After hanging up Mo Qingyan's phone, Li Qing let out a sigh of relief, picked up the mobile phone again and dialed Ning Xiaoxiao, who was in charge of propaganda work.

"Xiaoxiao, I will contact Zhejiang Satellite TV later, and tonight I will release all the promotional videos I made before through the scheduled channels. Also, remember to mark the word diva below the shadow avatar of the first mentor in the video, which is more conspicuous!"

"The mentor already has eyebrows, or is it a diva-level mentor?" Ning Xiaoxiao said excitedly on the phone.

"Almost, but it's not finalized yet, so let's do it first. Li Qingdao said.

"But it's too early, isn't it? Didn't you say that you would run ads when the show was almost ready?"

"There's an accident, I can't wait, I'll send it tonight!"

……

That night, the long-awaited voice advertisement appeared in the golden advertising time of Kule Video omni-channel and Zhejiang Satellite TV.

"Cool video Zhejiang Provincial Satellite TV has joined forces to create, the most anticipated talent show in 2017, the national audition of Yanhuang's voice is officially launched!We don't look at appearance, we don't ask about background, regardless of age, don't choose a career, national draft!As long as you have a good voice, as long as your voice is moving enough, then come on, millions of singing bonuses, professional star-making team let Yanhuang's voice achieve your music star dream! For details, please visit the homepage of Cool Video, the exclusive registration page of The Voice, or search for the Voice program group on Weibo, and leave a message on Weibo, we are waiting for you here!"

At the same time, the promotional advertisements of The Voice were also fully rolled out on all channels of Kule Video.

"Four mysterious mentors join strongly," four humanoid shadows appeared in the picture, and the word diva in the first place was particularly conspicuous.

"The instructor is blind and only listens to the voice to make a choice," a specially made live rendering of The Voice was inserted.

"Trainee mentor, two-way choice,"

"PK in the group, the mentor tears who will go and who will stay make a difficult choice, just to select the strongest students!"

"Tutors PK in pairs, whose student is better?"

"The participation of the whole people is just to select the most beautiful voice of Yanhuang!"

"Who will ascend to the final throne?Who will be the champion mentor?The night of the unprecedented decisive battle, all the results are up to you!We want to subvert the tradition, we want to find the most beautiful voice in your heart!Stay tuned, 2017 entertainment draft vane - Yanhuang good voice! Let's meet in September, Zhejiang Satellite TV weekend prime time and cool video synchronous relaxation!"

……

The publicity effect is very good!

It's just that there are very few people who mess around like Li Qing.

The stage of The Voice has not yet been renovated, and the publicity has been rolled out across the board......

Especially the advertising slogan, the 2017 entertainment draft vane?Is this going to slap the face Yanhuang vocal music show?You must know that the Yanhuang vocal music show has been a weather vane for a long time...... The status has not been shaken!

The industry suddenly became lively, and all kinds of Weibo instantly swiped the screen.

"I'll see you for a long time, the online talent show is going to be moved to the satellite TV station this time, and Zhejiang Satellite TV is going to compete with the Yanhuang vocal music show? This is the weather vane? @浙省卫视. "A big V in the entertainment industry on Weibo hit the nail on the head.

"The first time I saw an online talent show pick up the day when the Yanhuang vocal show was about to start broadcasting, my courage is commendable, but is Zhejiang Satellite TV planning to completely give up the prime-time ratings in the second half of the year?"

"Now the talent show is getting more and more without a lower limit, other online talent shows must at least have an understanding of music, at least to assess some music theory knowledge, this good voice is good, there is no threshold, make a gimmick of the national draft, this kind of show must be popular, I will eat live broadcast! @炎黄好声音. ”

"I know that Yang Zewei is a good bet, and Kule Video has gone through several risky gambling games to get to where it is today, but this time I think he is destined to fail! In previous years, so many talent shows were tepid, haven't you learned a lesson? @酷乐视频. ”

"Ha,Last year@Kule Video wanted to buy out the network broadcast rights of Yanhuang Vocal Music Show, but this year this is a ruin! It's just that Zhejiang Provincial Satellite TV is here to join in the fun? I'm afraid it's going to be lost." @炎黄声乐秀, someone is going to challenge your dominance!"

Later, Yanhuang vocal show officer V was also blown up.

"Oh, @炎黄好声音, is that just you?"

Four words, two question marks, showing the arrogant posture.

This wave of rhythm has also brought all kinds of heated discussions on the Internet.

"Hey, what does the blind selection of the mentor mean? Look at the picture, is the mentor turning his back on the students when they sing? This is a bit interesting. ”

"Do you really don't ask about your background? As long as you have a good voice, you can sign up? Other online talent shows also require music literacy! Can a Mai Ba like me, who doesn't know music theory at all, go?"

"It's just a gimmick, right? I don't believe it, there's no demand! Hmph, believe it or not, I dare to sign up!"

On the hot search on Weibo, major media also began to reprint it, and for a while, the momentum of Yanhuang's good voice was completely pushed out, but most of them were negative comments.

……

Taking advantage of the gap in the stage set, Li Qing took the mobile phone and seriously flipped through the micro blog one by one.

Most of them were declining voices, but this was something Li Qing expected, so much so that he was not so depressed. However, he found a lot of useful information from countless microblogs, which was a surprise.

It turned out that Kule Video and Yanhuang Vocal Music Show also had a tie because of the right to live broadcast online, so they held two talent shows by themselves, but unfortunately they were not very successful.

This is good news for him.

In fact, today's early release of the advertisement was to build momentum for the conversation with Yang Zewei the next day. Unexpectedly, I found that everyone was not very interested in the Yanhuang vocal show, which could give him a lot of words.

The most important piece of information is that Yang Zewei is a good gambler! This is a point that can be used.

But whether it succeeds or not, he decides to give it a go. Well, there is still a need to make a phone call and rest early.

"Alright, let's stop here today, everyone have a good rest, and continue tomorrow. By the way, Brother Wang, I can't come tomorrow morning because I can't come for some things, you are watching here, and the progress can't be left behind. ”

……

The next day, at 9:50, Li Qing appeared on time at the headquarters of Kule Video.

After informing the front desk, the chairman secretary personally went downstairs and took him to the living room on the tenth floor, and at ten o'clock, Yang Zewei appeared as promised.

"Hello Yang Dong!" Li Qing took the initiative to say hello.

He and the current chairman of Cool had a meeting at the signing ceremony, but today was the first time the two had a face-to-face meeting.

"Hello, I heard Vinland say that you think we have a problem with the positioning of Yan Huang's good voice? You have ten minutes to point out our mistakes! and convince me that we have made mistakes. Yang Zewei got straight to the point, and looked at his watch by the way.

This action may be a kind of psychological pressure on others, but for Li Qing, it is completely ignored.

"Yang Dong, the biggest mistake you made is that you didn't realize that our Yanhuang Good Voice is a program that can surpass the Yanhuang Vocal Music Show! This can be seen from the advertising naming fee set by Kule Video, 30 million, less than one-tenth of the naming fee of the Yanhuang Vocal Music Show? With all due respect, with such a mentality as yours, you will never be able to make a great product!" Li Qing looked directly into Yang Zewei's eyes and said.

"Beyond the Yanhuang vocal music show?" Yang Zewei smiled playfully, looked at Li Qing and said: "It's a good thing for young people to have confidence, but it's arrogant to have too much confidence." Let me start by talking about your mistakes and omissions. Yesterday, the advertisement of The Voice was released in advance of all the lines, and it did set off a wave of enthusiasm, but this time is not right, the gathering effect of network news has a cycle, and the hole cards are directly played out when the program is still in preparation, how to ensure the popularity after that? And didn't you see the voices on the Internet yesterday? ”

"You think it's a mistake to release the ad early, but in my opinion, it's the opposite, and the reaction after yesterday's ad release made me more confident about The Voice of Yan Huang, and the show has enough topics to continue the heat. But now that I have limited time, I don't want to argue with you about it. I just want to ask you, the moment you decided to invest in The Voice, did you realize that you were investing in an epoch-making product?"

After asking this question, without waiting for Yang Zewei to answer, Li Qing said to himself: "You said that there is a lot of singing on the Internet? That's right! But this is the beginning of subversion! Being ridiculed is because we break the tradition! Just like the three flash mob events I organized at the Imperial Capital University of the Arts, at that time, almost no one was optimistic, everyone thought it was just grandstanding, and some people bet with me on the forum! But what happened? It turned out that I succeeded! And it was more successful than I imagined! The show that took only a week to rehearse earned 1 million Cool Videos! Whose short-sightedness is this?"

"Why is there no threshold for a good voice? Because this is a program that can be participated by the whole people, as the chairman of a leading enterprise in the Internet industry, you should understand the meaning of national participation better than me! If our program can be successfully made and can successfully mobilize the craze of the national draft, have you ever thought about the profits contained in it?"

A series of imposing rhetorical questions obviously made Yang Zewei a little interested, and he unconsciously straightened his body, "Hehe, just these blood-boiling rhetoric can't move me! Since you know the Internet so well, then you should know that what Internet companies like us believe most is data, is your conclusion supported by data?"

"Data, okay, so I'll talk about data. This year, from the official launch of the audition of the Yanhuang Vocal Music Show, to the beginning of the broadcast of the audition process and the recording of the main competition, has there ever been any news on the top three of the Weibo hot search? The highest one is only the eighth place in the Weibo hot search, right? But what about our good voice? Just yesterday, the advertisement was launched, and it rushed to the top three of the Weibo hot search! What do you say?