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"Director Liang, my working relationship is in Nanning, Guangxi, and I am currently working in Xi'an Studio on secondment, if it is convenient, Director Liang would be better able to say hello to my original unit. Zhang Kaigang added.

Liang Haiping nodded and said, "Okay, no problem." ”

"Director Zhang, let's see, which factory is it more convenient to borrow the shooting equipment and equipment?" asked Liang Haiping.

"Let's go from Guangxi, which is also close to Yunnan. Zhang Kaigang said after a moment of silence.

Liang Haiping picked up the phone and dialed the administrative department of the depot to arrange the vehicle and room matters, put down the phone but Zhang Kaigang looked hesitant, and after a little thought, he figured out the reason, and said with a smile: "Director Zhang has any requirements and problems and just say it, shooting a film is not a confidential matter." ”

Zhang Kaigang heard Liang Haiping say this, smiled and said: "That's good, Director Liang, can you introduce the purpose of this film and its audience." ”

For movies, it is more important for the director to understand who the movie is made for, just like literary films and commercial films, generally speaking, literary films are profound, and the film will always contain many ideological things, while commercial films are completely different, as long as the stimulation makes the audience feel cool, of course, there are directors who can perfectly combine the two, such movies are enduring classics.

In Zhang Kaigang's opinion, it is best for him to understand the purpose of this film, and then he can use the lens language appropriately, whether it is majestic or desolate and tragic or quiet and beautiful, the whole movie must have a shooting theme.

"Oh, that's the background for a commercial. After a month, we will cooperate with the two products to be promoted on major TV stations in the United States, and it is very likely that they will be broadcast on a global scale in the future, and we still have great trust in Director Zhang's ability, and hope that Director Zhang can go all out to let Western TV viewers learn about China's magnificent mountains and rivers through guò films. ”

Liang Haiping introduced the shooting background of the commercial, then pointed to the bladeless electric fan on his desk and said, "This is one of the products." ”

Zhang Kaigang watched Liang Haiping point to a large hollow ring with a cylindrical base and looked carefully for a long time. I didn't know what this thing was for.

"This ...... What is it?" asked Zhang Kaigang with a little embarrassment.

Liang Haiping laughed and said: "I didn't know it the first time I saw it, but this thing is very common in our daily life." ”

Liang Haiping stood up. picked up the plug of the bladeless electric fan and pressed it on the socket, and then said to Liang Yuan, who was watching the excitement on the sand: "Xiaoyuan, you should adjust this thing." ”

Liang Yuan tried his best to enter the international market with bladeless electric fans and air purifiers. It can be said that a lot of effort has been put into the design, the equipment is not only equipped with a small multi-functional remote control on the control zhì, the keys of the remote control are selected from the industrial-grade film light touch buttons that have been put into application in the world for only five or six years, and the front of the remote control is covered with a layer of transparent and wear-resistant modified PET, and the whole remote control is made like a touch screen mobile phone commonly used in later generations, with a full sense of high-tech, not to mention Liang Haiping, it is thrown abroad, in a variety of raised buttons, and dominated the eighties in household appliances. It's also eye-catching and tempting.

Liang Haiping has a headache about the thin remote control with a sense of science and technology, and he is always afraid that he will accidentally press it, although Liang Yuan has repeatedly explained that the service life of the remote control film buttons is more than 50,000 times, but Liang Haiping still seems cautious when using it.

Liang Yuan listened to Liang Haiping call himself. smiled helplessly, due to various historical reasons, the uncle's generation has very few books and low academic qualifications, so he has respect or awe for science and technology from the heart.

Liang Yuan got up from the sand, put on his shoes and walked to Liang Haiping's desk, and smiled at Zhang Kaigang, who was looking at him with some curiosity. took the remote control in Liang Haiping's hand and pressed it on a pattern with a red dot indicating a power switch.

The inner side of the ring of the bladeless electric fan lit up, releasing a faint lake blue light, and at the same time, two crisp dripping sounds sounded to indicate that the power was turned on, and the remote control in Liang Yuan's hand also came out with milky white light, Liang Yuan pressed the clover pattern icon again, this time there was no sound, and a cool breeze pierced through the entire ring, slowly passing Liang Yuan and Zhang Kaigang who were standing in front of the fan.

Zhang Kaigang's expression quickly changed from curiosity to surprise, and he stretched out his hand with some confusion and slowly touched the hollow ring.

"It's not dangerous. Liang Yuan said with a smile.

Zhang Kaigang, who heard Liang Yuan's voice, first retracted his hand reflexively, then smiled embarrassedly, and stretched out his hand through the hollow ring.

"It's amazing, the technicians in your factory are geniuses. Zhang Kaigang, who figured out that this thing was an electric fan, admired the bladeless electric fan incomparably.

After the appearance of this thing in the new century, it caused a big sensation abroad, and at a price of up to 299 pounds, John's company sold more than 100,000 units that year, and the bladeless electric fan was also selected as one of the top ten in the world that year.

No matter what era, regardless of race or creed, and across the long river of time, human beings still have similar perceptions of many beautiful things.

"I just heard Director Liang talk about the landscape I shot should appear as a background in the advertising film, right?" Zhang Kaigang said after a moment's hesitation.

Liang Haiping nodded and said: "The brand of bladeless electric fan has been registered as Shangri-La, and the core of the entire advertising copy is the wind from Shangri-La, so we need a lot of real scenery of Shangri-La as the background, and then select clips from it to integrate into the commercial." ”

"If so, can Director Liang tell me which director shot the commercial?" Zhang Kaigang then asked.

"Oh, this hasn't been decided yet, because the materials are not ready, and the production of the commercial film has not been considered. Liang Haiping said.

"I don't know what requirements Director Zhang has for commercials, and how to choose directors for the shooting of commercials in the future. Zhang Kaigang paused for a moment and said, "Can you recommend yourself?" ”

After listening to Zhang Kaigang, Liang Yuan secretly admired in his heart, the reason why successful people can succeed is not accidental, there must be some aspect that is out of ordinary people, Director Zhang Da's keen vision is really outstanding, and in a blink of an eye, he realized that this advertising film or an excellent opportunity for his career breakthrough.

At this time, Director Zhang was still wandering around the Berlin Film Festival, Venice Film Festival and other activities, and he was far away from the mainstream paradise in the minds of filmmakers. Hollywood is still separated by 108,000 miles, so it is inevitable to be itchy to learn that the advertising film will be promoted on a large scale on the American television network, and countless Hollywood first-line directors start from shooting TV commercials, and then slowly enter Hollywood, but this channel is meaningless for Chinese directors, no matter how famous you are in your homeland, it is impossible for American manufacturers to hand over the planning of their own products to an unknown Chinese director in the United States, and there are no domestic companies that can afford to advertise in the American market.

Many things are complementary to each other, such as Japanese directors and their local films can enter Hollywood early, and the strength of Japanese companies in the American market has an inseparable relationship, similar to Sony, Toyota, Honda, Toshiba and other large enterprises invest hundreds of millions of dollars in advertising in the American market every year, which has a great role in promoting the growth of Japanese local film and television talents。

Liang Haiping was stunned by Zhang Kaigang's request, because Liang Yuan has complained more than once in the past few days that domestic TV advertisements are full of unaesthetic mechanical instructions or naked deception and fraud. Liang Haiping knew that Liang Yuan did not plan to make Zuò advertising films in China at all.

Looking at Zhang Kaigang's nervous and expectant gaze, Liang Haiping was thinking about how to phrase to reject this self-recommendation, but heard Liang Yuan say: "Okay, Director Zhang can try it if he wants to, but we will only pay the cost price similar to the loss of the film, and Director Zhang will not have personal remuneration before the advertising film enters the scope we finally selected." ”

"No problem, I don't have the face to get paid if I don't shoot well. Zhang Kai quickly took Liang Yuan's words.

Liang Yuan looked at Zhang Kaigang, although he continued his words, he stared at Liang Haiping's expression secretly, not only secretly funny, no matter what, Director Zhang Da's dedication to his career is still respectable, even if he definitely doesn't look like he can decide this kind of thing, he still decisively threw away his face and climbed up the pole directly.

Although Liang Haiping didn't know why Liang Yuan had changed his mind again, since Liang Yuan agreed, he nodded directly and said, "Director Zhang is willing to try." ”

He took out a piece of white paper full of text in the drawer and handed it to Zhang Kaigang and said: "This is the core of the entire advertising copy, Director Zhang took it back today to see, and Director Zhang has also seen the bladeless electric fan. ”

Seeing that Zhang Kaigang, who was mixed with excitement and confusion, followed the driver to the hotel, Liang Haiping said to Liang Yuan, who was back in the sand: "Why did you change your mind again, in the past few days, I heard you complain that it seems that domestic advertising or planning should be pulled out to shoot targets, as if there is no good person, why did you suddenly decide to let this person try." ”

"Just try, just to be able to pull down the face and communicate with me, an inconspicuous little kid, on an equal footing, I should give people a chance, I finally got taken seriously by adults, of course, I have to repay the favor. Liang Yuan took a sip of coffee and ran the train with his mouth full.

Liang Yuan looked at Liang Haiping's helpless wry smile at himself, and continued with a smile: "Uncle, it is estimated that Yunnan will prepare the plane the day after tomorrow at the latest, and the two of us will go to Zhongdian County together, stay there for two days to arrange things, and then leave for the United States directly." ”

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