084 Crazy Advertising
COOLER TECH Headquarters Building.
Today, the fifth floor of the Voice program team is very lively.
Especially at the door of the planner's office, more than a dozen well-dressed guys have been waiting at the door for a long time.
The staff who came in and out were all kinds of difficulties, but at this time today, everyone was in a good mood, and no one cared about them.
The Voice won the ratings championship of the day when it premiered, or on the premise of competing with the Yanhuang vocal show at the same time, what does it mean?
No, I have participated in the production of a hit show throughout the whole process, and this is a dazzling qualification wherever it is placed, and if you want to jump a job or something in the future, you must be looked down upon a few points if you show off this qualification!
Not to mention that the people who are waiting at this time are all wronged!
I have long heard that their chief planner Li Qing and Yang Zewei slapped the table and took all the advertisements in their hands.
Isn't that cheap?
Before the show was broadcast, many people watched Li Qing answer the phone one after another, and in the end, no one was willing to really throw money in, that is, there were two advertisers who had a cooperative relationship with Kule, which could be regarded as selling Yang Zewei's face, and at that time, he pinched his nose and accepted Li Qing's offer, and took the advertisement for a few minutes before and after the broadcast of The Voice.
You should be smiling now, right?
Pigs know that the price of the voice advertising will definitely increase now.
So when Li Qing had breakfast slowly in the hotel, he came to his office and saw this scene.
The group of people in the working group was dangling in front of a group of well-dressed people, while the gods of wealth who came on weekdays with their own arrogant bonuses were smiling, constantly greeting and dispersing cigarettes with the members of the working group they knew.
Well, the atmosphere is good.
I think it's supposed to be this scene.
As soon as the data and online reviews came out, it was no wonder that advertisers were not collectively crazy.
As soon as the first episode was broadcast, the vocal show was directly trampled under the feet with a crushing attitude, and there has really been no talent show in these years! And now the public evaluation on the Internet is basically a good voice, which shows that the program form of The Voice has been accepted and affirmed by the public, so there is a great possibility that the program of The Voice will be popular from beginning to end.
Advertisements must be invested, and this money cannot be saved, so if you don't vote for programs that are destined to be popular, you should save money to vote for programs that few people watch? How can the results come about? This kind of money-saving method will not be used for business.
Anyone will calculate the account, why did they refuse to accept the price code given by Li Qing before? It's just that the good voice hasn't been able to prove itself. It would be really stupid not to grab advertising space in this situation!
Pigs can imagine that if this season of The Voice is popular, the advertising fee of the next season of The Voice will only be more expensive! With such a big market response from the backing of Cool Technology, will it end after only one season? How is it possible?
The Yanhuang vocal show has been popular for eight seasons, with the current results of The Voice, Yang Zewei will agree if it is not serialized for a few seasons?
Especially those advertisers who have been in contact with Li Qing or Kule before, they are really depressed and want to vomit blood now!
When they contacted before, the price actually seemed to be really fair now, but at the time they thought it was expensive and didn't agree. At that time, Li Qing released cruel words, and when the show was broadcast, the price would definitely rise, and they didn't care at that time, they just felt that Li Qing was in the eyes of money, young and vigorous, and he didn't know how thick the sky was, and they were all waiting to see the cool jokes.
Didn't I see the first issue of The Voice, there was no advertising at all?
From beginning to end, it is a brand of Kule, the title sponsor is Kule Video, and the special sponsor is Kusou, which is a subsidiary of Kule, and there is not even a hard broadcast in the program.
When the show was broadcast, it was ridiculed by these advertisers.
Haha, there are no advertisements in a show, it all depends on Kule to support itself, Yang Zewei is lifting a stone to shoot himself in the foot this time, right?
But who would have thought that such a show that they were not optimistic about at the beginning would inexplicably become a hit! The ratings crushed the Yanhuang vocal music show, and it also directly appeared on the hot search on Weibo that day, and various search indices remained high, even the old songs from 800 years ago, sung by the students like this, were especially rejuvenated, and the search index rose sharply......
Who would have thought of this beforehand!?
Those advertisers who have contacted Li Qing before and released cruel words have the heart to give themselves two big-eared scrapers at this moment! It turns out that it is not Yang Zewei who lifted the stone to shoot himself in the foot, but themselves!
So now that Li Qing is finally here, some people are relieved, some people only feel very embarrassed, and some people who come for the first time suddenly have their eyes lit up!
In short, there are different mentalities.
"Ahem, I guess everyone wants to talk about advertising! In this way, let's go to the office, and I'll introduce the situation first!" Li Qingcai didn't bother to figure out the mentality of these people.
After greeting the people in the working group, Li Qing opened the door of the office and shouted at the ordinary people.
One by one, it is too troublesome, so I simply quote my quotation principle at one time, and these people love to sign or not!
Now there is no need for him to take the initiative to beg these advertisers, The Voice has proven itself in the market, and he is afraid that he will not be able to sell without advertising?
Fortunately, the office that Kule prepared for Li Qing was large enough, and more than a dozen people walked in, and it didn't seem particularly crowded. The last guy to go in also deliberately closed the door tightly.
They are all thieves.
There will definitely be more than a dozen advertisers who will hear the wind today, and there will definitely be people who will come, first hearing the conditions given by Li Qing, they can be regarded as seizing the opportunity, as for the back, the closed door can block one is a ......
The early bird gets the worm, and the late one deserves bad luck.
This little bit of caution has long been seen by Li Qing, but he won't care at all, the price he quoted next will definitely make many people beat their chests.
"That's right, thank you for your support of our good voice, this early in the morning came running. In this way, I will first inform you of the minimum starting price of the advertising space that can be transferred at present, and interested friends can register in the office next door after understanding, and we will take out all the advertising positions for auction tomorrow at the latest. ”
"First of all, the position of the title advertiser starts at 200 million......"
As soon as he said this, someone in the crowd immediately asked: "Wait, Mr. Li, hasn't the title been won by Kule Video internally?"
This sentence obviously asked the hearts of everyone present, is 200 million expensive or not? It depends on how to say it, if a show surpasses the ratings of the Yanhuang vocal music show, it is definitely not expensive, but can the title sponsor transfer it halfway?