052 VAM
Li Qing looked at Yang Zewei and took out his mobile phone.
"I know such a simple comparison, you must be dismissive. So let's talk about the data. Last night, the voice of Yan Huang was officially publicized, and the public opinion index has reached 37, and the Yan Huang vocal show is only 30 so far, well, maybe you don't think the difference is too big. ”
So let's take a look at Facebook Analytics for the people who follow it. From here, we can see that 59 percent of the people who pay attention to the voice of Yan Huang are young people between the ages of 18 and 30, 17 percent are in the age group of 30 to 35, and most of the remaining 24 percent are concentrated in the age group under 18 years old, and only 6 percent are over 40 years old, and the ratio of men and women is about 4:6. ”
"Correspondingly, let's look at the face analysis of the Yanhuang vocal music show, the attention of people aged 18 to 30 is only 38%, the attention of people over 40 years old has reached 21%, and the attention of people under the age of 18 is only 11%, which shows that our program is more popular with young people, who are currently the main group of people on the Internet, and this group of young audiences is giving up the Yanhuang vocal music show that has gradually lost its vitality! Or they will still watch the Yanhuang Vocal Show when it starts, but that's because there is no program that can replace the status of the Yanhuang Vocal Show for the time being!
After finishing the tirade, Li Qing finally stopped speaking for a while, quietly looking at Yang Zewei and waiting for him to speak.
If you don't give Yang Zewei a chance to interject, he only has ten minutes, and he has to convince the chairman of a listed company, which is very difficult and cannot be wasted.
That sounds like some truth. Yang Zewei bowed slightly, but did not say anything, just smiled and asked: "So let's go back to the original question, how much do you think our advertising title is worth?"
"It must not be less than 400 million!" Li Qing said.
"Four hundred million?" Yang Zewei looked at Li Qing and spread his hands, "But now we can't even sell 30 million." ”
"That's because the show hasn't been broadcast yet, and the board of directors is reluctant to continue to invest! I said when I signed the contract that the investment of 50 million yuan can't support this show. Li Qing finally said his main purpose.
"Then how much more do you want?" Yang Zewei asked noncommittally, raising his wrist again and looking at his watch.
"Give me another 80 million, and I'll give you a product that subverts the entertainment talent show. Li Qingshi opened his mouth widely.
"Do you know how much the production budget of the Yanhuang vocal show is?" Yang Zewei laughed again.
"I can't compare with them, the Yanhuang Vocal Show is already in its eighth season, they have too many ready-made resources, and our Voice is only in its first season, and it will save a lot when The Voice does the second season. Li Qing said seriously.
"Okay, so tell me where the money is going to go? By the way, you have three minutes. Yang Zewei asked.
"There are still a lot of places to use money, the program team needs a batch of top-notch audio equipment, the final party needs to rent a venue, invite mentors, invite first-class bands, and everywhere you need money. Oh, by the way, I have already contacted Mo Qingyan, the queen of heaven, and basically have reached an intention to come to our voice as a mentor, and the appearance fee is about 10 million. Li Qing threw out the first explosive news flatly.
"Oh, did you please move Mo Qingyan?" Yang Zewei was finally moved.
The queen of heaven is naturally not something that can be invited casually, let alone under the premise that Mo Qingyan is the mentor of the Yanhuang vocal show.
That's right, although the official contract has not yet been signed, she herself has agreed, and the next step is to negotiate the specific contract with her agent. What kind of sensation do you think this news will have when it is released?"
If releasing the advertisement in advance to test the public's reaction is the first card, then negotiating a contract with Mo Qingyan in advance is the second card he is ready to impress Yang Zewei.
We have dug up the gold medal instructors of the Yanhuang Vocal Show pop group, do you still have to hesitate? Isn't this enough to show the attraction of a good voice?
"Do you know Mo Qingyan?"
"She is my mentor in the Yanhuang vocal music show audition, and she also asked me for a few songs, and I won't tell you that I can persuade Mentor Mo to join The Voice this time, just because I temporarily created a title song for her. ”
"Is there such a thing?" Yang Zewei was a little surprised.
"Back to our show, the later publicity is not only a breaking point for the queen to join, do you think the abandoned son of the Yanhuang vocal music show has planned a show to fight against the vocal show, and the gimmick can attract more attention? If you think these are not enough, why don't we make a bet?"
"Oh, what bet, what bet?"
"Let's bet on whether our Yanhuang Voice ratings and online on-demand rate can surpass the Yanhuang Vocal Show. As long as the 80 million of Kule Video arrives, I will make this military order. Of course, I don't have anything of value to gamble on right now, but I can take out the copyright of The Voice and bet on you. In other words, if the ratings of Yanhuang's voice fail to challenge the success of the vocal show in the end, I will be busy for nothing during this time, and I will not be able to earn anything. But I have one request, I have the right to decide on the advertising time of the advertising title sponsor and the buyout of Zhejiang Provincial Satellite TV! At the same time, I will get 5 percent more advertising revenue from The Voice! Of course, if I win, the copyright of The Voice will still be mine! Directly re-sign the formal supplementary agreement, and these are all written into the agreement. ”
Yang Zewei stared at Li Qing deadly, and at this moment, there was a sudden knock on the door of the conference room, and the secretary poked his head in, "Chairman Yang, it's been ten minutes." ”
After pondering for two seconds, Yang Zewei finally waved his hand: "You go down first." ”
This sentence made Li Qing breathe a sigh of relief in his heart, and the rhythm was just right. In any case, Yang Zewei did not withdraw immediately and left, which is a victory.
"Okay, I'll bet with you on this game! I'll give you an additional investment of 80 million, but it can't be completely in accordance with your terms, if you can achieve the expected results, I will also give you 5% of the advertising revenue, but the advertising title sponsor and advertising time we both have the right to decide without harming the interests of the other party. In the early stage, it was named by our brand of Kule Video. ”
"But this 80 million can't be given to you at one time! The first phase of Cool Video will add 40 million investment, which will be used to invite mentors, as well as equipment updates, after the official broadcast of the voice, I will give you four episodes of time! As you said, since the Yanhuang Music Show is already in the twilight, presumably the time of the four episodes of the show is enough for you to prove yourself. Of course, if you win, the next 40 million will be immediately allocated for the final ceremony you envisioned, as well as a series of post-campaign and publicity operations. Yang Zewei countered the first military road.
"A word is a certainty!" Li Qing was too lazy to ramble, and said evenly.
"You don't need to make a decision, don't leave at noon, I will immediately ask the company's legal department to draw up a VAM agreement, if there is no problem, you can go to the legal department in the afternoon and sign the agreement directly!" Yang Zewei said resolutely.
"Okay, I'll go explain first, and then I'm going to sign the contract in the afternoon. After speaking, Li Qingbian planned to leave.
"Wait!" Yang Zewei stopped Li Qing, "After we finish talking about business, let's talk casually." ”
Li Qing glanced at Yang Zewei strangely, he only gave himself ten minutes before, he thought he still had a lot of things to deal with, but he took the initiative to chat with him?
I really want to refuse directly, but I just got an investment of nearly 100 million yuan from others, and it doesn't seem very kind to chat with me.
As if sensing Li Qing's strange mood, Yang Zewei smiled and explained casually: "There is indeed an important meeting in the afternoon, mixed with our status, sometimes it is not as free as you." ”
"What do you want to talk about?" Li Qing said cautiously.
It's not that he doesn't want to talk to Yang Zewei deeply, but the main reason is that he is afraid of long nights and dreams. The contract has not been officially signed, and if something is said wrong, and the cooked duck flies, it will be depressing.
"Actually, it's nothing, do you know why I agreed to meet with you so easily, and was persuaded by you? Even before I met you, I just read a plan, and I tried my best to get rid of the public on the board of directors and launch the project of The Voice?" Yang Zewei suddenly asked rhetorically.
Li Qing touched his head and said suspiciously: "Isn't it because the data I gave is very convincing?
"Hahaha!" Yang Zewei suddenly laughed, pointed at Li Qing and said, "You...... , Hey, what you think is so simple, and sure enough, there is a specialization in the art industry. Is it true that the data you look up on the Internet is more authoritative than that of the statistics department of Kulle Video? The Voice is indeed attractive and has the possibility of success, which is true, but do you really think it is so good that I think it will be 100% successful?"
The two rhetorical questions made Li Qing stunned.
This makes a lot of sense, if the Voice plan really sounded so convincing, there would not be a lot of criticism on the Internet.
"What do you mean?"
"You pay so much attention to online public opinion, you must also know that last year's Kule Video's acquisition of the exclusive broadcast rights of Yanhuang Vocal Music Show Network was unsuccessful, right?" Yang Zewei suddenly said.
Li Qing nodded, he felt that it was better to say less at this time.
"Hehe, but you don't know many details. In fact, this is not the first time that Cool Video wants to acquire the exclusive broadcast rights of Yanhuang Vocal Music Show, as early as 14 years, I have been in contact with them!" Yang Zewei sneered.
Eh? These words have made Li Qing interested, and no one has broken the news on the Internet? Looking at Yang Zewei's expression at this time, I'm afraid that he has really suffered a loss!
Could it be that he is so successful or has he found a natural ally?