Chapter 127: Planning
In fact, the goal that Song Guofu hopes to achieve is very simple.
As long as the original intention of the district government to run the night market can be realized under the condition of ensuring that the street market is in order, and then the management fee will be handed over to the Xicheng Industrial and Commercial Branch. No more luxury.
Once this market flourishes, he had no concept at that time about how much profits and taxes it could create for the country and how many related jobs it would provide for the society.
But this is not a high goal, and he also feels that it is hopeless and a bit unrealistic.
Because after all, he has been working in business for so long, and he thinks that he knows more or less about the operation of some markets.
According to what he knows, what self-employed people sell in these years did not make money by selling agricultural and sideline products.
This is because when ordinary people have more money in their hands, in addition to the lofty goal of saving money to buy electrical appliances, the first consideration is to comfort their stomachs. Therefore, the trading of agricultural and sideline products is particularly mobile and the turnover is fast.
But on the other hand, the haberdashery category in the market is not good.
At present, the attitude of the common people towards daily necessities is to make up for what they can make up, and make do with what they can.
Like the people who mend pots, make bowls, weld iron kettles, sharpen scissors and kitchen knives in the alleys, there are all of them. The household is completely unrepairable, and the people are resolutely not replaced.
It's just to replace, isn't there still old goods in state-run trust stores to grab business?
Therefore, if you do this, you will earn less and slowly. If you don't have a wild way, people who can get cheap sources can't do it at all, otherwise you will have to lose money if you don't get it right.
In the same way, when it comes to clothing, Song Guofu feels that it should be not much different from the situation of haberdashery.
Generally speaking, wealthy people either go to the store to buy ready-to-wear clothes, or buy their own fabrics and find tailors to tailor them.
As for the poor, they either go to the trust to buy used clothes or sew them themselves. Patches aren't as common as they used to be. But now it can still be seen on many people's clothes.
As for the supply of goods on the side of the clothing company, they are only willing to grant some defective products and unsalable products. And the price can be not preferential, only 10 to 15 percent lower than the normal ex-factory price.
Finally, considering that the market is a night market, and it is only open for a few hours a day, it is really difficult to do this business.
For the self-employed who really participate, the capital to be invested and the economic burden to bear are really not light.
For example, a cargo tricycle necessary for business must be had, right? The old one also costs two or three hundred yuan. And the book of the purchase? It has to be about the same number.
In addition, the management fee of the bazaar is not low. Normally, haberdashery collects five to two pieces a day, and agricultural and sideline products receive two to four pieces depending on the variety.
If calculated on a monthly basis, haberdashery will cost forty or fifty if it is less, and more agricultural and sideline products will be more than one hundred.
And to run this night market, you have to come up with some results and make the boss happy, even if it's just a few hours a day. Why do stalls have to charge thirty or forty? Not to mention that the tax bureau still has to collect a fixed amount of industrial and commercial business tax on a quarterly basis.
Can anyone who comes to set up a stall pay this money by relying on the clothing company that sells the clothes? And whether it can be sold or not, this money must be paid.
So no matter what Song Guofu thought, he didn't think anyone would be willing to take such a big risk to do this.
What's more, even if he can really recruit people, he is not at ease. Because if the business is not good and the people who come can't make money, it will definitely be a "yellow" word in the end.
In fact, he was afraid of this situation. For example, if it is open for a month, the stall will be dispersed. That would be tantamount to discrediting the government.
It's definitely a waste of time, and in the end, it's useless and guilty. How unjust is this?
As for the pain, tiredness, and triviality of how to prepare, arrange, and implement the other details, that is a secondary issue......
Regarding Song Guofu's worries, Hong Yanwu can understand.
Because this is the general state of people in this era. Everyone's knowledge of how to buy and sell is quite limited.
No one knows what market planning is, no one knows what consumer group positioning is, they don't know what differentiated management is, and they don't know what fashion is.
As a result, people are all "short-sighted" in the market, and they have to see the results with their own eyes to believe and react next, even if they are people who manage the economy. This is not surprising.
So in order to reassure Song Guofu, Hong Yanwu patiently explained briefly.
He said very firmly that Song Guofu's worries were completely unnecessary. Because clothing is by no means the same as haberdashery, there is also a problem of vanity and fashion.
After all, the things used are left at home, and no one will laugh at them no matter how broken they are. But the clothes are different.
For example, there is a saying in Bincheng that "bud rice belly, material pants" is enough to prove that some people value the outside rather than the inside, and would rather treat the stomach badly, but also to wear a look.
No matter how pragmatic the people of Beijing are, they only care about their stomachs, not their brains. But there are always such people who die to save face and suffer crimes, right?
And it is completely certain that now a large number of young people have reached marriageable age, and they are the main force in clothing consumption.
In order to find a partner, you have to wear a look, don't you? Especially girls, no matter how many clothes they have, they will always feel that they still have one less.
Even if you don't have money or a job, it doesn't matter if you're just a ruffian on the street. In order to chase fashion, can't you still reach out to your parents?
Then the old clothes of the trust bank will not be in the way. Because the color of the goods there is not heavy on the style, it is not fashionable, it is only suitable for the elderly, and it does not meet the needs of young people at all.
Also, don't underestimate the discounts given by clothing companies. In recent years, the consumption habit of ordinary people is to care about price. The same style of the state-run store is not discounted.
No matter how much, as long as the price can be really cheaper, this is the biggest advantage in itself, and all the flaws and defects can be discussed.
There will always be people who think that it is a good deal, and of course "disposal goods" can be sold better and faster than the goods in the store without problems.
And the key is that there is no competition, the goods directly approved by the clothing company, and there is only such a clothing night market in the capital. The capital, with a permanent population of just over 9 million, is no wonder that it cannot supply this small market.
As for Song Guofu's worries that no one will come to apply for a license to run a stall, there is no need to worry at all.
Just the little bit of land at the entrance of Xidan Shopping Mall, it's amazing, and it's just a few dozen stalls. There is no need to recruit people openly in the society. Hong Yanwu's own people are enough to rent those places.
Since it is his own person, personnel management and on-time payment are not a problem, so it is impossible to let Song Guofu sit on wax?
Speaking of this, as soon as Song Guofu heard that Hong Yanwu planned to help with money, his heart was half settled, and he was even more moved from the bottom of his heart.
But he is kind, where is he willing to let his buddy take such a big risk?
He said no. said that so much money was invested in it, and if it didn't work, it would be wasted. It's better to be on the safe side, recruit people in the society first, recruit a few if you can recruit a few, and then see the real situation.
He didn't expect Hong Yanwu to be so desperate to swallow this piece of fat alone.
And Hong Yanwu was so anxious in his heart, he was angry and funny, so he had to fight hard.
"Dude, don't worry, I'm not a giant in words, lame in action. I dare to be sure of this. You think it's difficult, but I look like a cornucopia of every inch of land. I thank you, you can give me all this land, but don't do anything about the fertilizer water flowing into the fields of outsiders. If you are really good to me, you can try to help coordinate a few things with the district. ”
"The first is to confirm with the district whether this market can continue for a long time, don't do it for a few months. The second is to discuss with them again to see if the business hours can be advanced or extended, and whether the purchase price can be lower. The third is whether the types of business projects in the market can be expanded as much as possible. I hope it is not limited to those goods of the ward clothing company. You can also find some sources of goods by yourself. In addition, you can also help to ask if there is a backlog of hats, shoes and socks companies in the district that can be cheaper for wholesale. In short, it's always good to have a few more sources. ”
"As long as these conditions are the same. You'll see what happens to you. I promise to give you a good job. Let you smoothly become the head of this full-time section. ”
Seeing that Hong Yanwu was really so confident, Song Guofu was stunned, so he had no choice but to agree.
But after thinking about it, I couldn't help but sigh indecisively.
"Xiao Wu. You're so sure? What if you ...... You don't want to help me, and end up ...... yourself I think, it's still ......."
Hong Yanwu suddenly became a little crazy.
"Ouch, I've got you. I warn you, and that is the end of the matter. No more nonsense, the eagles catch you***......"
Under the threat of Hong Yanwu's gesture, the fat man froze, choked on a cigarette, and quickly changed the topic.