of Ning Lei's endorsement, and if the ordinary people who are honest and honest do not pull out to shoot targets, they will probably be caught by the national security.
Therefore, Liang Yuan had already said hello to Ning Lei, saying that it was likely to use a plane to go to Yunnan to shoot a commercial film released in the United States.
Zhang Kaigang has been in a daze since he got off the car, if it weren't for the official document stamped with the bright red seal of the Ministry of Railways, Zhang Kaigang would have run out to call the police, when Liang Haiping mentioned that he could send a helicopter to assist the crew in filming, Zhang Kai just suddenly realized that behind this shooting should be extremely complicated, in addition to the military, in China, where can anyone use helicopters, that is, in the new century, helicopters can be regarded as high-end goods, let alone in the eighties when even cars were a rarity.
can become a top director in China in the future, Zhang Kaigang's mind is definitely enough, an investor who is not bad for money, the Ministry of Railways and the army are involved, if he says that he does not have a deep background, even a fool will not believe it, as soon as Liang Haiping's voice fell, Zhang Kaigang hurriedly said that there was no problem.
"Okay, Director Zhang is quick to talk, I'll arrange a room for Director Zhang, if you need anything, Director Zhang doesn't have to be polite, just order us. Liang Haiping laughed and said happily.
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